Travellerdeclaration.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
82% 
Page structure
91% 
Link structure
98% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.00 s
File size
38.10 kB
Words
662
Media files
13
Number of links
32 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
New Zealand Traveller Declaration - Start Your Declaration | New Zealand Traveller Declaration
The page title should be shorter than 580 pixels. It is 849 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Complete and submit the New Zealand Traveller Declaration easily and safely online prior to your arrival. Find resources about travel to New Zealand here.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorSilverstripe CMS 5.3
descriptionComplete and submit the New Zealand Traveller Declaration easily and safely online prior to your arrival. Find resources about travel to New Zealand here.<br />
google-site-verificationW2QowN4VORmx8gkM03N4hY6Ofmd5_VcGNqlKNHGevjo
apple-mobile-web-app-titleNew Zealand Traveller Declaration
application-nameNew Zealand Traveller Declaration
msapplication-TileColor#da532c
msapplication-config/_resources/themes/app/dist/images/favicon/browserconfig.xml?m=1773187939
theme-color#ffffff
langen
og:titleNew Zealand Traveller Declaration - Start Your Declaration
og:descriptionComplete and submit the New Zealand Traveller Declaration easily and safely online prior to your arrival. Find resources about travel to New Zealand here.<br />
og:localeen_NZ
og:typewebsite
og:site_nameNew Zealand Traveller Declaration
og:urlhttps://www.travellerdeclaration.govt.nz/home/
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 662 words. That's ok.
38.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.48 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p/dist/images/logo/logo.svg?m=1773187939No alt attribute provided
...es/app/dist/icons/close.svg?m=1773187939Close Mobile Menu
...llMaxWyIwLjAwIiwiMC4wMCIsNjQ0LDcwMF0.pngNZTD Website Header phones 1288x960px v04 FA
...ist/icons/passport-aqua.svg?m=1773187939No alt attribute provided
...ns/contact-details-aqua.svg?m=1773187939No alt attribute provided
...p/dist/icons/plane-aqua.svg?m=1773187939No alt attribute provided
...dist/icons/history-aqua.svg?m=1773187939No alt attribute provided
...t/icons/nzeta-visa-aqua.svg?m=1773187939No alt attribute provided
...dist/icons/vaccine-aqua.svg?m=1773187939No alt attribute provided
/assets/image/travelling-by-sea-image.jpgtravelling by sea image
...es/logo/mbie-logo-white.svg?m=1773187939Ministry of Business, Innovation & Employment
...o/government-logo-white.svg?m=1773187939New Zealand Government
Video URLWidthHeight
https://www.youtube.com/embed/unIO3btUK-c

Page structure

H1 heading
(Critically important)
New Zealand Traveller Declaration Whakapuakanga Tangata Haere ki Aotearoa
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 New Zealand Traveller Declaration Whakapuakanga Tangata Haere ki Aotearoa
H2 Menu
H2 What you need to know
H2 When you can submit your declaration
H2 Languages available
H2 Welcoming you to New Zealand
H2 About the NZTD
H2 What you will need to complete your digital declaration
H2 Travelling by sea
H2 Travelling by sea Duplicate text
H3 Travelling by air
H3 Travelling by sea Duplicate text
H3 Contact and support
H3 Resources
H3 About this site
H3 Cross-government information
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Skip to main content
/Skip to primary navigation
/Skip to site search
/No Text
https://app.travellerdeclarati...New window Nofollow External Subdomain Complete your declaration
/about/About Whakamārama
/before-you-travel/Before you travel I mua i tō haere
/completing-your-declaration/Completing your declaration Te whakaoti i tō whakapuakanga
/arriving-in-new-zealand/Arriving in New Zealand Te tae mai ki Aotearoa
/travelling-by-sea/Travelling by sea Te haere mā te moana
https://app.travellerdeclarati...New window Nofollow External Subdomain Text duplicate Complete your declaration
https://app.travellerdeclarati...External Subdomain Start your declaration
/nztd-app/Get the NZTD app
https://app.travellerdeclarati...External Subdomain Text duplicate Start your declaration
/nztd-app/Text duplicate Get the NZTD app
/completing-your-declaration/Long-haul journeys and stopovers
/travelling-by-sea/Travelling by different vessel types
/support-and-resources/Languages available in the declaration
/support-and-resources/Support and resources in other languages
https://www.youtube.com/watch?...External Subdomain About the NZTD YouTube video with te reo Māori subtitles
/before-you-travel/Anchor Passport details
/completing-your-declaration/Anchor Contact details in New Zealand
/completing-your-declaration/Anchor Travel details
/completing-your-declaration/Anchor Travel history from the last 30 days
/before-you-travel/Anchor Visa or NZeTA, if you need one
/completing-your-declaration/Anchor What you need to declare
/completing-your-declaration/Find out how to complete your declaration
/travelling-by-sea/Find out more
https://app.travellerdeclarati...New window Nofollow External Subdomain Complete your declaration (opens in a new window)
/news-and-updates/News
/about/About
/contact/Contact us
/support-and-resources/Support and resources
/privacy/Privacy
/accessibility/Accessibility
/copyright/Copyright
/disclaimer/Disclaimer
https://www.immigration.govt.nz/New window External Subdomain Immigration New Zealand
https://www.mpi.govt.nz/New window External Subdomain Ministry for Primary Industries
https://www.tewhatuora.govt.nz/New window External Subdomain Health NZ
https://www.maritimenz.govt.nz/New window External Subdomain Maritime NZ
https://www.customs.govt.nz/New window External Subdomain New Zealand Customs Service
https://www.mbie.govt.nz/External Subdomain Hīkina Whakatutuki /
IMG-ALT Ministry of Business, Innovation & Employment
A-TITLE Ministry of Business, Innovation and Employment logo
https://www.govt.nz/External Te Kāwanatanga o Aotearoa /
IMG-ALT New Zealand Government
A-TITLE govt.nz - connecting you to New Zealand central and local government services.
/sitemap/Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.travellerdeclaration.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.00 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 1 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
etag"1bdac93d128f2ebdd4464b77a2f4b6ae-gzip"
content-typetext/html; charset=utf-8
content-encodinggzip
cache-controlmax-age=33, public, must-revalidate
expiresMon, 23 Mar 2026 10:06:20 GMT
dateMon, 23 Mar 2026 10:05:47 GMT
strict-transport-securitymax-age=31536000
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-xss-protection0
content-security-policybase-uri 'none';connect-src 'self' https://adservice.google.com https://www.google.com https://*.doubleclick.net https://www.google-analytics.com https://*.google-analytics.com https://*.analytics.google.com https://*.googletagmanager.com;default-src 'none';form-action 'self';img-src 'self' *.ytimg.com https://www.googletagmanager.com https://ssl.gstatic.com https://www.gstatic.com https://www.google-analytics.com https://googleads.g.doubleclick.net https://www.google.com data: https: https://*.google-analytics.com https://*.googletagmanager.com;media-src 'none';object-src 'none';font-src 'self' https://fonts.gstatic.com data:;upgrade-insecure-requests;script-src *.youtube.com s.ytimg.com *.youtube-no-cookie.com www.google.com/recaptcha/ www.gstatic.com/recaptcha/ https://www.googletagmanager.com 'unsafe-eval' https://tagmanager.google.com https://www.google-analytics.com https://ssl.google-analytics.com https://www.googleadservices.com https://www.google.com https://googleads.g.doubleclick.net https://*.google-analytics.com https://*.googletagmanager.com 'self' 'unsafe-inline' https://www.gstatic.com;frame-src *.youtube.com *.youtube-no-cookie.com *.ytimg.com www.google.com/recaptcha/ recaptcha.google.com/recaptcha/ https://*.doubleclick.net https://stats.g.doubleclick.net https://www.googletagmanager.com https://bid.g.doubleclick.net 'self' https://www.google.com;style-src https://tagmanager.google.com https://fonts.googleapis.com 'self' 'unsafe-inline';frame-ancestors 'self';manifest-src 'self'
set-cookie179 Characters
x-cdnImperva
transfer-encodingchunked
x-iinfo57-289356503-289340933 2CNN RT(1774260347675 8) q(0 0 0 12) r(0 0)
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 468 referring domains.
This page has 1,432 backlinks.
This page has backlinks from 401 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin
Disallow: /Security/
Sitemap: https://www.travellerdeclaration.govt.nz/sitemap.xml

User-agent: AhrefsBot
Crawl-delay: 60

User-agent: Swiftbot
Crawl-delay: 2

# Bingbot crawl rate control
User-agent: Bingbot
Crawl-delay: 5

Similar sites

Search preview

www.travellerdeclaration.govt.nz
New Zealand Traveller Declaration - Start Your Declaration | New Ze...
Complete and submit the New Zealand Traveller Declaration easily and safely online prior to your arrival. Find resources about travel to New Zealand here.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
declaration94%Check
Traveller90%Check
Zealand Traveller Declaration90%Check
New Zealand Traveller Declaration89%Check
New Zealand Traveller87%Check
New84%Check
Zealand84%Check
New Zealand84%Check
Aotearoa New71%Check
digital declaration70%Check
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