Transform.england.nhs.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
98% 
Page quality
52% 
Page structure
100% 
Link structure
70% 
Server
75% 
External factors
100% 
SEO Score
Response time
0.94 s
File size
17.50 kB
Words
166
Media files
0
Number of links
18 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - NHS Transformation Directorate
The length of the page title is perfect. (357 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
NHS Transformation Directorate - transformation to improve health and care for everyone
The length of the meta description is perfect. (548 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionNHS Transformation Directorate - transformation to improve health and care for everyone
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#da532c
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:site@NHStransform
twitter:titleHome
twitter:descriptionNHS Transformation Directorate - transformation to improve health and care for everyone
twitter:imagehttps://www.nhsx.nhs.uk/media/images/NHSTransform_social2_2_yJK9AQf.max-4096x4096.png
og:typewebsite
og:urlhttps://transform.england.nhs.uk/
og:titleHome
og:imagehttps://www.nhsx.nhs.uk/media/images/NHSTransform_social2_2_yJK9AQf.2e16d0ba.fill-1200x630.png
og:descriptionNHS Transformation Directorate - transformation to improve health and care for everyone
og:site_nameNHS Transformation Directorate
x-ua-compatibleie=edge
charsetutf-8

Automatically check transform.england.nhs.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
There are only 166 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 38 words is high.
31.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Transformation to improve health and care for everyone
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Transformation to improve health and care for everyone
H2 Data strategy
H2 Digitise, connect, transform
H2 Working for us
H2 COVID-19 response
H2 Blog archive
H2 News archive
H2 Support links
Some internal link anchor texts are too long.
The number of internal links is ok.
Every linktext is unique.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://transform.england.nhs.uk/No Text
https://transform.england.nhs.uk/Home
/about-us/About us
/key-tools-and-info/Key tools and info
/covid-19-response/COVID-19 response
/news/News archive
/blogs/Blog archive
/contact-us/Contact us
/key-tools-and-info/data-saves...Data strategy The Government’s strategy "Data Saves Lives: Reshaping Health and Social Care with Data" sets out a vision and a clear action plan to make bett...
/digitise-connect-transform/Digitise, connect, transform Our strategy for technology in health and care to digitise services, connect them to support integration and, through these foun...
/about-us/working-for/job-oppo...Working for us View the latest vacancies from across the NHS Transformation Directorate
/covid-19-response/COVID-19 response Our information on responding to the COVID-19 pandemic.
/blogs/Blog archive Archived updates on our work from NHS staff and health and social care partners.
/news/News archive Archived news updates from NHSX, the organisation that merged to become part of NHS England's Transformation Directorate in February 2022.
/accessibility-statement/Accessibility statement
/our-policies/cookies/Cookies
/privacy-policy/Privacy policy
/terms-and-conditions/Terms and conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://transform.england.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.94 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (18 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 28 May 2025 12:02:10 GMT
expiresWed, 28 May 2025 12:17:09 GMT
cache-controlmax-age=900
x-wagtail-cachemiss
x-frame-optionsDENY
content-languagede
x-content-type-optionsnosniff
x-xss-protection1; mode=block
referrer-policysame-origin
content-encodinggzip
varyAccept-Encoding,Accept-Language
x-cacheMiss from cloudfront
via1.1 0c371064bf157d89e4b3520c0b29474c.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P4
alt-svch3=":443"; ma=86400
x-amz-cf-id8n1WzXplu-GBQiCERudEo_9L5EZZ0DXy_qF4YOa6ijBRMO-9h6fC1A==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 543 referring domains.
This page has 1,719 backlinks.
This page has backlinks from 350 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /admin/

User-agent: *
Allow: /

Sitemap: https://nhsx.nhs.uk/sitemap.xml

Similar sites

Search preview

transform.england.nhs.uk
Home - NHS Transformation Directorate
NHS Transformation Directorate - transformation to improve health and care for everyone

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
transform94%Check
Transformation78%Check
NHS Transformation74%Check
Transformation Directorate70%Check
NHS Transformation Directorate70%Check
NHS69%Check
Directorate62%Check
health62%Check
improve62%Check
improve health62%Check
Show more keywords and terms

Automatically check transform.england.nhs.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions