Traffic.wales - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
58% 
Link structure
72% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
39.20 kB
Words
422
Media files
6
Number of links
50 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Traffic Wales | Traffic Wales
There are word repetitions in the page title.
The length of the page title is perfect. (249 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://traffic.wales/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
application-nameTraffic Wales | Traffic Wales
msapplication-TileColor#ffffff
msapplication-TileImage/themes/custom/trafficwales/img/ico/fav/mstile-144x144.png
msapplication-square70x70logo/themes/custom/trafficwales/img/ico/fav/mstile-70x70.png
msapplication-square150x150logo/themes/custom/trafficwales/img/ico/fav/mstile-150x150.png
msapplication-wide310x150logo/themes/custom/trafficwales/img/ico/fav/mstile-310x150.png
msapplication-square310x310logo/themes/custom/trafficwales/img/ico/fav/mstile-310x310.png
langen
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 422 words on this page. Good pages should have about 800 words of useful content.
17.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
There are 9 external links on this page.
LinkAttributesAnchor text
https://traffic.wales/Anchor Skip to main content
https://gov.wales/External IMG-ALT Welsh Government
https://traffic.wales/English
https://traffig.cymru/External Cymraeg
https://traffic.wales/IMG-ALT Traffic Wales
/cdn-cgi/l/email-protection[email protected]
https://traffic.wales/Home
/roadworks?keywords&All_=All&a...Roadworks North
/roadworks?keywords&All_=All&a...Roadworks Mid
/roadworks?keywords&All_=All&a...Roadworks South
/road-traffic-alertsTraffic alerts
/road-traffic-mapMap
/road-camerasCCTV
https://traffic.wales/about-usText duplicate Traffic Wales
https://traffic.wales/newsNews
/welsh-government-traffic-offi...Traffic officers
/north-and-mid-wales-trunk-roa...NMWTRA
https://traffic.wales/our-roadsOur roads
/south-wales-trunk-road-agent-...SWTRA
/high-winds-a5-ceiriog-and-a48...High Winds A5 Ceiriog and A483 Dee Viaduct
/high-winds-britannia-bridgeHigh Winds on Britannia Bridge
/high-winds-m4-earlswood-and-m...High Winds on M4 Earlswood and M4 Kenfig Viaduct
/travelling-safely-summerTravelling safely in summer
/plan-ahead-and-play-it-safe-w...Travelling to Events
/driving-safely-tunnelsTunnel Safety
https://traffic.wales/contact-usContact us
/plan-ahead-and-play-it-safe-w...More information
/road-traffic-alertsNo Text
/road-traffic-alertsTraffic Alerts
/road-traffic-mapNo Text
/road-traffic-mapText duplicate Map
/road-camerasNo Text
/road-camerasCameras
/road-traffic-alerts/582508A5 : Both directions : Pentre Du to Pont Cyfyng : Incident : Fallen tree : Glyn
/road-traffic-alerts/582507A55 : Britannia Bridge : High winds : Advisory restrictions in place to motorcycles and caravans on bridge : Until further notice
/road-traffic-alerts/581824A55 : Eastbound : J2 Ty Mawr : offslip closed : Local diversions in place 08/03/25-27/06/25 2000-0600 :
/road-traffic-alerts/581825A55 : Westbound : J2 Ty Mawr : onslip : Improvement work : Diversions in place : 08/03/25-27/06/25 2000-0600 :
/road-traffic-alerts/582156A48 : Westbound : Briton Ferry to A483 Junction : Carriageway maintenance : Bridge closed : Diversions in place : 13/05/25-17/06/25 2000-0600 :
/road-traffic-alerts/581823A470 : Both directions : Abercynon Roundabout : Roadworks : Temporary traffic lights : 06/01/25-13/06/25 2000-0600 : Delays possible :
/road-traffic-alerts/581826A40 : Both directions : Wolf's Castle to Letterston : Improvement work : 1 lane closed : STOP/GO in use : Delays possible : 17/03/25-04/06/25 0800-1700 :
/road-traffic-alerts/581838A470 : Both directions : Betws-y-Coed to Llanrwst : 28/04/25-30/06/25 0000 : Improvement work : Temporary traffic lights : Slow traffic :
/road-traffic-alerts/582376A44 : Both directions : Ponterwyd : Resurfacing work : STOP/GO in use : Delays possible : 21/05/25-27/05/25 0730-1700 :
/road-traffic-alertsView more live traffic alerts
https://twitter.com/trafficwalesnExternal @TrafficWalesN
A-TITLE Twitter Traffic Wales North and Mid
https://twitter.com/trafficwalessExternal @TrafficWalesS
A-TITLE Twitter Traffic Wales South
https://www.facebook.com/Traff...External Subdomain TrafficWalesN
A-TITLE Facebook Traffic Wales North and Mid
https://www.facebook.com/Traff...External Subdomain TrafficWalesS
A-TITLE Facebook Traffic Wales South
https://www.youtube.com/@traff...External Subdomain @trafficwalestraffigcymru
A-TITLE Youtube Traffic Wales
/cdn-cgi/l/email-protectionGive feedback about this page
https://twitter.com/share?url=...External Twitter
A-TITLE Share via Twitter
https://www.facebook.com/share...External Subdomain Facebook
A-TITLE Share via Facebook
/cdn-cgi/l/email-protectionEmail
A-TITLE Share via Email
https://traffic.wales/Anchor Back to top
/accessibility-statement-traff...Accessibility
https://traffic.wales/cookiesCookies
/copyright-statementCopyright statement
/privacy-policyPrivacy policy
/terms-and-conditionsTerms and conditions
/traffic-wales-welsh-language-...Welsh Language Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://traffic.wales/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (39 kB).

HTTP Response Header

NameValue
dateSun, 25 May 2025 06:49:41 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=180, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSun, 25 May 2025 06:45:30 GMT
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
x-drupal-dynamic-cacheMISS
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
cf-cache-statusHIT
age124
servercloudflare
cf-ray945318247dcb11f4-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 311 referring domains.
This page has 50,644 backlinks.
This page has backlinks from 225 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Traffic61%Check
Wales61%Check
Traffic Wales61%Check
Live Traffic48%Check
Traffic alerts48%Check
Traffic Cameras48%Check
View live traffic43%Check
Live traffic alerts43%Check
Welsh36%Check
Map36%Check

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Cookie Policy

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