Tradingstandards.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
67% 
Page structure
57% 
Link structure
77% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
44.30 kB
Words
1061
Media files
27
Number of links
117 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CTSI - The Chartered Trading Standards Institute, UK
The length of the page title is perfect. (479 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Chartered Trading Standards Institute (CTSI) is a not-for-profit membership organisation founded in 1881 to support and represent trading standards professionals in the UK and abroad.
The meta description is too long: 1164 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Chartered Trading Standards Institute (CTSI) is a not-for-profit membership organisation founded in 1881 to support and represent trading standards professionals in the UK and abroad.
authorFrontmedia Studio Limited
viewportwidth=device-width, initial-scale=1, maximum-scale=5
langen
twitter:cardsummary
twitter:site@ctsi_uk
twitter:creator@ctsi_uk
twitter:titleWelcome to CTSI
twitter:descriptionThe Chartered Trading Standards Institute (CTSI) is a not-for-profit membership organisation founded in 1881 to support and represent trading standards professionals in the UK and abroad.
twitter:imagehttps://www.tradingstandards.uk/images/logo-sq.png
og:titleWelcome to CTSI
og:descriptionThe Chartered Trading Standards Institute (CTSI) is a not-for-profit membership organisation founded in 1881 to support and represent trading standards professionals in the UK and abroad.
og:typewebsite
og:urlhttps://www.tradingstandards.uk/
og:imagehttps://www.tradingstandards.uk/images/logo-sq.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 25.59 words is high.
This page contains 1061 words. That's ok.
29.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (54). We recommend using a maximum of 21 tags for this page.
The following tag is repeated too often: ctsi
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/i-login.pngLogin Icon
...th=878&height=549&rnd=133971841400000000Public warned about nicotine pouches
...th=878&height=549&rnd=133971568960000000Celebrating 10 Years of ADR
...th=878&height=549&rnd=133971568960000000Dangerous IV drip treatments
...th=878&height=549&rnd=133971568960000000Urgent regulation of fat injections, fillers and botox needed
...th=878&height=549&rnd=133971568960000000Crack down on 'Ghost' Number plates
...th=878&height=549&rnd=133971568960000000Don't Come Unstuck!
...th=878&height=549&rnd=133971568960000000Beauty or Risk?
...th=878&height=549&rnd=133971568960000000The Cost of Animal Harm
...th=878&height=549&rnd=133971568960000000Crackdown on fake shops
...th=878&height=549&rnd=133971568960000000Rip-off Britain strikes again
...th=878&height=549&rnd=133971568960000000Almost 90% of products entering UK fail safety tests
...th=878&height=549&rnd=133971568960000000Scammers using CTSI Branding to Deceive and Defraud Consumers
...th=878&height=549&rnd=133971568960000000The Approved Code Scheme
...th=500&height=313&rnd=133644772330000000Approved Codes (CCAS)
...th=500&height=313&rnd=133589675620000000Consumer Help
...th=500&height=313&rnd=133589675800000000Business Hub
...gov-register.jpg?width=244px&height=84pxNo alt attribute provided
...sually_safe_disability_pride_flagsvg.pngCTSI CELEBRATES... Disability Pride Month
...idth=580&height=386&pad=True&bgcolor=fffNo alt attribute provided
...idth=580&height=386&pad=True&bgcolor=fffNo alt attribute provided
...idth=580&height=386&pad=True&bgcolor=fffNo alt attribute provided
...idth=580&height=386&pad=True&bgcolor=fffNo alt attribute provided
...idth=580&height=386&pad=True&bgcolor=fffNo alt attribute provided
...idth=580&height=386&pad=True&bgcolor=fffNo alt attribute provided
/images/icons/twitter.pngNo alt attribute provided
/images/footer-logos.pngInvestors in People and Customer excellence award logos

Page structure

H1 heading
(Critically important)
Welcome to CTSI
The H1 heading contains the words Welcome to! Use important keywords instead.
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to CTSI
H2 Public warned about nicotine pouches
H2 Celebrating 10 Years of ADR
H2 Dangerous IV drip treatments
H2 Urgent regulation of fat injections, fillers and botox needed
H2 Crack down on 'Ghost' Number plates
H2 Don't Come Unstuck!
H2 Beauty or Risk?
H2 The Cost of Animal Harm
H2 Crackdown on fake shops
H2 Rip-off Britain strikes again
H2 Almost 90% of products entering UK fail safety tests
H2 Scammers using CTSI Branding to Deceive and Defraud Consumers
H2 The Approved Code Scheme
H2 Our CTSI Community
H2 Browse Selected Content :
H3 CTSI CELEBRATES... Disability Pride Month
H3 Consultation responses
H3 Latest news
H3 Follow us @ctsi_uk
H4 Businesses: Trading Standards Laws Explained
H4 Find out about the 'Journal of Trading Standards'
H4 CTSI Qualification: Animal Health & Welfare
H4 CTSI's Leadership Programme
H4 Job Vacancies in Trading Standards
H4 Visit our News, Policy and Campaigns Hub
H4 OPSS: Safety and Standards Training
H4 Consumer Help Contacts
H4 Consumers: Find an Approved Code Trader
H4 Our Commitment to Equality, Diversity and Inclusion
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://members.tradingstandar...External Subdomain Login
IMG-ALT Login Icon
https://members.tradingstandar...External Subdomain Member Area
https://www.tradingstandards.uk/No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/Chart...New window External Subdomain No Text
https://twitter.com/ctsi_ukNew window External No Text
/consumer-help/Subdomain Consumer Help
/consumer-help/main/Subdomain > Consumer Help Hub
/consumer-help/product-recalls...Subdomain Product Recalls and Safety Notices
/consumer-help/public-informat...Subdomain Public Information Initiatives
/consumer-help/our-campaigns/Subdomain Our Campaigns
/consumer-help/news-room/Subdomain CTSI News Room
/consumer-help/find-an-approve...Subdomain Find an Approved Code business
/consumer-help/adr-approved-bo...Subdomain ADR Approved Bodies
/consumer-help/ukicc-site/Subdomain UK International Consumer Centre
/business-hub/Subdomain Business Hub
/business-hub/main/Subdomain > CTSI Business Hub
/business-hub/online-seller-pr...Subdomain Online Seller Product Safety
/business-hub/bccps-training-c...Subdomain BCCPS Training Course
/business-hub/business-services/Subdomain CTSI Business Services
/business-hub/consumer-codes-a...Subdomain Approved Code Scheme
/business-hub/adr-approval/Subdomain ADR Approval
/business-hub/events-and-spons...Subdomain Events and Sponsorship
/business-hub/corporate-affili...Subdomain Corporate Affiliate Membership
/business-hub/working-with-gov...Subdomain Working with Government
/business-hub/ctsi-conference-...Subdomain CTSI Conference for Business
/practitioners/Subdomain TS Professionals
/practitioners/ts-professionals/Subdomain > TS Professionals Hub
/practitioners/training-develo...Subdomain Qualification-based Training
/practitioners/professional-tr...Subdomain Professional Training
/practitioners/news-ts-profess...Subdomain TS Professionals News
/practitioners/join-ctsi-becom...Subdomain Join CTSI - Become a Member
/practitioners/careers-in-trad...Subdomain Careers in Trading Standards
/practitioners/ts-apprenticesh...Subdomain TS Apprenticeships
/practitioners/our-ctsi-commun...Subdomain Our CTSI Community
/practitioners/job-opportunities/Subdomain TS Job Vacancies
/practitioners/local-authority...Subdomain Local Authority Services
/practitioners/ctsi-events/Subdomain CTSI Events
/practitioners/publications-an...Subdomain Publications and Advertising
/practitioners/food-allergen-r...Subdomain Food Allergen Resource
/practitioners/eu-exit/Subdomain EU Exit (Microsite)
/news-policy-campaigns/Subdomain News & Policy
/news-policy-campaigns/main/Subdomain > News and Policy Hub
/news-policy-campaigns/news-room/Subdomain News Room
/news-policy-campaigns/hero-aw...Subdomain CTSI Hero Awards
/news-policy-campaigns/campaigns/Subdomain Policy Campaigns
/news-policy-campaigns/public-...Subdomain Text duplicate Public Information Initiatives
/news-policy-campaigns/our-cts...Subdomain Text duplicate Our CTSI Community
/news-policy-campaigns/ctsi-ma...Subdomain Manifesto 2024
/news-policy-campaigns/all-par...Subdomain APPG for Consumer Protection
/news-policy-campaigns/consult...Subdomain Consultations
/news-policy-campaigns/blogs/Subdomain Blogs and Opinions
/news-policy-campaigns/our-pol...Subdomain Our Policy Areas
/news-policy-campaigns/publica...Subdomain Journal of Trading Standards
/about-us/Subdomain About Us
/about-us/main/Subdomain > About CTSI
/about-us/our-community/Subdomain Text duplicate Our CTSI Community
/about-us/vision-and-mission/Subdomain Vision and Mission
/about-us/management/Subdomain Management
/about-us/president-and-vice-p...Subdomain President and Vice Presidents
/about-us/ctsi-board/Subdomain CTSI Board
/about-us/ctsi-council/Subdomain CTSI Council
/about-us/college-of-fellows/Subdomain College of Fellows
/about-us/equality-diversity-a...Subdomain Equality, Diversity and Inclusion
/about-us/job-vacancies-at-ctsi/Subdomain Jobs at CTSI
/about-us/contact-ctsi/Subdomain Contact Us
https://members.tradingstandar...External Subdomain Membership / Login
https://members.tradingstandar...External Subdomain > Login to the Member Area
https://members.tradingstandar...External Subdomain Text duplicate Join CTSI - Become a Member
https://cppd.tradingstandards....New window External Subdomain CTSI Learning Hub
https://www.tradingstandards.uk/Home
/news-policy-campaigns/news-ro...IMG-ALT Public warned about nicotine pouches
/news-policy-campaigns/news-ro...Subdomain IMG-ALT Celebrating 10 Years of ADR
/news-policy-campaigns/news-ro...IMG-ALT Dangerous IV drip treatments
/news-policy-campaigns/news-ro...IMG-ALT Urgent regulation of fat injections, fillers and botox needed
/news-policy-campaigns/news-ro...IMG-ALT Crack down on 'Ghost' Number plates
/news-policy-campaigns/news-ro...IMG-ALT Don't Come Unstuck!
/news-policy-campaigns/news-ro...IMG-ALT Beauty or Risk?
/news-policy-campaigns/news-ro...IMG-ALT The Cost of Animal Harm
/news-policy-campaigns/news-ro...IMG-ALT Crackdown on fake shops
/news-policy-campaigns/news-ro...IMG-ALT Rip-off Britain strikes again
/news-policy-campaigns/news-ro...IMG-ALT Almost 90% of products entering UK fail safety tests
/news-policy-campaigns/news-ro...Subdomain IMG-ALT Scammers using CTSI Branding to Deceive and Defraud Consumers
https://approvedcode.tradingst...New window External Subdomain IMG-ALT The Approved Code Scheme
/consumer-help/find-a-ctsi-app...New window Subdomain IMG-ALT Approved Codes (CCAS)
/consumer-help/Text duplicate IMG-ALT Consumer Help
/business-hub/Text duplicate IMG-ALT Business Hub
https://www.wired-gov.net/wg/h...New window External Subdomain CTSI channel on WiredGov
https://twitter.com/ctsi_ukNew window External X (previously Twitter)
https://www.facebook.com/Chart...New window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
/consumer-help/Text duplicate Consumer Help
A-TITLE Consumer Help
/business-hub/Text duplicate Business Hub
A-TITLE Business Hub
/practitioners/job-opportunities/Vacancies
A-TITLE Job Opportunities
/practitioners/training-develo...Training, Qualifications and Development
A-TITLE Training & Development
https://www.journaloftradingst...New window External Subdomain Text duplicate Journal of Trading Standards
https://www.wired-gov.net/wg/h...New window External Subdomain Anchor A-TITLE WiredGov
/about-us/our-community/Visit 'Our CTSI Community' pages for more
/about-us/our-community/2024/j...IMG-ALT CTSI CELEBRATES... Disability Pride Month
/about-us/our-community/2024/j...Trivial anchor text
Read more
https://www.businesscompanion....New window External Subdomain Businesses: Trading Standards Laws Explained
A-TITLE Visit our dedicated 'Business Companion' website
/news-policy/publications/New window F
A-TITLE Find out about the Journal of Trading Standards
/news-policy/publications/New window ind out about the 'Journal of Trading Standards'
A-TITLE Find out about the Journal of Trading Standards
/practitioners/professional-tr...New window CTSI Qualification: Animal Health & Welfare
A-TITLE Find out more about CTSI's Animal Health & Welfare Qualification
/practitioners/professional-tr...New window CTSI's Leadership Programme
A-TITLE Find out about CTSI's Leadership Programme for Trading Standards professionals
/practitioners/job-opportunities/Job Vacancies in Trading Standards
A-TITLE Job Vacancies in Trading Standards and Consumer Protection
/news-policy-campaigns/Visit our News, Policy and Campaigns Hub
A-TITLE Check out our News, Policy & Campaigns Hub
/practitioners/professional-tr...New window OPSS: Safety and Standards Training
A-TITLE Find out about CTSI's Safety and Standards Training
/consumer-help/Consumer Help Contacts
A-TITLE Visit our Consumer Help hub
/consumer-help/find-an-approve...New window Consumers: Find an Approved Code Trader
A-TITLE Find a CTSI Approved Code Trader
/about-us/equality-diversity-a...New window Our Commitment to Equality, Diversity and Inclusion
A-TITLE Read about our commitment to Equality, Diversity and Inclusion
/consumer-help/No Text
/business-hub/business-services/No Text
/practitioners/training-develo...No Text
/practitioners/job-opportunities/No Text
/news-policy-campaigns/news-room/No Text
https://www.businesscompanion....New window External Subdomain No Text
/news-policy-campaigns/Consultation responses
/media/3181972/ctsi-response-t...CTSI response to consultation on Clean Heat Market Mechanism Revisions
/media/3181961/270525-ctsi-res...CTSI response to consultation on the Boiler Upgrade Scheme
/news-policy-campaigns/View more
/news-policy-campaigns/news-room/Latest news
/news-policy-campaigns/news-ro...Hackney Trading Standards uncover illegal goods costing more than £60,000 in lost revenue
/news-policy-campaigns/news-ro...Public warned about nicotine pouches sold to children
/news-policy-campaigns/news-ro...CTSI celebrates a decade of ADR successes
/news-policy-campaigns/news-room/Text duplicate View more
https://www.twitter.com/ctsi_ukExternal Subdomain Follow us @ctsi_uk
/about-us/Subdomain Text duplicate About Us
/about-us/job-vacancies-at-ctsi/Subdomain Text duplicate Jobs at CTSI
/data-protection/Subdomain No Text
/contact-ctsi/Subdomain Contact us
/accessibility/Subdomain Website Accessibility
/terms/Subdomain CTSI Terms & Conditions
/sitemap/Subdomain Sitemap
/privacy-policy/Subdomain Our Privacy Policy
/disclaimer/Subdomain Website Usage & Disclaimer
https://www.frontmedia.co.uk/New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tradingstandards.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
dateMon, 21 Jul 2025 13:09:50 GMT
content-typetext/html; charset=utf-8
cache-controlprivate
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=ru74tItWuuhLYPz9DgBcnn7Qpu0LmHA6ZfZep8kkKSB%2FiCiTEUcv7tfRDzy%2BPTo2pIJ3rqC5SQ7PBQh35fzITIbemK%2BhKLtKHp1le%2BSzMeU6ofySjMTq"}]}
varyAccept-Encoding
x-content-type-optionsnosniff
strict-transport-securitymax-age=10886400; preload
x-xss-protection1; mode=block
x-frame-optionssameorigin
cf-cache-statusDYNAMIC
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
servercloudflare
cf-ray962aef5aac9f2a6a-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 789 referring domains.
This page has 388,642 backlinks.
This page has backlinks from 586 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

The resource you are looking for has been removed, had its name changed, or is temporarily unavailable.

Similar sites

Search preview

www.tradingstandards.uk
CTSI - The Chartered Trading Standards Institute, UK
The Chartered Trading Standards Institute (CTSI) is a not-for-profit membership organisation founded in 1881 to support and represent trading standards professionals in the UK and abroad.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CTSI84%Check
Standards82%Check
Trading82%Check
Trading Standards82%Check
Chartered Trading Standards78%Check
Trading Standards Institute78%Check
Chartered Trading Standards Institute75%Check
trading standards profession74%Check
CTSI Business67%Check
TS Professionals66%Check
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