Tommys.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
82% 
Page structure
67% 
Link structure
82% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
169.50 kB
Words
1341
Media files
36
Number of links
107 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Saving babies' lives | Tommy's | The pregnancy and baby charity
The length of the page title is perfect. (575 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Tommy's is the largest UK pregnancy and baby loss charity, funding research into stillbirth, premature birth and miscarriage and providing trusted pregnancy and baby loss information and support.
The meta description is too long: 1202 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tommys.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTommy's is the largest UK pregnancy and baby loss charity, funding research into stillbirth, premature birth and miscarriage and providing trusted pregnancy and baby loss information and support.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1341 words. That's ok.
35.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/tommys_base/images/logo.svgTommy's. Together, for every baby
...lic/2024-12/Banner.jpg.jpg?itok=_-ZAxud8Mother holding baby
...ic/2024-12/banner2.jpg.jpg?itok=dSqk3uVTMother holding baby
...1/icon-microscope.png.webp?itok=GdJTIdThmicroscope icon
...11/icon-pregnancy.png.webp?itok=HiKafyJspregnant woman icon
...024-11/icon-heart.png.webp?itok=XM_hp6eoHeart icon
...email headers31(2).jpg.jpg?itok=uhwliXyJLLHM ballot now open
... healzell and team.jpg.jpg?itok=fNxuu0UbDr Alex Heazell and his team
...trasound scans-min.jpg.jpg?itok=LBfwqF78Pregnant woman having an ultrasound scan
...have all the tests.png.jpg?itok=xolmpoVYPregnant woman's belly being checked by a health professional.
...arriage clinicians.jpg.jpg?itok=0tCBgnKNclinicians working in research lab
...g appointment june.png.jpg?itok=TNzDcN26Woman having her blood pressure checked by nurse.
...tillbirth research.jpg.jpg?itok=C_mS3mH1Team of researchers
...ase/images/fundrasing-regulator-logo.pngRegistered with the Fundraising Regulator
...Half Marathon-2337.jpg.jpg?itok=j7ykLiJBRoyal Parks Half Marathon 2020 Picture
..._headerimage_small.png.jpg?itok=FMvBzTV-join team tommys
...ublic/2022-12/2023.png.jpg?itok=dG8hksZWJoin Team Tommy's to help save babies lives in 2023
...ublic/2021-12/Amit.png.jpg?itok=OzjVvTLATommy's runner thumbs up
...ner Hero Image-min.jpg.jpg?itok=xaLIgKbXSmiling Tommy's fundraiser
...es/default/files/2020-11/Shema Tariq.jpgShema Tariq and family
...mmys_base/images/pregnancy-hub-title.pngNo alt attribute provided
...base/images/icons/planning_pregnancy.pngNo alt attribute provided
...mys_base/images/icons/being_pregnant.pngNo alt attribute provided
...ommys_base/images/icons/giving_birth.pngNo alt attribute provided
...tommys_base/images/icons/after_birth.pngNo alt attribute provided
...ys_base/images/icons/premature_birth.pngNo alt attribute provided
...c/2025-06/237B2A~1.JPG.jpg?itok=fe_V0aAPMidwife holding woman's hand
...uple holding hands.jpg.jpg?itok=a4jwLpQqCouple holding hands
...hester_Ultrascan_0.jpg.jpg?itok=LHfihUP8Pregnant woman having ultrasound scan in hospital
...ling_51970573121_o.jpg.jpg?itok=QWtR_vhPMan and woman hugging
...c/2025-06/237B2A~1.JPG.jpg?itok=fe_V0aAPMidwife holding woman's hand
...hester_Ultrascan_0.jpg.jpg?itok=LHfihUP8Pregnant woman having ultrasound scan in hospital
...uple holding hands.jpg.jpg?itok=a4jwLpQqCouple holding hands
...ling_51970573121_o.jpg.jpg?itok=QWtR_vhPMan and woman hugging
...ys_base/images/Tommys-logo-white-RGB.pngTommy's. Together, for every baby
...ges/registered-fundraising-regulator.pngRegistered with Fundraising Regulator

Page structure

H1 heading
(Critically important)
Preventing a lifetime of loss
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Preventing a lifetime of loss
H2 Status message
H2 Empty heading
H2 What we do
H2 The London Landmarks 2026 ballot is now open
H2 Donate to Tommy’s
H2 Ways to get involved
H2 Sign up to our newsletter
H2 Error message
H2 Tommy’s news and views
H3 Research projects
H3 Pregnancy resources
H3 Baby loss stories
H3 New figures reveal workplace impact of pregnancy and baby loss
H3 New analysis shows first trimester metformin could reduce miscarriage in PCOS, but more research is needed
H3 New research shows psychological impact of pregnancy after loss on dads and partners
H3 Tommy’s & Sands call for action after missed government targets ‘cost hundreds of babies’ lives’
H3 Messages of advice and support for dads ahead of Father's Day
H3 New research reveals disparities in stillbirth exist even within individual hospitals and NHS trusts
H3 New figures reveal workplace impact of pregnancy and baby loss Duplicate text
H3 Messages of advice and support for dads ahead of Father's Day Duplicate text
H3 New analysis shows first trimester metformin could reduce miscarriage in PCOS, but more research is needed Duplicate text
H3 Tommy’s & Sands call for action after missed government targets ‘cost hundreds of babies’ lives’ Duplicate text
H3 New research shows psychological impact of pregnancy after loss on dads and partners Duplicate text
H3 New research reveals disparities in stillbirth exist even within individual hospitals and NHS trusts Duplicate text
H4 Main navigation
H4 £20 a month
H5 Footer
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.tommys.org/Anchor Skip to main content
https://in.landmarks.events/ll...External Subdomain London Landmarks Half Marathon 2026 ballot
https://www.tommys.org/IMG-ALT Tommy's. Together, for every baby
https://www.tommys.org/donateDonate
https://www.tommys.org/about-usAbout us
https://www.tommys.org/about-usText duplicate About us
/about-us/our-storyOur story
/about-us/what-we-doOur strategy
/about-us/what-we-believeOur values
/about-us/our-peopleOur people
/about-us/our-impactOur impact
/about-us/news-and-viewsNews & views
/about-us/work-for-usWork for us
/about-us/contact-usGet in touch
/about-us/newsletter-sign-upNewsletter sign up
https://www.tommys.org/researchOur research
https://www.tommys.org/researchText duplicate Our research
/research/research-topicsOur research projects
/our-research/impact-our-researchThe impact of our research
/research/research-centresOur research centres
/research/tommys-clinicsSpecialist clinics
/research/our-strategy-funding...Our funding strategy
/research/research-centres/i-w...Take part in a research trial
/research/tommys-clinics/refer...Referrals to our clinics
/pregnancy-informationPregnancy information
/pregnancy-informationText duplicate Pregnancy information
/pregnancy-information/plannin...Planning a pregnancy
/pregnancy-information/im-preg...Being pregnant
/pregnancy-information/prematu...Premature labour and birth
/pregnancy-information/birthGiving birth
/pregnancy-information/after-t...After the birth
/pregnancy-information/dads-an...Dads and partners
/pregnancy-information/symptom...Pregnancy symptom checker
/pregnancy-information/complic...Pregnancy complications
/pregnancy-information/calcula...Calculators, tools and resources
/pregnancy-information/help-an...Help and support
/pregnancy-information/health-...For health professionals
/pregnancy-information/about-t...About Tommy's pregnancy information
/pregnancy-information/about-t...Helpline for Black women
/pregnancy-information/news-an...Pregnancy news & stories
/baby-loss-supportBaby loss support
/baby-loss-supportText duplicate Baby loss support
/baby-loss-support/miscarriage...Miscarriage
/baby-loss-support/stillbirth-...Stillbirth
/baby-loss-support/neonatal-de...Neonatal death
/baby-loss-support/ectopic-pre...Ectopic pregnancy
/baby-loss-support/molar-pregn...Molar pregnancy
/baby-loss-support/tfmr-termin...Terminating for medical reasons
/baby-loss-support/dads-and-pa...Text duplicate Dads and partners
/baby-loss-support/storiesBaby loss stories
/baby-loss-support/pregnancy-l...Baby loss statistics
/get-involvedGet involved
/get-involvedText duplicate Get involved
/get-involved/fundraising-eventsFundraising events
/get-involved/fundraise-in-memoryFundraise in memory
/get-involved/do-your-own-fund...Do your own fundraising
/get-involved/volunteerVolunteer
/get-involved/corporate-partne...Corporate support
/get-involved/philanthropy-maj...Philanthropy & major gifts
/get-involved/campaignsOur campaigns
https://www.tommys.org/shopShop
/get-involved/companies/pregna...Workplace training
https://www.tommys.org/donateText duplicate Donate
https://www.tommys.org/donateText duplicate Donate
https://www.tommys.org/in-memoryIn-Memory Sky
/donate/other-ways-to-donateOther ways you can donate
/donate/other-ways-to-donate/p...Pay in your fundraising
/donate/how-your-money-helpsHow your money helps
/cdn-cgi/l/email-protection[email protected]
https://www.tommys.org/donateSubdomain Donate today to help us change lives
/change-lifetime-of-lossHow our research saves lives
/research/research-topicsRead more about ' Research projects '
/pregnancy-information/calcula...Read more about ' Pregnancy resources '
/baby-loss-support/storiesRead more about ' Baby loss stories '
https://in.landmarks.events/ll...External Subdomain Enter the LLHM 2026 Ballot
/get-involved/fundraise-in-memoryText duplicate Fundraise in memory
/get-involved/fundraising-eventsJoin Team Tommy's for an event in 2025
/get-involved/philanthropy-maj...Philanthropy and major gifts
/pregnancy-informationVisit the PregnancyHub
/pregnancy-information/plannin...Text duplicate Planning a pregnancy
/pregnancy-information/im-preg...Text duplicate Being pregnant
/pregnancy-information/birthText duplicate Giving birth
/pregnancy-information/after-t...After birth
/pregnancy-information/prematu...Premature birth
/about-us/tommys-policies/tomm...New window Subdomain View our Privacy Policy here
/about-us/news-views/new-figur...Read more about 'New figures reveal workplace impact of pregnancy and baby loss '
/about-us/news-views/new-analy...Read more about 'New analysis shows first trimester metformin could reduce miscarriage in PCOS, but more research is needed '
/about-us/news-views/new-resea...Read more about 'New research shows psychological impact of pregnancy after loss on dads and partners '
/about-us/news-views/tommys-sa...Read more about 'Tommy’s & Sands call for action after missed government targets ‘cost hundreds of babies’ lives’ '
/about-us/news-views/messages-...Read more about 'Messages of advice and support for dads ahead of Father's Day '
/about-us/news-views/new-resea...Read more about 'New research reveals disparities in stillbirth exist even within individual hospitals and NHS trusts '
/about-us/news-views/new-figur...Text duplicate Read more about 'New figures reveal workplace impact of pregnancy and baby loss '
/about-us/news-views/messages-...Text duplicate Read more about 'Messages of advice and support for dads ahead of Father's Day '
/about-us/news-views/new-analy...Text duplicate Read more about 'New analysis shows first trimester metformin could reduce miscarriage in PCOS, but more research is needed '
/about-us/news-views/tommys-sa...Text duplicate Read more about 'Tommy’s & Sands call for action after missed government targets ‘cost hundreds of babies’ lives’ '
/about-us/news-views/new-resea...Text duplicate Read more about 'New research shows psychological impact of pregnancy after loss on dads and partners '
/about-us/news-views/new-resea...Text duplicate Read more about 'New research reveals disparities in stillbirth exist even within individual hospitals and NHS trusts '
/about-us/news-and-viewsRead more news and views
https://www.tommys.org/Text duplicate IMG-ALT Tommy's. Together, for every baby
https://www.facebook.com/tommysNew window External Subdomain Facebook page
https://x.com/tommysNew window External X page
https://www.linkedin.com/compa...New window External Subdomain LinkedIn page
https://www.instagram.com/tommys/New window External Subdomain Instagram profile
https://www.tommys.org/about-usText duplicate About us
/about-us/tommys-policies/acce...Accessibility
A-TITLE Accessibility
/about-us/contact-usContact us
A-TITLE Contact us
/about-us/tommys-policies/cook...Cookies policy
/about-us/tommys-policies/disc...Disclaimer
A-TITLE Disclaimer
/about-us/tommys-policies/ethi...Ethical policy
A-TITLE Ethical policy
/about-us/our-policies/modern-...Modern slavery statement
/about-us/tommys-policies/tomm...Privacy policy
A-TITLE Tommy's privacy policy
/about-us/tommys-policiesSubdomain Other policies
https://www.tommys.org/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tommys.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (170 kB).

HTTP Response Header

NameValue
dateSat, 14 Jun 2025 18:16:53 GMT
content-typetext/html; charset=UTF-8
content-encodingzstd
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE (response policy)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheUNCACHEABLE (request policy)
strict-transport-securitymax-age=31536000; includeSubDomains
cf-cache-statusDYNAMIC
varyaccept-encoding
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=VVx%2BCuv2zKNiFafZXiz9Ufn7m0bZhurh6YdMIwwiADkxndJhmgcQnXjxqrleNtb78WL%2BN2p41P%2By6kz%2Bzv5yhH%2BwEQFvtO7PAZSk8wOXpt4N1K9ptejBKtspHrx99AXcJQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray94fbd2448fe0d0af-CDG
alt-svch3=":443"; ma=86400
server-timingcfL4;desc="?proto=TCP&rtt=13791&min_rtt=13731&rtt_var=3914&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3383&recv_bytes=907&delivery_rate=210909&cwnd=251&unsent_bytes=0&cid=1c8ec34339bdd02c&ts=542&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,045 referring domains.
This page has 4,345 backlinks.
This page has backlinks from 842 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# NOTICE: The collection of content and other data on this
# site through automated means, including any device, tool,
# or process designed to data mine or scrape content, is
# prohibited except (1) for the purpose of search engine indexing or
# artificial intelligence retrieval augmented generation or (2) with express
# written permission from this site’s operator.

# To request permission to license our intellectual
# property and/or other materials, please contact this
# site’s operator directly.

# BEGIN Cloudflare Managed content

User-agent: Amazonbot
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: meta-externalagent
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Similar sites

Search preview

www.tommys.org
Saving babies' lives | Tommy's | The pregnancy and baby c...
Tommy's is the largest UK pregnancy and baby loss charity, funding research into stillbirth, premature birth and miscarriage and providing trusted pregnancy and baby loss information and support.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tommy81%Check
Pregnancy66%Check
Baby66%Check
loss66%Check
Baby loss65%Check
pregnancy loss65%Check
baby charity64%Check
baby loss information61%Check
Loss Support60%Check
research58%Check
Show more keywords and terms

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