Thisisdefinition.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
58% 
Link structure
81% 
Server
72% 
External factors
69% 
SEO Score
Response time
0.99 s
File size
60.70 kB
Words
519
Media files
25
Number of links
34 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Definition | The UK’s leading brand alignment company
The length of the page title is perfect. (489 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Definition – the UK’s leading brand alignment consultancy. From strategy to customer experience, and everything in between.
The length of the meta description is perfect. (769 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thisisdefinition.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#6bd9ff
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDefinition – the UK’s leading brand alignment consultancy. From strategy to customer experience, and everything in between.
article:modified_time2025-05-16T13:05:46+00:00
langen
twitter:cardsummary_large_image
twitter:site@ThisDefinition
og:localeen_GB
og:typewebsite
og:titleDefinition | The UK’s leading brand alignment company
og:descriptionDefinition – the UK’s leading brand alignment consultancy. From strategy to customer experience, and everything in between.
og:urlhttps://www.thisisdefinition.com/
og:site_nameDefinition
og:imagehttps://www.thisisdefinition.com/wp-content/uploads/video-1.jpg
og:image:width2500
og:image:height1667
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 519 words. That's ok.
35.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...F.png?fit=441,300&ssl=1&h=300&quality=95DefinitionLogos Brand EDF
....jpeg?fit=500,500&ssl=1&h=300&quality=95Logo Media SKY
...2.png?fit=500,340&ssl=1&h=300&quality=95Google logo
....webp?fit=500,340&ssl=1&h=300&quality=95HSBC
...png?fit=1920,1080&ssl=1&h=300&quality=95amazon logo
....jpeg?fit=500,500&ssl=1&h=300&quality=95Logo Clients Xero
...7.jpg?fit=500,340&ssl=1&h=300&quality=95No alt attribute provided
....webp?fit=500,340&ssl=1&h=300&quality=95Logo Transport Easyjet
....webp?fit=600,300&ssl=1&h=300&quality=95Logo Tech Microsoft
....webp?fit=500,340&ssl=1&h=300&quality=95Logo Education UCambridge
....webp?fit=500,500&ssl=1&h=300&quality=95Logo Clients Honda
....webp?fit=600,300&ssl=1&h=300&quality=95Logo Media TrustPilot
....webp?fit=500,340&ssl=1&h=300&quality=95Logo Education Impero
...S.png?fit=441,300&ssl=1&h=300&quality=95DefinitionLogos Brand NHS
...o.png?fit=500,340&ssl=1&h=300&quality=95Reuters logo
....webp?fit=500,500&ssl=1&h=300&quality=95Logo Clients UKParliament
...y.png?fit=441,300&ssl=1&h=300&quality=95DefinitionLogos Brand EnvironmentAgency
....jpeg?fit=500,500&ssl=1&h=300&quality=95Logo Clients DirectLineGroup
....webp?fit=600,300&ssl=1&h=300&quality=95Logo Transport Gatwick
...4.jpg?fit=500,340&ssl=1&h=300&quality=95No alt attribute provided
....webp?fit=600,300&ssl=1&h=300&quality=95Logo Pfizer
...O.png?fit=441,300&ssl=1&h=300&quality=95DefinitionLogos Brand CO
...5.jpg?fit=500,340&ssl=1&h=300&quality=95LOGOS5
....webp?fit=600,300&ssl=1&h=300&quality=95Logo Legoland
....webp?fit=600,300&ssl=1&h=300&quality=95Logo Media BAFTA

Page structure

H1 heading
(Critically important)
We define and align brilliant brands
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We define and align brilliant brands
H2 TLC LIVE: Manda
H2 Google ChromeOS (behind the scenes)
H2 Definition AI
H2 Winston & Strawn
H2 Clio
H2 Transport for Greater Manchester
H2 David Lloyd
H2 PHQ
H2 DHL (behind the scenes)
H2 SEUK
H2 TPXimpact (behind the scenes)
H2 Southeastern
H2 Sky
H2 Transport for London
H2 Let’s talk
H3 Our news and insights
H3 Our tips on pitching the BBC
H3 Engineering firms: Why doesn’t the FT want to talk to your CEO?
H3 A/B testing results: What we learned about our audience
H3 Learning, leading, and building relationships: Katy Bloomfield’s journey
H3 Three top tips to make your training sessions stick
H3 What is digital PR?
H3 Our resources
H3 Why training is like comedy
H3 Tone of voice in the time of AI
H3 AI use cases for marketers: Content gap analysis
H6 Case study
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
H6 Case study Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thisisdefinition.com/Subdomain Definition
https://brand.thisisdefinition...External Subdomain Brand
https://marketing.thisisdefini...External Subdomain Marketing
https://comms.thisisdefinition...External Subdomain Communications
https://video.thisisdefinition...External Subdomain Video
/aiSubdomain AI
/aiSubdomain AI at Definition
/ai/ai-suite-trialSubdomain Try before you AI
/ai/trainingSubdomain AI training services
/ai/private-environmentsSubdomain Private environments
/trainingSubdomain Training by Definition
/our-sectorsSubdomain Sectors
/case-studiesSubdomain Work
http://fff/External Content hub
/insightsSubdomain Insights
/resourcesSubdomain Resources
/about-usSubdomain About
/about-usSubdomain About us
/our-teamSubdomain Our team
/join-usSubdomain Join us
/contactSubdomain Contact
https://www.thisisdefinition.com/Subdomain Text duplicate Definition
https://brand.thisisdefinition...External Subdomain Text duplicate Brand
https://marketing.thisisdefini...External Subdomain Text duplicate Marketing
https://comms.thisisdefinition...External Subdomain Text duplicate Communications
https://video.thisisdefinition...External Subdomain Text duplicate Video
/aiSubdomain Text duplicate AI
/case-studies/tlc-live-mandaSubdomain Trivial anchor text
Read more
https://video.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
/case-studies/definition-aiSubdomain Text duplicate Trivial anchor text
Read more
https://comms.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://comms.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://brand.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://brand.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://brand.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://video.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://comms.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://video.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://comms.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://brand.thisisdefinition...External Subdomain Text duplicate Trivial anchor text
Read more
https://marketing.thisisdefini...External Subdomain Text duplicate Trivial anchor text
Read more
/insightsSubdomain See all
https://comms.thisisdefinition...External Subdomain Our tips on pitching the BBC Getting featured on the BBC is kind of a big deal. Here are our tips on how to pitch to them. Read more
https://comms.thisisdefinition...External Subdomain Engineering firms: Why doesn’t the FT want to talk to your CEO? Most CEOs forget that journalists want stories, not stats. Here’s what you need to know if yo...
/insights/what-we-learned-abou...Subdomain A/B testing results: What we learned about our audience We ran A/B tests to learn what content actually resonates with our audience. Read more
https://comms.thisisdefinition...External Subdomain Learning, leading, and building relationships: Katy Bloomfield’s journey Katy Bloomfield, Managing Partner, PR at Definition shares her best career tips, big...
/insights/tips-to-make-your-tr...Subdomain Three top tips to make your training sessions stick Struggling with forgettable training sessions? Here are three practical tips to make them memorable, enga...
https://comms.thisisdefinition...External Subdomain What is digital PR? Digital PR is more than just link building or posting a few social updates - find out more here and how you can measure digital PR succes...
/resourcesSubdomain Text duplicate See all
/resources/why-training-is-lik...Subdomain Why training is like comedy We're joined by Neil Mullarkey to talk about why good training is just like good comedy. Watch the event back
/resources/tone-of-voice-in-th...Subdomain Tone of voice in the time of AI Learn how to build AI into your tone of voice programme, directly from brand experts. Watch the webinar
/resources/ai-use-cases-conten...Subdomain AI use cases for marketers: Content gap analysis This use case is about how to use AI to help with content gap analysis. See the tutorial
/contactSubdomain Get in touch
/about-us/privacySubdomain Privacy policy
/about-us/modern-slavery-policySubdomain Modern slavery policy
/sitemapSubdomain Sitemap
/about-us/privacySubdomain Text duplicate Privacy policy
/about-us/modern-slavery-policySubdomain Text duplicate Modern slavery policy
/sitemapSubdomain Text duplicate Sitemap
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Follow us on LinkedIn
https://www.instagram.com/this...New window External Subdomain A-TITLE Follow us on Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thisisdefinition.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.99 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
access-control-allow-methodsGET,POST
access-control-allow-headersContent-Type, Authorization
content-security-policyupgrade-insecure-requests;
cross-origin-embedder-policyunsafe-none; report-to='default'
cross-origin-embedder-policy-report-onlyunsafe-none; report-to='default'
cross-origin-opener-policyunsafe-none
cross-origin-opener-policy-report-onlyunsafe-none; report-to='default'
cross-origin-resource-policycross-origin
permissions-policyaccelerometer=(), autoplay=(), camera=(), cross-origin-isolated=(), display-capture=(self), encrypted-media=(), fullscreen=*, geolocation=(self), gyroscope=(), keyboard-map=(), magnetometer=(), microphone=(), midi=(), payment=*, picture-in-picture=*, publickey-credentials-get=(), screen-wake-lock=(), sync-xhr=*, usb=(), xr-spatial-tracking=(), gamepad=(), serial=()
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000
x-content-security-policydefault-src 'self'; img-src *; media-src * data:;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone
link<https://www.thisisdefinition.com/wp-json/>; rel="https://api.w.org/"
etag"25209-1747654593;br"
x-litespeed-cachehit
content-encodingbr
varyAccept-Encoding
content-length11025
dateTue, 20 May 2025 19:35:57 GMT
serverLiteSpeed
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 23 referring domains.
This page only has 122 backlinks.
This page only has few backlinks from 22 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.thisisdefinition.com
Definition | The UK’s leading brand alignment company
Definition – the UK’s leading brand alignment consultancy. From strategy to customer experience, and everything in between.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Definition77%Check
Brand77%Check
align70%Check
leading62%Check
Brand Strategy61%Check
UK’s leading brand53%Check
leading brand alignment53%Check
define50%Check
brilliant50%Check
brands50%Check
Show more keywords and terms

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