Thezebra.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
100% 
Link structure
53% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.29 s
File size
383.80 kB
Words
1230
Media files
27
Number of links
197 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Zebra: Instantly Compare Insurance Quotes
The length of the page title is perfect. (432 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Insurance isn’t always black and white — but it is with The Zebra. Compare and buy real-time quotes for auto, home and more, online or with a licensed agent.
The length of the meta description is perfect. (973 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thezebra.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-tap-highlightno
viewportwidth=device-width, initial-scale=1
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleThe Zebra
msvalidate.01673973BC249D0E5B724A228F6047DB16
p:domain_verifyb20d42ac503bd78032c30a0aa922a77a
facebook-domain-verifications6pak9y4m6zrvvg320egrgwo165w9o
descriptionInsurance isn’t always black and white — but it is with The Zebra. Compare and buy real-time quotes for auto, home and more, online or with a licensed agent.
supported-color-schemeslight only
color-schemeslight only
application-nameThe Zebra
theme-color#ffffff
langen-us
twitter:cardsummary_large_image
twitter:site@TheZebraCo
og:typewebsite
og:urlhttps://www.thezebra.com/
og:imagehttps://cdn.thezebra.com/zfront/static/42e108d/zfront/img/iz-share-logo.png
og:titleThe Zebra: Instantly Compare Insurance Quotes
og:descriptionInsurance isn’t always black and white — but it is with The Zebra. Compare and buy real-time quotes for auto, home and more, online or with a licensed agent.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1230 words. That's ok.
35% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ero/zearcher-blue-suit-scarf-laptop.webpThe Zearcher
...t/img/logos/carrier/logo-progressive.pngProgressive insurance logo
...mg/logos/carrier/logo-liberty-mutual.pngLibery Mutual insurance logo
...ront/img/logos/carrier/logo-lemonade.pngLemonade insurance logo
...g/logos/carrier/logo-root-horizontal.pngRoot Insurance logo
...ront/img/logos/carrier/logo-allstate.pngAllstate insurance logo
...ont/img/logos/carrier/logo-travelers.pngTravelers insurance logo
...zfront/img/icons/icon-insurance-form.svgNo alt attribute provided
.../42e108d/zfront/img/icons/icon-house.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
We do the searching.You do the saving.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We do the searching.You do the saving.
H2 Get personalized quotes in 5 minutes
H2 Over 18 million quotes and counting
H2 Frequently asked questions
H2 Get a quick estimate
H2 Want to learn more?
H2 It's easy to start saving.
H2 Buy Online
H2 Call an Agent
H3 One marketplace for top providers
H3 Find a match and save hundreds every year
H3 We've got you covered
H3 Insurance simplified
H3 Free Car Insurance Quotes
H3 Compare Auto Insurance Rates Online
H3 The Best Cheap Car Insurance
H3 Compare Home Insurance Rates Online
H3 Cheap Homeowners Insurance Guide
H3 Best Home and Auto Insurance Quotes
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thezebra.com/Anchor Skip to content
https://www.thezebra.com/Subdomain No Text
http://browsehappy.com/?locale=enExternal upgrade your browser
/about/help/terms/Nofollow Terms of Service
/about/help/terms/Nofollow View Licenses
/about/help/privacy/Nofollow Privacy Policy.
https://www.thezebra.com/Subdomain The Zebra®
/account/api/v1/account-login/...Nofollow Log in to my dashboard
/auto-insurance/Subdomain Auto Insurance
/homeowners-insurance/Subdomain Home Insurance
/renters-insurance/Subdomain Renters Insurance
/life-insurance/Subdomain Life Insurance
/pet-insurance/Subdomain Pet Insurance
/other-insurance-types/Subdomain Other Insurance
/car-insurance-quotes/Subdomain Free Car Insurance Quotes
/insurance-companies/best-car-...Subdomain Best Car Insurance Companies
/insurance-companies/homeowners/Subdomain Best Home Insurance Companies
/auto-insurance/how-to-shop/av...Subdomain Average Car Insurance Cost
/auto-insurance/vehicles/Subdomain Car Insurance By Vehicle
/auto-insurance/coverage/car-i...Subdomain Car Insurance Calculator
/auto-insurance/accidents/car-...Subdomain Insurance Claims Calculator
/resources/driving/how-much-ca...Subdomain Car Affordability Calculator
/resources/driving/auto-loan-p...Subdomain Auto Loan Payoff Calculator
/resources/Subdomain Resource Center
https://www.thezebra.com/ask/Subdomain Ask an Agent
/about/faqs/Subdomain FAQs
https://www.thezebra.com/about/Subdomain About Us
/about/how-the-zebra-works/Subdomain How The Zebra Works
/about/the-zebra-insurance-age...Subdomain Our Insurance Agents
/about/the-zebra-reviews/Subdomain Reviews
/about/careers/Subdomain Careers
/about/help/Subdomain Contact Us
/account/api/v1/account-login/...Nofollow Log in
/insurance/car/zipentry/?insur...Nofollow Subdomain Car We'll help you save hundreds.
/insurance/car/zipentry/?insur...Nofollow Subdomain Car + Home
/insurance/home/?insuranceline...Nofollow Subdomain Home
/insurance/renters/Nofollow Subdomain Renters
/life-insurance/Subdomain Life
https://enroll.embracepetinsur...New window Nofollow External Subdomain Pet
/recreational-insurance/Nofollow Subdomain Motorcycle
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
/about/the-zebra-reviews/Nofollow Subdomain Read more reviews
/insurance/car/zipentry/?insur...Subdomain Ready to try it out for yourself?
/resources/Subdomain Text duplicate Resource Center
/car-insurance-quotes/Subdomain Text duplicate Free Car Insurance Quotes
/auto-insurance/Subdomain Compare Auto Insurance Rates Online
/auto-insurance/how-to-shop/be...Subdomain The Best Cheap Car Insurance
/homeowners-insurance/Subdomain Compare Home Insurance Rates Online
/homeowners-insurance/rating-f...Subdomain Cheap Homeowners Insurance Guide
/best-home-and-car-insurance/Subdomain Best Home and Auto Insurance Quotes
/seguro-de-auto/Subdomain Hablamos Español
A-TITLE Seguro de Auto
/resources/Subdomain Resources
/auto-insurance/coverage/liabi...Subdomain Cheap Liability Insurance
/auto-insurance/coverage/best-...Subdomain Cheap Full Coverage Insurance
/auto-insurance/insurance-guide/Subdomain Car Insurance Guide
/homeowners-insurance/guide/Subdomain Home Insurance Guide
/auto-insurance/how-to-shop/be...Subdomain Best Cheap Car Insurance
/homeowners-insurance/rates/be...Subdomain Best Cheap Home Insurance
/auto-insurance/how-to-shop/ca...Subdomain Cheap Insurance Rates by City
/best-home-and-car-insurance/Subdomain Insurance Bundling
https://www.thezebra.com/sitemap/Subdomain Sitemap
/insurance-companies/Subdomain Insurance Companies
/insurance-companies/usaa-revi...Subdomain USAA
/insurance-companies/progressi...Subdomain Progressive
/insurance-companies/progressi...Subdomain Progressive vs Safeco
/insurance-companies/progressi...Subdomain State Farm vs Progressive
/insurance-companies/esurance-...Subdomain Esurance
/insurance-companies/state-far...Subdomain State Farm
/insurance-companies/state-far...Subdomain State Farm vs Allstate
/insurance-companies/progressi...Subdomain Progressive vs The General
/insurance-companies/erie-insu...Subdomain Erie
/insurance-companies/travelers...Subdomain Travelers
/insurance-companies/metromile...Subdomain Metromile vs Root
/insurance-companies/usaa-vs-p...Subdomain USAA vs Progressive
/insurance-companies/metlife-r...Subdomain Metlife
/insurance-companies/nationwid...Subdomain Nationwide
/insurance-companies/state-far...Subdomain State Farm vs AAA
/insurance-companies/progressi...Subdomain Progressive vs Allstate
https://www.thezebra.com/states/Subdomain Insurance By State
/auto-insurance/Subdomain Auto Insurance:
/auto-insurance/alabama-car-in...Subdomain AL
/auto-insurance/alaska-car-ins...Subdomain AK
/auto-insurance/arizona-car-in...Subdomain AZ
/auto-insurance/arkansas-car-i...Subdomain AR
/auto-insurance/california-car...Subdomain CA
/auto-insurance/colorado-car-i...Subdomain CO
/auto-insurance/connecticut-ca...Subdomain CT
/auto-insurance/washington-dc-...Subdomain DC
/auto-insurance/delaware-car-i...Subdomain DE
/auto-insurance/florida-car-in...Subdomain FL
/auto-insurance/georgia-car-in...Subdomain GA
/auto-insurance/hawaii-car-ins...Subdomain HI
/auto-insurance/idaho-car-insu...Subdomain ID
/auto-insurance/illinois-car-i...Subdomain IL
/auto-insurance/indiana-car-in...Subdomain IN
/auto-insurance/iowa-car-insur...Subdomain IA
/auto-insurance/kansas-car-ins...Subdomain KS
/auto-insurance/kentucky-car-i...Subdomain KY
/auto-insurance/louisiana-car-...Subdomain LA
/auto-insurance/maine-car-insu...Subdomain ME
/auto-insurance/maryland-car-i...Subdomain MD
/auto-insurance/massachusetts-...Subdomain MA
/auto-insurance/michigan-car-i...Subdomain MI
/auto-insurance/minnesota-car-...Subdomain MN
/auto-insurance/mississippi-ca...Subdomain MS
/auto-insurance/missouri-car-i...Subdomain MO
/auto-insurance/montana-car-in...Subdomain MT
/auto-insurance/nebraska-car-i...Subdomain NE
/auto-insurance/nevada-car-ins...Subdomain NV
/auto-insurance/new-hampshire-...Subdomain NH
/auto-insurance/new-jersey-car...Subdomain NJ
/auto-insurance/new-mexico-car...Subdomain NM
/auto-insurance/new-york-car-i...Subdomain NY
/auto-insurance/north-carolina...Subdomain NC
/auto-insurance/north-dakota-c...Subdomain ND
/auto-insurance/ohio-car-insur...Subdomain OH
/auto-insurance/oklahoma-car-i...Subdomain OK
/auto-insurance/oregon-car-ins...Subdomain OR
/auto-insurance/pennsylvania-c...Subdomain PA
/auto-insurance/rhode-island-c...Subdomain RI
/auto-insurance/south-carolina...Subdomain SC
/auto-insurance/south-dakota-c...Subdomain SD
/auto-insurance/tennessee-car-...Subdomain TN
/auto-insurance/texas-car-insu...Subdomain TX
/auto-insurance/utah-car-insur...Subdomain UT
/auto-insurance/vermont-car-in...Subdomain VT
/auto-insurance/virginia-car-i...Subdomain VA
/auto-insurance/washington-car...Subdomain WA
/auto-insurance/west-virginia-...Subdomain WV
/auto-insurance/wisconsin-car-...Subdomain WI
/auto-insurance/wyoming-car-in...Subdomain WY
/homeowners-insurance/Subdomain | Home Insurance:
/homeowners-insurance/alabama-...Subdomain Text duplicate AL
/homeowners-insurance/alaska-h...Subdomain Text duplicate AK
/homeowners-insurance/arizona-...Subdomain Text duplicate AZ
/homeowners-insurance/arkansas...Subdomain Text duplicate AR
/homeowners-insurance/californ...Subdomain Text duplicate CA
/homeowners-insurance/colorado...Subdomain Text duplicate CO
/homeowners-insurance/connecti...Subdomain Text duplicate CT
/homeowners-insurance/washingt...Subdomain Text duplicate DC
/homeowners-insurance/delaware...Subdomain Text duplicate DE
/homeowners-insurance/florida-...Subdomain Text duplicate FL
/homeowners-insurance/georgia-...Subdomain Text duplicate GA
/homeowners-insurance/hawaii-h...Subdomain Text duplicate HI
/homeowners-insurance/idaho-ho...Subdomain Text duplicate ID
/homeowners-insurance/illinois...Subdomain Text duplicate IL
/homeowners-insurance/indiana-...Subdomain Text duplicate IN
/homeowners-insurance/iowa-hom...Subdomain Text duplicate IA
/homeowners-insurance/kansas-h...Subdomain Text duplicate KS
/homeowners-insurance/kentucky...Subdomain Text duplicate KY
/homeowners-insurance/louisian...Subdomain Text duplicate LA
/homeowners-insurance/maine-ho...Subdomain Text duplicate ME
/homeowners-insurance/maryland...Subdomain Text duplicate MD
/homeowners-insurance/massachu...Subdomain Text duplicate MA
/homeowners-insurance/michigan...Subdomain Text duplicate MI
/homeowners-insurance/minnesot...Subdomain Text duplicate MN
/homeowners-insurance/mississi...Subdomain Text duplicate MS
/homeowners-insurance/missouri...Subdomain Text duplicate MO
/homeowners-insurance/montana-...Subdomain Text duplicate MT
/homeowners-insurance/nebraska...Subdomain Text duplicate NE
/homeowners-insurance/nevada-h...Subdomain Text duplicate NV
/homeowners-insurance/new-hamp...Subdomain Text duplicate NH
/homeowners-insurance/new-jers...Subdomain Text duplicate NJ
/homeowners-insurance/new-mexi...Subdomain Text duplicate NM
/homeowners-insurance/new-york...Subdomain Text duplicate NY
/homeowners-insurance/north-ca...Subdomain Text duplicate NC
/homeowners-insurance/north-da...Subdomain Text duplicate ND
/homeowners-insurance/ohio-hom...Subdomain Text duplicate OH
/homeowners-insurance/oklahoma...Subdomain Text duplicate OK
/homeowners-insurance/oregon-h...Subdomain Text duplicate OR
/homeowners-insurance/pennsylv...Subdomain Text duplicate PA
/homeowners-insurance/rhode-is...Subdomain Text duplicate RI
/homeowners-insurance/south-ca...Subdomain Text duplicate SC
/homeowners-insurance/south-da...Subdomain Text duplicate SD
/homeowners-insurance/tennesse...Subdomain Text duplicate TN
/homeowners-insurance/texas-ho...Subdomain Text duplicate TX
/homeowners-insurance/utah-hom...Subdomain Text duplicate UT
/homeowners-insurance/vermont-...Subdomain Text duplicate VT
/homeowners-insurance/virginia...Subdomain Text duplicate VA
/homeowners-insurance/washingt...Subdomain Text duplicate WA
/homeowners-insurance/west-vir...Subdomain Text duplicate WV
/homeowners-insurance/wisconsi...Subdomain Text duplicate WI
/homeowners-insurance/wyoming-...Subdomain Text duplicate WY
https://www.thezebra.com/about/Subdomain Text duplicate About Us
/about/press/Subdomain Press
/about/careers/Subdomain We Are Hiring
/about/help/Subdomain Text duplicate Contact Us
https://www.facebook.com/TheZe...New window Nofollow External Subdomain The Zebra on Facebook
https://www.x.com/TheZebraCoNew window Nofollow External Subdomain The Zebra on X
https://www.instagram.com/TheZ...New window Nofollow External Subdomain The Zebra on Instagram
https://www.linkedin.com/compa...New window Nofollow External Subdomain The Zebra on LinkedIn
/about/help/terms/Nofollow Subdomain Text duplicate Terms of Service
/about/help/privacy/Nofollow Subdomain Privacy Policy
/about/help/terms/Nofollow Subdomain Anchor Licenses
/insurance/car/zipentry/?insur...Nofollow Subdomain Text duplicate Car We'll help you save hundreds.
/insurance/car/zipentry/?insur...Nofollow Subdomain Text duplicate Car + Home
/insurance/home/?insuranceline...Nofollow Subdomain Text duplicate Home
/insurance/renters/Nofollow Subdomain Text duplicate Renters
/life-insurance/Subdomain Anchor Text duplicate Life
https://enroll.embracepetinsur...New window Nofollow External Subdomain Text duplicate Pet
/recreational-insurance/Nofollow Subdomain Text duplicate Motorcycle
/small-business-insurance/comm...Subdomain Commercial
/small-business-insurance/Subdomain Small Business
/insurance/car/zipentry/?insur...Nofollow Subdomain Car + Renters
/recreational-insurance/Nofollow Subdomain Recreational

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thezebra.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.29 seconds.
The file size of the HTML document is fine (384 kB).

HTTP Response Header

NameValue
dateTue, 24 Jun 2025 09:58:58 GMT
content-typetext/html; charset=utf-8
cf-ray954b5ea5de8000ce-CDG
cf-cache-statusHIT
age66578
cache-controlpublic, max-age=604800
set-cookie101 Characters
strict-transport-securitymax-age=15552000; includeSubDomains
varyCookie, Accept-Encoding
x-cache-keyhttps://zfront.production.thezebra.com/
x-frame-optionsDENY
x-zebra-acid6c3b0660-10d8-461d-8464-b609995e74c8
x-zebra-ray534b5c6d-05b0-4fa3-ba54-f00818d558e6
x-zebra-sess55cbd361-8dd3-4ab6-957c-57028f28f2aa
servercloudflare
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,087 referring domains.
This page has 6,364 backlinks.
This page has backlinks from 874 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Googlebot
Disallow: /communicationpreferences*
Disallow: /liveagent/
Disallow: /select-vehicle/
Disallow: /accessibility/
Disallow: /account/*
Disallow: /insurance/*
Disallow: /api/*
Disallow: /insurance-news/category/advice/
Disallow: /insurance-news/category/fun/
Disallow: /insurance-news/category/data/
Disallow: /insurance-news/category/news/
Disallow: /insurance-news/editors-pick.rss
Sitemap: https://www.thezebra.com/sitemap.xml

User-agent: *
Disallow: /communicationpreferences*
Disallow: /liveagent/
Disallow: /select-vehicle/
Disallow: /accessibility/
Disallow: /account/*
Disallow: /api/*
Disallow: /insurance/*
Disallow: /insurance-news/category/advice/
Disallow: /insurance-news/category/fun/
Disallow: /insurance-news/category/data/
Disallow: /insurance-news/category/news/
Disallow: /insurance-news/editors-pick.rss
Sitemap: https://www.thezebra.com/sitemap.xml

Similar sites

Search preview

www.thezebra.com
The Zebra: Instantly Compare Insurance Quotes
Insurance isn’t always black and white — but it is with The Zebra. Compare and buy real-time quotes for auto, home and more, online or with a licensed agent.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zebra71%Check
Compare66%Check
Compare Insurance Quotes66%Check
Insurance Zebra66%Check
Insurance65%Check
Quotes65%Check
Insurance Quotes65%Check
Compare Insurance65%Check
Compare Quotes65%Check
Auto Insurance Quotes61%Check
Show more keywords and terms

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