Thewhitecompany.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
99% 
Page quality
69% 
Page structure
25% 
Link structure
25% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
637.80 kB
Words
1963
Media files
72
Number of links
365 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The White Company | Luxury Clothing, Homeware and Gifts
The length of the page title is perfect. (535 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Capture the essence of the new season to come with our just-arrived collection. Shop clothing, fragrance and more. Free delivery over £60.
The length of the meta description is perfect. (855 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thewhitecompany.com/uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionCapture the essence of the new season to come with our just-arrived collection. Shop clothing, fragrance and more. Free delivery over £60.
ROBOTSINDEX,FOLLOW
google-site-verificationHbV9byf8REkekN-qMKeoNJi3rtLaAO2GYFS2BPRqo5s
msvalidate.0109C1332BA6E8CA3308E7E1028DC84C31
facebook-domain-verificationb5gbwlma2wonnzyldfsw6bc3vm9o40
langen-gb
og:descriptionCapture the essence of the new season to come with our just-arrived collection. Shop clothing, fragrance and more. Free delivery over £60.
og:imagehttps://whitecompany.scene7.com/is/image/whitecompany/logo?scl=1&qlt=100
og:urlhttps://www.thewhitecompany.com/uk/
og:site_nameThe White Company UK
og:titleThe White Company | Luxury Clothing, Homeware and Gifts
og:typewebsite
X-UA-CompatibleIE=edge
content-languageen-gb
charsetutf-8

Automatically check thewhitecompany.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1963 words. That's ok.
27.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
The file size of the HTML document is very large (637.8 kB).
A viewport "width=device-width, initial-scale=1.0, maximum-scale=5.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 39 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...K_NAV_NEWIN_WK35?fmt=auto&$mobile-image$a woman standing on the beach holding a white cloth
...-flyout-lwc-mb_4?fmt=auto&$mobile-image$a woman walking through a bedroom with a white bed and a window
...-flyout-lwc-mb_2?fmt=auto&$mobile-image$a table set with plates, napkins, and silverware on a patio
...AV_CLOTHING_WK42?fmt=auto&$mobile-image$a woman in a white dress walking on the beach at sunset
...-flyout-lwc-mb_3?fmt=auto&$mobile-image$a bathroom sink with a vase of flowers and a candle
...AV_WK25_WELLNESS?fmt=auto&$mobile-image$a bathroom with a candle, soap, and a towel on a shelf
...-flyout-lwc-mb_5?fmt=auto&$mobile-image$two little girls standing on the beach holding up starfish
...K_NAV_WK25_GIFTS?fmt=auto&$mobile-image$a basket filled with various types of skin care products
...le-Nav_UK_190923?fmt=auto&$mobile-image$shop sale
...out-lwc-mb_1_new?fmt=auto&$mobile-image$a woman standing on a step holding a bag and a straw hat
...-flyout-lwc-mb_2?fmt=auto&$mobile-image$a table set with plates, napkins, and glasses on a patio
...-flyout-lwc-mb_3?fmt=auto&$mobile-image$a bathroom counter with a vase of flowers and a candle
...-flyout-lwc-mb_4?fmt=auto&$mobile-image$a woman walking through a bedroom with a white bed and a window
...-flyout-lwc-mb_5?fmt=auto&$mobile-image$two little girls standing on the beach holding starfish
...om/i/white/Sign-up-su25_1?fmt=auto&w=768Newsletter sign up image
...30_LOGO_LOCKUP_1?fmt=auto&$mobile-image$the 30th anniversary logo for the white company
...wk41-hp-trade1_1?fmt=auto&$mobile-image$two women in white dresses holding an umbrella walking in a field
...wk41-hp-trade2_1?fmt=auto&$mobile-image$a woman and child eating food at a table outside
...ersday_BANNER_DT?fmt=auto&$mobile-image$a man holding a child in the air by the beach
...te/fathersday_MB?fmt=auto&$mobile-image$a man is holding a stop sign in his hand
.../uk-wk41-hp-sbc1?fmt=auto&$mobile-image$a candle sitting on a table next to a vase of flowers
...k-wk41-hp-sbc2_2?fmt=auto&$mobile-image$a table set with white plates and white flowers on it
...k-wk41-hp-sbc3_1?fmt=auto&$mobile-image$a woman laying in bed with a white comforter and white sheets
...k-wk41-hp-sbc4_1?fmt=auto&$mobile-image$a woman reading a book to a baby in bed
.../uk-wk41-hp-sbc5?fmt=auto&$mobile-image$a woman standing on a beach with a jumper over her shoulders
...k-wk41-hp-sbc6_1?fmt=auto&$mobile-image$a woman in a bathtub with soap suds on her body
...e7.com/is/image/whitecompany/A15345_90_WBlack, Selected
...Egyptian-Cotton-Towels/EGYPTIANT02_255_WSlate Grey
...ptian-Cotton-Towels/EGYPTIANWHITE02_15_WWhite, Selected
...ptian-Cotton-Towels/EGYPTIANNAVY02_303_WSoft Grey
...ptian-Cotton-Towels/EGYPTIANOATMEAL_39_WOatmeal
...tian-Cotton-Towels/EGYPTIANFEATHER_296_WFeather Grey
...unt-Bed-Linen-Collection/EASYIRON01_15_WWhite, Selected
...ripe-Bed-Linen-Collection/BRECON01_288_WNatural Marl, Selected
...7.com/is/image/whitecompany/A15482_255_WSlate Grey, Selected
...7.com/is/image/whitecompany/A15482_423_WPorcelain
...ersible-Gingham-Bed-Linen/A1384009_301_WDusty Pink
...ersible-Gingham-Bed-Linen/A1531809_412_WCloud Blue, Selected
...ersible-Gingham-Bed-Linen/A1532709_606_WCloud Grey
...7.com/is/image/whitecompany/A11803_361_WEclipse, Selected
...e7.com/is/image/whitecompany/A14468_55_WBaby Pink
...e7.com/is/image/whitecompany/A14468_15_WWhite
...ne7.com/is/image/whitecompany/A14468_5_WBlue Stripe, Selected
...e7.com/is/image/whitecompany/A14468_75_WNavy
...IABT_CLP_Hero_MB?fmt=auto&$mobile-image$a wooden table with a basket and a candle and a bottle of lotion
...ee-delivery-icon?fmt=auto&$mobile-image$delivery information
...te/gift-box-icon?fmt=auto&$mobile-image$gift box servive
...ft-cards-icon_v2?fmt=auto&$mobile-image$gift cards
...duct-advice-icon?fmt=auto&$mobile-image$expert product advice
...tent.io/v1/static/ios_app_download_badgeNo alt attribute provided
...e.a.bigcontent.io/v1/static/mastercard_1mastercard
...hite.a.bigcontent.io/v1/static/maestro_1maestro
white.a.bigcontent.io/v1/static/visa_1visa
white.a.bigcontent.io/v1/static/amex_1amex
...ite.a.bigcontent.io/v1/static/discover_1discover
...ite.a.bigcontent.io/v1/static/dinersClubdiners
...white.a.bigcontent.io/v1/static/payPal_2paypal
...white.a.bigcontent.io/v1/static/applePayapplepay
...e.a.bigcontent.io/v1/static/google-pay_1googlepay
...-8094-ce6af661ec2e/The_White_Company.pngCompany Logo
...ust.com/logos/static/powered_by_logo.svgPowered by OnetrustPowered by OneTrust Opens in a new Tab

Page structure

H1 heading
(Critically important)
Buying guides
Too many H1 headings
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 67 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Buying guides
H1 Buying guides Duplicate text
H1 Care guides
H1 The Thread
H2 The Thread Duplicate text
H2 The Thread | Sleep
H2 The Thread | Home
H2 The Getaway Edit
H2 The Thread | Scent
H2 The Thread | Wellness
H2 The Thread | Little Ones
H2 The Thread | Gifts
H2 Sale
H2 Style
H2 Home
H2 Scent
H2 Sleep
H2 Little Ones
H2 Enjoy 10% off your order*
H2 For every kind of dad
H2 Our favourites
H2 The Thread Duplicate text
H2 Don’t miss our latest updates
H2 Giving you a better experience
H2 Privacy preference centre
H3 Size charts
H3 Buying guides Duplicate text
H3 Buying guides Duplicate text
H3 Size charts Duplicate text
H3 Care guides Duplicate text
H3 Care guides Duplicate text
H3 Find the ideal scent
H3 Find the ideal scent Duplicate text
H3 Size charts Duplicate text
H3 Buying guides Duplicate text
H3 Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.
H3 Life is a beautiful thing
H3 We’ve just turned 30 years old and if there’s one thing we’ve learned – it’s that life is a beautiful thing.
H3 Treat dads, grandads and father figures this Father's Day
H3 Even more to explore
H3 Life is a beautiful thing Duplicate text
H3 Free Standard Delivery
H3 Premium Gift-Box Service
H3 Gift Cards & E-Gift Cards
H3 Live Expert Product Advice
H3 Manage consent preferences
H3 Cookie List
H4 Sign In or Create An Account
H4 Your shopping bag is empty
H4 Strictly Necessary Cookies
H4 Performance Cookies
H4 Functional Cookies
H4 Targeting Cookies
H5 Linen Elasticated Waist Midi Dress
H5 Seychelles Luxury Gift Set
H5 Luxury Egyptian Cotton Towels
H5 Essentials Egyptian Cotton Oxford Pillowcase with Border – Single
H5 Brecon Stripe Duvet Cover
H5 Linen Jersey Button Through Tank
H5 Seychelles Bath & Body Gift Set
H5 Organic Cotton Reversible Gingham Pillowcase
H5 Jersey Waisted Wide Leg Jumpsuit
H5 Linen Wide Drawstring Trousers
H5 Shopping Online
H5 About Us
H5 Simpler Shopping
H5 Our Stores
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/uk/Gifts/c/fathers-dayShop Father's Day
/uk/help/deliveryFree UK Standard delivery on orders over £60​
/uk/help/deliveryDelivery in 3–5 days. Your order may arrive in multiple shipments
/uk/our-storesFind a Store
/uk/helpHelp
/uk/Link to The White Company's home
/uk/Clothing/c/new-season-coll...the getaway edit
/uk/Clothing/c/holiday-shopholiday shop
/uk/Clothing-Collections/c/lin...linen
/uk/Clothing/c/dresses-and-tunicsdresses & jumpsuits
/uk/Clothing/Tops/c/tops-and-t...tops & t-shirts
/uk/Clothing/c/shorts-and-skirtsskirts & shorts
/uk/Clothing/c/swimwearswimwear & beachwear
/uk/Clothing/Nightwear/c/pyjamaspyjamas
/uk/Clothing/Accessories/c/foo...shoes, sandals & trainers
/uk/Clothing/Accessories/c/gla...sunglasses
/uk/Home/c/outdoor-livingview all outdoor
/uk/Home/View-All-Outdoor/c/ou...outdoor decorative accessories
/uk/Home/Kitchen-and-Dining/c/...picnicware
/uk/collection/Santorini-Colle...santorini
/uk/collection/Summer-Collecti...summer
/uk/collection/Sicilian-Orange...sicilian orange
/uk/collection/Spa-Escape-Coll...spa escape
/uk/Baby-and-Children/c/little...Text duplicate holiday shop
/uk/magazineThe Thread Discover stories, ideas and expert advice to inspire you Read The Thread
IMG-ALT a woman standing on the beach holding a white cloth
/uk/magazineIMG-ALT a woman standing on the beach holding a white cloth
/uk/magazineRead The Thread
/uk/c/bedroombedroom
/uk/Bedroom/c/bed-linenbed linen collections
/uk/Bedroom/c/duvet-coversduvet covers
/uk/Bedroom/c/pillowcasespillowcases
/uk/Bedroom/c/fitted-sheetsfitted sheets
/uk/Bedroom/c/flat-sheetsflat sheets
/uk/Bedroom/c/duvetsduvets
/uk/Bedroom/c/pillowspillows
/uk/Bedroom/c/toppers-and-prot...toppers & protectors
/uk/Bedroom/c/bed-cover-collec...bedspreads, quilts & cushions
/uk/Bedroom/c/throwsthrows
/uk/Home/Home-Furnishings/c/cu...cushions
/uk/Gifts/c/hot-water-bottleshot water bottles
/uk/Bedroom/c/heated-blankets-...heated blankets & accessories
/uk/Home/Home-Furnishings/c/rugsrugs
/uk/Home/Furniture/c/bedsbeds & headboards
/uk/Home/Furniture/c/mattresse...mattresses & divans
/uk/Home/Furniture/c/ottomansottomans & footstools
/uk/Home/Home-Accessories/c/li...lighting
/uk/Baby-and-Children/Children...children's bed linen
/uk/Baby-and-Children/Children...children's furniture & accessories
/uk/magazine/sleepThe Thread | Sleep Expert advice for sound slumbers. Creating a sleep sanctuary. Dreamy bed linen. DISCOVER MORE
IMG-ALT a woman walking through a bedroom with a white bed and a window
/uk/magazine/sleepIMG-ALT a woman walking through a bedroom with a white bed and a window
/uk/magazine/sleepDISCOVER MORE
/uk/help/size-charts/bed-linenBed linen size chart
/help/size-charts/cushions-bed...Cushion Covers, Bedspreads & Throws Size Chart
/help/buying-guides/bed-linenBed linen
/help/buying-guides/duvetsDuvets
/help/buying-guides/pillowsPillows
/help/buying-guides/bed-coversBed covers
/help/buying-guides/mattressesMattresses
/uk/c/homehome
/uk/Home/c/home-accessoriesview all home accessories
/uk/Home/Home-Accessories/c/de...decorative accessories
/uk/Home/Home-Accessories/c/ca...candle holders
/uk/Home/Home-Accessories/c/vasesvases
/uk/Home/Home-Accessories/c/ph...photo frames
/uk/Home/Home-Accessories/c/mi...mirrors
/uk/Home/Home-Accessories/c/li...Text duplicate lighting
/uk/Home/Home-Accessories/c/wa...wall art
/uk/Home/c/outdoor-livingText duplicate view all outdoor
/uk/Home/View-All-Outdoor/c/ou...Text duplicate outdoor decorative accessories
/uk/Home/Kitchen-and-Dining/c/...Text duplicate picnicware
/uk/Home/c/Kitchen-and-Diningview all kitchen & dining
/uk/Home/Kitchen-and-Dining/c/...tableware & cutlery
/uk/Home/Kitchen-and-Dining/c/...glassware
/uk/Home/Kitchen-and-Dining/c/...table linen, placemats & coasters
/uk/Home/Kitchen-and-Dining/c/...serveware & kitchen accessories
/uk/Home/Kitchen-and-Dining/c/...mugs
/uk/Home/Bathroom/c/towelstowels
/uk/Home/Bathroom/c/bath-matsbath mats
/uk/Home/Bathroom/c/bathroom-a...bathroom accessories & storage
/uk/Home/Home-Furnishings/c/cu...Text duplicate cushions
/uk/Bedroom/c/throwsText duplicate throws
/uk/Home/Home-Furnishings/c/rugsText duplicate rugs
/uk/c/home/furnitureview all furniture
/uk/Baby-and-Children/Children...children's furniture
/uk/Home/Furniture/c/sofas-and...sofas & armchairs
/uk/Home/Furniture/c/chairs-be...benches, stools & pouffes
/uk/Home/Furniture/c/side-tablescoffee & side tables
/uk/Home/Furniture/c/cabinetscabinets
/uk/Home/Furniture/c/bedsText duplicate beds & headboards
/uk/Home/Furniture/c/mattresse...Text duplicate mattresses & divans
/uk/Home/Furniture/c/ottomansText duplicate ottomans & footstools
/uk/magazine/homeThe Thread | Home Essentials every home should have. Ways to organise your living space. Decorating with seasonal accents. DISCOVER MORE
IMG-ALT a table set with plates, napkins, and silverware on a patio
/uk/magazine/homeIMG-ALT a table set with plates, napkins, and silverware on a patio
/uk/magazine/homeText duplicate DISCOVER MORE
/help/sustainable-glossarySustainable glossary
/help/furniture-swatchesHow to request fabric samples
/help/furniture-storesFurniture in-store
/uk/c/clothingclothing
/uk/Clothing/c/clothing-newnew in clothing
/uk/Clothing/c/new-season-coll...Text duplicate the getaway edit
/uk/Clothing/c/holiday-shopText duplicate holiday shop
/uk/Clothing-Collections/c/lin...Text duplicate linen
/uk/Clothing/c/view-all-clothingview all clothing
/uk/Clothing/c/dresses-and-tunicsText duplicate dresses & jumpsuits
/uk/Clothing/Tops/c/tops-and-t...Text duplicate tops & t-shirts
/uk/Clothing/c/jumpers-and-car...jumpers & cardigans
/uk/Clothing/c/trouserstrousers & leggings
/uk/Clothing/c/shorts-and-skirtsText duplicate skirts & shorts
/uk/Clothing/c/loungewearloungewear
/uk/Clothing/c/jacketscoats & jackets
/uk/Clothing/c/jeansjeans
/uk/Clothing/c/swimwearText duplicate swimwear & beachwear
/uk/Clothing/c/nightwearview all nightwear
/uk/Clothing/Nightwear/c/robes...robes
/uk/Clothing/Nightwear/c/pyjamasText duplicate pyjamas
/uk/Clothing/Nightwear/c/night...nightdresses
/uk/Clothing/Nightwear/c/slippersslippers, socks & sleep accessories
/uk/Clothing/c/accessoriesview all accessories
/uk/Clothing/Accessories/c/foo...Text duplicate shoes, sandals & trainers
/uk/Clothing/Accessories/c/jew...jewellery & hair accessories
/uk/Clothing/Accessories/c/hat...hats & scarves
/uk/Clothing/Accessories/c/bag...bags & purses
/uk/Clothing/Accessories/c/gla...sunglasses & reading glasses
/uk/Home/Bathroom/c/wash-bagsmake up & wash bags
/uk/Clothing/c/wardrobe-essent...the essentials edit
/uk/Clothing/c/online-exclusivesonline exclusives
/uk/Clothing/c/cashmerecashmere
/uk/Clothing/c/mensmenswear
/uk/Clothing/c/new-season-coll...The Getaway Edit On holiday we want easy, relaxed and effortless. Perfect simplicity that packs into one small suitcase. DISCOVER MORE
IMG-ALT a woman in a white dress walking on the beach at sunset
/uk/Clothing/c/new-season-coll...IMG-ALT a woman in a white dress walking on the beach at sunset
/uk/Clothing/c/new-season-coll...Text duplicate DISCOVER MORE
/help/size-charts/clothingWomen's size chart
/help/size-charts/shoesWomen's shoes size chart
/help/size-charts/mensMen's size chart
/help/size-charts/nightwearNightwear size chart
/help/fabric-care-guideFabric care guide
/help/sustainable-glossaryText duplicate Sustainable glossary
/help/linen-care-guideLinen care guide
/uk/magazine/style/find-your-fitTrouser Fit Guide
/uk/c/candles-and-fragrancecandles & fragrance
/uk/collection/Santorini-Colle...Text duplicate santorini
/uk/collection/Summer-Collecti...Text duplicate summer
/uk/collection/Sicilian-Orange...Text duplicate sicilian orange
/uk/collection/Spa-Escape-Coll...Text duplicate spa escape
/uk/Candles-and-Fragrance/View...view all home fragrance
/uk/Candles-and-Fragrance/View...candles
/uk/Candles-and-Fragrance/View...diffusers
/uk/Candles-and-Fragrance/View...electronic diffusers
/uk/Candles-and-Fragrance/View...fragrance oils
/uk/Candles-and-Fragrance/View...home sprays
/uk/Candles-and-Fragrance/c/fr...fragrance accessories
/uk/Candles-and-Fragrance/View...view all gift sets
/uk/Candles-and-Fragrance/View...home fragrance gift sets
/uk/Gifts/c/hampershampers
/uk/Candles-and-Fragrance/View...view all candles
/uk/Candles-and-Fragrance/View...signature candles
/uk/Candles-and-Fragrance/View...botanical candles
/uk/Candles-and-Fragrance/View...large & indulgence candles
/uk/Beauty-and-Spa/c/bath-and-...view all bath & body
/uk/Beauty-and-Spa/Bath-and-Bo...hand wash & soap
/uk/Beauty-and-Spa/Bath-and-Bo...hand & body cream
/uk/Beauty-and-Spa/Bath-and-Bo...shower gel
/uk/Beauty-and-Spa/Bath-and-Bo...bath foams & oils
/uk/Beauty-and-Spa/Bath-and-Bo...perfume
/uk/Candles-and-Fragrance/c/ou...view all fragrances
/uk/Candles-and-Fragrance/c/ou...signature collection
/uk/Candles-and-Fragrance/c/ou...edit collection
/uk/magazine/scentThe Thread | Scent New-in fragrances. Seasonal favourites. Ways to scent your home. DISCOVER MORE
IMG-ALT a bathroom sink with a vase of flowers and a candle
/uk/magazine/scentIMG-ALT a bathroom sink with a vase of flowers and a candle
/uk/magazine/scentText duplicate DISCOVER MORE
/help/candle-care-guideCaring for candles
/help/diffuser-care-guideCaring for diffusers
/help/electronic-diffuser-care...Caring for electronic diffusers
/help/fragrance-glossaryFragrance glossary
/help/scent-finderExplore our scent finder
/uk/c/beauty-and-spabeauty & spa
/uk/Beauty-and-Spa/c/bath-and-...Text duplicate view all bath & body
/uk/Beauty-and-Spa/Bath-and-Bo...Text duplicate hand wash & soap
/uk/Beauty-and-Spa/Bath-and-Bo...Text duplicate hand & body cream
/uk/Beauty-and-Spa/Bath-and-Bo...Text duplicate shower gel
/uk/Beauty-and-Spa/Bath-and-Bo...Text duplicate bath foams & oils
/uk/Beauty-and-Spa/Bath-and-Bo...Text duplicate perfume
/uk/Home/Bathroom/c/towelsText duplicate towels
/uk/Home/Bathroom/c/bath-matsText duplicate bath mats
/uk/Home/Bathroom/c/bathroom-a...Text duplicate bathroom accessories & storage
/uk/Home/Bathroom/c/wash-bagsText duplicate make up & wash bags
/uk/Clothing/Nightwear/c/robes...Text duplicate robes
/uk/Candles-and-Fragrance/View...Text duplicate view all gift sets
/uk/Candles-and-Fragrance/View...bath & body gift sets
/uk/Gifts/c/hampersText duplicate hampers
/uk/Candles-and-Fragrance/View...Text duplicate view all home fragrance
/uk/Candles-and-Fragrance/View...Text duplicate candles
/uk/Candles-and-Fragrance/View...Text duplicate diffusers
/uk/Candles-and-Fragrance/View...Text duplicate electronic diffusers
/uk/Candles-and-Fragrance/View...Text duplicate fragrance oils
/uk/Candles-and-Fragrance/View...Text duplicate home sprays
/uk/Candles-and-Fragrance/c/fr...Text duplicate fragrance accessories
/uk/Beauty-and-Spa/c/wellnessview all wellness
/uk/magazine/wellnessThe Thread | Wellness Relishing the quieter moments. Making space for self-care. Taking time to recharge. DISCOVER MORE
IMG-ALT a bathroom with a candle, soap, and a towel on a shelf
/uk/magazine/wellnessIMG-ALT a bathroom with a candle, soap, and a towel on a shelf
/uk/magazine/wellnessText duplicate DISCOVER MORE
/help/scent-finderExplore our scent finder tool
/uk/c/the-little-white-companybaby & children
/uk/Baby-and-Children/c/little...Text duplicate holiday shop
/uk/Gifts/c/gifts-for-babygifts for new baby
/uk/Baby-and-Children/View-All...baby gift sets
/uk/magazine/gifts/baby-gifthow to choose a new-baby gift
/uk/Baby-and-Children/View-All...baby girls'
/uk/Baby-and-Children/View-All...baby boys'
/uk/Baby-and-Children/View-All...unisex
/uk/Baby-and-Children/c/view-a...view all baby
/uk/Baby-and-Children/c/view-a...newborn
/uk/Baby-and-Children/View-All...baby clothing
/uk/Baby-and-Children/c/view-a...baby accessories
/uk/Baby-and-Children/View-All...baby sleepsuits
/uk/Baby-and-Children/View-All...baby sleeping bags
/uk/Baby-and-Children/View-All...baby blankets
/uk/Baby-and-Children/c/view-a...baby towels & robes
/uk/Baby-and-Children/c/childr...view all children's pyjamas
/uk/Baby-and-Children/Girls/c/...girls' nightwear (1-12 yrs)
/uk/Baby-and-Children/Boys/c/b...boys' nightwear (1-12 yrs)
/uk/Baby-and-Children/Girls/c/...girls' clothing (1-6 yrs)
/uk/Baby-and-Children/Boys/c/b...boys' clothing (1-6 yrs)
/uk/Baby-and-Children/c/childr...children's accessories
/uk/Baby-and-Children/c/toys-a...view all toys & books
/uk/Baby-and-Children/Toys-and...jellycat
/uk/Baby-and-Children/Children...nursery
/uk/Baby-and-Children/Children...bed linen
/uk/Baby-and-Children/Children...furniture & accessories
/uk/magazine/little-onesThe Thread | Little Ones Gifts to welcome them to the world. Outfits for any adventure. Everything for the sweetest dreams. DISCOVER MORE
IMG-ALT two little girls standing on the beach holding up starfish
/uk/magazine/little-onesIMG-ALT two little girls standing on the beach holding up starfish
/uk/magazine/little-onesText duplicate DISCOVER MORE
/help/size-charts/childrens-cl...Clothing size chart
/help/size-charts/childrens-shoesShoes size chart
/help/fabric-care-guideText duplicate Fabric care guide
/help/sustainable-glossaryText duplicate Sustainable glossary
/uk/c/giftsgifts
/uk/Gifts/c/fathers-dayview all father's day gifts
/uk/c/gifts/gifts-for-hergifts for her
/uk/Gifts/c/gifts-for-babyText duplicate gifts for new baby
/uk/Gifts/c/gifts-for-himgifts for him
/uk/Gifts/c/gifts-for-mumgifts for mum
/uk/Gifts/c/gifts-for-girlsgifts for girls
/uk/Gifts/c/gifts-for-boysgifts for boys
/uk/Gifts/c/gifts-under-30gifts under £30
/uk/Gifts/c/gifts-under-50gifts under £50
/uk/Gifts/c/luxury-giftsluxury gifts
/uk/Candles-and-Fragrance/View...Text duplicate view all gift sets
/uk/Candles-and-Fragrance/View...Text duplicate home fragrance gift sets
/uk/Candles-and-Fragrance/View...Text duplicate bath & body gift sets
/uk/Gifts/c/hampersText duplicate hampers
/uk/Gifts/c/birthdaybirthday
/uk/Gifts/c/new-homenew home
/uk/Gifts/c/weddingwedding
/uk/Gifts/c/engagementengagement
/uk/Gifts/c/baby-showerbaby shower
/uk/Gifts/c/christeningchristening
/uk/Gift-Card/p/GCARDgift cards
/uk/E-gift-Card/p/ECARDe-gift cards
/uk/help/gift-box-servicegift box service
/uk/business-to-business/corpo...corporate gift guide
/uk/magazine/giftsThe Thread | Gifts Ways to say thank you or welcome new arrivals. A little something, just because. DISCOVER MORE
IMG-ALT a basket filled with various types of skin care products
/uk/magazine/giftsIMG-ALT a basket filled with various types of skin care products
/uk/magazine/giftsText duplicate DISCOVER MORE
/uk/c/salesale
/uk/Sale/c/clothing-saleText duplicate clothing
/uk/Sale/c/clothing-accessorie...accessories
/uk/Sale/c/bedroom-saleText duplicate bedroom
/uk/Sale/c/home-accessories-saleText duplicate home
/uk/Sale/c/furniture-salefurniture
/uk/Sale/c/little-white-compan...Text duplicate baby & children
/uk/Sale/c/little-white-compan...children's home
/uk/c/saleSale Quality products at reduced prices for you, your home and your family Shop sale
IMG-ALT shop sale
/uk/c/saleIMG-ALT shop sale
/uk/c/saleShop sale
/uk/magazinethe thread
/uk/magazine/styleIMG-ALT a woman standing on a step holding a bag and a straw hat
/magazine/styleStyle
/uk/magazine/homeIMG-ALT a table set with plates, napkins, and glasses on a patio
/magazine/homeHome
/uk/magazine/scentIMG-ALT a bathroom counter with a vase of flowers and a candle
/magazine/scentScent
/uk/magazine/sleepText duplicate IMG-ALT a woman walking through a bedroom with a white bed and a window
/magazine/sleepSleep
/uk/magazine/little-onesIMG-ALT two little girls standing on the beach holding starfish
/magazine/little-onesLittle Ones
/uk/saved-itemsNo Text
/uk/loginNo Text
/login/accountSign In
/login/registerCreate An Account
/guest/trackOrderTrack My Order
/help/returnsCreate A Return
/help/terms-conditionsNew window Subdomain Terms & Conditions
/uk/Bedroom/c/bed-linenSLEEP
/uk/Beauty-and-Spa/c/bath-and-...SANCTUARY
/uk/Home/c/Kitchen-and-DiningENTERTAINING
/Clothing/c/view-all-clothingCLOTHING
IMG-ALT two women in white dresses holding an umbrella walking in a field
/uk/Clothing/c/view-all-clothingIMG-ALT two women in white dresses holding an umbrella walking in a field
/Clothing/c/view-all-clothingText duplicate CLOTHING
/Baby-and-Children/c/view-all-...BABY
IMG-ALT a woman and child eating food at a table outside
/uk/Baby-and-Children/c/view-a...IMG-ALT a woman and child eating food at a table outside
/Baby-and-Children/c/view-all-...Text duplicate BABY
/uk/Gifts/c/fathers-dayIMG-ALT a man holding a child in the air by the beach
/Gifts/c/fathers-dayFather's Day Gifts
/c/candles-and-fragranceCANDLES & FRAGRANCE
IMG-ALT a candle sitting on a table next to a vase of flowers
/uk/c/candles-and-fragranceIMG-ALT a candle sitting on a table next to a vase of flowers
/c/homeHOME
IMG-ALT a table set with white plates and white flowers on it
/uk/c/homeIMG-ALT a table set with white plates and white flowers on it
/c/bedroomBEDROOM
IMG-ALT a woman laying in bed with a white comforter and white sheets
/uk/c/bedroomIMG-ALT a woman laying in bed with a white comforter and white sheets
/c/the-little-white-companyBABY & CHILDREN
IMG-ALT a woman reading a book to a baby in bed
/uk/c/the-little-white-companyIMG-ALT a woman reading a book to a baby in bed
/c/clothingText duplicate CLOTHING
IMG-ALT a woman standing on a beach with a jumper over her shoulders
/uk/c/clothingIMG-ALT a woman standing on a beach with a jumper over her shoulders
/c/beauty-and-spaBEAUTY & SPA
IMG-ALT a woman in a bathtub with soap suds on her body
/uk/c/beauty-and-spaIMG-ALT a woman in a bathtub with soap suds on her body
/uk/Linen-Elasticated-Waist-Mi...Add To Bag Linen Elasticated Waist Midi Dress £140.00 Rated 4.1 stars out of 5 (9 reviews)
IMG-ALT Linen Elasticated Waist Midi Dress
/uk/Seychelles-Luxury-Gift-Set...Add To Bag Seychelles Luxury Gift Set £55.00 Rated 4.9 stars out of 5 (114 reviews)
IMG-ALT Seychelles Luxury Gift Set
/uk/Luxury-Egyptian-Cotton-Tow...Add To Bag Luxury Egyptian Cotton Towels £5.00 to £48.00 Rated 4.5 stars out of 5 (290 reviews)
IMG-ALT Luxury Egyptian Cotton Towels
/uk/Essentials-Egyptian-Cotton...Add To Bag Essentials Egyptian Cotton Oxford Pillowcase with Border – Single £12.00 to £14.00 Rated 4.6 stars out of 5 (77 reviews)
IMG-ALT Essentials Egyptian Cotton Oxford Pillowcase with Border – Single
/uk/Brecon-Stripe-Bed-Linen-Co...Add To Bag Brecon Stripe Duvet Cover From £70.00 From £28.00 Rated 4.8 stars out of 5 (98 reviews)
IMG-ALT Brecon Stripe Duvet Cover
/uk/Linen-Jersey-Button-Throug...Add To Bag Linen Jersey Button Through Tank £59.00 Rated 4.7 stars out of 5 (17 reviews)
IMG-ALT Linen Jersey Button Through Tank
/uk/Seychelles-Bath-and-Body-G...Add To Bag Seychelles Bath & Body Gift Set £28.00 Rated 4.9 stars out of 5 (499 reviews)
IMG-ALT Seychelles Bath & Body Gift Set
/uk/Organic-Cotton-Reversible-...Add To Bag Organic Cotton Reversible Gingham Pillowcase £14.00 Rated 4.9 stars out of 5 (42 reviews)
IMG-ALT Organic Cotton Reversible Gingham Pillowcase
/uk/Jersey-Waisted-Wide-Leg-Ju...Add To Bag Jersey Waisted Wide Leg Jumpsuit £110.00 Rated 4.7 stars out of 5 (41 reviews)
IMG-ALT Jersey Waisted Wide Leg Jumpsuit
/uk/Linen-Wide-Drawstring-Trou...Add To Bag Linen Wide Drawstring Trousers £110.00 Rated 4.5 stars out of 5 (56 reviews)
IMG-ALT Linen Wide Drawstring Trousers
/uk/magazine/life/life-beautif...The Thread Life is a beautiful thing It's all about the little moments, the simple pleasures and adding a little luxury every day. READ THE ARTICLE
IMG-ALT a wooden table with a basket and a candle and a bottle of lotion
/uk/magazine/life/life-beautif...READ THE ARTICLE
/uk/help/deliveryIMG-ALT delivery information
/uk/help/gift-box-serviceIMG-ALT gift box servive
/uk/gift-cardsText duplicate IMG-ALT gift cards
/uk/help/expert-product-adviceIMG-ALT expert product advice
/uk/help/deliveryFree Standard Delivery
/uk/help/gift-box-servicePremium Gift-Box Service
/uk/gift-cardsGift Cards & E-Gift Cards
/uk/help/expert-adviceLive Expert Product Advice
/uk/Text duplicate Link to The White Company's home
/uk/our-world/sustainability/s...No Text
/uk/help/mobile-appNo Text
https://instagram.com/thewhite...New window External No Text
https://www.tiktok.com/@thewhi...New window External Subdomain No Text
https://twitter.com/TheWhiteCo...New window External No Text
https://www.facebook.com/thewh...New window External Subdomain No Text
https://pinterest.com/thewhite...New window External No Text
https://youtube.com/thewhiteco...New window External No Text
/uk/help/contact-usContact Us
/uk/help/deliveryDelivery
/uk/help/returnsReturns
/uk/guest/trackOrderText duplicate Track My Order
/uk/help/product-recallProduct Recall
/uk/help/size-chartsSize Charts
/uk/helpText duplicate Help
/uk/help/our-storyOur Story
https://careers.thewhitecompan...External Subdomain Careers
/uk/help/tax-strategyOur Tax Strategy
/uk/our-world/sustainability/s...Ethics & Sustainability
/uk/sustainability-ethics/charityCharity
https://white.a.bigcontent.io/...External Subdomain Modern Slavery Statement
/uk/gift-cardsGift Cards
/uk/help/gift-box-serviceGift Box Service
/uk/help/buying-guidesBuying & Care Guides
/uk/wedding-listThe Wedding Gift List
/uk/business-to-businessBusiness To Business
/uk/help/press-enquiriesPress Enquiries
/uk/our-storesText duplicate Find a Store
/uk/help/expert-product-adviceExpert Product Advice
/uk/help/furniture-storesFurniture in Store
/uk/our-world/about-us/in-stor...In-store Events
/help/terms/Text duplicate Terms & Conditions
/help/privacy-policyPrivacy Policy
/help/cookiesCookie Policy
/help/accessibilityAccessibility
/uk/help/cookiesNew window Subdomain Text duplicate Cookie Policy
https://www.onetrust.com/produ...New window External Subdomain IMG-ALT Powered by Onetrust

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thewhitecompany.com/uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (638 kB).

HTTP Response Header

NameValue
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-typetext/html;charset=UTF-8
x-sap-pad4378297581
x-akamai-transformed9l - 0 pmb=mRUM,1
content-encodinggzip
expiresSat, 31 May 2025 08:50:59 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSat, 31 May 2025 08:50:59 GMT
varyAccept-Encoding
set-cookie115 Characters
server-timingcdn-cache; desc=MISS
strict-transport-securitymax-age=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 488 referring domains.
This page has 2,723 backlinks.
This page has backlinks from 394 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.thewhitecompany.com
The White Company | Luxury Clothing, Homeware and Gifts
Capture the essence of the new season to come with our just-arrived collection. Shop clothing, fragrance and more. Free delivery over £60.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
thing68%Check
clothing59%Check
Shop Clothing59%Check
luxury58%Check
gift57%Check
Luxury Gift57%Check
Luxury Clothing57%Check
Shop56%Check
White56%Check
Company56%Check
Show more keywords and terms

Automatically check thewhitecompany.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions