thewebguys.co.nz | Website SEO Review

Response time

1.11 s

File size

229.00 kB

Words

1451

Media files

25

Number of links

170 internal / 10 external

Meta specifications 80% achieved

Title

(Critically important)

Website Design Auckland - User & SEO Friendly Websites | The Web Guys

The page title should be shorter than 580 pixels. It is 672 pixels long. Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

TWG specialise in creating bespoke website design & development in Auckland NZ. Call today and get a SEO friendly website that is easy to use and update

The length of the meta description is perfect. (964 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://thewebguys.co.nz/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: Canada

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0, user-scalable=no
description	TWG specialise in creating bespoke website design & development in Auckland NZ. Call today and get a SEO friendly website that is easy to use and update
robots	follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
msapplication-TileImage	https://thewebguys.co.nz/wp-content/uploads/2021/03/cropped-twg_favicon-270x270.png
lang	en
twitter:card	summary_large_image
twitter:title	Website Design Auckland - User & SEO Friendly Websites \| The Web Guys
twitter:description	TWG specialise in creating bespoke website design & development in Auckland NZ. Call today and get a SEO friendly website that is easy to use and update
twitter:creator	@wynand_1
twitter:image	https://thewebguys.co.nz/wp-content/uploads/2021/04/TWG-image-01.png
twitter:label1	Written by
twitter:data1	host*nigel_1
twitter:label2	Time to read
twitter:data2	Less than a minute
og:locale	en_US
og:type	website
og:title	Website Design Auckland - User & SEO Friendly Websites \| The Web Guys
og:description	TWG specialise in creating bespoke website design & development in Auckland NZ. Call today and get a SEO friendly website that is easy to use and update
og:url	https://thewebguys.co.nz
og:site_name	The Web Guys
og:updated_time	2025-06-18T14:24:05+12:00
og:image	https://thewebguys.co.nz/wp-content/uploads/2021/04/TWG-image-01.png
og:image:secure_url	https://thewebguys.co.nz/wp-content/uploads/2021/04/TWG-image-01.png
og:image:width	600
og:image:height	315
og:image:alt	The Web Guys
og:image:type	image/png
charset	utf-8

Page quality 71% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

There are 6 text duplicates on this page:

Duplicate: Meet the team in our Parnell office, or jump on a call to share your v...

This page contains 1451 words. That's ok.

28% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

20 paragraphs were found on this page.

No placeholders texts or images were found.

The average number of words per sentence of 20.18 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

9 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	Mudbrick Vineyard
data:[...] Base64	Autex Acoustics
data:[...] Base64	KPMG
data:[...] Base64	Carfē
data:[...] Base64	Naumi Hotels
data:[...] Base64	Stoneridge Estate
/wp-content/uploads/2021/04/strategy.gif	website marketing strategy
...ent/uploads/2021/04/creative-content.gif	Photography Auckland
...content/uploads/2021/04/white-gif_04.gif	search engine marketing nz
...content/uploads/2021/04/white-gif_05.gif	website design auckland
...content/uploads/2021/04/white-gif_03.gif	custom website development auckland
...content/uploads/2021/04/white-gif_06.gif	digital campaign insights
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
data:[...] Base64	No alt attribute provided
...ge/images/2022/PartnerBadgeClickable.svg	Google Partner
...uy-NZ-Made-Logo-Vector-Main-TM-White.svg	NZ Made

Video URL	Width	Height
...ent/uploads/2021/03/bg-video-decoded.mp4	1440

Page structure 64% achieved

H1 heading

(Critically important)

We deliver Website Design and Performance Marketing campaigns in Auckland, that generate insane results for our clients.

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	We deliver Website Design and Performance Marketing campaigns in Auckland, that generate insane results for our clients.
H2	Website design your business can count on.
H2	Our Website  Design Process
H2	Why Choose The Web Guys?
H2	Testimonials
H2	Areas of expertise
H2	Download the first ever transparent, cut-throat, no bullshit guide on how to actually get results with digital marketing.
H2	We’re a forward thinking digital marketing agency
H3	Responsive Design
H3	We Haven't Forgotten About SEO
H3	Bespoke or Choose Your Favourite CMS
H3	E-Commerce or Corporate Website, We Got You
H3	Designed For Users
H3	Mudbrick Vineyard Mudbrick Vineyard
H3	Autex Acoustics Autex Acoustics
H3	KPMG KPMG
H3	Carfē Carfē
H3	Naumi Hotels Naumi Hotels
H3	Stoneridge Estate Stoneridge Estate
H3	Discovery
H3	Design
H3	Development
H3	Quality Testing
H3	Site Launch
H3	Maintenance & Support
H3	Let’s get together and throw some ideas around.
H3	We design & build beautiful websites that rank.
H3	Strategy
H3	Creative Content
H3	Web Development
H3	Design Services
H3	Digital Marketing
H3	Insights
H4	Start a Conversation
H4	Services
H4	Locations
H4	Industries
H4	Address
H5	We rank in the top 3 for over 220 keywords in our own industry
H5	Years in Business
H5	Multidisciplined gameplan
H6	“Since engaging The Web Guys, we’ve seen a huge increase in leads.” - Kyle Golder, Aspect Roofing

Link structure 45% achieved

Internal links

(Important)

Some anchor texts are used more than once.

9 links don't have an anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 10 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://thewebguys.co.nz/		No Text
/about-us/		Who we are
/services/		Services
/portfolio/		Portfolio
/thoughts/		Thoughts
/testimonials/		Testimonials
https://thewebguys.co.nz/careers/		Careers
https://thewebguys.co.nz/contact/		Contact Us
https://thewebguys.co.nz/		Home
/about-us/	Text duplicate	Who we are
https://thewebguys.co.nz/careers/		No Text
/services/	Text duplicate	Services
/services/strategy/		No Text
/services/strategy/brand-strat...		Brand Strategy
/services/strategy/campaign-st...		Marketing Campaign Strategy
/services/strategy/content-str...		Content Marketing Services
/services/strategy/digital-str...		Digital Strategy
/services/strategy/marketing-s...		Marketing Strategy
/services/strategy/social-stra...		Social Media Strategy
/services/creative-content/		No Text
/services/creative-content/aer...		Aerial Drone Photography
/services/creative-content/art...		Art Direction
/services/creative-content/pho...		Photography
/services/creative-content/vid...		Videography
/services/web-development/		No Text
/services/web-development/besp...		Bespoke Website Development
/services/web-development/ecom...		Ecommerce Website Development
/services/web-development/mobi...		Mobile App Development
/services/web-development/resp...		Responsive Web Development
/services/design-services/		No Text
/services/design-services/appl...		Application Design
/services/design-services/cont...		Content Creation
/services/design-services/logo...		Logo Design and Branding
/services/design-services/ux-u...		UX/UI Design
/services/design-services/visu...		Visual Identity
/services/design-services/webs...		Website Design
/services/digital-marketing/		No Text
/services/digital-marketing/em...		Email Marketing
/services/digital-marketing/go...		Google Ads Management
/services/digital-marketing/se...		Search Engine Marketing
/services/digital-marketing/se...		Search Engine Optimisation
/services/digital-marketing/so...		Social Media Marketing
/services/insights/		No Text
/services/insights/analytics-a...		Analytics and Metrics
/services/insights/campaign-op...		Marketing Campaign Optimisation
/services/insights/conversion-...		Conversion Rate Optimisation
/services/insights/persona-dev...		Persona Development
/services/insights/reporting-a...		Digital Marketing Reporting and Analysis
/services/insights/user-testing/		User Testing
/portfolio/	Text duplicate	Portfolio
/portfolio/		No Text
/portfolio/autex-acoustics/		Autex Acoustics
/portfolio/carfe/		Carfē
/portfolio/kpmg/		KPMG
/portfolio/mudbrick/		Mudbrick Vineyard
/portfolio/crowne-plaza/		Crowne Plaza Hotel
/portfolio/stoneridge-estate/		Stoneridge Estate
/portfolio/holiday-inn-remarka...		Holiday Inn Remarkables
/portfolio/naumi-hotels/		Naumi Hotels
/portfolio/robertsons-law/		Robertsons Law
/portfolio/thumper/		Thumper
/portfolio/true-south-flights/		True South Flights
/portfolio/franki/		Franki
/portfolio/pokeno-whisky/		Pokeno Whisky
/portfolio/buildlink/		Buildlink
/portfolio/the-carlin-hotel/		The Carlin Hotel
/portfolio/stehr-brothers/		Stehr Brothers
/portfolio/zenith-technica/		Zenith Technica
/portfolio/portofino/		Portofino
/portfolio/1st-call-recruitment/		1st Call Recruitment
/portfolio/orams-marine/		Orams Marine
/portfolio/ocean-time/		Ocean Time
/portfolio/ezgo/		EZGO
/portfolio/cashmores/		Cashmores
/portfolio/woodview-construction/		Woodview Construction
/portfolio/the-centre-auckland...		The Centre
/portfolio/vcfo/		VCFO
/portfolio/bring-it-back/		Bring it Back
/testimonials/		No Text
/testimonial/dynamic-plumbing-...		Dynamic Plumbing Works
/testimonial/aspect-roofing/		Aspect Roofing
/testimonial/winkl-mattress/		Winkl Mattress
/testimonial/green-doctors/		Green Doctors
/testimonial/hi-lift-cranes/		Hi-Lift Cranes
/testimonial/odl-construction/		ODL Construction
/testimonial/ifp-group/		IFP Group
/thoughts/	Text duplicate	Thoughts
/testimonials/	Text duplicate	Testimonials
https://thewebguys.co.nz/careers/	Text duplicate	Careers
https://thewebguys.co.nz/contact/	Text duplicate	Contact Us
https://maps.app.goo.gl/QXvrrW...	New window External Subdomain	Google Map
/cdn-cgi/l/email-protection		sam@thewebguys.co.nz
https://www.facebook.com/thewe...	New window External Subdomain	Facebook
https://www.instagram.com/thew...	New window External Subdomain	Instagram
https://nz.linkedin.com/compan...	New window External Subdomain	LinkedIn
https://thewebguys.co.nz/contact/		REQUEST FREE AUDIT
https://thewebguys.co.nz/contact/		Bespoke Design Services
https://thewebguys.co.nz/contact/		Boost Visibility & Conversions
https://thewebguys.co.nz/contact/		Choose Custom or CMS
https://thewebguys.co.nz/contact/		Build To Sell Globally
https://thewebguys.co.nz/contact/		Improve Your User Experience
/portfolio/mudbrick/		01 ➀ Responsive Website Design ➁ UI/UX Design ➂ Website Development Mudbrick Vineyard Mudbrick Vineyard Visit site IMG-ALT Mudbrick Vineyard
/portfolio/autex-acoustics/		02 ➀ Responsive Website Design ➁ UI/UX Design ➂ Website Development Autex Acoustics Autex Acoustics Visit site IMG-ALT Autex Acoustics
/portfolio/kpmg/		03 ➀ Responsive Website Design ➁ UI/UX Design ➂ Website Development KPMG KPMG Visit site IMG-ALT KPMG
/portfolio/carfe/		04 ➀ Responsive Website Design ➁ UI/UX Design ➂ Website Development Carfē Carfē Visit site IMG-ALT Carfē
/portfolio/naumi-hotels/		05 ➀ Responsive Website Design ➁ UI/UX Design ➂ Website Development Naumi Hotels Naumi Hotels Visit site IMG-ALT Naumi Hotels
/portfolio/stoneridge-estate/		06 ➀ Responsive Website Design ➁ UI/UX Design ➂ Website Development Stoneridge Estate Stoneridge Estate Visit site IMG-ALT Stoneridge Estate
/portfolio/		All Projects
https://thewebguys.co.nz/contact/		get a free website audit
https://thewebguys.co.nz/contact/		Contact us
/testimonials/		View All Testimonials
/services/		Our Services
/services/strategy/		Strategy
/services/strategy/brand-strat...	Text duplicate	Brand Strategy
/services/strategy/campaign-st...	Text duplicate	Marketing Campaign Strategy
/services/strategy/content-str...	Text duplicate	Content Marketing Services
/services/strategy/digital-str...	Text duplicate	Digital Strategy
/services/strategy/marketing-s...	Text duplicate	Marketing Strategy
/services/strategy/social-stra...	Text duplicate	Social Media Strategy
/services/creative-content/		Creative Content
/services/creative-content/aer...	Text duplicate	Aerial Drone Photography
/services/creative-content/art...	Text duplicate	Art Direction
/services/creative-content/pho...	Text duplicate	Photography
/services/creative-content/vid...	Text duplicate	Videography
/services/web-development/		Web Development
/services/web-development/besp...	Text duplicate	Bespoke Website Development
/services/web-development/ecom...	Text duplicate	Ecommerce Website Development
/services/web-development/mobi...	Text duplicate	Mobile App Development
/services/web-development/resp...	Text duplicate	Responsive Web Development
/services/design-services/		Design Services
/services/design-services/appl...	Text duplicate	Application Design
/services/design-services/cont...	Text duplicate	Content Creation
/services/design-services/logo...	Text duplicate	Logo Design and Branding
/services/design-services/ux-u...	Text duplicate	UX/UI Design
/services/design-services/visu...	Text duplicate	Visual Identity
https://thewebguys.co.nz/	Text duplicate	Website Design
/services/digital-marketing/		Digital Marketing
/services/digital-marketing/em...	Text duplicate	Email Marketing
/services/digital-marketing/go...	Text duplicate	Google Ads Management
/services/digital-marketing/se...	Text duplicate	Search Engine Marketing
/services/digital-marketing/se...	Text duplicate	Search Engine Optimisation
/services/digital-marketing/so...	Text duplicate	Social Media Marketing
/services/insights/		Insights
/services/insights/analytics-a...	Text duplicate	Analytics and Metrics
/services/insights/campaign-op...	Text duplicate	Marketing Campaign Optimisation
/services/insights/conversion-...	Text duplicate	Conversion Rate Optimisation
/services/insights/persona-dev...	Text duplicate	Persona Development
/services/insights/reporting-a...	Text duplicate	Digital Marketing Reporting and Analysis
/services/insights/user-testing/	Text duplicate	User Testing
https://thewebguys.co.nz/	Anchor	Download
/cdn-cgi/l/email-protection	Text duplicate	sam@thewebguys.co.nz
https://www.facebook.com/thewe...	New window External Subdomain Text duplicate	Facebook
https://www.instagram.com/thew...	New window External Subdomain Text duplicate	Instagram
https://nz.linkedin.com/compan...	New window External Subdomain Text duplicate	LinkedIn
https://thewebguys.co.nz/	Text duplicate	Website Design
/services/digital-marketing/se...		SEO
/services/strategy/	Text duplicate	Strategy
/services/creative-content/	Text duplicate	Creative Content
/services/web-development/	Text duplicate	Web Development
/services/design-services/	Text duplicate	Design Services
/services/digital-marketing/	Text duplicate	Digital Marketing
https://thewebguys.co.nz/		© 2025 - The Web Guys
https://thewebguys.co.nz/careers/	Text duplicate	Careers
/copyright-disclaimer/		Copyright & Disclaimer
/terms-of-service/		Terms of Service
/privacy-policy/		Privacy Policy
/locations/christchurch/		Christchurch
/locations/hamilton/		Hamilton
/locations/queenstown/		Queenstown
/locations/tauranga/		Tauranga
/locations/wellington/		Wellington
/industries/construction/		Construction
/industries/ecommerce/		eCommerce
/industries/finance/		Finance
/industries/healthcare/		Healthcare
/industries/tourism/		Tourism
/industries/trades/		Trades
https://maps.app.goo.gl/QXvrrW...	New window External Subdomain Text duplicate	Google Map
https://www.google.com/partner...	New window External Subdomain	IMG-ALT Google Partner
https://membership.buynz.org.n...	New window External Subdomain	IMG-ALT NZ Made

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://thewebguys.co.nz/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.

The file size of the HTML document is fine (229 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 21 Jul 2025 14:50:40 GMT
content-type	text/html; charset=UTF-8
server	cloudflare
cf-ray	962b830b1e609ae1-CDG
cf-cache-status	REVALIDATED
cache-control	max-age=14400
content-encoding	br
expires	Mon, 21 Jul 2025 14:50:39 GMT
last-modified	Mon, 21 Jul 2025 10:26:54 GMT
strict-transport-security	max-age=63072000; includeSubDomains;preload
vary	Accept-Encoding
content-security-policy	upgrade-insecure-requests ;
x-content-type-options	nosniff
report-to	{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=xB%2BpquLwiHrDOa6lHDnuT%2FhiUwQajWTnZA6FGQHLa2vh%2BNyLDp42TDZiCTDRkKL0f3IgLB9QvPn%2FtFWwfNfGVDa4MMOO4CH%2FeH8clXTkuvDAXkwf%2F%2BWBzIHgii06ygn%2FkPw%3D"}],"group":"cf-nel","max_age":604800}
nel	{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
alt-svc	h3=":443"; ma=86400
server-timing	cfL4;desc="?proto=TCP&rtt=13705&min_rtt=13629&rtt_var=3896&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3440&recv_bytes=906&delivery_rate=212488&cwnd=250&unsent_bytes=0&cid=839950e04120572e&ts=957&x=0"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 244 referring domains.

This page has 290,051 backlinks.

This page has backlinks from 152 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://thewebguys.co.nz/sitemap_index.xml

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thewebguys.co.nz

Website Design Auckland - User & SEO Friendly Websites | The We...

TWG specialise in creating bespoke website design & development in Auckland NZ. Call today and get a SEO friendly website that is easy to use and update

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Web	93%	Check
Web Guys	80%	Check
Website	79%	Check
Design	79%	Check
Website Design	79%	Check
Design Auckland	79%	Check
Website Design Auckland	79%	Check
Auckland	75%	Check
Web Development	74%	Check
Design Website Development	71%	Check
Bespoke Website Design	71%	Check
Friendly Website	70%	Check
Website Development	68%	Check
Website Marketing	68%	Check
Design Development	68%	Check
Services Web	68%	Check
Responsive Website Design	67%	Check
Development Auckland	67%	Check
Bespoke Website	66%	Check
Bespoke Design	66%	Check
Ecommerce Web	65%	Check
SEO	62%	Check
Design Services	61%	Check
SEO Friendly	60%	Check
Corporate Website	60%	Check

Show more keywords and terms

Thewebguys.co.nz - SEO Checker

Task list of SEO Improvements 4 Tasks

Meta specifications 80% achieved

(Critically important)

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(Critically important)

(Important)

(Somewhat important)

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(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check thewebguys.co.nz including all subpages at once!

Page quality 71% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 64% achieved

(Critically important)

(Important)

Heading structure

Link structure 45% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

Automatically check thewebguys.co.nz including all subpages at once!

Cookie Policy