Thevab.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
37% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.32 s
File size
52.70 kB
Words
800
Media files
41
Number of links
66 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Video Advertising Bureau
The length of the page title is perfect. (297 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
VAB is at the center of the video marketing industry. View our industry-shaping Insights reports, webinars, breaking industry news and more
The length of the meta description is perfect. (856 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionVAB is at the center of the video marketing industry. View our industry-shaping Insights reports, webinars, breaking industry news and more
titleVideo Advertising Bureau - Home
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
apple-mobile-web-app-capableyes
langen
twitter:cardsummary
twitter:site@VABintel
og:titleVideo Advertising Bureau - Home
og:descriptionVAB is at the center of the video marketing industry. View our industry-shaping Insights reports, webinars, breaking industry news and more
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 800 words. That's ok.
30.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.09 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/vab-v2/assets/images/logo.pngTheVAB
.../ed2/ab4/c19/thumb__500_500_0_0_crop.jpgTheVAB
.../d00/4f5/196/thumb__500_500_0_0_crop.pngTheVAB
.../84b/a5d/f29/thumb__340_190_0_0_crop.jpgNo alt attribute provided
.../85c/1fe/271/thumb__340_190_0_0_crop.jpgNo alt attribute provided
.../ccf/f1c/4fa/thumb__340_190_0_0_crop.jpgNo alt attribute provided
.../9c3/e5f/865/thumb__340_190_0_0_crop.jpgVAB Insights Hub
.../696/1b6/79a/thumb__340_190_0_0_crop.jpg10 Acts of Attention By a Moviegoer
.../a4d/b8d/c83/thumb__340_190_0_0_crop.jpg10 Acts of Attention By a Moviegoer
.../46a/f11/4ec/thumb__600_300_0_0_crop.pngRegister Now! Mastering Measurement: Get Fluent on Modern Measurement & Currency, 5/21 @12pmET!
.../733/757/86f/thumb__600_300_0_0_crop.jpgAdAge Data-Driven Marketing Playbook - May 22!
.../069/ad2/b4f/thumb__500_320_0_0_crop.pngNEW WEBINAR! Mastering CTV in 2025 | June 10th @12pmET | Register Now!
.../e02/a92/1fa/thumb__500_320_0_0_crop.pngStreamTV Show 2025!
.../e14/ceb/eb5/thumb__500_320_0_0_crop.jpgVAB at The TV of Tomorrow Show!
.../cc5/c2e/794/thumb__500_320_0_0_crop.pngInvesting in Measurable Success | Executive Roundtable Webinars
.../d12/285/80f/thumb__500_320_0_0_crop.pngWatch Now: Exploring How AI is Influencing CTV’s Effectiveness from VideoNuze CTV x AI Preview 2025
.../ec8/d26/6c8/thumb__500_320_0_0_crop.jpgSean Cunningham at Cynopsis CTV Connect 2025
...pp/media/v2/pages/icons/bulb-gray-sm.png...
.../84b/a5d/f29/thumb__645_300_0_0_crop.jpgKeeping Up With the KPIs: Insights From 200 Brand Marketers
...e/app/media/v2/pages/task-force/logo.pngTask Force Logo
...app/media/v2/pages/home/icons/icon-1.svgInsights Hubs
...app/media/v2/pages/home/icons/icon-2.svgInsights Hubs
...app/media/v2/pages/home/icons/icon-3.svgInsights Hubs
...e/app/media/v2/pages/members/Comcast.pngComcast
.../media/v2/pages/members/Dentsu Aegis.pngDentsu Aegis
...p/media/v2/pages/members/Disney_Plus.pngDisney_Plus
...e/app/media/v2/pages/members/Horizon.pngHorizon
...rage/app/media/v2/pages/members/Hulu.pngHulu
.../app/media/v2/pages/members/Mediacom.pngMediacom
.../media/v2/pages/members/NBCUniversal.pngNBCUniversal
...edia/v2/pages/members/Paramount_Plus.pngParamount_Plus
...e/app/media/v2/pages/members/Peloton.pngPeloton
/storage/app/media/v2/pages/members/Ro.pngRo
...edia/v2/pages/members/Spectrum Reach.pngSpectrum Reach
...app/media/v2/pages/members/TradeDesk.pngTradeDesk
...rage/app/media/v2/pages/members/Tubi.pngTubi
...dia/v2/pages/members/Walton Isaacson.pngWalton Isaacson
...e/app/media/v2/pages/members/Wayfair.pngWayfair
.../app/media/v2/pages/members/innovid_.pnginnovid_
.../app/media/v2/pages/members/ispot-tv.pngispot-tv

Page structure

H1 heading
(Critically important)
VAB is at the center of the video marketing industry.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 VAB is at the center of the video marketing industry.
H1 Become a VAB Member
H1 Stay in the Know
H2 Register Now! Mastering Measurement: Get Fluent on Modern Measurement & Currency, 5/21 @12pmET!
H2 AdAge Data-Driven Marketing Playbook - May 22!
H2 Keeping Up With the KPIs: Insights From 200 Brand Marketers
H3 Trending Insights
H3 VAB In Action
H3 VAB Insights library
H3 Trusted by
H3 Get Immediate Access To Our Content
H5 VAB In The News
H5 A new custom study reveals the KPIs that matter most across small, medium, and large businesses in 2025
H6 Here’s What 200 Brand Marketers Told Us About Their 2025 KPIs
H6 Top 5 Questions Marketers Are Asking This Upfront Season, Answered
H6 View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion
H6 Explore our 12 curated destinations on streaming, attribution, case studies and more.
H6 Quickly grab our most popular charts and slides for your next presentation or pitch
H6 Answering a new industry question each week
H6 NEW WEBINAR! Mastering CTV in 2025 | June 10th @12pmET | Register Now!
H6 StreamTV Show 2025!
H6 VAB at The TV of Tomorrow Show!
H6 Investing in Measurable Success | Executive Roundtable Webinars
H6 Watch Now: Exploring How AI is Influencing CTV’s Effectiveness from VideoNuze CTV x AI Preview 2025
H6 Sean Cunningham at Cynopsis CTV Connect 2025
H6 VAB President & CEO Sean Cunningham talks the state of the video advertising industry LIVE on NYSE TV
H6 Nielsen faces data glitches as TV upfront begins
H6 OP-ED: Google’s “Other” Problem: The Hidden Costs Of Ad Opacity
H6 Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
H6 In A Complicated World, Distributors Want To Change The Way We Talk About TV
H6 Major U.S. MVPDs Agree on Definitions for Key Multiscreen TV Advertising Terms
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://youtu.be/tqEwYdebc_8?t...New window External VAB AT THE NYSE VAB President & CEO Sean Cunningham joined NYSE TV to talk about the state of the video advertising industry WATCH NOW
https://thevab.com/IMG-ALT TheVAB
https://thevab.com/aboutAbout us
https://thevab.com/team-boardTeam + Board
https://thevab.com/membersOur Members
https://thevab.com/task-forceTask Force
https://thevab.com/press-centerPress Center
https://thevab.com/insightsInsights
https://thevab.com/insightsInsights Library
/insights-topics-hubInsights Hubs
https://thevab.com/grab-n-goGrab & Go's
/vabs-question-weekQuestion of the Week
https://thevab.com/approachOur Approach
https://thevab.com/measurementMeasurement
https://thevab.com/insightsVAB In Action
https://thevab.com/vab-happeningsRecent Happenings
https://thevab.com/webinar-hubVAB Webinar Hub
/transparency-brand-safetyTransparency & Brand Safety
https://thevab.com/vab-voicesVAB Voices
https://thevab.com/membershipMembership
https://thevab.com/membershipBecome a Member
/industry-spotlight-libraryIndustry Spotlight
https://thevab.com/contact-usContact
https://thevab.com/searchSearch
https://twitter.com/VABintelNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/VABintelNew window External Subdomain No Text
https://thevab.com/aboutVAB is at the center of the video marketing industry.
https://thevab.com/aboutLearn more about VAB
https://thevab.com/membershipLearn More
/join-email-listJoin Our Community
https://thevab.com/insightsView all
/insight/marketing-kpi-study-2025KEEPING UP WITH THE KPIs Here’s What 200 Brand Marketers Told Us About Their 2025 KPIs
/insight/premium-video-markete...UPFRONT INTEL Top 5 Questions Marketers Are Asking This Upfront Season, Answered
/insight/every-first-time-tv-a...WELCOME TO TV UPDATE View Every First-Time TV Advertiser in 2024: The 344 Brands that Spent $1.48 Billion
/insights-topics-hubINSIGHTS HUBS Explore our 12 curated destinations on streaming, attribution, case studies and more.
IMG-ALT VAB Insights Hub
A-TITLE VAB Insights Hubs
https://thevab.com/grab-n-goGRAB & GO CHARTS AND SLIDES Quickly grab our most popular charts and slides for your next presentation or pitch
IMG-ALT 10 Acts of Attention By a Moviegoer
A-TITLE Grab & Go Charts and Slides
/vabs-question-weekQuestion of the Week Answering a new industry question each week
IMG-ALT 10 Acts of Attention By a Moviegoer
A-TITLE Question of the Week
https://thevab.com/vab-happeningsText duplicate View all
/vab-happenings/measurement-li...Register Now! Mastering Measurement: Get Fluent on Modern Measurement & Currency, 5/21 @12pmET! Just Announced! Don’t miss this exclusive, one-time-only webi...
IMG-ALT Register Now! Mastering Measurement: Get Fluent on Modern Measurement & Currency, 5/21 @12pmET!
https://adage.com/article/ad-a...External AdAge Data-Driven Marketing Playbook - May 22! Join Sean Cunningham, VAB President and CEO for a can't miss presentation at the AdAge Data-Driven Marketing P...
IMG-ALT AdAge Data-Driven Marketing Playbook - May 22!
/vab-happenings/mastering-ctv-...NEW WEBINAR! Mastering CTV in 2025 | June 10th @12pmET | Register Now! Premion with VAB will explore findings from their latest Streaming TV ...
IMG-ALT NEW WEBINAR! Mastering CTV in 2025 | June 10th @12pmET | Register Now!
https://www.streamtvshow.com/?...External Subdomain StreamTV Show 2025! Join Jason Wiese, EVP Strategic Insights & Measurement at the StreamTV...
IMG-ALT StreamTV Show 2025!
https://itvt.com/External VAB at The TV of Tomorrow Show! Join Sean Cunningham, VAB President & CEO and Benjamin Vandegrift, VP ...
IMG-ALT VAB at The TV of Tomorrow Show!
/vab-happenings/investing-2025Investing in Measurable Success | Executive Roundtable Webinars WATCH NOW! The Winning Video Investment Strategies for Marketers in 20...
IMG-ALT Investing in Measurable Success | Executive Roundtable Webinars
/vab-happenings/videonuze-ctv-...Watch Now: Exploring How AI is Influencing CTV’s Effectiveness from VideoNuze CTV x AI Preview 2025 Jason Wiese, moderates a panel with industry experts from...
IMG-ALT Watch Now: Exploring How AI is Influencing CTV’s Effectiveness from VideoNuze CTV x AI Preview 2025
/vab-happenings/vab-ctv-connec...Sean Cunningham at Cynopsis CTV Connect 2025 Watch Now! Sean joined industry leaders Josh Chasin, Howard Shimmel an...
IMG-ALT Sean Cunningham at Cynopsis CTV Connect 2025
/vab-in-the-newsVAB In The News
https://youtu.be/tqEwYdebc_8?t...New window External YouTube
https://adage.com/events-award...New window External AdAge
https://www.adexchanger.com/on...New window External Subdomain AdExchanger
https://adtechdaily.com/2025/0...New window External Ad Tech Daily
https://www.tvrev.com/news/in-...New window External Subdomain TVREV
https://www.tvtechnology.com/n...New window External Subdomain tvtech
/join-email-listSUBSCRIBE
https://thevab.com/insightsGo to Insights Library
/insight/marketing-kpi-study-2025Keeping Up With the KPIs: Insights From 200 Brand Marketers A new custom study reveals the KPIs that matter most across small, medium, and large businesses i...
A-TITLE Keeping Up With the KPIs: Insights From 200 Brand Marketers
/insight/marketing-kpi-study-2025Text duplicate Learn More
https://thevab.com/task-forceText duplicate Learn More
/insights-topics-hubExplore
https://thevab.com/webinar-hubWatch now
https://thevab.com/vab-voicesStart Learning
/cdn-cgi/l/email-protection[email protected]
https://thevab.com/aboutText duplicate About us
https://thevab.com/approachText duplicate Our Approach
https://thevab.com/team-boardText duplicate Team + Board
https://thevab.com/membersText duplicate Our Members
https://thevab.com/press-centerText duplicate Press Center
https://thevab.com/searchText duplicate Search
https://thevab.com/contact-usContact us
/vab-in-the-newsVAB in the News
https://thevab.com/privacy-noticePrivacy Notice
https://thevab.com/insightsText duplicate Insights
https://thevab.com/vab-happeningsText duplicate VAB In Action
https://thevab.com/membershipText duplicate Membership
/getting-startedGetting Started
/join-email-listJoin our email list
https://twitter.com/VABintelNew window External No Text
https://www.facebook.com/VABintelNew window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://thevab.com/reset-passwordForgot password?
https://thevab.com/privacy-noticeNew window privacy notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thevab.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.32 seconds.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 22:06:40 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-cache, private
set-cookie126 Characters
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
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External factors

This website has excellent links from other websites.
This page has backlinks from 136 referring domains.
This page has 540 backlinks.
This page has backlinks from 122 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /storage/app/media/insights/reports/Question%20of%20the%20Week/
Disallow: /storage/app/media/Insights-Hubs/Grab%20n%20Gos/

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thevab.com
Home - Video Advertising Bureau
VAB is at the center of the video marketing industry. View our industry-shaping Insights reports, webinars, breaking industry news and more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
VAB81%Check
video79%Check
video marketing73%Check
marketing68%Check
VAB Insights68%Check
industry66%Check
Video Advertising66%Check
video advertising industry66%Check
Center62%Check
VAB Member62%Check
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