Therig.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
67% 
Page structure
58% 
Link structure
25% 
Server
79% 
External factors
12% 
SEO Score
Response time
4.36 s
File size
82.80 kB
Words
280
Media files
31
Number of links
75 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Rig — Design and Animation Studio | Auckland | New Zealand
The page title should be shorter than 580 pixels. It is 594 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We are here to tell your stories through creative broadcast media. The Rig — Design and Animation studio is Auckland based and NZ made. Welcome aboard.
The length of the meta description is perfect. (974 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.therig.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-nz
Server location: Australia
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWe are here to tell your stories through creative broadcast media. The Rig — Design and Animation studio is Auckland based and NZ made. Welcome aboard.
msvalidate.01E8584D60164740458801B35EC739F0FF
google-site-verificationZTxTVNjQRBWVFjFNc7gojhRRPrvEGIWPG71WfPQP4G0
generatorWPZOOM Framework 1.7.9
msapplication-TileImagehttps://www.therig.co.nz/Wordpress/wp-content/uploads/2018/09/cropped-Logo_Square-A_02-02-1-270x270.png
langen-nz
twitter:cardsummary_large_image
twitter:descriptionWe are here to tell your stories through creative broadcast media. The Rig — Design and Animation studio is Auckland based and NZ made. Welcome aboard.
twitter:titleThe Rig — Design and Animation Studio | Auckland | New Zealand
twitter:imagehttps://www.therig.co.nz/Wordpress/wp-content/uploads/2018/09/lisa.jpg
og:localeen_US
og:typewebsite
og:titleThe Rig — Design and Animation Studio | Auckland | New Zealand
og:descriptionWe are here to tell your stories through creative broadcast media. The Rig — Design and Animation studio is Auckland based and NZ made. Welcome aboard.
og:urlhttps://www.therig.co.nz/
og:site_nameThe Rig — Design and Animation
og:imagehttps://www.therig.co.nz/Wordpress/wp-content/uploads/2018/09/Logo_Square-A_02-02.png
og:image:secure_urlhttps://www.therig.co.nz/Wordpress/wp-content/uploads/2018/09/Logo_Square-A_02-02.png
og:image:width1920
og:image:height1920
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 280 words on this page. Good pages should have about 800 words of useful content.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ropped-Logo_Square-A_02-02-1000x1000.pngThe Rig — Design and Animation
...t/uploads/2023/10/anim-00366-600x338.jpgNo alt attribute provided
...ds/2018/11/GAMER-30_NZ-00706-600x338.jpgNo alt attribute provided
.../uploads/2017/12/constellatn-600x338.jpgNo alt attribute provided
...03/LAT30012_OLV_MASTER-00361-600x338.jpgNo alt attribute provided
...BROWN-GOLDIE-30sec_TVC-00565-600x338.jpgNo alt attribute provided
.../11/CD_30_5128-YouTube-00456-600x338.jpgNo alt attribute provided
...023/09/SalaryGuideMAIN-00034-600x338.jpgNo alt attribute provided
...ds/2023/09/freeze-ptch_01748-600x338.jpgNo alt attribute provided
...loads/2018/11/script_2-00059-600x338.jpgNo alt attribute provided
...t/uploads/2024/06/plcm_Thumb-600x338.jpgNo alt attribute provided
.../uploads/2019/04/SortedDance-600x338.jpgNo alt attribute provided
...loads/2019/04/772525869_1280-600x338.jpgNo alt attribute provided
...loads/2018/08/986400736_1280-600x338.jpgNo alt attribute provided
.../uploads/2024/06/SkillsThumb-600x338.jpgNo alt attribute provided
...9/04/HOLDEN_HGV_1March-00884-600x338.jpgNo alt attribute provided
.../StoopidPriceMAIN-16x9-00231-600x338.jpgNo alt attribute provided
...uploads/2025/08/Rockit_thumb-600x338.jpgNo alt attribute provided
...loads/2017/08/856698649_1280-600x338.jpgNo alt attribute provided
...s/2022/10/JL_15_TERIYA-00208-600x338.jpgNo alt attribute provided
...iseed_45Sec-FINAL_5Dec-00359-600x338.jpgNo alt attribute provided
...ds/2022/10/Build_15Sec-00139-600x338.jpgNo alt attribute provided
...loads/2018/11/Script_6-00158-600x338.jpgNo alt attribute provided
...p-content/uploads/2018/09/LifelineRS.jpgNo alt attribute provided
...loads/2017/12/673074805_1280-600x338.jpgNo alt attribute provided
...et-Lab_ProRes422_25Oct-00732-600x338.jpgNo alt attribute provided
...tent/uploads/2018/09/Comvita_NORM_RS.jpgNo alt attribute provided
...loads/2018/11/739570451_1280-600x338.jpgNo alt attribute provided
.../uploads/2018/09/YES_sealegs-600x338.jpgNo alt attribute provided
.../uploads/2018/09/Ossis_cover-600x338.jpgNo alt attribute provided
...uploads/2017/10/Melon_cover2-600x338.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Our Work
H3 DESIGN | ANIMATION | CONTENT
H3 INSTRUCTIONAL FILMS
H3 GIFs
H3 GRADING
H3 Showreel 2024
H3 Dimetapp – Gamer
H3 Constellation Wines — Grape to Glass
H3 Latitude Homes — FAMILY
H3 Farmer Brown ‘GOLDIE’
H3 Countdown Bricks Farm
H3 Trademe Jobs Salary Guide
H3 Ceres Organics Brand Film
H3 Operation Co-operation
H3 PlaceMakers Estimating & Ordering
H3 Sorted – Dancer
H3 Latitude Homes
H3 NZ Blood – Donate
H3 Skills Group – Content
H3 HOLDEN HGV
H3 AA Smart Fuel
H3 Rockit Apples
H3 NZ Blood
H3 Jack Links – Teriyaki
H3 Maxsyn Agriseeds
H3 The Collective
H3 Fujitsu – WiFi and Timers
H3 Lifeline Aotearoa
H3 Berocca Forward
H3 New Zealand Story — Rocket Lab
H3 Comvita Manuka Honey
H3 SmartSpec
H3 New Zealand Story — Sealegs
H3 New Zealand Story — Ossis
H3 Melon Health DPP
H3 Services:
H3 Get in touch
H3 Follow Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.therig.co.nz/IMG-ALT The Rig — Design and Animation
https://www.therig.co.nz/Home
/?page_id=5208Our Work
/?page_id=6013Grading
/?page_id=628Contact
/?page_id=5592About
https://www.therig.co.nz/Text duplicate Home
/?page_id=5208Text duplicate Our Work
/?page_id=6013Text duplicate Grading
/?page_id=628Text duplicate Contact
/?page_id=5592Text duplicate About
https://vimeo.com/163501040External Watch Showreel
https://vimeo.com/163501040External No Text
/?page_id=5208All
/?portfolio=tvcAdvertising
A-TITLE Here we have our commercial and advertising works. Ones that are made either for TV and or any other broadcast platforms. All visual formats are included: 3D...
/?portfolio=info-videosInstructional
A-TITLE This category focuses on our instructional videos. These videos are highly informative. They tend to be on the longer side, due to higher amount of data visu...
/?portfolio_item=showreelA-TITLE Showreel 2024
/?portfolio_item=showreelText duplicate Showreel 2024
/?portfolio_item=dimetapp-gamerA-TITLE Dimetapp – Gamer
/?portfolio_item=dimetapp-gamerText duplicate Dimetapp – Gamer
/?portfolio_item=watties-fartA-TITLE Constellation Wines — Grape to Glass
/?portfolio_item=watties-fartText duplicate Constellation Wines — Grape to Glass
/?portfolio_item=latitude-home...A-TITLE Latitude Homes — FAMILY
/?portfolio_item=latitude-home...Text duplicate Latitude Homes — FAMILY
/?portfolio_item=farmer-brownA-TITLE Farmer Brown ‘GOLDIE’
/?portfolio_item=farmer-brownText duplicate Farmer Brown ‘GOLDIE’
/?portfolio_item=countdownA-TITLE Countdown Bricks Farm
/?portfolio_item=countdownText duplicate Countdown Bricks Farm
/?portfolio_item=trademe-jobsA-TITLE Trademe Jobs Salary Guide
/?portfolio_item=trademe-jobsText duplicate Trademe Jobs Salary Guide
/?portfolio_item=ceres-organicsA-TITLE Ceres Organics Brand Film
/?portfolio_item=ceres-organicsText duplicate Ceres Organics Brand Film
/?portfolio_item=operation-co-...A-TITLE Operation Co-operation
/?portfolio_item=operation-co-...Text duplicate Operation Co-operation
/?portfolio_item=placemakers-e...A-TITLE PlaceMakers Estimating & Ordering
/?portfolio_item=placemakers-e...Text duplicate PlaceMakers Estimating & Ordering
/?portfolio_item=sorted-dancerA-TITLE Sorted – Dancer
/?portfolio_item=sorted-dancerText duplicate Sorted – Dancer
/?portfolio_item=latitude-home...A-TITLE Latitude Homes
/?portfolio_item=latitude-home...Text duplicate Latitude Homes
/?portfolio_item=nz-blood-donateA-TITLE NZ Blood – Donate
/?portfolio_item=nz-blood-donateText duplicate NZ Blood – Donate
/?portfolio_item=skills-groupA-TITLE Skills Group – Content
/?portfolio_item=skills-groupText duplicate Skills Group – Content
/?portfolio_item=holden-hgvA-TITLE HOLDEN HGV
/?portfolio_item=holden-hgvText duplicate HOLDEN HGV
/?portfolio_item=aa-smart-fuelA-TITLE AA Smart Fuel
/?portfolio_item=aa-smart-fuelText duplicate AA Smart Fuel
/?portfolio_item=automotive-sh...A-TITLE Rockit Apples
/?portfolio_item=automotive-sh...Text duplicate Rockit Apples
/?portfolio_item=nz-bloodA-TITLE NZ Blood
/?portfolio_item=nz-bloodText duplicate NZ Blood
/?portfolio_item=jack-linksA-TITLE Jack Links – Teriyaki
/?portfolio_item=jack-linksText duplicate Jack Links – Teriyaki
/?portfolio_item=maxsyn-agriseedsA-TITLE Maxsyn Agriseeds
/?portfolio_item=maxsyn-agriseedsText duplicate Maxsyn Agriseeds
/?portfolio_item=the-collectiveA-TITLE The Collective
/?portfolio_item=the-collectiveText duplicate The Collective
/?portfolio_item=fujitsuA-TITLE Fujitsu – WiFi and Timers
/?portfolio_item=fujitsuText duplicate Fujitsu – WiFi and Timers
/?portfolio_item=lifelineA-TITLE Lifeline Aotearoa
/?portfolio_item=lifelineText duplicate Lifeline Aotearoa
/?portfolio_item=berocca-forwardA-TITLE Berocca Forward
/?portfolio_item=berocca-forwardText duplicate Berocca Forward
/?portfolio_item=new-zealand-s...A-TITLE New Zealand Story — Rocket Lab
/?portfolio_item=new-zealand-s...Text duplicate New Zealand Story — Rocket Lab
/?portfolio_item=comvita-manuk...A-TITLE Comvita Manuka Honey
/?portfolio_item=comvita-manuk...Text duplicate Comvita Manuka Honey
/?portfolio_item=smartspecA-TITLE SmartSpec
/?portfolio_item=smartspecText duplicate SmartSpec
/?portfolio_item=nz-story-sealegsA-TITLE New Zealand Story — Sealegs
/?portfolio_item=nz-story-sealegsText duplicate New Zealand Story — Sealegs
/?portfolio_item=nz-story-ossisA-TITLE New Zealand Story — Ossis
/?portfolio_item=nz-story-ossisText duplicate New Zealand Story — Ossis
/?portfolio_item=melon-healthA-TITLE Melon Health DPP
/?portfolio_item=melon-healthText duplicate Melon Health DPP
/Wordpress/contact/contact
https://www.facebook.com/TheRi...New window External Subdomain facebook
https://vimeo.com/user3150249New window External vimeo
https://www.linkedin.com/compa...New window External Subdomain linkedin
http://www.instagram.com/theri...New window External Subdomain instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.therig.co.nz/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (4.36 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
x-powered-byPHP/7.1.33
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.therig.co.nz/index.php?rest_route=/>; rel="https://api.w.org/", <https://www.therig.co.nz/>; rel=shortlink
set-cookie50 Characters
varyAccept-Encoding
content-encodingbr
content-length9725
content-typetext/html; charset=UTF-8
dateWed, 13 Aug 2025 14:48:06 GMT
serverApache/2.4.63 (cPanel) OpenSSL/1.1.1w mod_bwlimited/1.4
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 4 referring domains.
This page only has 6 backlinks.
This page only has few backlinks from 4 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.therig.co.nz
The Rig — Design and Animation Studio | Auckland | New Zealand
We are here to tell your stories through creative broadcast media. The Rig — Design and Animation studio is Auckland based and NZ made. Welcome aboard.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rig73%Check
Rig Design68%Check
DESIGN63%Check
ANIMATION63%Check
design animation63%Check
Animation Studio60%Check
studio58%Check
Auckland56%Check
Auckland New Zealand55%Check
NZ Blood55%Check
Show more keywords and terms

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