Thereload.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
50% 
Page structure
66% 
Link structure
66% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.71 s
File size
117.10 kB
Words
480
Media files
16
Number of links
75 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Reload › Sober, Serious Firearms Reporting and Analysis
The length of the page title is perfect. (551 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Reload is a publication dedicated to hard news reporting on firearms policy and politics in America.
The length of the meta description is perfect. (632 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
crawlable_no_perplexitybot
There are no problems in accessing the website.
Canonical URL
(Important)
https://thereload.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationwxuPSipXkU1zaekmzY2S1zTH4RYfNWpCqTSBSPjK9lk
robotsmax-snippet:-1,max-image-preview:standard,max-video-preview:-1
descriptionThe Reload is a publication dedicated to hard news reporting on firearms policy and politics in America.
generatorElementor 3.25.11; features: additional_custom_breakpoints, e_optimized_control_loading; settings: css_print_method-external, google_font-enabled, font_display-auto
redi-version1.2.9
msapplication-TileImagehttps://cdn.thereload.com/app/uploads/2021/03/cropped-Revolver-square-PNG-favicon-300x300.png
langen-us
twitter:cardsummary_large_image
twitter:site@thereloadsite
twitter:creator@StephenGutowski
twitter:titleThe Reload › Sober, Serious Firearms Reporting and Analysis
twitter:descriptionThe Reload is a publication dedicated to hard news reporting on firearms policy and politics in America.
twitter:imagehttps://cdn.thereload.com/app/uploads/2021/04/TheReloadTwitterCard.png
twitter:image:altThe Reload Logo
og:typewebsite
og:localeen_US
og:site_nameThe Reload
og:titleThe Reload › Sober, Serious Firearms Reporting and Analysis
og:descriptionThe Reload is a publication dedicated to hard news reporting on firearms policy and politics in America.
og:urlhttps://thereload.com/
og:imagehttps://cdn.thereload.com/app/uploads/2021/04/TheReloadTwitterCard.png
og:image:width1200
og:image:height628
og:image:altThe Reload Logo
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 480 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 29.5 words is high.
24.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....com/app/uploads/2021/03/PNG-1-Black.pngThe Reload Logog
...pp/uploads/2025/04/DSC08216-1024x683.jpgHunting rifles on display at the 2025 NRA Annual Meeting
...9134ff91531713e6e898fb54345-128x128.jpegStephen Gutowski
...uploads/2021/03/Shotgun-PNG-1024x202.pngNo alt attribute provided
...app/uploads/2021/10/DSC00316-768x512.jpgA sign welcomes drivers to Virginia
...9134ff91531713e6e898fb54345-128x128.jpegStephen Gutowski
...ads/2021/07/The-Podcast-Logo-768x432.pngNo alt attribute provided
...9134ff91531713e6e898fb54345-128x128.jpegStephen Gutowski
...e-Reload-Analysis-Newsletter-768x432.pngThe Reload Analysis Newsletter
...9134ff91531713e6e898fb54345-128x128.jpegStephen Gutowski
...app/uploads/2024/05/DSC06360-768x512.jpgStickers from the 2024 NRA Annual Meeting in Dallas, Texas
...0326_232506870.MP2_-scaled-1-128x128.jpgJulie Miller
...021/05/The-Reload-Newsletter-768x432.pngNo alt attribute provided
...9134ff91531713e6e898fb54345-128x128.jpegStephen Gutowski
...app/uploads/2021/07/DSC01497-768x512.jpgA flag flies outside the headquarters of the ATF
...9134ff91531713e6e898fb54345-128x128.jpegStephen Gutowski

Page structure

H1 heading
(Critically important)
Home Stretch Polling Suggests Gun Policy a Low Priority Headed into Election Day
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home Stretch Polling Suggests Gun Policy a Low Priority Headed into Election Day
H1 Menu
H2 Sign up for journalism trusted by staff in Congress, at every major media outlet, and every major gun group in the country.
H2 Free Weekly Newsletter
H3 Join For Sober, Serious Firearms Reporting & Analysis
H3 Reload Membership
H3 Reload Membership Duplicate text
H3 Analysis: Virginia’s ‘Sawed-Off Shotgun’ Law Emblematic of Remaining Fight Over NFA Items [Member Exclusive]
H3 Podcast: How Will Gun Politics Impact the Midterms? (Ft. Semafor’s Burgess Everett)
H3 Members’ Newsletter: How Will States Handle NFA Mirror Laws?
H3 NRA Targets Texas’s Talarico in First 2026 Ad as Everytown Pledges Millions More for State Legislative Ads
H3 Newsletter: NRA Jumps Into 2026 Ad Race
H3 Florida State Attorney Announces Residents Don’t Need ATF Approval for Silencers, Short-Barrel Shotguns
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://thereload.com/Anchor Skip to content
https://thereload.com/IMG-ALT The Reload Logog
https://thereload.com/Home
https://thereload.com/about/About
https://thereload.com/archive/Search
/the-podcast/The Podcast
/free-newsletter-signups/Free Newsletter Signup
/membership-sales/Buy a Membership
/member-exclusives/Member Exclusives
/job-opportunities/Job Opportunities
https://thereload.com/contact/Contact
https://thereload.com/my-account/My Account
https://thereload.com/Anchor No Text
/home-stretch-polling-suggests...IMG-ALT Hunting rifles on display at the 2025 NRA Annual Meeting
/home-stretch-polling-suggests...Home Stretch Polling Suggests Gun Policy a Low Priority Headed into Election Day
/home-stretch-polling-suggests...Read the Full Story »
https://thereload.com/Anchor More Stories
/checkouts/reloaders-monthly-s...Buy Now
/checkouts/reloaders-yearly-su...Text duplicate Buy Now
/analysis-virginias-sawed-off-...IMG-ALT A sign welcomes drivers to Virginia
/analysis-virginias-sawed-off-...Analysis: Virginia’s ‘Sawed-Off Shotgun’ Law Emblematic of Remaining Fight Over NFA Items [Member Exclusive]
/analysis-virginias-sawed-off-...Read More »
/podcast-how-will-gun-politics...No Text
/podcast-how-will-gun-politics...Podcast: How Will Gun Politics Impact the Midterms? (Ft. Semafor’s Burgess Everett)
/podcast-how-will-gun-politics...Text duplicate Read More »
/members-newsletter-how-will-s...IMG-ALT The Reload Analysis Newsletter
/members-newsletter-how-will-s...Members’ Newsletter: How Will States Handle NFA Mirror Laws?
/members-newsletter-how-will-s...Text duplicate Read More »
/nra-targets-texass-talarico-i...IMG-ALT Stickers from the 2024 NRA Annual Meeting in Dallas, Texas
/nra-targets-texass-talarico-i...NRA Targets Texas’s Talarico in First 2026 Ad as Everytown Pledges Millions More for State Legislative Ads
/nra-targets-texass-talarico-i...Text duplicate Read More »
/newsletter-nra-jumps-into-202...No Text
/newsletter-nra-jumps-into-202...Newsletter: NRA Jumps Into 2026 Ad Race
/newsletter-nra-jumps-into-202...Text duplicate Read More »
/florida-announces-residents-d...IMG-ALT A flag flies outside the headquarters of the ATF
/florida-announces-residents-d...Florida State Attorney Announces Residents Don’t Need ATF Approval for Silencers, Short-Barrel Shotguns
/florida-announces-residents-d...Text duplicate Read More »
https://thereload.com/archive/Archive
https://thereload.com/Text duplicate Home
https://thereload.com/about/Text duplicate About
https://thereload.com/contact/Text duplicate Contact
https://thereload.com/disclaimer/Disclaimer
/privacy-notice/Privacy Notice
/return-policy/Returns
/terms-of-use/Terms of Use
https://thereload.com/my-account/My account
https://thereload.com/Text duplicate Home
https://thereload.com/about/Text duplicate About
https://thereload.com/contact/Text duplicate Contact
https://thereload.com/disclaimer/Text duplicate Disclaimer
/privacy-notice/Text duplicate Privacy Notice
/return-policy/Text duplicate Returns
/terms-of-use/Text duplicate Terms of Use
https://thereload.com/my-account/Text duplicate My account
https://thereload.com/archive/Text duplicate Search
https://www.youtube.com/channe...New window External Subdomain Youtube
https://twitter.com/TheReloadSiteNew window External X-twitter
https://thereload.com/Text duplicate Home
https://thereload.com/about/Text duplicate About
https://thereload.com/archive/Text duplicate Search
/the-podcast/Text duplicate The Podcast
/free-newsletter-signups/Text duplicate Free Newsletter Signup
/membership-sales/Text duplicate Buy a Membership
/member-exclusives/Text duplicate Member Exclusives
/job-opportunities/Text duplicate Job Opportunities
https://thereload.com/contact/Text duplicate Contact
https://thereload.com/my-account/Text duplicate My Account
https://thereload.com/Text duplicate Home
https://thereload.com/about/Text duplicate About
https://thereload.com/archive/Text duplicate Search
/the-podcast/Text duplicate The Podcast
/free-newsletter-signups/Text duplicate Free Newsletter Signup
/membership-sales/Text duplicate Buy a Membership
/member-exclusives/Text duplicate Member Exclusives
/job-opportunities/Text duplicate Job Opportunities
https://thereload.com/contact/Text duplicate Contact
https://thereload.com/my-account/Text duplicate My Account

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thereload.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.71 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (117 kB).

HTTP Response Header

NameValue
dateThu, 22 Oct 2026 09:10:49 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
content-encodinggzip
age16891
x-cacheHIT
x-cache-hits457
accept-rangesbytes
content-length21459
serverBreakwater/1.3.71
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 102 referring domains.
This page has 1,448 backlinks.
This page has backlinks from 95 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://thereload.com/sitemap.xml
Sitemap: https://thereload.com/sitemap-news.xml

User-agent: *
Disallow: /wp/wp-comments-post.php
Disallow: /app/plugins/
Disallow: /app/uploads/
Disallow: */archive/*
Disallow: */feed/*
Disallow: /search/
Disallow: /account/*
Disallow: /members/*
Disallow: /groups/*
Disallow: /profile/*
Disallow: /forum/
Disallow: /checkout/*
Disallow: /checkouts/*
Disallow: /cart/*
Disallow: /*.gz$
Disallow: /index.php
Disallow: /config/
Disallow: /static/
Disallow: /files/
Disallow: /sitemap_index.xml
Disallow: /sitemap.txt
Disallow: /var/
Disallow: /include/
Disallow: /wp-json/
Disallow: /?
Disallow: /gh/
Disallow: /newsletter-*
Crawl-delay: 1

User-agent: Amazonbot
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Disallow: /

# Last updated: October 18, 2026 at 5:14am ET

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thereload.com
The Reload › Sober, Serious Firearms Reporting and Analysis
The Reload is a publication dedicated to hard news reporting on firearms policy and politics in America.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reload86%Check
2026 Ad73%Check
Reload Sober72%Check
Firearms66%Check
Policy66%Check
Firearms Reporting66%Check
Reporting65%Check
Firearms Reporting Analysis64%Check
Serious Firearms Reporting62%Check
Gun61%Check
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