Thepfs.org - SEO Checker

Overview of the SEO Check
Meta information
90% 
Page quality
65% 
Page structure
66% 
Link structure
88% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
54.30 kB
Words
826
Media files
8
Number of links
85 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Personal Finance Society (PFS)
The length of the page title is perfect. (355 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Personal Finance Society (PFS) is a professional body dedicated to building trust in the financial planning profession.
The length of the meta description is perfect. (746 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
The canonical link is empty.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, initial-scale=1
HandheldFriendlyTrue
MobileOptimized320
descriptionThe Personal Finance Society (PFS) is a professional body dedicated to building trust in the financial planning profession.
keywordsPFS
authorEmpty
distributionGlobal
ratingGeneral
robotsindex,follow,noarchive
theme-color#FFFFFF
mobile-web-app-capableyes
apple-mobile-web-app-titleEmpty
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
application-nameEmpty
msapplication-tooltipEmpty
msapplication-windowwidth=1024;height=768
msapplication-navbutton-colorEmpty
msapplication-starturlEmpty
msapplication-TileColorEmpty
msapplication-TileImageEmpty
msapplication-configbrowserconfig.xml
format-detectiontelephone=no
langen-gb
twitter:cardEmpty
twitter:siteEmpty
og:titleEmpty
og:descriptionEmpty
og:typeEmpty
og:urlEmpty
og:site_nameEmpty
og:imageEmpty
og:localeEmpty
cleartypeon
x-rim-auto-matchnone
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 29.06 words is high.
This page contains 826 words. That's ok.
33.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
PFS Summer Roadshow 2025
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 PFS Summer Roadshow 2025
H1 Personal Finance Awards 2025/26
H1 PROFICIENCY+ Consumer Duty competency diagnostic tool
H1 Spotlight Focus: SDRs and Anti-Greenwashing Rule
H1 Setting standards
H2 Latest articles
H2 Personal Finance Society
H2 What we do
H3 Board Digest - May 2025
H3 Statements on changes to the PFS Board
H3 PFS What's new bulletin - April II
H3 New HMRC guidance – IHT and long-term residence
H4 Membership
H4 Qualifications
H4 My PFS
H5 Empty heading
H5 Follow us
H6 Cookies on the PFS website
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/wwwthepfsorg/about-us/data-pr...policy
A-TITLE Cookie policy
https://www.thepfs.org/loginSubdomain Login
/membership/register-profile/Subdomain Sign up
/regional-settings/Subdomain Select country
https://www.thepfs.org/checkout/Subdomain 0 Items in basket
https://www.thepfs.org/Subdomain Charter Insurance Institute
/basketsummaryMy Basket0
/membership/Subdomain Membership
/membership/join-us/Subdomain Join us
/membership/benefits/Subdomain Benefits
/membership/chartered/Subdomain Chartered
/membership/communities/Subdomain Communities
/membership/sps/Subdomain SPS
/membership/find-an-adviser/Subdomain Find an Adviser
/membership/search/Subdomain Search
https://www.thepfs.org/learning/Subdomain Learning
/learning/qualifications/Subdomain Qualifications
/learning/assess/Subdomain E-learning (Assess)
/learning/revision/Subdomain Revision
/learning/consumer-duty/Subdomain Consumer Duty
/learning/learning-content-hub/Subdomain Learning hub
/learning/cpd/Subdomain CPD
/learning/professional-map/Subdomain Professional Map
/learning/elibrary/Subdomain eLibrary
https://www.thepfs.org/employers/Subdomain Employers
/employers/chartered-status/Subdomain Chartered status
/employers/associate-firms/Subdomain Associate Firms
/employers/professional-map/Subdomain Text duplicate Professional Map
/employers/set-up-a-business-a...Subdomain Account set-up
/employers/corporate-membership/Subdomain Text duplicate Membership
/employers/training/Subdomain Training
/employers/e-learning-assess/Subdomain E-Learning (Assess)
/employers/apprenticeships/Subdomain Apprenticeships
/careers-in-personal-finance/Subdomain Careers
/careers-in-personal-finance/g...Subdomain Getting into the profession
/careers-in-personal-finance/e...Subdomain Employer talent attraction and management
/careers-in-personal-finance/p...Subdomain Personal Finance jobs
/careers-in-personal-finance/p...Subdomain PFS Member Career Support
/news-insight/Subdomain News
/news-insight/media/Subdomain Media
/news-insight/publications/Subdomain Publications
/news-insight/news/Subdomain Text duplicate News
/news-insight/wellbeing-hub/Subdomain Wellbeing hub
/news-insight/pfp-magazine/Subdomain PFP Magazine
/news-insight/consumer-duty/Subdomain Text duplicate Consumer Duty
https://www.thepfs.org/events/Subdomain Events
/events/upcoming-cpd-events/Subdomain Upcoming CPD events
/events/in-person-events/Subdomain In person events
/events/pfs-local/Subdomain PFS Local
/events/pfs-power/Subdomain PFS POWER
/events/pfs-digital/Subdomain PFS Digital
/events/personal-finance-awards/Subdomain Personal Finance Awards
https://www.thepfs.org/about-us/Subdomain About us
/about-us/what-we-do/Subdomain What we do
/about-us/governance/Subdomain Governance
/about-us/professional-standards/Subdomain Professional standards
/about-us/initiatives/Subdomain Initiatives
/regional-settings/Subdomain Text duplicate Select country
https://www.thepfs.org/loginSubdomain Text duplicate Login
/membership/register-profile/Subdomain Text duplicate Sign up
/events/in-person-events/Subdomain View programme and register now
/events/personal-finance-award...Subdomain Enter now
/learning/proficiencyplus/Subdomain Find out more
https://www.cii.co.uk/learning...External Subdomain Text duplicate Find out more
/learning/qualifications/Subdomain Find qualfications relevant to you
/membership/be-part-of-somethi...Subdomain Membership Membership is open to anyone working in the financial planning profession, and starts from as little as £7 per month. Join us
/learning/qualifications/Subdomain Qualifications We cater for all levels of knowledge and experience, from new entrants to seasoned professionals. Study with us
https://www.thepfs.org/my-pfs/Subdomain My PFS Manage your membership, including; renewals, membership card, learning statements and CPD. Log in to My PFS
/membership/benefits/connect/c...Subdomain Board Digest - May 2025
/membership/benefits/connect/c...Subdomain Statements on changes to the PFS Board
/membership/benefits/connect/c...Subdomain PFS What's new bulletin - April II
/membership/benefits/connect/c...Subdomain New HMRC guidance – IHT and long-term residence
https://www.gov.uk/guidance/in...External guidance
/learning/learning-content-hub/Subdomain View more articles
/membership/benefits/Subdomain View Member Benefits
/membership/join-us/Subdomain Text duplicate Join us
/membership/Subdomain Text duplicate Membership
/about-us/what-we-do/for-futur...Future professionals
/about-us/what-we-do/for-corpo...Corporates
/about-us/what-we-do/for-the-p...Public
https://www.thepfs.org/No Text
https://www.thepfs.org/about-us/Text duplicate Find out more
/about-us/accessibility-statem...Accessibility
/about-us/data-protection-and-...Privacy
/about-us/terms-and-conditions/Terms & conditions
/about-us/faqs/FAQs
/about-us/contact-us/Contact us
http://www.youtube.com/ciimediaExternal Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://twitter.com/pfsconfExternal Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thepfs.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
dateThu, 22 May 2025 06:19:25 GMT
content-typetext/html; charset=utf-8
set-cookie94 Characters
cache-controlprivate
serverMicrosoft-IIS/10.0
x-aspnetmvc-version5.3
x-aspnet-version4.0.30319
x-frame-optionsSAMEORIGIN
access-control-allow-methodsGET
access-control-allow-credentialstrue
x-content-type-optionsnosniff
feature-policymidi 'none'; notifications 'none'; push 'none'; magnetometer 'none'; gyroscope 'none'; vibrate 'none'; fullscreen 'none'; payment 'none';
permissions-policymidi 'none'; notifications 'none'; push 'none'; magnetometer 'none'; gyroscope 'none'; vibrate 'none'; fullscreen 'none'; payment 'none';
x-cdnImperva
content-encodinggzip
x-iinfo35-21061703-20967953 pNYy RT(1747894765053 8) q(0 0 0 0) r(0 0) U12
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 128 referring domains.
This page has 3,941 backlinks.
This page has backlinks from 117 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: SemrushBot
Disallow: /

User-agent: AhrefsBot
Disallow: /

User-agent: MJ12bot
Disallow: /

User-agent: dotbot
Disallow: /

User-agent: Yandex
Disallow: /

User-agent: *
Disallow: /web/app/

Search preview

www.thepfs.org
Home | Personal Finance Society (PFS)
The Personal Finance Society (PFS) is a professional body dedicated to building trust in the financial planning profession.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PFS95%Check
PFS Board69%Check
PFS website69%Check
Personal66%Check
Finance66%Check
Personal Finance66%Check
Personal Finance Society66%Check
Society58%Check
Personal Finance Awards58%Check
show55%Check

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