Thekennelclub.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
64% 
Page structure
100% 
Link structure
58% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
69.80 kB
Words
722
Media files
10
Number of links
117 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Kennel Club | Welcome to The Kennel Club website
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
We’re the UK’s largest organisation devoted to dog health, welfare and training. We ensure dogs live healthy, happy lives with responsible owners
The length of the meta description is perfect. (894 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thekennelclub.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
descriptionWe’re the UK’s largest organisation devoted to dog health, welfare and training. We ensure dogs live healthy, happy lives with responsible owners
msapplication-TileColor#a3e953
msapplication-TileImage~/dst/images/favicon/mstile-144x144.png
msapplication-config~/dst/images/favicon/browserconfig.xml
theme-color#a3e953
facebook-domain-verificationjrfjutu3hsddnl3fwa64eavslpatbl
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 722 words. That's ok.
29.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.58 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/dst/images/logo-type-green.pngThe Kennel Club
...&width=1000&height=500&v=1dbb504b7ce9f70No alt attribute provided
...g?rmode=pad&width=1000&v=1dbbab0530cf490No alt attribute provided
...p&width=800&height=600&v=1dab8c506e7bed0No alt attribute provided
...p&width=800&height=600&v=1dbc4df4007dd90No alt attribute provided
...p&width=800&height=600&v=1da7f632c1b56d0No alt attribute provided
...p&width=800&height=600&v=1da4e3dfb82b5f0Schnauzer dog lying next to bed of water
...p&width=800&height=600&v=1d5a10469dd0050Gundog laying on tree
...p&width=800&height=600&v=1d5a104845064e0Papilon in field of flowers
...op&width=200&height=93&v=1daa638b6e39b00No alt attribute provided

Page structure

H1 heading
(Critically important)
Vulnerable native breeds competition returns
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Vulnerable native breeds competition returns
H2 Visit our roadshow at Birmingham National for support & info
H2 Everything you need to know about getting a dog
H3 Register your puppy today!
H3 Creating a dog-friendly garden
H3 The best lifetime dog insurance
H3 Our blog
H3 Our campaigns
H3 Annual report 2023
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.thekennelclub.org.uk/Anchor Toggle Menu
/shop/registrations/Registrations
/shop/Shop
/young-kennel-club/Young Kennel Club
/login/?ReturnUrl=/profile/das...Login
/checkout/cart/Basket items
https://www.thekennelclub.org.uk/IMG-ALT The Kennel Club
/getting-a-dog/Getting a dog
/getting-a-dog/are-you-ready/Are you ready?
/getting-a-dog/buying-a-dog/Buying a dog
/getting-a-dog/buying-a-dog/bu...Buying pet insurance
/getting-a-dog/caring-for-your...Caring for your new puppy
/shop/registrations/change-of-...Changing Kennel Club registered ownership
/shop/registrations/form-5-act...The Kennel Club Activity register
/shop/dna-testing/DNA Testing Service
/search/breeds-a-to-z/Breeds A to Z
/search/find-a-puppy/Find a Puppy
/search/find-a-puppy/Find a Rescue
/search/health-test-results-fi...Dog look up
/login/Create a Kennel Club account
https://quote.kcinsurance.co.uk/New window External Subdomain Kennel Club Pet Insurance
/dog-training/Dog Training
/dog-training/getting-started-...Getting started in dog training
/dog-training/good-citizen-dog...Good Citizen Dog Training scheme
/dog-training/kennel-club-accr...Kennel Club Accredited Instructors
/dog-training/safe-and-sound/Safe and Sound
/search/find-a-club/Find a Club
/login/Text duplicate Create a Kennel Club account
/shop/The Kennel Club Shop
/academy/Undertake training on the Academy
https://quote.kcinsurance.co.uk/External Subdomain Text duplicate Kennel Club Pet Insurance
/dog-breeding/Dog Breeding
/dog-breeding/first-time-breed...First time breeders
/dog-breeding/existing-breeders/Existing breeders
/dog-breeding/using-your-dog-a...Using your dog at stud
/dog-breeding/the-kennel-club-...The Kennel Club pet insurance for breeders
/shop/registrations/Registration forms
/shop/dna-testing/Text duplicate DNA Testing Service
/about-us/about-the-kennel-clu...PRE-BREEDING HEALTH TESTING
/profile/puppy-packs/my-puppy-...FREE Online Puppy Packs
/search/health-test-results-fi...Health Test Results Finder
/search/inbreeding-co-efficient/Inbreeding Co-efficient
/shop/registrations/form-1-lit...Litter Application form
/login/Text duplicate Create a Kennel Club account
/academy/Watch courses on the Academy
/health-and-dog-care/Health and Dog Care
/health-and-dog-care/health/Health
/health-and-dog-care/dog-care/Dog care
/health-and-dog-care/what-we-d...What we do for dog health
/about-us/campaigns/brachyceph...Brachycephalic breeds
/health-and-dog-care/health/in...Information for vets
/health-and-dog-care/health/he...A-Z of health and care issues
/shop/dna-testing/DNA Testing service
/search/health-test-results-fi...Text duplicate Health Test Results Finder
/search/inbreeding-co-efficient/Text duplicate Inbreeding Co-efficient
/shop/Text duplicate The Kennel Club Shop
/login/Text duplicate Create a Kennel Club account
https://quote.kcinsurance.co.uk/New window External Subdomain Text duplicate Kennel Club Pet Insurance
/events-and-activities/Events and Activities
/events-and-activities/events/Events
/events-and-activities/agility/Agility
/events-and-activities/bloodho...Bloodhound working trials
/events-and-activities/dog-sho...Dog showing
/events-and-activities/field-t...Field trials and working gundogs
/events-and-activities/heelwor...Heelwork to music
/events-and-activities/competi...Obedience
/events-and-activities/rally/Rally
/events-and-activities/working...Working trials
/events-and-activities/club-an...Club and Society Management
/media-centre/2022/april/issui...Awards status
/young-kennel-club/Text duplicate Young Kennel Club
https://crufts.org.uk/New window External Crufts
/search/find-a-judge/Find a Judge
/search/find-a-show/Find a Show
/search/find-a-club/Text duplicate Find a Club
/events-and-activities/seminar...Seminar diary
/academy/The Kennel Club Academy
/discover-dogs/Discover Dogs
/login/Text duplicate Create a Kennel Club account
/about-us/About us
/about-us/about-the-kennel-club/About The Kennel Club
/about-us/about-the-kennel-clu...How to join The Kennel Club
/about-us/charity-work/Charity work
/about-us/campaigns/Campaigns
/about-us/facilities/Facilities
/media-centre/Media Centre
/about-us/job-opportunities/Job opportunities
/about-us/help-centre/Contact us/Help centre
/about-us/the-kennel-clubs-pub...The Kennel Club's publications
/login/Text duplicate Create a Kennel Club account
/shop/registrations/Text duplicate Registrations
/shop/Text duplicate Shop
/young-kennel-club/Text duplicate Young Kennel Club
/media-centre/2025/april/vulne...Vulnerable native breeds competition returns Find out more about the vulnerable breeds and 2025 competition HERE.
/media-centre/2025/may/visit-t...Subdomain Visit our roadshow at Birmingham National for support & info FIND OUT MORE
/dog-breeding/puppy-registrati...Subdomain FIND OUT MORE
/blog/creating-a-dog-friendly-...Trivial anchor text
READ MORE
https://www.kcinsurance.co.uk/New window External Subdomain GET A QUOTE
/blog/?utm_source=homepage&utm...Subdomain Text duplicate Trivial anchor text
READ MORE
/about-us/campaigns/Text duplicate FIND OUT MORE
/media/zcknztfv/the-kennel-clu...Subdomain Text duplicate Trivial anchor text
READ MORE
/getting-a-dog/Text duplicate Getting a dog
/search/breeds-a-to-z/Text duplicate Breeds A to Z
/search/find-a-puppy/Find a Puppy or Rescue
https://www.thekennelclub.org.uk/Anchor Back to top
https://www.facebook.com/TheKe...New window External Subdomain TheKennelClubUK on Facebook
https://www.instagram.com/thek...New window External Subdomain TheKennelClubUK on Instagram
https://twitter.com/thekennelc...New window External TheKennelClubUK on Twitter
https://www.youtube.com/theken...New window External Subdomain TheKennelClubUK on YouTube
/media-centre/Text duplicate Media Centre
/about-us/campaigns/Text duplicate Campaigns
/about-us/about-the-kennel-club/Text duplicate About The Kennel Club
/about-us/help-centre/Contact us/help centre
/about-us/job-opportunities/Text duplicate Job opportunities
/about-us/facilities/Our facilities
https://www.kcinsurance.co.uk/...New window External Subdomain The Kennel Club Pet Insurance
https://www.petlog.org.uk/New window External Subdomain Petlog
https://www.kennelclubcharitab...New window External Subdomain The Kennel Club Charitable Trust
/about-us/charity-work/the-ken...The Kennel Club Educational Trust
/about-us/charity-work/the-ken...The Kennel Club Arts Foundation
https://www.crufts.org.uk/New window External Subdomain Text duplicate Crufts
https://www.discoverdogs.org.uk/New window External Subdomain Text duplicate Discover Dogs
/events-and-activities/events/All other events
/policies/event-terms-conditions/Event Terms & Conditions
/policies/child-protection-pol...Child protection policy
/policies/safeguarding-policy/Safeguarding policy
/policies/accessibility-policy/Accessibility Policy
/events-and-activities/club-an...Text duplicate Club and Society Management
/policies/privacy-policy/Privacy policy
/policies/cookie-policy/Cookie policy
/policies/terms-and-conditions/Terms & conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thekennelclub.org.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.24 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSat, 31 May 2025 17:53:35 GMT
serverMicrosoft-IIS/10.0
cache-controlno-cache, no-store
content-encodinggzip
pragmano-cache
set-cookie297 Characters
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=63072000; includeSubDomains; preload
request-contextappId=cid-v1:6a9e4cff-195d-4245-94cb-c7130724b7ca
x-frame-optionsSAMEORIGIN
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,196 referring domains.
This page has 9,963 backlinks.
This page has backlinks from 1,098 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Sitemap: https://www.thekennelclub.org.uk/sitemap.xml

Similar sites

Search preview

www.thekennelclub.org.uk
The Kennel Club | Welcome to The Kennel Club website
We’re the UK’s largest organisation devoted to dog health, welfare and training. We ensure dogs live healthy, happy lives with responsible owners

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Club61%Check
Kennel61%Check
Kennel Club61%Check
puppy or59%Check
Kennel Club Pet57%Check
or rescue57%Check
Kennel Club Pet Insurance53%Check
puppy or rescue53%Check
pet50%Check
Breeds50%Check
Show more keywords and terms

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