Theia.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
41% 
Link structure
65% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
59.20 kB
Words
678
Media files
25
Number of links
74 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Investment Association | Investment Manager Trade Body
There are word repetitions in the page title.
The length of the page title is perfect. (556 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Investment Association is a trade body that represents Investment Managers & Investment Management Firms in the UK. Find out more about our work in the Industry today
The meta description is too long: 1087 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.theia.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Investment Association is a trade body that represents Investment Managers & Investment Management Firms in the UK. Find out more about our work in the Industry today
msvalidate.0104C83F86E3C6ACD1A8A42959F4EF8687
google-site-verificationLHxArTqVIjCkqeawONzfwjuyl4MyQ8OtBk8wty2XtVc
GeneratorDrupal 9 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@InvAssoc
twitter:titleHome
twitter:urlhttps://www.theia.org/home
twitter:imagehttps://www.theia.org/sites/default/files/2021-08/120x120%20IAlogo.png
og:site_nameThe Investment Association
og:urlhttps://www.theia.org/home
og:titleHome
og:imagehttps://www.theia.org/sites/default/files/2021-08/200x200%20IAlogo.png
og:image:urlhttps://www.theia.org/sites/default/files/2021-08/120x120%20IAlogo.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: For the first time from the heart of Westminster, the IA’s Annual Poli...
  • Duplicate 2: This half-day course aims to demystify the terminology used in the mar...
This page contains 678 words. That's ok.
28.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 22.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ault/files/IA website resized logo_0.pngInvestment Association logo
...fault/files/2023-02/People_Icon_Blue.svgIcon of people
...efault/files/2023-02/House_Icon_Blue.svgIcon of house
...ult/files/2023-02/Piechart_Icon_Blue.svgIcon of a piechart
...efault/files/2023-02/Money_Icon_Blue.svgIcon of money
...ket homepage whats new.png?itok=Eaw6NdGrCapital market homepage whats new.png
...romotional box_350x230.png?itok=Ets_dTukGoodAccounts
...6/IA Learning 265 x160.png?itok=qZRrc7PBIA Learning
...the industry_528x293_1.jpg?itok=S9mcPYZEChampioning the industry_528x293_1.jpg
...2-04/PUBLIC REGISTER 2.png?itok=o2YlzsMqPUBLIC REGISTER 2.png
...023-24 Home Page Block.png?itok=HyA9_yzTInvestment Management Survey 2023-2024
...ublic/2024-10/Untitled.jpg?itok=H_DZlXlpIA Engine
...ublic/2021-08/IA Web 1.png?itok=pbxqPBpVIA Web 1.png
...ge/public/2019-04/ivis.jpg?itok=-sdMKhj1Ivis
...fault/files/inline-images/lweimage_0.jpgLiving Wage Employer logo
...default/files/inline-images/pqmimage.jpgPension Quality Mark Logo
...iles/inline-images/wifcharterimage_0.jpgWomen in Finance Charter logo
...tials_certification mark plus_colour.pngCyberEssentialsLogp
...line-images/climate-partner-final2_0.pngClimatePartner
.../inline-images/Just_Finance_RGB_logo.pngJust Finance Foundation
...tom/tia/assets/images/icons/LinkedIn.svgLinkedIn
...ustom/tia/assets/images/icons/X_icon.svgTwitter
...om/tia/assets/images/icons/Instagram.svgInstagram
...stom/tia/assets/images/icons/Spotify.svgSpotify
...stom/tia/assets/images/icons/Podcast.svgPodcasts

Page structure

H1 heading
(Critically important)
The IA champions UK investment management to support British savers, investors and businesses.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The IA champions UK investment management to support British savers, investors and businesses.
H1 Our 250 members collectively manage £9.1 trillion on behalf of clients in the UK and around the world.
H1 Our mission is to make investment better. Better for clients, so they achieve their financial goals. Better for companies, so they get the capital they need to grow. And better for the economy, so ...
H2 Main navigation
H2 IA Annual Conference 2025: Engine for Growth
H2 IA Annual Conference 2025: Engine for Growth Duplicate text
H2 An Introduction to Derivatives
H2 An Introduction to Derivatives Duplicate text
H2 Explore our insights
H2 Investment & Capital Markets
H2 Good Accounts
H2 IA Learning
H2 Championing the industry
H2 PUBLIC REGISTER
H2 IMS
H2 Events & Training
H2 IA Group Businesses
H2 Engine
H2 Investment20/20
H2 IVIS
H2 Footer
H3 Events
H3 Training
H6 WHAT WE DO
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.theia.org/Anchor Skip to main content
https://www.theia.org/IMG-ALT Investment Association logo
https://www.theia.org/user/loginLogin
/joining-the-investment-associ...Register
https://www.theia.org/Home
https://www.theia.org/welcome-iaAbout us
https://www.theia.org/our-peopleOur people
/about-us/membersOur Members
/welcome-ia/ia-group-businessesOur Group Businesses
https://www.theia.org/initiativesInitiatives
/industry-policyPolicy
/industry-policy/researchPublications
/submitted-consultationsSubmitted Consultations
A-TITLE Submitted Consultations
/industry-policy/guidelinesGuidelines
https://www.theia.org/DataSubdomain Data
/industry-policy/research/inve...Investment Management Survey
/industry-data/key-industry-st...Key Industry Statistics
/fund-statisticsFund Statistics
/industry-data/retail-fund-mar...Retail Fund Market Insight
/industry-data/fund-sectorsFund Sectors
/fundanalyserFUNDAnalyser
/IA-Events-TrainingEvents & Training
/events-training?1-templatecat...Subdomain IA EVENTS CALENDAR
/events-training?1-templatecat...Subdomain IA TRAINING CALENDAR
/events-training/past-webinarsPast Webinars
/events-training/welcome-ia-le...IA Learning
A-TITLE Welcome to IA learning
/events-training/ia-event-part...Sponsorship Opportunities
/events-training/training-libraryTraining Library
https://www.theia.org/ia-newsNews
/news/press-releasesPress releases
/news/industry-factsKey Industry Facts
/news/saving-mattersSaving Matters Blog
/news/investing-cultureInvesting in Culture Blog
/news/ia-talks-aiIA Talks AI Podcast
/membership/membership-typesMembership
/members/aum-definitionAUM definition
https://www.theia.org/membersMembers Area
/about-us/committeesCommittee
/members/aum-definitionText duplicate AUM definition
https://theinvestmentassociati...New window External Subdomain Login to IA Learning
https://theinvestmentassociati...New window External Subdomain Start your Free Trial
https://isw.changeworknow.co.u...New window External Subdomain Login to IA Careers Hub
https://isw.changeworknow.co.u...New window External Subdomain Register for Job alerts
https://www.theia.org/user/loginText duplicate Login
https://www.theia.org/user/logoutLogout
/public-registerPublic Register
/campaigns/stewardship-and-cor...Corporate Governance
/initiatives/culture-talent-an...Culture, Talent and Inclusion
/initiatives/dormant-assetsDormant Assets
/campaigns/future-of-uk-funds-...Future of UK Funds Regime
/campaigns/productive-finance-...Productive Finance Working Group
/campaigns/investment-capital-...Subdomain Investment & Capital Markets
/campaigns/sustainability-and-...Sustainability and Responsible Investment
/campaigns/investment-fund-3.0Investment Fund 3.0
/user/passwordForgotten your password?
/joining-the-investment-associ...Text duplicate Register
/events-training/event?eventte...Subdomain Register now
/events-training/event?eventte...Subdomain Text duplicate Register now
/events-training/event?eventte...Subdomain Register here
/events-training/event?eventte...Subdomain Text duplicate Register here
https://theia.visme.co/view/31...External Subdomain Anchor IMG-ALT Capital market homepage whats new.png
https://theia.visme.co/view/31...External Subdomain Anchor Trivial anchor text
Read more
https://www.theia.org/node/32730Subdomain IMG-ALT GoodAccounts
https://www.theia.org/node/32730Subdomain Text duplicate Trivial anchor text
Read more
/events-training/welcome-ia-le...Subdomain Text duplicate IMG-ALT IA Learning
/events-training/welcome-ia-le...Subdomain Find out more
https://www.theia.org/about-usIMG-ALT Championing the industry_528x293_1.jpg
https://www.theia.org/about-usText duplicate Trivial anchor text
Read more
/public-registerIMG-ALT PUBLIC REGISTER 2.png
/public-registerText duplicate Trivial anchor text
Read more
/industry-policy/research/inve...Subdomain IMG-ALT Investment Management Survey 2023-2024
/industry-policy/research/inve...Subdomain View
https://www.theiaengine.com/External Subdomain IMG-ALT IA Engine
https://www.theiaengine.com/External Subdomain View Engine Website
https://www.investment2020.org...External Subdomain IMG-ALT IA Web 1.png
https://www.investment2020.org...External Subdomain How to get involved
https://www.ivis.co.uk/External Subdomain IMG-ALT Ivis
https://www.ivis.co.uk/External Subdomain Text duplicate Trivial anchor text
Read more
https://www.livingwage.org.uk/External Subdomain IMG-ALT Living Wage Employer logo
https://www.pensionqualitymark...External Subdomain IMG-ALT Pension Quality Mark Logo
https://www.womeninfinance.org...External Subdomain IMG-ALT Women in Finance Charter logo
https://climate-id.com/en-gb/o...External IMG-ALT ClimatePartner
A-TITLE Climate Partner Carbon Neutral
https://www.justfinancefoundat...External Subdomain IMG-ALT Just Finance Foundation
A-TITLE Just Finance Foundation Website
/cdn-cgi/l/email-protection[email protected]
/cdn-cgi/l/email-protectionText duplicate [email protected]
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.theia.org/IA-CareersSubdomain Careers
/about-us/contact-usContact Us
/cookie-policyCookie Policy
/privacy-policyPrivacy Policy
https://www.theia.org/terms-useTerms of Use
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
https://twitter.com/InvAssocExternal IMG-ALT Twitter
https://www.instagram.com/thei...External Subdomain IMG-ALT Instagram
https://open.spotify.com/show/...External Subdomain IMG-ALT Spotify
https://podcasts.apple.com/us/...External Subdomain IMG-ALT Podcasts
https://www.m-w.co.uk/New window External Subdomain Moore-Wilson

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.theia.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (59 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 21:07:10 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=600, public
x-drupal-dynamic-cacheMISS
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie
x-commerce-core2
last-modifiedMon, 19 May 2025 16:35:07 GMT
x-origin-cacheHIT
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=HPpeNjYN0A6zzy7VFUMFwT1MLhcqvnUSAgCR%2FSddoBR354PJsE7%2FG7WGoBVWv45%2BdJ8p%2FptkkkmMRqXsqmrMoYpQgp8LHXmbKFYd5saTtsZ0MHrnHaILg4Emcud4pSw%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray94268ff62c40a8bd-CDG
content-encodingbr
server-timingcfL4;desc="?proto=TCP&rtt=13997&min_rtt=13927&rtt_var=4006&sent=6&recv=8&lost=0&retrans=0&sent_bytes=3402&recv_bytes=907&delivery_rate=207941&cwnd=55&unsent_bytes=0&cid=3eaef19caa732264&ts=96&x=0"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 542 referring domains.
This page has 210,478 backlinks.
This page has backlinks from 342 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Similar sites

Search preview

www.theia.org
The Investment Association | Investment Manager Trade Body
The Investment Association is a trade body that represents Investment Managers & Investment Management Firms in the UK. Find out more about our work in the Industry today

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Investment77%Check
Investment Management71%Check
Investment Association71%Check
Investment Manager70%Check
IA Learning69%Check
IA Annual68%Check
Investment Industry66%Check
Investment Managers62%Check
Management Association61%Check
Association59%Check
Show more keywords and terms

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