Testvalley.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
81% 
Page structure
79% 
Link structure
75% 
Server
40% 
External factors
100% 
SEO Score
Response time
3.15 s
File size
43.20 kB
Words
526
Media files
14
Number of links
73 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Test Valley Borough Council
The length of the page title is perfect. (318 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Test Valley Borough Council
The meta description is too short. (173 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://testvalley.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
HandheldFriendlytrue
DC.publisherTest Valley Borough Council
DC.titleHome
DC.languageeng
DC.coverageUK,Hampshire,Europe
DC.subjectTest Valley Borough Council
descriptionTest Valley Borough Council
langen
twitter:cardsummary
twitter:siteTest Valley Borough Council
twitter:descriptionTest Valley Borough Council
twitter:titleHome - Test Valley Borough Council
twitter:imagehttps://testvalley.gov.uk/graphics/OGimageDefault.png
og:imagehttps://testvalley.gov.uk/graphics/OGimageDefault.png
og:image:typeimage/png
og:image:width1200
og:image:height630
og:typewebsite
og:urlhttps://testvalley.gov.uk/
og:titleHome, Test Valley Borough Council
og:descriptionTest Valley Borough Council
og:localeen_GB
og:site_nameTest Valley Borough Council
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Placeholders texts or images were found.
  • Filler text: The quick brown fox jumps over the lazy dog Regular text size on white...
This page contains 526 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 18.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 75 characters this one is longer than 70 characters:
"the council use cookies on this website to improve the customer experience."
The following tag is repeated too often: opening hours:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/graphics/logo-shim.pngTest Valley Borough Council
..._promotions/campaign/25071/Option 1A.jpgOption 1A - LGR
.../TrainingInPartnership_ChantryCentre.jpgTraining in Partnership at the Chantry Centre
...n/25069/IRememberThese_RibbonCutting.jpgI Remember These Ribbon Cutting
...59/BeverlyBotha_TheTravellingCupcake.jpgBeverly Botha, Founder of The Travelling Cupcake
...enewsevents/25054/Blue Cross painted.pngBlue cross shopfront
... Nokes MP with Lucy Ollerenshaw TVBC.pngCaroline Nokes and Lucy
/graphics/testvalley-event-logo.jpgWhat's on in Test Valley'
...phics/theLights-logo16by9-1220wide-2.gifWhat's on at The Lights'
/graphics/facebook.pngfacebook
/graphics/twitter-logo.pngtwitter
/graphics/thelights-logo.pngthe lights
/graphics/hampshire-county-council-logo.pnghampshire county council
/graphics/gov-uk-logo.pngGOV.UK

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 News
H2 Events
H3 Council services
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://testvalley.gov.uk/Anchor Skip to Content
A-TITLE Skip to Content, accesskey S
/accessibilityAccessibility Options
A-TITLE Accessibility Options Page, accesskey 0
https://testvalley.gov.uk/Home Page
A-TITLE Home Page, accesskey 1
https://testvalley.gov.uk/Anchor Skip to navigation
A-TITLE Skip to navigation, accesskey 2
https://testvalley.gov.uk/searchSearch
A-TITLE Search, accesskey 4
https://testvalley.gov.uk/Anchor Skip to Base of page
A-TITLE Skip to Base of page, accesskey 5
/disclaimerTerms and conditions
A-TITLE Terms and conditions, accesskey 8
/contact-usContact us
A-TITLE Contact us, accesskey 9
/?displaypref=defaultRegular text size on white backgroundAa
A-TITLE Active view: Regular text size on white background
/?displaypref=largeText duplicate Regular text size on white backgroundAa
A-TITLE Regular text size on white background
/?displaypref=contrastText duplicate Regular text size on white backgroundAa
A-TITLE Regular text size on white background
/?displaypref=large-contrastText duplicate Regular text size on white backgroundAa
A-TITLE Regular text size on white background
https://testvalley.gov.uk/Anchor Show Accessibility
https://testvalley.gov.uk/Link to Test Valley home page
IMG-ALT Test Valley Borough Council
https://public.govdelivery.com...External Subdomain Sign up for our newsletter
/allservicesAll Services
A-TITLE Navigate all the services online
https://testvalley.gov.uk/loginLogin
https://testvalley.gov.uk/Text duplicate Link to Test Valley home page
https://testvalley.gov.uk/Anchor Toggle Search
https://public.govdelivery.com...External Subdomain Text duplicate Sign up for our newsletter
/allservicesServices
https://testvalley.gov.uk/loginLog in
/do-it-online-servicesPay, Report, Apply, and Check
/benefitsandcounciltaxBenefits & Council Tax
/aboutyourcouncilAbout my council and listen to meetings
/aboutyourcouncil/local-govern...Local government reorganisation
/a-great-place-to-workCareers
/businessBusiness
/communityandleisureCommunity & Leisure
/planning-servicesPlanning Services
/buildingcontrolBuilding Control
/wasteandrecyclingWaste & Recycling
/wasteandrecycling/when-are-my...When are my bins collected
https://testvalley.gov.uk/housingHousing
/allservicesMore services
/news/2026/mar/local-governmen...Local government reorganisation decision announced – with most of Test Valley set to become part of a new Mid-Hampshire council
/news/2026/mar/training-in-par...Training in Partnership to open new community training hub in the Chantry Centre
/news/2026/mar/vintage-toy-and...Vintage toy and collectibles shop opens first store in Andover’s Chantry Centre
/news/2026/mar/award-winning-b...Award-winning bakery expands with new kiosk at Andover Bus Station
/news/2026/mar/blue-cross-shop...Blue Cross shop benefits from council frontage grant The Blue Cross charity shop at 60 High Street, Andover, has received an Andover Town Centre Frontage Gra...
IMG-ALT Blue cross shopfront
/news/2026/mar/shining-a-light...Shining a light on TVBC’s animal welfare work in Parliament Test Valley Borough Council’s animal welfare team has been showcasing its work in Parliament, fol...
IMG-ALT Caroline Nokes and Lucy
https://testvalley.gov.uk/newsAll News
https://testvalley.gov.uk/eventsIMG-ALT What's on in Test Valley'
https://testvalley.gov.uk/eventsWhat's on in Test Valley
http://www.thelights.org.uk/wh...External Subdomain IMG-ALT What's on at The Lights'
http://www.thelights.org.uk/wh...External Subdomain What's on at The Lights
/a-to-z/site/AA
/a-to-z/site/BB
/a-to-z/site/CC
/a-to-z/site/DD
/a-to-z/site/EE
/a-to-z/site/FF
/a-to-z/site/GG
/a-to-z/site/HH
/a-to-z/site/II
/a-to-z/site/JJ
/a-to-z/site/KK
/a-to-z/site/LL
/a-to-z/site/MM
/a-to-z/site/NN
/a-to-z/site/OO
/a-to-z/site/PP
/a-to-z/site/QQ
/a-to-z/site/RR
/a-to-z/site/SS
/a-to-z/site/TT
/a-to-z/site/UU
/a-to-z/site/VV
/a-to-z/site/WW
/a-to-z/site/XX
/a-to-z/site/YY
/a-to-z/site/ZZ
/aboutyourcouncil/accesstoinfo...Privacy
/a-great-place-to-workText duplicate Careers
/aboutyourcouncil/accesstoinfo...Accessibility Statement
/contact-usText duplicate Contact us
https://www.google.co.uk/maps/...External Subdomain View on Google Maps
https://www.google.co.uk/maps?...External Subdomain Text duplicate View on Google Maps
https://www.facebook.com/TestV...External Subdomain IMG-ALT facebook
https://twitter.com/TestValleyBC/External IMG-ALT twitter
http://www.thelights.org.uk/External Subdomain IMG-ALT the lights
http://www.hants.gov.uk/External Subdomain IMG-ALT hampshire county council
https://www.gov.uk/External IMG-ALT GOV.UK
https://www.web-labs.co.uk/cas...External Subdomain CMS and design by weblabs
/aboutyourcouncil/accesstoinfo...cookies page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://testvalley.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (3.15 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
x-powered-byASP.NET
dateSat, 18 Apr 2026 01:57:44 GMT
content-length44187
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 197 referring domains.
This page has 569 backlinks.
This page has backlinks from 52 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

testvalley.gov.uk
Home | Test Valley Borough Council
Test Valley Borough Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Test73%Check
Valley73%Check
Test Valley73%Check
Council70%Check
Test Valley Borough Council69%Check
Borough Council65%Check
Test Valley set60%Check
Council services54%Check
Benefits Council52%Check
Council Office52%Check
Show more keywords and terms

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