Swissmarketing.ch - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
37% 
Page structure
70% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
227.80 kB
Words
320
Media files
42
Number of links
40 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swiss Marketing – Leading Community for Marketing & Sales
The length of the page title is perfect. (547 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://swissmarketing.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsmax-image-preview:large
generatorWordPress 7.0
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://swissmarketing.ch/wp-content/uploads/2024/12/cropped-Favicon_SwissMarketing-270x270.png
langde-de
X-UA-CompatibleIE=edge
charsetUTF-8

Automatically check swissmarketing.ch including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 320 words on this page. Good pages should have about 800 words of useful content.
26.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (17). We recommend using a maximum of 6 tags for this page.
Image SEO
(Somewhat important)
40 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/07/logo0x0.pngLogo Swiss Marketinglogo0x0
/wp-content/uploads/2024/07/logo0x0.pngLogo Swiss Marketinglogo0x0
...t/uploads/2024/10/Image_cropped_left.pngNo alt attribute providedImage_cropped_right
...5/08/Website-Header-B2C_test_6_gross.pngNo alt attribute providedWebsite Header B2C_test_6_gross
...10/Rosmarie-Obermayer-Marra_rund_smp.pngNo alt attribute providedRosmarie-Obermayer-Marra_rund_smp
...uploads/2021/11/Icons_swissmarketing.svgNo alt attribute providedIcons_swissmarketing
/wp-content/uploads/2021/11/Icons_clubs.svgNo alt attribute providedIcons_clubs
...uploads/2021/11/Icons_mitgliedwerden.svgNo alt attribute providedIcons_mitgliedwerden
...ontent/uploads/2021/10/Goldbach_Logo.pngNo alt attribute providedGoldbach_Logo
...ontent/uploads/2023/08/KBDM_Logo_rgb.pngNo alt attribute providedKBDM_Logo_rgb
/wp-content/uploads/2022/05/Kaiser_Logo.pngNo alt attribute providedKaiser_Logo
...tent/uploads/2025/07/CMO-OF-THE-YEAR.pngNo alt attribute providedCMO OF THE YEAR
...ds/2023/05/EMC_Full_Colour_CMYK_Logo.pngNo alt attribute providedEMC_Full_Colour_CMYK_Logo
...KEOS-Logo_Schrift_Schwarz_Frei_small.pngNo alt attribute providedKEOS Logo_Schrift_Schwarz_Frei_small
...023/07/campus.swiss-logo-schwarz-rgb.pngNo alt attribute providedcampus.swiss-logo-schwarz-rgb
...t/uploads/2023/12/logo-hwz_dachmarke.jpgNo alt attribute providedlogo-hwz_dachmarke
/wp-content/uploads/2022/03/ESB.pngNo alt attribute providedESB
.../uploads/2023/04/Compendio_Logo_Blau.jpgNo alt attribute providedCompendio_Logo_Blau
...content/uploads/2021/10/suxxess_Logo.pngNo alt attribute providedsuxxess_Logo
/wp-content/uploads/2025/07/SIVH_logo.pngNo alt attribute providedSIVH_logo
...ads/2025/07/Logo-Jomb-Dunkelblau-512.pngNo alt attribute providedLogo-Jomb-Dunkelblau-512
...uploads/2025/07/logo_inspiora_farbig.pngNo alt attribute providedlogo_inspiora_farbig
...t/uploads/2024/07/SMK_Logo_presenter.pngNo alt attribute providedSMK_Logo_presenter
...social-media-summit-3-zeilig-schwarz.pngNo alt attribute providedLogo social media summit 3-zeilig schwarz
...CRF_Logo_Forum_hellerHintergrund_RGB.pngNo alt attribute providedSCRF_Logo_Forum_hellerHintergrund_RGB
/wp-content/uploads/2025/07/logo_final2.pngNo alt attribute providedlogo_final2
.../07/HeroFest_2025_Connect_Logo_Color.pngNo alt attribute providedHeroFest_2025_Connect_Logo_Color
...t/uploads/2025/07/MTS_Logo_4C_Vektor.pngNo alt attribute providedMTS_Logo_4C_Vektor
.../2025/12/BaselTattoo_Logo-full-black.pngNo alt attribute providedBaselTattoo_Logo full black
...t/uploads/2026/02/BVMC_logo_2023_RGB.pngNo alt attribute providedBVMC_logo_2023_RGB
/wp-content/uploads/2022/03/MuK.pngNo alt attribute providedMuK
/wp-content/uploads/2025/07/Bild1.pngNo alt attribute providedBild1
...nt/uploads/2025/08/CMM_2023_Blau_RGB.pngNo alt attribute providedCMM_2023_Blau_RGB
...ent/uploads/2024/02/Logo-gestalten-1.pngNo alt attribute providedLogo gestalten
...ontent/uploads/2021/10/Goessler_Logo.pngNo alt attribute providedGoessler_Logo
/wp-content/uploads/2022/03/Opera.pngNo alt attribute providedOpera
...tent/uploads/2023/10/jobchannel-logo.pngNo alt attribute providedjobchannel-logo
...loads/2022/03/Druckwerk_Schaffhausen.pngNo alt attribute providedDruckwerk_Schaffhausen
...5/07/logo-dinotronic-hintergrund_max.pngNo alt attribute providedlogo-dinotronic-hintergrund_max
...ads/2025/08/[email protected]No alt attribute providedbrandfinity-logo-dark@2x
/wp-content/uploads/2021/10/OEKK_Logo.pngNo alt attribute providedOEKK_Logo
...ds/2025/07/KMUSwiss-Logo23_500px_rgb.pngNo alt attribute providedKMUSwiss-Logo23_500px_rgb

Page structure

H1 heading
(Critically important)
Werde Teil der führenden Community für Marketing & Verkauf.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Werde Teil der führenden Community für Marketing & Verkauf.
H1 NEWS
H1 BOOST YOUR SKILLS!
H1 EVENTS
H1 SENIOR MARKETING PROFESSIONAL ZERTIFIKAT
H1 NEWSLETTER
H1 SWISS MARKETING
H1 CLUBS
H1 MITGLIED WERDEN
H1 Unsere Partner
H2 Marco Greco als Schweizer Kandidat für den European Marketer of the Year Award 2026 nominiert
H2 European Marketing Agenda 2026 – Beyond the Horizon: AI Adoption, Customer Experience, and Omnichannel Excellence as Drivers of Competitive Advantage
H3 Mit unserer Kompetenzplattform campus.swiss
H3 Strategic Brand Partner
H3 Education Partner
H3 Event Partner
H3 Media Partner
H3 Service Partner
H3 Benefit Partner
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (38) on this page.
LinkAttributesAnchor text
https://swissmarketing.ch/IMG-ALT Logo Swiss Marketing
https://swissmarketing.ch/Text duplicate IMG-ALT Logo Swiss Marketing
https://swissmarketing.ch/Home
https://swissmarketing.ch/news/News
/networking/Networking
/networking/clubs/Clubs
/events-de/Events
https://swissmarketing.ch/career/Career
/education/Education
/swiss-marketing/Swiss Marketing
/swiss-marketing/mitglied-werden/Mitglied werden
/swiss-marketing/benefits-fuer...Benefits für Mitglieder
https://swissmarketing.ch/jobs/Jobs
/kontakt/Kontakt
https://swissmarketing.ch/Anchor Deutsch
https://swissmarketing.ch/fr/Français
https://swissmarketing.ch/it/Italiano
https://swissmarketing.ch/jobs/Text duplicate Jobs
/kontakt/Text duplicate Kontakt
https://swissmarketing.ch/Anchor Text duplicate Deutsch
https://swissmarketing.ch/fr/Text duplicate Français
https://swissmarketing.ch/it/Text duplicate Italiano
/marco-greco-als-schweizer-kan...Marco Greco als Schweizer Kandidat für den European Marketer of the Year Award 2026 nominiert
/european-marketing-agenda-202...European Marketing Agenda 2026 – Beyond the Horizon: AI Adoption, Customer Experience, and Omnichannel Excellence as Drivers of Competitive Advantage
/campus-swiss/Mehr erfahren
/events-deAlle Events
https://swissmarketing.ch/smp-de/Jetzt anmelden.
https://swissmarketing.ch/smp-de/No Text
https://goldbach.com/ch/de/homeNew window External No Text
https://kbdirect.ch/New window External No Text
https://kaiserpromo.com/New window External No Text
https://www.cmo-of-the-year.co...New window External Subdomain No Text
https://www.emc.be/New window External Subdomain No Text
https://www.keos.agency/New window External Subdomain No Text
https://campus.swiss/de/homede/New window External No Text
https://fh-hwz.ch/New window External No Text
https://www.esb-online.com/New window External Subdomain No Text
https://www.compendio.ch/New window External Subdomain No Text
https://suxxess.org/New window External No Text
https://sivh.ch/New window External No Text
https://jomb.ch/New window External No Text
https://inspiora.org/New window External No Text
https://www.marken-kongress.ch/New window External Subdomain No Text
https://www.social-media-summi...New window External Subdomain No Text
https://events.cmm360.ch/swiss...New window External Subdomain No Text
https://www.digital-b2b-forum.ch/New window External Subdomain No Text
https://herofest.ch/deNew window External No Text
https://marketingtechlab.de/ma...New window External No Text
https://v-media.ch/baseltattooNew window External No Text
https://marketing-tag.de/New window External No Text
https://www.werbewoche.ch/de/New window External Subdomain No Text
https://www.eidosmedia.ch/it/t...New window External Subdomain No Text
https://www.cmm360.ch/New window External Subdomain No Text
https://gestalten.ch/New window External No Text
https://www.goessler.ch/New window External Subdomain No Text
https://www.opera-ag.ch/index....New window External Subdomain No Text
https://www.jobchannel.ch/New window External Subdomain No Text
https://druckwerk-sh.ch/New window External No Text
https://dinotronic.ch/New window External No Text
https://brandfinity.ch/New window External No Text
https://www.oekk.ch/New window External Subdomain No Text
https://www.kmuswiss.ch/de/New window External Subdomain No Text
https://swissmarketing.ch/newsText duplicate News
/networkingText duplicate Networking
https://swissmarketing.ch/eventsText duplicate Events
https://swissmarketing.ch/careerText duplicate Career
/educationText duplicate Education
/swiss-marketingText duplicate Swiss Marketing
https://swissmarketing.ch/clubsText duplicate Clubs
/mitglied-werdenText duplicate Mitglied werden
https://swissmarketing.ch/jobsText duplicate Jobs
/benefits-fuer-mitglieder/Newsletter
https://swissmarketingcommunit...New window External Login
https://swissmarketing.ch/kontaktText duplicate Kontakt
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/swis...New window External Subdomain Instagram
https://www.facebook.com/swiss...New window External Subdomain Facebook
/impressum-datenschutzImpressum und Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://swissmarketing.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (228 kB).

HTTP Response Header

NameValue
dateThu, 11 Jun 2026 06:08:15 GMT
content-typetext/html; charset=UTF-8
link<https://swissmarketing.ch/wp-json/>; rel="https://api.w.org/"
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
x-litespeed-cachehit
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=6xT%2B7iKe8OG8XxZYP8L2GGGQG3kUmSICSVOzA9AQnAvnWj%2FGIk%2F9QzltPzEUsFOIwEyFOolUDCL3yiugAo8KuLyXeiDcnn8r57bIe3gmlDEa9nthsaU6c7QnIE5ZbPIIjEeTZA%3D%3D"}]}
varyAccept-Encoding
servercloudflare
alt-svch3=":443"; ma=86400
x-turbo-charged-byLiteSpeed
cf-cache-statusDYNAMIC
content-encodingzstd
cf-raya09e70af5f98d152-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 196 referring domains.
This page has 381 backlinks.
This page has backlinks from 77 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# As a condition of accessing this website, you agree to abide by the following
# content signals:

# (a)  If a Content-Signal = yes, you may collect content for the corresponding
#      use.
# (b)  If a Content-Signal = no, you may not collect content for the
#      corresponding use.
# (c)  If the website operator does not include a Content-Signal for a
#      corresponding use, the website operator neither grants nor restricts
#      permission via Content-Signal with respect to the corresponding use.

# The content signals and their meanings are:

# search:   building a search index and providing search results (e.g., returning
#           hyperlinks and short excerpts from your website's contents). Search does not
#           include providing AI-generated search summaries.
# ai-input: inputting content into one or more AI models (e.g., retrieval
#           augmented generation, grounding, or other real-time taking of content for
#           generative AI search answers).
# ai-train: training or fine-tuning AI models.

# ANY RESTRICTIONS EXPRESSED VIA CONTENT SIGNALS ARE EXPRESS RESERVATIONS OF
# RIGHTS UNDER ARTICLE 4 OF THE EUROPEAN UNION DIRECTIVE 2019/790 ON COPYRIGHT
# AND RELATED RIGHTS IN THE DIGITAL SINGLE MARKET.

# BEGIN Cloudflare Managed content

User-agent: *
Content-Signal: search=yes,ai-train=no
Allow: /

User-agent: Amazonbot
Disallow: /

User-agent: Applebot-Extended
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: CloudflareBrowserRenderingCrawler
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

User-agent: meta-externalagent
Disallow: /

# END Cloudflare Managed Content

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing88%Check
Swiss Marketing82%Check
European Marketing65%Check
Marketing Confederation63%Check
Community62%Check
Swiss Marketing Leading Community62%Check
European Marketing Confederation57%Check
European Marketing Agenda 202654%Check
Teil50%Check
Marketing Sales50%Check

Automatically check swissmarketing.ch including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions