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Swisslife-am.com - SEO Checker

Overview of the SEO Check

Meta information

100%

Page quality

52%

Page structure

79%

Link structure

82%

Server

100%

External factors

100%

SEO Score

SEO Score Widget

Response time

0.37 s

File size

110.70 kB

Words

339

Media files

Number of links

43 internal / 13 external

Task list of SEO Improvements 2 Tasks

The H1 heading should suit better to the page content. (Words from the heading are rarely used in the text)Important!
Review and improve the heading structure.Tip!

Meta specifications 100% achieved

Title

(Critically important)

Home | Swiss Life Asset Managers – Swiss Life Asset Managers

There are word repetitions in the page title.

The length of the page title is perfect. (575 pixels out of 580 max pixel length)

Meta Title

Meta description

(Critically important)

Asset manager and leading institutional real estate manager in Europe with a successful risk-based investment philosophy for over 165 years.

The length of the meta description is perfect. (871 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.swisslife-am.com/en/home.html

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United States of America

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

The specified alternate links have no errors.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
content-page-ref	tuBDvPPK1_IVvbYhe-_pcbzcd7XnojTMXSMVYhBRItIbNV1pRG-VDQqpvyTsTmrtCEr7PPJW3YeU9IjZ7gVokA
viewport	width=device-width, initial-scale=1
format-detection	telephone=no
msapplication-TileColor	#ffffff
msapplication-config	/etc.clientlibs/slevo/clientlibs/site/resources/img/icon/browserconfig.xml
theme-color	#ffffff
description	Asset manager and leading institutional real estate manager in Europe with a successful risk-based investment philosophy for over 165 years.
robots	index,follow
apple-mobile-web-app-title	Home \| Swiss Life Asset Managers – Swiss Life Asset Managers
application-name	Home \| Swiss Life Asset Managers – Swiss Life Asset Managers
lang	en
twitter:card	summary_large_image
og:title	Home \| Swiss Life Asset Managers
og:site_name	Swiss Life Asset Managers
og:type	article
og:url	https://www.swisslife-am.com/en/home.html
og:image	https://www.swisslife-am.com/en/home/_jcr_content/moodimagehome/image.1773909310813.transform/40_21_1200w/swiss-life-asset-managers-international.jpg
og:image:secure_url	https://www.swisslife-am.com/en/home/_jcr_content/moodimagehome/image.1773909310813.transform/40_21_1200w/swiss-life-asset-managers-international.jpg
X-UA-Compatible	IE=edge
charset	utf-8

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Page quality 52% achieved

Content

(Critically important)

Words from the H1 heading are not used in the page content.

Only 1 paragraph/s was/were found on this page.

There are only 339 words on this page. Good pages should have about 800 words of useful content.

22.4% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 20.5 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...ss-life-asset-managers-international.jpg	We at Swiss Life Asset Managers invest a lot of time in understanding our clients’ risk and return expectations.
...form/16_9_3840w/investment-solutions.jpg	Two business colleagues at meeting in modern office interior
...G_in_securities_AdobeStock_440805805.jpg	Agriculture farmer of Asia rice field work concept.Farmers grow rice in the rainy season. Asian farmer working on rice field outdoor in Agricultural of Asia. Worker in rural work in farm with sunset
..._in_real_assets_AdobeStock_260201773.jpg	Ecological energy renewable solar panel plant with urban landscape landmarks
...71.transform/16_9_3840w/applications.jpg	applications
...PEO_25_SP1A8794_3c_300dpi_2000x880px.jpg	SL_CC_Bankers_PEO_25_SP1A8794_3c_300dpi_2000x880px
...w/engelberg-renewable-heating-system.jpg	engelberg-renewable-heating-system
...rm/16_9_3840w/transmission-grid-mood.png	Two people walking across a power line.
...40w/emerging-market-investment-grade.jpg	The photo shows the elegant cable-stayed bridge Ponte Estaiada in Sao Paulo, which rises strikingly above the Rio Pinheiros against the modern skyline.

Page structure 79% achieved

H1 heading

(Critically important)

We invest in risk minimisation. And maximised opportunities

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H1	We invest in risk minimisation. And maximised opportunities
H3	Engelberg’s renewable heating system fuels a climate-ready future
H3	Transmission system operator: stable, regulated, future-proof
H3	Emerging markets investment grade: a resilient asset class for a shifting world

Link structure 82% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

There are 3 links with a trivial anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 13 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/en/home.html	Anchor	Skip to navigation
/en/home.html	Anchor	Skip to search
/en/home.html	Anchor	Skip to main content
/en/home.html	Anchor	Skip to footer
/en/home.html		International
https://ch.swisslife-am.com/en...	External Subdomain	Switzerland
https://fr.swisslife-am.com/en...	External Subdomain	France
https://de.swisslife-am.com/de...	External Subdomain	Germany
https://lu.swisslife-am.com/en...	External Subdomain	Luxembourg
https://no.swisslife-am.com/en...	External Subdomain	Nordic
https://uk.swisslife-am.com/en...	External Subdomain	United Kingdom
/de/home.html		DE
/en/home.html		EN
/fr/home.html		FR
/en/home/funds-invest.html		Funds and investing
/en/home/research-publications...		Research and Publications
/en/home/media.html		Media
/en/home/careers.html		Careers
/en/home/about.html		About us
/en/home/contact.html		Contact
/en/home/hub.html		Content Hub
/en/home/funds-invest.html	Text duplicate	Funds and investing
/en/home/research-publications...	Text duplicate	Research and Publications
/en/home/media.html	Text duplicate	Media
/en/home/careers.html	Text duplicate	Careers
/en/home/about.html	Text duplicate	About us
/en/home/contact.html	Text duplicate	Contact
/en/home/hub.html	Text duplicate	Content Hub
https://www.google.ch/	External Subdomain	Search
/en/home.html		Swiss Life Asset Managers IMG-ALT Swiss Life Asset Managers A-TITLE Swiss Life Asset Managers
https://invest.swisslife-am.com/	New window External Subdomain	Investment Solutions
https://invest.swisslife-am.com/	New window External Subdomain	Access the Investment Solutions website
https://invest.swisslife-am.com/	New window External Subdomain Text duplicate	Access the Investment Solutions website
/en/home/funds-invest/responsi...		IMG-ALT Agriculture farmer of Asia rice field work concept.Farmers grow rice in the rainy season. Asian farmer working on rice field outdoor in Agricultural of Asia....
/en/home/funds-invest/responsi...		Learn more
/en/home/funds-invest/asset-cl...		IMG-ALT Ecological energy renewable solar panel plant with urban landscape landmarks
/en/home/funds-invest/asset-cl...	Text duplicate	Learn more
/en/home/careers.html		IMG-ALT applications
/en/home/careers.html	Text duplicate	Learn more
/en/home/about.html		IMG-ALT SL_CC_Bankers_PEO_25_SP1A8794_3c_300dpi_2000x880px
/en/home/about.html	Text duplicate	Learn more
/en/home/hub/2026/q2/sustainab...		IMG-ALT engelberg-renewable-heating-system
/en/home/hub/2026/q2/sustainab...		Trivial anchor text Read more
/en/home/hub/2026/q1/transmiss...		IMG-ALT Two people walking across a power line.
/en/home/hub/2026/q1/transmiss...	Text duplicate	Trivial anchor text Read more
/en/home/hub/2026/q1/emerging-...		IMG-ALT The photo shows the elegant cable-stayed bridge Ponte Estaiada in Sao Paulo, which rises strikingly above the Rio Pinheiros against the modern skyline.
/en/home/hub/2026/q1/emerging-...	Text duplicate	Trivial anchor text Read more
/en/home/media.html		News and Media
https://www.swisslife.com/en/h...	New window External Subdomain	Swiss Life Group
https://www.linkedin.com/compa...	New window External Subdomain	Swiss Life Asset Managers on LinkedIn
https://www.youtube.com/channe...	New window External Subdomain	Swiss Life Asset Managers on YouTube
/en/home/contact.html		Contact and Service A-TITLE Contact and Service
/en/home/footer/terms-of-use.html		Terms of Use A-TITLE Terms of Use
/en/home/footer/privacy-statem...		Data protection A-TITLE Data protection
/en/home/footer/publishing-det...		Publishing details A-TITLE Publishing details
/en/home/footer/policies-legal...		Policies Legal Entities

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.swisslife-am.com/en/home.html"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.37 seconds.

The file size of the HTML document is fine (111 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sat, 25 Apr 2026 01:18:05 GMT
content-type	text/html;charset=utf-8
x-frame-options	SAMEORIGIN
last-modified	Fri, 24 Apr 2026 22:56:57 GMT
cache-control	max-age=300
expires	Sat, 25 Apr 2026 01:21:57 GMT
set-cookie	296 Characters
x-vhost	www.swisslife-am.com
x-content-type-options	nosniff
age	68
strict-transport-security	max-age=31557600
x-served-by	cache-ber1080036-BER
x-cache	HIT
x-timer	S1777079885.040180,VS0,VS0,VE1
vary	Accept-Encoding
cf-cache-status	DYNAMIC
content-encoding	gzip
server	cloudflare
cf-ray	9f1983016a7d3536-WAW
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 82 referring domains.

This page has 132 backlinks.

This page has backlinks from 67 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://www.swisslife-am.com/de.slrelSitemap.xml
Sitemap: https://www.swisslife-am.com/en.slrelSitemap.xml
Sitemap: https://www.swisslife-am.com/fr.slrelSitemap.xml
Sitemap: https://www.swisslife-am.com/de.slrelNewsSitemap.xml
Sitemap: https://www.swisslife-am.com/en.slrelNewsSitemap.xml
Sitemap: https://www.swisslife-am.com/fr.slrelNewsSitemap.xml
Disallow: /content/dam/slam/documents_publications/Policies-Countries-Legal-Entities/sfdr/SFDR_Art._3_Sustainability_Risk_entity_level_SLAM_LUX.pdf
Disallow: /content/dam/slam/documents_publications/Policies-Countries-Legal-Entities/sfdr/SFDR_Art_3_Sustainability_Risk_entity_level_SLAM_LUX.pdf
Disallow: /content/dam/slam/documents_publications/slam_aproach_to_responsible_investment/ri-approach/RI_Policy_EN_22.pdf
Disallow: /cdn-cgi/

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Search preview

www.swisslife-am.com › home.html

Home | Swiss Life Asset Managers – Swiss Life Asset Managers

Asset manager and leading institutional real estate manager in Europe with a successful risk-based investment philosophy for over 165 years.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Asset	70%	Check
Asset Manager	68%	Check
risk	68%	Check
Life Asset	65%	Check
Swiss Life Asset	63%	Check
Asset Managers	62%	Check
Swiss Life Asset Managers	61%	Check
Swiss	60%	Check
Life	60%	Check
Swiss Life	60%	Check
Investment	56%	Check
minimisation	55%	Check
maximised	55%	Check
opportunities	55%	Check
Asset Management	54%	Check
system	51%	Check
Investment Solutions	49%	Check
as 31 12 2025	47%	Check
Engelberg	47%	Check
renewable	47%	Check
heating	47%	Check
future	47%	Check
management as 31 12	47%	Check
Transmission	45%	Check
operator	45%	Check

Show more keywords and terms

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Check 300+ SEO parameters on every page of your website
Easy troubleshooting with optimization suggestions
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Guaranteed free of charge during trial period.

Swisslife-am.com - SEO Checker

Task list of SEO Improvements 2 Tasks

Meta specifications 100% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check swisslife-am.com including all subpages at once!

Page quality 52% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 82% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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