Swindon.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
85% 
Link structure
83% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
62.30 kB
Words
719
Media files
7
Number of links
138 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swindon Borough Council
The length of the page title is perfect. (232 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
The meta description is too long: 1054 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorSwindon Borough Council
revisit-after2 days
google-site-verificationBO4HoVvBLs2G5j8gGhr4vz9GO3TFcTr0Y3-1fE-kRlg
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
keywordsSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs
dcterms:creatorSwindon Borough Council
dcterms:coverageSwindon, UK, Worldwide
dcterms:formattext/html
dcterms:identifierhttps://www.swindon.gov.uk/
dcterms:languageen
dcterms:publisherSwindon Borough Council
dcterms:rightsHolderCopyright 2015 Swindon Borough Council
dcterms:descriptionMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
dcterms:subjectSwindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs>
dcterms:titleSwindon Borough Council - Tel:
langen
og:titleSwindon Borough Council
og:typeMake reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.
og:imagehttps://www.swindon.gov.uk/images/SBC_Orange_Tree_Resize.png
og:urlhttps://www.swindon.gov.uk/
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 37.6 words is high.
This page contains 719 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/We_Went_Solar_Together.jpgSolar Together - Example of solar panels on a roof
/images/wharf_green.jpgWharf green
/images/rsz_dji_0708.jpgSTEAM Museum drone
/images/Ratdroppings.jpgrat droppings
/images/rsz_dji_0314.jpgFleming Way in July 2025
...s/The_Swindon_Plan_Banner___Homepage.jpgImage of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
...ndon_Borough_Council_Homepage_Banner.jpgImage showing the Swindon Borough Council Wat Tyler House offices in Swindon

Page structure

H1 heading
(Critically important)
Swindon Borough Council
The H1 heading is perfect.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swindon Borough Council
H2 Buying solar panels and battery storage made easy with Solar Together
H2 What do you want to do today?
H2 Adult social care and support
H2 Benefits and money matters
H2 Bins, rubbish and recycling
H2 Births, marriages and deaths
H2 Council Tax
H2 Children and young people
H2 Environmental problems
H2 Health and wellbeing
H2 Homes and property
H2 Libraries
H2 Licences and permits
H2 Open data and transparency
H2 Parking, roads and transport
H2 People and communities
H2 Planning and Building Control
H2 Recreation, leisure and culture
H2 Road safety and repairs
H2 Schools and education
H2 Latest news
H2 Latest events
H2 The Swindon Plan: Fairer, better, greener
H2 Shape Swindon's future with a career at the council
H3 Wharf Green summer extravaganza to begin next week
H3 Celebrating 200 years of the railways at STEAM this summer
H3 Court agrees Council was right to close rat-infested store
H3 Multi-million pound improved town centre gateway set to open at end of next month
H3 TechConnect
H3 Summer at the Green
H3 The Wind in the Willows: Outdoor Theatre
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to content
https://www.swindon.gov.uk/Nofollow Subdomain Anchor Skip to main navigation
https://www.swindon.gov.uk/Subdomain swindon.gov.uk
https://www.swindon.gov.uk/Anchor Search
/myaccountSubdomain My Account
https://www.swindon.gov.uk/Anchor Menu
/info/20079/pay_for_itSubdomain Pay for it
/info/20081/apply_for_itSubdomain Apply for it
/info/20080/report_itSubdomain Report it
https://www.swindon.gov.uk/a_to_zSubdomain A-Z of services
/info/20129/communications/970...Subdomain Service disruptions
/info/20022/contact_usSubdomain Contact us
https://www.swindon.gov.uk/Subdomain For residents
/businessSubdomain For business
/council-democracySubdomain Council and democracy
/newslettersSubdomain Newsletters
https://solartogether.co.uk/sw...External Register your interest for free
/info/20079/pay_for_itSubdomain Text duplicate Pay for it
/info/20081/apply_for_itSubdomain Text duplicate Apply for it
/info/20080/report_itSubdomain Text duplicate Report it
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC (tip)
/info/20122/rubbish_and_recycl...Subdomain Find your bin collection day
/info/20020/council_tax/253/pa...Subdomain Pay your Council Tax
/info/20011/adult_social_care_...Subdomain Adult social care and support
/info/20171/social_care_in_swi...Subdomain About social care in Swindon
/info/20011/adult_social_care_...Subdomain Disabled facilities grants
/info/20182/social_care_and_he...Subdomain Emergency duty team
/info/20188/staying_healthySubdomain Staying healthy
/info/20013/benefits_and_swind...Subdomain Benefits and money matters
/info/20013/benefits_and_swind...Subdomain Apply for benefits
/info/20013/benefits_and_swind...Subdomain Change in circumstances
/info/20013/benefits_and_swind...Subdomain Swindon assistance fund
/info/20013/benefits_and_swind...Subdomain Universal Credit
/info/20015/bins_rubbish_and_r...Subdomain Bins, rubbish and recycling
/info/20015/bins_rubbish_and_r...Subdomain Book a visit to the HWRC (the tip)
/info/20122/rubbish_and_recycl...Subdomain Text duplicate Find your bin collection day
/info/20015/bins_rubbish_and_r...Subdomain Garden waste subscription
/info/20015/bins_rubbish_and_r...Subdomain Report a missed bin collection
/info/20016/births_marriages_a...Subdomain Births, marriages and deaths
/info/20053/death_and_bereavementSubdomain Death and bereavement
/info/20052/marriagesSubdomain Marriages and civil partnerships
/info/20051/births/158/registe...Subdomain Register a birth
/info/20016/births_marriages_a...Subdomain Swindon Register Office
/info/20020/council_taxSubdomain Council Tax
/info/20020/council_tax/230/co...Subdomain Council Tax discounts
/info/20020/council_tax/273/yo...Subdomain Council Tax explained - 2025/26
/info/20020/council_tax/253/pa...Subdomain Text duplicate Pay your Council Tax
/info/20020/council_tax/254/re...Subdomain Register to pay Council Tax
/info/20018/children_and_young...Subdomain Children and young people
/info/20115/fostering_a_childSubdomain Fostering a child
/info/20043/safeguardingSubdomain Safeguarding
/info/20237/care_leavers_local...Subdomain Swindon Care Leavers local offer
/info/20190/send_local_offerSubdomain Swindon SEND local offer
/info/20023/environmental_prob...Subdomain Environmental problems
/info/20023/environmental_prob...Subdomain Abandoned vehicles on public land
/info/20023/environmental_prob...Subdomain Dirty street that needs cleaning
/info/20023/environmental_prob...Subdomain Fly-tipping or dumped rubbish
/info/20023/environmental_prob...Subdomain Report a noise disturbance
/info/20024/health_and_wellbeingSubdomain Health and wellbeing
/info/20024/health_and_wellbei...Subdomain Healthy eating
/info/20024/health_and_wellbei...Subdomain Help with mental wellbeing
/info/20139/live_well_swindonSubdomain Live Well Swindon
/info/20269/stop_smoking/921/s...Subdomain Stop smoking service
/info/20025/homes_and_propertySubdomain Homes and property
/info/20254/allocations_and_le...Subdomain Apply for council housing
/info/20056/council_tenants/25...Subdomain Pay your council housing rent
/info/20251/community_safety/4...Subdomain Report anti-social behaviour (ASB)
/info/20056/council_tenants/50...Subdomain Request a housing repair
/info/20026/librariesSubdomain Libraries
/info/20026/libraries/888/libr...Subdomain Find a local library
/info/20026/libraries/298/join...Subdomain Join the library
/info/20057/books_and_reading_...Subdomain Library fees and charges
/info/20026/libraries/545/sear...Subdomain Search the library catalogue
/info/20027/licences_and_permitsSubdomain Licences and permits
/info/20027/licences_and_permi...Subdomain Animal licensing
/info/20025/homes_and_property...Subdomain House in multiple occupation
/info/20027/licences_and_permi...Subdomain Taxis and minicabs
/info/20027/licences_and_permi...Subdomain Temporary event licence
/info/20028/open_data_and_tran...Subdomain Open data and transparency
/info/20028/open_data_and_tran...Subdomain Corporate reporting
/info/20159/make_a_freedom_of_...Subdomain Freedom of Information request
/info/20028/open_data_and_tran...Subdomain Make a subject access request
/info/20028/open_data_and_tran...Subdomain Publication scheme
/info/20031/roads_parking_and_...Subdomain Parking, roads and transport
/info/20031/roads_parking_and_...Subdomain Blue Badge for disabled people
/info/20031/roads_parking_and_...Subdomain Bus pass
/info/20172/parking_permitsSubdomain Parking permits
/info/20034/parking_tickets_an...Subdomain Pay a Penalty Charge Notice
/info/20029/people_and_communi...Subdomain People and communities
/info/20251/community_safety/4...Subdomain Anti-social behaviour (ASB)
/info/20251/community_safetySubdomain Community safety
/info/20019/consultations_enga...Subdomain Consultations and surveys
/info/20251/community_safety/4...Subdomain Domestic violence and abuse
/info/20030/planning_and_build...Subdomain Planning and Building Control
/info/20060/building_controlSubdomain Building Control
/info/20268/planning_applicationsSubdomain Planning applications
/info/20113/local_plan_and_pla...Subdomain Local plan and planning policy
/info/20168/town_centre_regene...Subdomain Swindon town centre regeneration
/info/20074/recreation_leisure...Subdomain Recreation, leisure and culture
/info/20077/parks_and_open_spa...Subdomain Coate Water County Park
/info/20074/recreation_leisure...Subdomain Lydiard House and Park
/info/20074/recreation_leisure...Subdomain Museum & Art Swindon
/info/20074/recreation_leisure...Subdomain STEAM museum
/info/20040/road_safety_mainte...Subdomain Road safety and repairs
/info/20040/road_safety_mainte...Subdomain Report a damaged road or footpath
/info/20040/road_safety_mainte...Subdomain Report a faulty street light
/info/20040/road_safety/338/re...Subdomain Report a faulty traffic light or signal
/info/20040/road_safety/339/re...Subdomain Report a pothole
/info/20032/schools_and_educationSubdomain Schools and education
/info/20071/school_places_and_...Subdomain Apply for a school place
/info/20032/schools_and_educat...Subdomain Free school meals
/info/20032/schools_and_educat...Subdomain School contact details
/info/20032/schools_and_educat...Subdomain School term and holiday dates
/news/article/1225/wharf_green...Subdomain Wharf Green summer extravaganza to begin next week Swindon’s town centre will be home to free family fun next week, as a busy schedule of activities running ...
IMG-ALT Wharf green
/news/article/1224/celebrating...Subdomain Celebrating 200 years of the railways at STEAM this summer STEAM Museum’s the place to be over the summer with a new exhibition and activities to celebrate 2...
IMG-ALT STEAM Museum drone
/news/article/1223/court_agree...Subdomain Court agrees Council was right to close rat-infested store A convenience store, which was closed by council inspectors due to a rat infestation, has been all...
IMG-ALT rat droppings
/news/article/1222/multi-milli...Subdomain Multi-million pound improved town centre gateway set to open at end of next month A major infrastructure scheme, which has already been a catalyst for regene...
IMG-ALT Fleming Way in July 2025
/news/archiveMore news
/events/event/1171/techconnectSubdomain TechConnect 29th July 2025 Do you work in, or are interested in, the creative, digital or tech space? If yes, this is the perfect place to meet…
/events/event/1178/summer_at_t...Subdomain Summer at the Green 2nd August 2025 - 25th August 2025 Wharf Green in Swindon town centre will be transformed into a pop-up park hosting a number of free fam...
/events/event/1160/the_wind_in...Subdomain The Wind in the Willows: Outdoor Theatre 3rd August 2025 Outdoor theatre is coming back to Lydiard Park! Join us this summer for a magical experience in the ...
https://www.swindon.gov.uk/eventsMore events
/swindonplanSubdomain IMG-ALT Image of The Swindon Plan that sets out the council’s long-term priorities to build a fairer, better and greener Swindon
/swindonplanSubdomain The Swindon Plan: Fairer, better, greener
https://jobs.swindon.gov.uk/External Subdomain IMG-ALT Image showing the Swindon Borough Council Wat Tyler House offices in Swindon
https://jobs.swindon.gov.uk/External Subdomain Shape Swindon's future with a career at the council
https://www.swindon.gov.uk/Subdomain Swindon Borough Council
/info/20255/your_council/1654/...Subdomain Accessibility
/info/20022/contact_usSubdomain Text duplicate Contact us
/info/20028/open_data_and_tran...Privacy notice
/info/20129/communications/970...Subdomain Text duplicate Service disruptions
/info/20255/your_councilSubdomain Your council
http://www.jadu.net/External Subdomain Jadu
https://www.swindon.gov.uk/Nofollow Subdomain Homepage
/whats_newNofollow Subdomain What's new
/site_mapNofollow Subdomain Site map
/site_searchNofollow Subdomain Search facility
https://www.swindon.gov.uk/a_to_zNofollow Subdomain Help
/contactNofollow Subdomain Contact details
https://www.swindon.gov.uk/termsNofollow Subdomain Terms & privacy
/feedbackNofollow Subdomain Feedback
/accessibilityNofollow Subdomain Access key details

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swindon.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the SFW Object files.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
dateFri, 25 Jul 2025 13:08:47 GMT
content-typetext/html; charset=UTF-8
content-length14800
serverWeb Server
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
set-cookie134 Characters
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 684 referring domains.
This page has 24,332 backlinks.
This page has backlinks from 328 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

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Search preview

www.swindon.gov.uk
Swindon Borough Council
Make reports, request council services and pay online at your convenience, without having to phone or visit. Use the search bar or links to quickly get to the page you need.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swindon81%Check
Council81%Check
Swindon Borough Council77%Check
Borough Council75%Check
Pay Council65%Check
Swindon Plan64%Check
Council Tax61%Check
Swindon town61%Check
council housing59%Check
Pay Council Tax56%Check
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