Svtplay.se - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
47% 
Link structure
62% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
211.70 kB
Words
378
Media files
7
Number of links
72 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SVT Play
The page title is too short. (83 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Se dina favoritprogram när du vill i SVT Play - fri television på nätet.
The length of the meta description is perfect. (415 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
crawlable_no_bravebot
crawlable_no_youbot
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.svtplay.se/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: sv
Language defined in HTML: sv
Server location: United States of America
The following language is defined by HTML: sv
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
format-detectiontelephone=no
theme-color#000000
application-nameSVT Play
authorSveriges Television AB, Stockholm, Sweden
apple-mobile-web-app-titleSVT Play
msapplication-TileColor#242626
msapplication-TileImagehttps://australis.svtplay.se/bucket/play7/_next/static/media/mstile-144x144.2cbdbe2d.png
descriptionSe dina favoritprogram när du vill i SVT Play - fri television på nätet.
keywordssvt, play, svtplay, program, tv, television
apple-itunes-appapp-id=343544214
sentry-trace45c0e8779008ff8cab0668fd844c4f7e-6dfcef4513a19693
baggagesentry-environment=production,sentry-release=5017f042e8665261ad051e2c86828f59636c5bc5,sentry-public_key=0315c06fbd134be8af424a54041a7040,sentry-trace_id=45c0e8779008ff8cab0668fd844c4f7e
langsv
twitter:cardsummary_large_image
twitter:site@svt
twitter:urlhttps://www.svtplay.se/
twitter:image:width480
twitter:image:height270
twitter:image:srchttps://australis.svtplay.se/bucket/play7/_next/static/media/fb_share.fcf35390.jpg
twitter:titleSVT Play
twitter:descriptionSe dina favoritprogram när du vill i SVT Play - fri television på nätet.
fb:app_id148312058533095
fb:pages152358601473403,974730045917329
og:site_nameSVT Play
og:imagehttps://australis.svtplay.se/bucket/play7/_next/static/media/fb_share.fcf35390.jpg
og:urlhttps://www.svtplay.se/
og:titleSVT Play
og:descriptionSe dina favoritprogram när du vill i SVT Play - fri television på nätet.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 378 words on this page. Good pages should have about 800 words of useful content.
17.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9302?format=auto&chromaSubSampling=falseTexten Victorias hjärta i stora, ljusa bokstäver. Affischbild för Victorias hjärta.
...ampling=false&enableAvif=true&quality=70Festen, säsong 4
...ampling=false&enableAvif=true&quality=70Macken i Karesuando, dokumentärserie från 2026.
...ampling=false&enableAvif=true&quality=70Naturen spelar en stor roll i Tomas Bannerheds författarskap. Debutromanen Korparna handlar om en sista småländsk småbrukargeneration på 1970-talet och tilldelades Augustpriset 2011. Nya boken, Den oduglige, utspelar sig även den i Småland, där den arbetslöse sågverksarbetaren Einar försöker hitta sin väg i livet.
...ampling=false&enableAvif=true&quality=70När Ungern går in i sin mest uppslitande valrörelse på decennier är spelplanen allt annat än normal. Det är många som vill röra om i den ungerska gulaschgrytan - också långt bortom landets gränser.
...ampling=false&enableAvif=true&quality=70Terese i kassan. Säsong 4.
...ampling=false&enableAvif=true&quality=70De tio utvalda musikverken i den svenska kulturkanon. I höstas presenterade regeringen 100 verk som ska ingå i en svensk kulturkanon. Tio av dessa är musik. Vad är det för verk? Hur låter de? Vilka är människorna bakom verken? Och har verken något eko i Sverige idag?

Page structure

H1 heading
(Critically important)
SVT Play
Too many H1 headings
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 SVT Play
H1 Annat från SVT
H2 Vi rekommenderar
H2 Populärt
H2 Nytt på Play
H2 Logga in på SVT Play, öppnar annan webbplats
H2 Var med och påverka dina favoritprogram, öppnar annan webbplats
H2 SVT Barn - barnens egen app, öppnar annan webbplats
H2 Behöver du hjälp?, öppnar annan webbplats
H3 Festen
H3 Macken i Karesuando
H3 Babel
H3 Sex, agenter och guld - en ungersk valsoppa
H3 Terese i kassan
H3 Messiah och kulturkanon
H3 Terese i kassan Duplicate text
H3 Victorias hjärta
H3 Svenska nyheter
H3 Muren
H3 Rapport
H3 Aktuellt
H3 Festen Duplicate text
H3 Första versen
H3 Victorias hjärta Duplicate text
H3 Dokument inifrån: Det svenska styckmordet
H3 Kulturnyheterna special: Ska jag göra botox?
H3 Alexandra - syns vi inte, finns vi inte
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.svt.se/kontakt/anv...External Subdomain Lär mer om att använda SVT Play utomlands, öppnar annan webbplats
/kategori/syntolkatGå direkt till samlingssidan Syntolkat
https://www.svtplay.se/Gå direkt till innehållet
https://www.svtplay.se/sokGå direkt till sök
https://www.svtplay.se/No Text
https://www.svtplay.se/Start
/mitt-svt-playMitt SVT Play
https://www.svtplay.se/programProgram
https://www.svtplay.se/kanalerKanaler
https://www.svtplay.se/sokSök
https://www.svtplay.se/sokNo Text
/victorias-hjartaVictoria Dyring tar med oss på en personlig resa till vetenskapens framkant
IMG-ALT Texten Victorias hjärta i stora, ljusa bokstäver. Affischbild för Victorias hjärta.
/victorias-hjarta?video=visaSpela
/victorias-hjartaMer om programmet
https://www.svtplay.se/festenNy säsong Festen Kärlek, svek och dramatiska uppgörelser när sju ungdomars väg korsas i Malmö
IMG-ALT Festen, säsong 4
/macken-i-karesuandoIs, midnattssol & mackliv Macken i Karesuando Livet i Sveriges nordligaste tätort där macken är hela samhällets hjärta
IMG-ALT Macken i Karesuando, dokumentärserie från 2026.
/video/j1qq9dM/babel/tomas-ban...Tomas Bannerhed & biblioterapi Babel Tomas Bannerhed är aktuell med en ny roman och panelen tipsar om djur i litteraturen
IMG-ALT Naturen spelar en stor roll i Tomas Bannerheds författarskap. Debutromanen Korparna handlar om en sista småländsk småbrukargeneration på 1970-talet och tilld...
/video/ep3XnzM/sex-agenter-och...Nyhetsdokumentär Sex, agenter och guld - en ungersk valsoppa En guldtransport, ryska agenter och en sexvideo – Ungern går in i en uppslitande valrörelse
IMG-ALT När Ungern går in i sin mest uppslitande valrörelse på decennier är spelplanen allt annat än normal. Det är många som vill röra om i den ungerska gulaschgryt...
/video/eYqAVQE/terese-i-kassan...Nytt avsnitt Terese i kassan Det vimlar av ungdomar i butiken och Ankis vilorum får oväntat besök
IMG-ALT Terese i kassan. Säsong 4.
/video/KXv3pgb/messiah-och-kul...Ångesttripp i rymden Messiah och kulturkanon Ayan Jamal är gäst när vi pratar om allkonstverket Aniara
IMG-ALT De tio utvalda musikverken i den svenska kulturkanon. I höstas presenterade regeringen 100 verk som ska ingå i en svensk kulturkanon. Tio av dessa är musik. ...
/lista/popular_start/populartPopulärt
/terese-i-kassanNo Text
/terese-i-kassanTerese i kassan Humorserie om Sveriges mest älskade kassörska
/victorias-hjartaNo Text
/victorias-hjartaVictorias hjärta Dokumentärserie
/svenska-nyheterNo Text
/svenska-nyheterSvenska nyheter Satirprogram med Messiah Hallberg
https://www.svtplay.se/murenNo Text
https://www.svtplay.se/murenMuren Frågesport
https://www.svtplay.se/rapportNo Text
https://www.svtplay.se/rapportRapport Senaste nytt – dagens mest aktuella nyheter från Sverige och världen
https://www.svtplay.se/aktuelltNo Text
https://www.svtplay.se/aktuelltAktuellt Fördjupning kring de största nyheterna från i dag
/lista/svtId_ePBMdQn/nytt-pa-playNytt på Play
/video/jAB7RW3/festen/1-visste...No Text
/video/jAB7RW3/festen/1-visste...Festen 1. Visste du att Zafirah har träffat nån?
/forsta-versenNo Text
/forsta-versenFörsta versen Följ artisternas resa
/victorias-hjartaNo Text
/victorias-hjartaText duplicate Victorias hjärta Dokumentärserie
/video/jLJrry2/dokument-inifra...No Text
/video/jLJrry2/dokument-inifra...Dokument inifrån: Det svenska styckmordet 5. Vad hände sen?
/video/edPy94R/kulturnyheterna...No Text
/video/edPy94R/kulturnyheterna...Kulturnyheterna special: Ska jag göra botox?
/alexandra-syns-vi-inte-finns-...No Text
/alexandra-syns-vi-inte-finns-...Alexandra - syns vi inte, finns vi inte Svensk dokumentärserie från 2026
https://www.svt.se/kontakt/svt...External Subdomain Logga in på SVT Play, öppnar annan webbplats Få ett personligare SVT Play och synka programmen mellan enheter.
https://www.svt.se/duoExternal Subdomain Var med och påverka dina favoritprogram, öppnar annan webbplats Tävla, rösta, quizza och chatta direkt från din soffa. Ladda ner appen här.
https://www.svt.se/barnkanalenExternal Subdomain SVT Barn - barnens egen app, öppnar annan webbplats Ladda ner appen med bara barnprogram.
https://www.svt.se/kontakt/kom...External Subdomain Behöver du hjälp?, öppnar annan webbplats Här hittar du vanliga frågor och svar kring vår tjänst.
/kategori/serierSerier
/kategori/nyheterNyheter
/kategori/dokumentarDokumentär
/kategori/sportSport
/kategori/ung-i-playUng
/kategori/filmerFilmer
/kategori/barnBarn
/kategori/underhallningUnderhållning
/kategori/livsstil-och-realityLivsstil & reality
/kategori/humorHumor
/kategori/musikMusik
/kategori/faktaFakta
/kategori/kulturKultur
/kategori/djur-och-naturDjur & natur
/kategori/samhalleSamhälle
/kategori/scenScen
/kategori/oppet-arkivÖppet arkiv
/kategori/finska-suomiFinska / Suomi
/kategori/jiddisch-yiddishJiddisch/Yiddish
/kategori/meankieliMeänkieli
/kategori/romaniRomani
/kategori/samiska-samiSamiska / Sámi
/kategori/syntolkatSyntolkat
/kategori/teckensprakTeckenspråk
https://www.svtplay.se/programAlla program
/installningarInställningar
https://www.svt.se/kontaktExternal Subdomain Kontakt
https://www.svt.se/External Subdomain svt.se, öppnar annan webbplats
https://www.svt.se/omossExternal Subdomain Om SVT, öppnar annan webbplats
https://nyhetsbrev.svtplay.se/...External Subdomain Nyhetsbrev, öppnar annan webbplats
https://www.svt.se/kontakt/sa-...External Subdomain Tillgänglighet, öppnar annan webbplats
https://www.svt.se/kontakt/pol...External Subdomain Policy för kakor & spårningstekniker, öppnar annan webbplats
/allmannavillkorNew window Användarvillkor & sekretesspolicy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.svtplay.se/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (212 kB).

HTTP Response Header

NameValue
content-encodinggzip
content-security-policydefault-src blob: data: https://*.imrworldwide.com/ https://*.akamaihd.net https://*.akamaized.net https://*.footprint.net https://*.svt.se https://*.svtplay.se https://analytics.codigo.se https://sb.scorecardresearch.com https://sentry.io https://time.akamai.com https://www.gstatic.com http://www.gstatic.com https://www.svtstatic.se https://firestore.googleapis.com 'self' 'unsafe-eval' 'unsafe-inline' https://svt-direktcenter-avatar.imgix.net https://svt-direktcenter-avatar-stage.imgix.net https://svt-direktcenter.imgix.net https://svt-direktcenter-stage.imgix.net ws://localhost:* http://localhost:* https://accounts.google.com https://appleid.cdn-apple.com https://api.lvis.io http://api.lvis.io https://*.monterosa.cloud http://*.monterosa.cloud wss://*.monterosa.cloud/ ws://*.monterosa.cloud/ https://*.moengage.com https://se-svt-endpoint.2cnt.net;frame-ancestors 'self' https://*.svt.se *.zync.tv
content-typetext/html; charset=utf-8
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1;mode=block
strict-transport-securitymax-age=7776000
content-length36647
cache-controlmax-age=98
dateSun, 12 Apr 2026 15:28:10 GMT
varyAccept-Encoding
akamai-grn0.53f01002.1776007690.ca36238
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 827 referring domains.
This page has 281,038 backlinks.
This page has backlinks from 668 different ip addresses.

Robots.txt

#  =========================
# SVT robots.txt – governs AI and search access to SVT content
#
# SVT's journalism and content is available for public search indexing
# and real-time retrieval. Use of our content to train AI models is
# not permitted. This file reflects SVT's commitment to transparency about
# how our content may and may not be used.
#  =========================


# =========================
# ALLOWED: Search engines
# These crawlers index SVT content so that people can find it via search.
# =========================

# Microsoft's search engine crawler (Bing, Edge)
User-agent: Bingbot
Allow: /

# Google's primary search crawler
User-agent: Googlebot
Allow: /


# =========================
# ALLOWED: AI retrieval (not training)
# These crawlers fetch SVT content in real time to answer user questions.
# They do not use the content to train AI models.
# =========================

# OpenAI's retrieval bot — used when a user asks ChatGPT to browse the web
User-agent: ChatGPT-User
Allow: /

# OpenAI's search indexing bot for SearchGPT
User-agent: OAI-Search
Allow: /

# Anthropic's retrieval bot — used when Claude fetches pages on a user's behalf
User-agent: Claude-User
Allow: /

# Anthropic's search indexing bot
User-agent: Claude-SearchBot
Allow: /

# Perplexity's crawler — used for real-time AI-powered search responses
User-agent: PerplexityBot
Allow: /

# Mistral AI — retrieval bot used when Le Chat fetches pages on a user's behalf
User-agent: MistralAI-User
Allow: /


# =========================
# ALLOWED: Social media preview crawlers
# These fetch metadata so that SVT links display correctly when shared.
# =========================

# Meta (Facebook, Instagram) link preview crawler
User-agent: facebookexternalhit
Allow: /

# LinkedIn link preview crawler
User-agent: LinkedInBot
Allow: /

# X link preview crawler
User-agent: Twitterbot
Allow: /

# TikTok link preview crawler — fetches metadata when SVT links are shared on TikTok
User-agent: TikTokSpider
Allow: /


# =========================
# DISALLOWED: AI training crawlers
# These crawlers collect content to train AI language models or other ML systems.
# SVT does not permit use of our content for this purpose.
# =========================

# Anthropic — legacy training crawler (deprecated, kept for compatibility)
User-agent: anthropic-ai
Disallow: /

# Anthropic — primary training crawler
User-agent: ClaudeBot
Disallow: /

# Brave Search - # AI-powered search and training crawler
User-agent: Bravebot
Disallow: /

# OpenAI — training crawler for GPT models
User-agent: GPTBot
Disallow: /

# Google — crawler for training Gemini and other Google AI products
User-agent: Google-Extended
Disallow: /

# Apple — crawler for training Apple Intelligence models
User-agent: Applebot-Extended
Disallow: /

# Meta — general external content fetcher used for AI training
User-agent: Meta-ExternalAgent
Disallow: /

# Meta — content fetcher used for AI data pipelines
User-agent: Meta-ExternalFetcher
Disallow: /

# Meta — FacebookBot, distinct from facebookexternalhit (link previews)
User-agent: FacebookBot
Disallow: /

# Amazon — crawler used to collect training data for Alexa and AWS AI services
User-agent: Amazonbot
Disallow: /

# Cohere — AI company crawler for training language models
User-agent: cohere-ai
Disallow: /

# Cohere — training data crawler
User-agent: cohere-training-data-crawler
Disallow: /

# Diffbot — commercial service that scrapes structured web data for AI training datasets
User-agent: Diffbot
Disallow: /

# Allen Institute for AI — academic AI research crawler used to build training corpora
User-agent: AI2Bot
Disallow: /

# Allen Institute — crawler for the Dolma open training dataset
User-agent: AI2Bot-Dolma
Disallow: /

# Common Crawl — non-profit that builds open web datasets widely used for AI training
User-agent: CCBot
Disallow: /

# Baichuan AI — Chinese AI company training crawler
User-agent: BaiChuanBot
Disallow: /

# ByteDance (TikTok) — crawler used for AI training data collection
User-agent: Bytespider
Disallow: /

# DeepSeek — Chinese AI company training crawler
User-agent: DeepSeekBot
Disallow: /

# xAI (Grok) — training and search crawlers for Grok AI
User-agent: GrokBot
Disallow: /

User-agent: xAI-Grok
Disallow: /

User-agent: Grok-DeepSearch
Disallow: /

# Tansuo — Chinese AI training data crawler
User-agent: TansuoBot
Disallow: /

# WeChat — Tencent crawler used for AI data collection
User-agent: WeChatBot
Disallow: /

# Yi (01.AI) — Chinese AI company training crawler
User-agent: Yibot
Disallow: /

# Zhipu AI — Chinese AI company training crawler
User-agent: ZhipuAI
Disallow: /

# 360 Spider — Chinese search and AI company crawler
User-agent: 360Spider
Disallow: /

# Sogou — Chinese search engine with AI training data pipeline
User-agent: Sogoubot
Disallow: /

# Pangu — Huawei AI model training crawler
User-agent: PanguBot
Disallow: /

# Huawei — Petal Search crawler also used for AI data collection
User-agent: PetalBot
Disallow: /

# Yandex — Russian search and AI company, additional data collection crawlers
User-agent: YandexAdditional
Disallow: /

User-agent: YandexAdditionalBot
Disallow: /

# Omgili/Webz.io — commercial service collecting web data for AI and analytics
User-agent: Omgilibot
Disallow: /

User-agent: Omgili
Disallow: /

# Timpibot — data intelligence crawler used for AI training datasets
User-agent: Timpibot
Disallow: /

# Velen — large-scale web crawler used to build AI training corpora
User-agent: VelenPublicWebCrawler
Disallow: /

# Webz.io Extended — commercial web data pipeline for AI applications
User-agent: Webzio-Extended
Disallow: /

# ImagesiftBot — image data collection crawler for AI vision model training
User-agent: ImagesiftBot
Disallow: /

# img2dataset — tool used to mass-download images for AI training datasets
User-agent: img2dataset
Disallow: /

# FriendlyCrawler — collects web content for AI training datasets
User-agent: FriendlyCrawler
Disallow: /

# ICC-Crawler — data collection crawler used in AI research pipelines
User-agent: ICC-Crawler
Disallow: /

# Kangaroo Bot — commercial data harvesting bot
User-agent: Kangaroo+Bot
Disallow: /

# SemrushBot OCOB — content scraping variant used for data aggregation
User-agent: SemrushBot-OCOB
Disallow: /

# iAsk — AI-powered search engine training crawler
User-agent: iaskspider/2.0
Disallow: /

# You.com - search and training crawler
User-agent: YouBot
Disallow: /

# Host
Host: https://www.svtplay.se

# Sitemaps
Sitemap: https://www.svtplay.se/sitemap.xml

Search preview

www.svtplay.se
SVT Play
Se dina favoritprogram när du vill i SVT Play - fri television på nätet.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SVT95%Check
Play94%Check
SVT Play94%Check
favoritprogram55%Check
program51%Check
Television51%Check
hjärta49%Check
Svenska49%Check
Festen49%Check
Terese49%Check

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