Sutton.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
67% 
Page structure
68% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
145.90 kB
Words
843
Media files
5
Number of links
66 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - sutton.gov.uk
The page title is too short. (190 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the London Borough of Sutton council website. For all council services
The length of the meta description is perfect. (508 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://sutton.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
descriptionWelcome to the London Borough of Sutton council website. For all council services
langen-gb
og:descriptionWelcome to the London Borough of Sutton council website. For all council services
og:localeen_GB
og:locale:alternateen_GB
og:site_namesutton.gov.uk
og:titleHome - sutton.gov.uk
og:typewebsite
og:urlhttps://sutton.gov.uk
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 33 words is high.
This page contains 843 words. That's ok.
33.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...124/44452d6a-133a-b427-0584-6a7497d5af1fLeader of the Council, Councillor Barry Lewis with the Mayor and Deputy Mayor of Sutton with Rosemary Ritson receiving her Coronation Medal
...124/8cb280cd-637e-aa05-6cd4-c644a4c61659Picture of the Mayor of Sutton , Councillor Colin Stears , and the Deputy Mayor, Cllr Louise Phelan cutting the ribbon of the new purpose-built Carew Academy alongside pupils and staff.
...124/7ef5a1ea-ecf0-102a-6a03-4b1d9497b5ceLeader of the Council, Councillor Barry Lewis in Sutton Gallery Space, Sutton Central Library with businesses and other organisations from across Sutton
...bstheme-theme/images/SuttonSceneLogo.svgSutton Scene
...bstheme-theme/images/SuttonSceneLogo.svgSutton Scene

Page structure

H1 heading
(Critically important)
How can we help you today?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 38 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 How can we help you today?
H2 Navigation menu
H2 Popular
H2 Report an issue
H2 Pay for something
H2 Carshalton South and Clockhouse by-election
H2 Services
H2 Waste and recycling
H2 Council Tax
H2 Benefits and support
H2 Births, deaths, marriages and citizenship
H2 Planning and building
H2 Schools and learning
H2 Children and families
H2 Environment
H2 Housing
H2 Health
H2 Jobs and careers
H2 Libraries, museums, parks and leisure
H2 Streets, transport and parking
H2 Care and support for adults (adult social care)
H2 Committees and elections
H2 Council
H2 Mayor
H2 Businesses and licensing
H2 Take climate action
H2 Community safety
H2 Latest news
H2 Have your say on our live and upcoming consultations
H2 Sutton Scene
H2 Your mayor and elected representatives
H2 Contact us
H2 Find us
H2 Sutton Scene Duplicate text
H3 Scouts’ St George’s Day Parade in Sutton
H3 New purpose-built school for children with SEND opens in Sutton
H3 Why building a strong local economy is important for us all
H3 Help us improve Sutton.gov.uk
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://sutton.gov.uk/Anchor Skip to main content
https://sutton.gov.uk/Sutton.gov.uk
https://sutton.gov.uk/homeServices
https://sutton.gov.uk/homeCouncil
https://sutton.gov.uk/mayorMayor
https://sutton.gov.uk/Anchor Popular
https://sutton.gov.uk/Anchor Report an issue
https://sutton.gov.uk/Anchor Pay for it
/my-accountSubdomain My Account
/w/pay-council-taxPay Council Tax
/w/check-your-bin-collection-daysCheck your bin collection days
/-/household-reuse-and-recycli...Subdomain Household Reuse and Recycling Centre at Kimpton Park Way
/w/in-my-areaSubdomain In my area
/w/cost-of-living-support-1-1Cost of living support
/w/report-a-missed-collectionReport a missed collection
/w/report-flooding-report-itReport a flood
/w/fly-tipping-what-to-do-if-y...Report fly tipping
https://sutton.gov.uk/w/graffitiGraffiti
/w/street-cleaning-report-stre...Report street cleaning problems
https://sutton.gov.uk/Replacement wheelie bins, boxes, bags and caddies
/report-an-issueMore in 'Report an issue'
/w/pay-council-taxText duplicate Pay Council Tax
/w/penalty-charge-notices-pay-...Pay a Penalty Charge Notice
/w/types-of-parking-permitsTypes of parking permits
/w/garden-waste-collection-1Garden waste collection
https://ip.e-paycapita.com/AIP...External Subdomain Pay rent
/w/pay-business-ratesPay Business Rates
https://sutton.gov.uk/pay-for-itMore in ‘Pay for it'
/w/carshalton-south-and-clockh...Subdomain Find out more information
/waste-and-recyclingWaste and recycling
https://sutton.gov.uk/counciltaxCouncil Tax
https://sutton.gov.uk/benefitsBenefits and support
/births-deaths-marriages-and-c...Births, deaths, marriages and citizenship
/planning-and-buildingPlanning and building
/schools-and-learningSchools and learning
/children-and-familiesChildren and families
https://sutton.gov.uk/environmentEnvironment
https://sutton.gov.uk/housingHousing
https://sutton.gov.uk/healthHealth
/jobs-and-careersJobs and careers
/libraries-museums-parks-and-l...Libraries, museums, parks and leisure
/streets-transport-and-parkingStreets, transport and parking
/adult-social-careCare and support for adults (adult social care)
/committees-and-electionsCommittees and elections
https://sutton.gov.uk/councilText duplicate Council
https://sutton.gov.uk/mayorText duplicate Mayor
/businesses-and-licensingBusinesses and licensing
/take-climate-actionTake climate action
/community-safetyCommunity safety
/-/scouts-st-george-s-day-para...Scouts’ St George’s Day Parade in Sutton
/-/new-purpose-built-school-fo...New purpose-built school for children with SEND opens in Sutton
/-/why-building-a-strong-local...Why building a strong local economy is important for us all
https://sutton.gov.uk/latest-newsView more news
https://sutton.citizenspace.com/External Subdomain Share your views and help shape the future of our community
http://eepurl.com/dHEzxzExternal Subscribe to Sutton Scene newsletter
https://www.sutton.gov.uk/mayorSubdomain No Text
https://www.sutton.gov.uk/mayorSubdomain No Text
https://www.sutton.gov.uk/mayorSubdomain Your mayor and elected representatives
https://www.sutton.gov.uk/mayorSubdomain Your mayor
/committees-and-electionsSubdomain Get involved
https://moderngov.sutton.gov.u...External Subdomain View council meetings
/w/join-our-research-panelSubdomain our user research panel
/-/contact-uscontact us
/-/contact-usOther ways to contact us
https://sutton.gov.uk/IMG-ALT Sutton Scene
http://eepurl.com/dHEzxzExternal Text duplicate Subscribe to Sutton Scene newsletter
https://sutton.gov.uk/sitemapSitemap
/w/contact-usContact us
https://careers.sutton.gov.uk/...New window External Subdomain Anchor Careers
/w/privacy-notice-and-data-pro...Privacy notice
/w/privacy-notice-and-data-pro...Cookies
/accessibility-statementAccessibility statement
https://www.facebook.com/pages...External Subdomain Facebook
https://twitter.com/SuttonCouncilExternal Twitter
https://www.youtube.com/@Sutto...External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://sutton.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (146 kB).

HTTP Response Header

NameValue
dateMon, 05 May 2025 22:50:28 GMT
content-typetext/html;charset=UTF-8
varyAccept-Encoding
set-cookie167 Characters
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expires0
cache-controlprivate, no-cache, no-store, must-revalidate
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubdomains
x-permitted-cross-domain-policiesnone
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 126 referring domains.
This page has 1,958 backlinks.
This page has backlinks from 103 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User Agent: *

User-Agent: www.deadlinkchecker.com
Allow: /

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Search preview

sutton.gov.uk
Home - sutton.gov.uk
Welcome to the London Borough of Sutton council website. For all council services

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sutton81%Check
gov62%Check
Sutton SM159%Check
Council56%Check
help54%Check
Day54%Check
Services50%Check
today50%Check
Council Tax49%Check
Day Parade48%Check
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