Store.aat.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
93% 
Link structure
46% 
Server
79% 
External factors
0% 
SEO Score
Response time
0.40 s
File size
250.50 kB
Words
960
Media files
58
Number of links
109 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
AAT Store | Fast track your career
The length of the page title is perfect. (303 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
AAT Store is here to help you upskill by gaining the key financial skills that are essential to success in business. Whether you're a beginner or a seasoned professional, we have something for everyone.
The meta description is too long: 1234 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleAAT Store | Fast track your career
descriptionAAT Store is here to help you upskill by gaining the key financial skills that are essential to success in business. Whether you're a beginner or a seasoned professional, we have something for everyone.
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
langen
og:titleAAT Store
og:descriptionAAT Store is here to help you upskill by gaining the key financial skills that are essential to success in business. Whether you're a beginner or a seasoned professional, we have something for everyone.
og:imagehttps://store.aat.org.uk/media/logo/stores/1/AAT_Logo_LINEAR_DESCRIPTORS_RGB_Store_1_.png
og:urlhttps://store.aat.org.uk/
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 960 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (41). We recommend using a maximum of 19 tags for this page.
Some tags are too long. With 145 characters this one is longer than 70 characters:
"the store will be unavailable for two hours on the morning of monday 16 march 2026 for essential maint..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Logo_LINEAR_DESCRIPTORS_RGB_Store_1_.pngAAT StoreAAT Store
...b8f0169d9161f/l/i/live_product_6_2_1.jpgA practical PAYE and NIC update for 2026/27 (March 2026)
...b8f0169d9161f/l/i/live_product_9_1_6.jpgConstruction Industry Scheme (March 2026)
...40b8f0169d9161f/l/i/live_product_8_4.jpgMastering Making Tax Digital (MTD): Practical training for busy accountants (March 2026)
...b8f0169d9161f/l/i/live_product_4_1_1.jpgIndependent examination for charities (May 2026)
...640b8f0169d9161f/n/a/narpreet_10_1_3.jpgSpring tax update (April 2026)
...b8f0169d9161f/l/i/live_product_9_1_3.jpgIHT, CGT and stamp duty update and planning (June 2026)
...b8f0169d9161f/l/i/live_product_9_1_4.jpgVAT updates, pitfalls and practical fixes (June 2026)
...40b8f0169d9161f/l/i/live_product_6_2.jpgTax planning for the family business (July 2026)
...b8f0169d9161f/l/i/live_product_9_1_5.jpgMastering MTD: Where are we now? (July 2026)
...40b8f0169d9161f/l/i/live_product_2_5.jpgBusiness tax refresher (September 2026)
/media/wysiwyg/Button_1a_1_copy.jpgFinance fundamentals
/media/wysiwyg/Button_1a_1_copy.jpgFinance fundamentals
/media/wysiwyg/Button_2a_1.pngProfessional CPD
/media/wysiwyg/Button_2a_1.pngProfessional CPD
/media/wysiwyg/e_1.pngHomepage divider
/media/wysiwyg/e_1.pngHomepage divider
/media/wysiwyg/Purple_new.pngHomepage divider
/media/wysiwyg/Purple_new.pngHomepage divider
...640b8f0169d9161f/v/o/vod_product_6_7.jpgStrategic management accounting (April 2025)
...0b8f0169d9161f/v/o/vod_product_6_3_2.jpgCharity accounting (March 2026)
...0b8f0169d9161f/v/o/vod_product_3_2_4.jpgTaxation of UK Landlords - the current tax regime (February 2026)
...0b8f0169d9161f/v/o/vod_product_3_2_3.jpgCompany tax computations - a practical guide (February 2026)
...0b8f0169d9161f/v/o/vod_product_3_2_2.jpgBusiness tax refresher (February 2026)
...0b8f0169d9161f/v/o/vod_product_4_1_9.jpgESG Reporting for Accountants: Connect sustainability insights to Financial Performance (January 2026)
...0b8f0169d9161f/v/o/vod_product_7_2_3.jpgSharpen your tax skills (December 2025)
...40b8f0169d9161f/v/o/vod_product_5_14.jpgVAT update (November 2025)
...0b8f0169d9161f/v/o/vod_product_1_3_3.jpgTax planning for the family business (November 2025)
...0b8f0169d9161f/v/o/vod_product_4_1_8.jpgTax efficient benefits in kind and remuneration (October 2025)
...dc02640b8f0169d9161f/n/o/non_bfb_1.1.jpgAAT Business Finance Basics for non-finance professionals
...6b57dc02640b8f0169d9161f/b/f/bfb_1.2.jpgAAT Business Finance Basics for finance professionals (Bundle)
...57dc02640b8f0169d9161f/k/a/kayne_2.1.jpgHow to create a budget
...57dc02640b8f0169d9161f/k/a/kayne_3.1.jpgThe basics of budgeting
...02640b8f0169d9161f/s/c/scarlette_2.1.jpgThe basics of cash flow
...dc02640b8f0169d9161f/k/a/kayne_1.1_1.jpgHow to analyse financial statements
...02640b8f0169d9161f/s/c/scarlette_3.1.jpgThe basics of financial statements
...640b8f0169d9161f/s/c/scarlette_1.1_1.jpgThe basics of bookkeeping
/media/wysiwyg/Logo_Defra.jpgDepartment for Environment Food & Rural Affairs
/media/wysiwyg/Logo_Defra.jpgDepartment for Environment Food & Rural Affairs
...a/wysiwyg/Logo_Derbyshire_Law_Centre.pngDerbyshire Law Centre
...a/wysiwyg/Logo_Derbyshire_Law_Centre.pngDerbyshire Law Centre
/media/wysiwyg/Logo_clear_channel.pngClear Channel
/media/wysiwyg/Logo_clear_channel.pngClear Channel
/media/wysiwyg/Logo_Pennyhills.pngPennyhills
/media/wysiwyg/Logo_Pennyhills.pngPennyhills
...siwyg/Logo_skills_contruction_centre.pngSkills Construction Centre
...siwyg/Logo_skills_contruction_centre.pngSkills Construction Centre
/media/wysiwyg/Logo_Audit-Wales.pngAudit Wales
/media/wysiwyg/Logo_Audit-Wales.pngAudit Wales
/media/wysiwyg/tick.pngtick mark
/media/wysiwyg/tick.pngtick mark
/media/wysiwyg/tick.pngtick mark
/media/wysiwyg/tick.pngtick mark
/media/wysiwyg/tick.pngtick mark
/media/wysiwyg/tick.pngtick mark
/media/wysiwyg/AAT_logo_white.pngAAT - Accountants for the real world
/media/wysiwyg/AAT_logo_white.pngAAT - Accountants for the real world

Page structure

H1 heading
(Critically important)
Home Page
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home Page
H2 The accountant startup programme is now live
H2 Fast track your career
H2 Finance Fundamentals
H2 CPD for Accountants and Bookkeepers
H2 Upcoming live courses:
H2 Learn from industry experts
H2 Featured video on-demand:
H2 Featured e-learning:
H2 Trusted by industry
H2 Don't just take our word for it
H3 Communities
H3 Further information
H4 PSP-IT Design and Development
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 23 external links on this page.
LinkAttributesAnchor text
https://store.aat.org.uk/Subdomain IMG-ALT AAT Store
A-TITLE AAT Store
/short-finance-courses.htmlSubdomain Short finance courses
/short-finance-courses/short-f...Subdomain Short finance e-learning
/short-finance-courses/short-f...Subdomain Short finance live courses
/cpd-for-accountants-and-bookk...Subdomain CPD for Accountants and Bookkeepers
/cpd-for-accountants-and-bookk...Subdomain Accounting
/cpd-for-accountants-and-bookk...Subdomain Audit
/cpd-for-accountants-and-bookk...Subdomain Digital skills
/cpd-for-accountants-and-bookk...Subdomain Financial Management
/cpd-for-accountants-and-bookk...Subdomain Payroll
/cpd-for-accountants-and-bookk...Subdomain Practice Management
/cpd-for-accountants-and-bookk...Subdomain Professional skills
/cpd-for-accountants-and-bookk...Subdomain Risk
/cpd-for-accountants-and-bookk...Subdomain Tax
/explore-aat-store.htmlSubdomain Explore AAT Store
/aat-comment.htmlSubdomain AAT Comment
/about-aat-store.htmlSubdomain About
/catalogsearch/advanced/Subdomain Advanced Search
/checkout/cart/Subdomain My Cart
/customer/account/login/refere...Subdomain Sign in
https://store.aat.org.uk/Anchor Menu
/short-finance-courses.htmlSubdomain Text duplicate Short finance courses
/short-finance-courses/short-f...Subdomain Text duplicate Short finance e-learning
/short-finance-courses/short-f...Subdomain Text duplicate Short finance live courses
/cpd-for-accountants-and-bookk...Subdomain Text duplicate CPD for Accountants and Bookkeepers
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Accounting
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Audit
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Digital skills
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Financial Management
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Payroll
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Practice Management
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Professional skills
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Risk
/cpd-for-accountants-and-bookk...Subdomain Text duplicate Tax
/explore-aat-store.htmlSubdomain Text duplicate Explore AAT Store
/aat-comment.htmlSubdomain Text duplicate AAT Comment
/about-aat-store.htmlSubdomain Text duplicate About
https://store.aat.org.uk/Anchor Account
/accountantstartup.htmlNew window Subdomain The accountant startup programme is now live Advance your career, gain the skills and get the advice you need to start your own practice. Learn more
/browse-aat-store.htmlFast track your career AAT Store is here to help you upskill by gaining the key financial skills that are essential to success in business. Start learning to...
/finance-fundamentals.htmlFinance Fundamentals Practical courses perfect for beginners, non-finance staff, or finance professional looking to upskill. Discover
/cpd-for-accounting-profession...CPD for Accountants and Bookkeepers Keep you up to date with the latest industry developments or are looking for insights on a core topic. Discover
/a-practical-paye-and-nic-upda...Subdomain IMG-ALT A practical PAYE and NIC update for 2026/27 (March 2026)
/a-practical-paye-and-nic-upda...Subdomain Text duplicate A practical PAYE and NIC update for 2026/27 (March 2026)
A-TITLE A practical PAYE and NIC update for 2026/27 (March 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Book now
/construction-industry-scheme-...Subdomain IMG-ALT Construction Industry Scheme (March 2026)
/construction-industry-scheme-...Subdomain Text duplicate Construction Industry Scheme (March 2026)
A-TITLE Construction Industry Scheme (March 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Book Online
/mastering-making-tax-digital-...Subdomain IMG-ALT Mastering Making Tax Digital (MTD): Practical training for busy accountants (March 2026)
/mastering-making-tax-digital-...Subdomain Text duplicate Mastering Making Tax Digital (MTD): Practical training for busy accountants (March 2026)
A-TITLE Mastering Making Tax Digital (MTD): Practical training for busy accountants (March 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/independent-examination-for-c...Subdomain IMG-ALT Independent examination for charities (May 2026)
/independent-examination-for-c...Subdomain Text duplicate Independent examination for charities (May 2026)
A-TITLE Independent examination for charities (May 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/spring-tax-update-2026.htmlSubdomain IMG-ALT Spring tax update (April 2026)
/spring-tax-update-2026.htmlSubdomain Text duplicate Spring tax update (April 2026)
A-TITLE Spring tax update (April 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/iht-cgt-and-stamp-duty-update...Subdomain IMG-ALT IHT, CGT and stamp duty update and planning (June 2026)
/iht-cgt-and-stamp-duty-update...Subdomain Text duplicate IHT, CGT and stamp duty update and planning (June 2026)
A-TITLE IHT, CGT and stamp duty update and planning (June 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/vat-updates-pitfalls-and-prac...Subdomain IMG-ALT VAT updates, pitfalls and practical fixes (June 2026)
/vat-updates-pitfalls-and-prac...Subdomain Text duplicate VAT updates, pitfalls and practical fixes (June 2026)
A-TITLE VAT updates, pitfalls and practical fixes (June 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/tax-planning-for-the-family-b...Subdomain IMG-ALT Tax planning for the family business (July 2026)
/tax-planning-for-the-family-b...Subdomain Text duplicate Tax planning for the family business (July 2026)
A-TITLE Tax planning for the family business (July 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/mastering-mtd-where-are-we-no...Subdomain IMG-ALT Mastering MTD: Where are we now? (July 2026)
/mastering-mtd-where-are-we-no...Subdomain Text duplicate Mastering MTD: Where are we now? (July 2026)
A-TITLE Mastering MTD: Where are we now? (July 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/business-tax-refresher-septem...Subdomain IMG-ALT Business tax refresher (September 2026)
/business-tax-refresher-septem...Subdomain Text duplicate Business tax refresher (September 2026)
A-TITLE Business tax refresher (September 2026)
https://www.aatevents.org.uk/a...New window External Subdomain Text duplicate Book now
/explore-aat-store.html?type=5664Subdomain More live courses >
/finance-fundamentals.htmlI'm interested in short finance courses.
/finance-fundamentals.htmlPractical training sessions covering essential business practices related to finance. Perfect for beginners and non-finance staff.
/cpd-for-accounting-profession...I'm looking for CPD for Accountants and Bookkeepers.
/cpd-for-accounting-profession...Enhance your skills and keep ahead of the latest industry developments. Perfect for finance professionals looking to upskill.
/strategic-management-accounti...Subdomain IMG-ALT Strategic management accounting (April 2025)
/strategic-management-accounti...Subdomain Text duplicate Strategic management accounting (April 2025)
A-TITLE Strategic management accounting (April 2025)
/charity-accounting-march-26.htmlSubdomain IMG-ALT Charity accounting (March 2026)
/charity-accounting-march-26.htmlSubdomain Text duplicate Charity accounting (March 2026)
A-TITLE Charity accounting (March 2026)
/taxation-uk-landlords-februar...Subdomain IMG-ALT Taxation of UK Landlords - the current tax regime (February 2026)
/taxation-uk-landlords-februar...Subdomain Text duplicate Taxation of UK Landlords - the current tax regime (February 2026)
A-TITLE Taxation of UK Landlords - the current tax regime (February 2026)
/company-tax-computations-febr...Subdomain IMG-ALT Company tax computations - a practical guide (February 2026)
/company-tax-computations-febr...Subdomain Text duplicate Company tax computations - a practical guide (February 2026)
A-TITLE Company tax computations - a practical guide (February 2026)
/business-tax-refresher-feb-26...Subdomain IMG-ALT Business tax refresher (February 2026)
/business-tax-refresher-feb-26...Subdomain Text duplicate Business tax refresher (February 2026)
A-TITLE Business tax refresher (February 2026)
/esg-reporting-for-accountants...Subdomain IMG-ALT ESG Reporting for Accountants: Connect sustainability insights to Financial Performance (January 2026)
/esg-reporting-for-accountants...Subdomain Text duplicate ESG Reporting for Accountants: Connect sustainability insights to Financial Performance (January 2026)
A-TITLE ESG Reporting for Accountants: Connect sustainability insights to Financial Performance (January 2026)
/sharpen-your-tax-skills-25.htmlSubdomain IMG-ALT Sharpen your tax skills (December 2025)
/sharpen-your-tax-skills-25.htmlSubdomain Text duplicate Sharpen your tax skills (December 2025)
A-TITLE Sharpen your tax skills (December 2025)
/vat-update-november.htmlSubdomain IMG-ALT VAT update (November 2025)
/vat-update-november.htmlSubdomain Text duplicate VAT update (November 2025)
A-TITLE VAT update (November 2025)
/tax-planning-for-the-family-b...Subdomain IMG-ALT Tax planning for the family business (November 2025)
/tax-planning-for-the-family-b...Subdomain Text duplicate Tax planning for the family business (November 2025)
A-TITLE Tax planning for the family business (November 2025)
/tax-efficient-benefits-in-kin...Subdomain IMG-ALT Tax efficient benefits in kind and remuneration (October 2025)
/tax-efficient-benefits-in-kin...Subdomain Text duplicate Tax efficient benefits in kind and remuneration (October 2025)
A-TITLE Tax efficient benefits in kind and remuneration (October 2025)
/explore-aat-store.html?type=5660More video on-demand >
/business-finance-basics-for-n...Subdomain IMG-ALT AAT Business Finance Basics for non-finance professionals
/business-finance-basics-for-n...Subdomain Text duplicate AAT Business Finance Basics for non-finance professionals
A-TITLE AAT Business Finance Basics for non-finance professionals
/business-finance-basics-onlin...Subdomain IMG-ALT AAT Business Finance Basics for finance professionals (Bundle)
/business-finance-basics-onlin...Subdomain Text duplicate AAT Business Finance Basics for finance professionals (Bundle)
A-TITLE AAT Business Finance Basics for finance professionals (Bundle)
/business-finance-basics-onlin...Subdomain IMG-ALT How to create a budget
/business-finance-basics-onlin...Subdomain Text duplicate How to create a budget
A-TITLE How to create a budget
/business-finance-basics-onlin...Subdomain IMG-ALT The basics of budgeting
/business-finance-basics-onlin...Subdomain Text duplicate The basics of budgeting
A-TITLE The basics of budgeting
/business-finance-basics-onlin...Subdomain IMG-ALT The basics of cash flow
/business-finance-basics-onlin...Subdomain Text duplicate The basics of cash flow
A-TITLE The basics of cash flow
/business-finance-basics-onlin...Subdomain IMG-ALT How to analyse financial statements
/business-finance-basics-onlin...Subdomain Text duplicate How to analyse financial statements
A-TITLE How to analyse financial statements
/business-finance-basics-onlin...Subdomain IMG-ALT The basics of financial statements
/business-finance-basics-onlin...Subdomain Text duplicate The basics of financial statements
A-TITLE The basics of financial statements
/business-finance-basics-onlin...Subdomain IMG-ALT The basics of bookkeeping
/business-finance-basics-onlin...Subdomain Text duplicate The basics of bookkeeping
A-TITLE The basics of bookkeeping
/explore-aat-store.html?type=5659More e-learning >
https://www.facebook.com/youraat/New window External Subdomain Facebook - YourAAT
https://www.facebook.com/aatprosNew window External Subdomain Facebook - AATPros
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://twitter.com/YourAATNew window External Twitter @YourAAT
https://twitter.com/aatnewsNew window External Twitter @AATNews
https://www.instagram.com/your...New window External Subdomain Instagram
https://www.tiktok.com/@youraatNew window External Subdomain TikTok @youraat
https://www.youtube.com/@Your_AATNew window External Subdomain YouTube
https://www.aatcomment.org.uk/New window External Subdomain AAT's blog
https://forums.aat.org.uk/Forum/New window External Subdomain Discussion forums
https://www.aat.org.uk/policie...New window External Subdomain Privacy policy
/cookies-policyNew window Cookie policy
https://www.aat.org.uk/about/w...New window External Subdomain Responsible business
/terms-and-conditionsNew window Terms and conditions
/help-and-support.htmlNew window Help & support
/contact-usNew window Contact us
https://www.psp-it.co.uk/External Subdomain PSP-IT Design and Development

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://store.aat.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.40 seconds.
The file size of the HTML document is fine (251 kB).

HTTP Response Header

NameValue
dateSat, 14 Mar 2026 10:25:01 GMT
serverApache
varyUser-Agent,Accept-Encoding
set-cookie154 Characters
expiresFri, 14 Mar 2025 10:25:01 GMT
cache-controlmax-age=0, must-revalidate, no-cache, no-store
pragmano-cache
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store.aat.org.uk
AAT Store | Fast track your career
AAT Store is here to help you upskill by gaining the key financial skills that are essential to success in business. Whether you're a beginner or a seasoned professional, we have something for everyone.

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AAT80%Check
store80%Check
AAT Store80%Check
career55%Check
track55%Check
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