stevensons-of-norwich.co.uk | Website SEO Review

Response time

1.02 s

File size

61.50 kB

Words

1134

Media files

17

Number of links

134 internal / 1 external

Meta specifications 79% achieved

Title

(Critically important)

Stevensons of Norwich

The length of the page title is perfect. (207 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Stevensons of Norwich specialise in the design, manufacture, restoration and installation of plasterwork, providing customers across the world with a comprehensive plasterwork service, creating finely detailed plaster mouldings. Alongside our carefully curated product range, our in-house Design Team offer a complete bespoke design and moulding service across the entire range.

The meta description is too long: 2343 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://stevensons-of-norwich.co.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en

Server location: United Kingdom of Great Britain and Northern Ireland

The following language is defined by HTML: en

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The character encoding is not specified in the HTTP header.

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
keywords	unknown
description	Stevensons of Norwich specialise in the design, manufacture, restoration and installation of plasterwork, providing customers across the world with a comprehensive plasterwork service, creating finely detailed plaster mouldings. Alongside our carefully curated product range, our in-house Design Team offer a complete bespoke design and moulding service across the entire range.
viewport	width=device-width, initial-scale=1.0
p:domain_verify	26405ab0a501fe9db577ae86b4887c3e
google-site-verification	oGiRt8yAsq54peOkr2wEsZP3DH7wUKcvKgWnVuDOiNE
lang	en
og:image	https://files.ekmcdn.com/1abc6d/resources/design/stevensons-of-norwich-logo.png
og:site_name	Stevensons of Norwich
og:title	Stevensons of Norwich
X-UA-Compatible	IE=edge
charset	utf-8

Page quality 49% achieved

Content

(Critically important)

There are 16 text duplicates on this page:

Duplicate 1: This project took place in a Georgian home and reflected the Client’s ...
Duplicate 2: Following an on site consolation, Stevensons of Norwich proposed the N...
Duplicate 3: A scrolling acanthus pattern was selected to the perimeter of the room...
Duplicate 4: The decorative plaster ceiling was handmade at our Works in Norwich, p...
Duplicate 5: Stevensons were delighted to be involved in the renovation of a Georgi...
Duplicate 6: The first stage of the project involved surveying the original lath an...
Duplicate 7: Pressure tests revealed numerous areas where the ceiling had become lo...
Duplicate 8: The second phase of the project involved setting out and installing a ...

This page contains 1134 words. That's ok.

27% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

23 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 23.52 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

No Apple touch icon is specified.

A viewport "width=device-width, initial-scale=1.0" is provided.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

16 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...es/design/stevensons-of-norwich-logo.svg	No alt attribute provided
...9&v=6C284B6D-0A42-4FC0-8643-C49EC4C31F42	No alt attribute provided
...1abc6d/resources/design/40years-icon.png	No alt attribute provided
...design/link-home-bespoke-plasterwork.jpg	No alt attribute provided
...rces/design/plaster-ceiling-homepage.jpg	Stevensons Plaster Ceiling Designs
...es/design/link-home-stevensons-stone.jpg	No alt attribute provided
...9&v=1510A844-C4F2-4119-AB88-BECF017ADB30	No alt attribute provided
...9&v=A3D2C45A-35C0-4A8A-A74C-7D69F4F2574E	No alt attribute provided
...9&v=D9A24C6A-CDF9-4966-BC11-1E01DDC1DDEF	No alt attribute provided
...9&v=F183646F-CDAE-48E4-AF54-7D25DDCA8228	No alt attribute provided
...9&v=6FE44680-D6DB-43C7-B17E-32F181379BC8	No alt attribute provided
...9&v=29920CDA-87A4-4815-867D-24670FD53CDE	No alt attribute provided
...9&v=858FB207-D293-440C-B80D-BA52D606BBC0	No alt attribute provided
...9&v=D65E40EA-626F-4A3D-9C41-65F113D17CC0	No alt attribute provided
...9&v=D8C52530-94EC-48B5-A364-FAAC9E1BF3BF	No alt attribute provided
...es/design/stevensons-of-norwich-icon.svg	No alt attribute provided
...es/design/national-trust-plasterwork.png	No alt attribute provided

Page structure 62% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	Rocket Theatre
H2	View Our Recent Work
H2	World's Finest Mouldings
H2	Bespoke Plaster Projects
H2	Stevensons-Stone®
H2	View Product Range
H2	Recent Projects
H2	Heritage Property, UK
H2	Heritage Property, UK Duplicate text
H2	Georgian Town House, Norfolk
H2	Georgian Town House, Norfolk Duplicate text
H3	Visit the Showroom
H4	London, UK
H4	Artisans in Decorative Plaster
H4	Award-Winning Plasterwork
H4	Architectural Stonework
H4	Home Counties, UK
H4	Home Counties, UK Duplicate text
H4	Norfolk, UK
H4	Norfolk, UK Duplicate text

Link structure 25% achieved

Internal links

(Important)

Baselink: /

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

11 links don't have an anchor text.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 1 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/products-87-w.asp		Products
/services-44-w.asp		Services
/the-national-trust-106-w.asp		The National Trust Range
/index.asp		No Text
/plasterwork-60-w.asp		Plasterwork
/stevensons-stone-27-w.asp		Stevensons‑Stone®
/contact-us-2-w.asp		Contact us
/?function=ACCOUNTLOGIN		No Text
/?function=ACCOUNTLOGIN		No Text
/index.asp?function=CART		No Text
/stevensons-stone-27-w.asp		About Stevensons-Stone®
/stevensons-stone-finishes-88-...		Stevensons-Stone® Finishes
/stevensons-stone-27-w.asp		Stevensons-Stone® Projects
/surveys-and-reports-63-w.asp		Surveys & Reports
/plasterwork-restoration-29-w.asp		Plasterwork Restoration
/securing-plaster-ceilings-62-...		Securing Plaster Ceilings
/bespoke-plasterwork-64-w.asp		Bespoke Plasterwork
/bespoke-grp-103-w.asp		Bespoke GRP
/stevensons-stone-27-w.asp		Exterior Stonework
/project-tendering-98-w.asp		Project Tendering
/recent-projects-61-w.asp		Recent Projects
/bespoke-plasterwork-64-w.asp	Text duplicate	Bespoke Plasterwork
/plasterwork-restoration-29-w.asp		Plaster Restoration
/surveys-and-reports-63-w.asp	Text duplicate	Surveys & Reports
/securing-plaster-ceilings-62-...	Text duplicate	Securing Plaster Ceilings
/lath-and-lime-restoration-32-...		Lime & Lath Plasterwork
/decorative-ceilings-51-w.asp		Decorative Ceilings
/plaster-cornice-9-c.asp		Cornice
/plaster-ceiling-roses-2-c.asp		Ceiling Roses
/plaster-arches-30-c.asp		Arches
/columns-35-c.asp		Columns
/plaster-cornice-9-c.asp		Plaster Cornice
/plaster-ceiling-roses-2-c.asp		Plaster Ceiling Roses
/decorative-ceilings-20-c.asp	Text duplicate	Decorative Ceilings
/panel-mouldings-23-c.asp		Panel Mouldings
/exterior-cornice-17-c.asp		Exterior Cornice
/columns-35-c.asp	Text duplicate	Columns
/plaster-arches-30-c.asp		Plaster Arches
/fire-surrounds-19-c.asp		Fire Surrounds
/architectural-corbels-18-c.asp		Architectural Corbels
/plaster-niches-22-c.asp		Plaster Niches
/door-surrounds-21-c.asp		Door Surrounds
/porticos-24-c.asp		Porticos
/special-editions-25-c.asp		Special Editions
/bespoke-plasterwork-64-w.asp		Bespoke Products
/products-87-w.asp	Text duplicate	Products
/restoration-99-w.asp		Restoration
/services-44-w.asp		Services & Consultancy
/decorative-ceilings-51-w.asp	Text duplicate	Decorative Ceilings
/stevensons-stone-27-w.asp	Text duplicate	Exterior Stonework
/digital-showroom-83-w.asp		Digital Showroom
/recent-projects-61-w.asp	Text duplicate	Recent Projects
/?function=ACCOUNTLOGIN		No Text
/?function=ACCOUNTLOGIN		No Text
/index.asp?function=CART		No Text
/my-quotes-86-w.asp		No Text
/products-87-w.asp	Text duplicate	Products
/plaster-cornice-9-c.asp	Text duplicate	Plaster Cornice
/plaster-ceiling-roses-2-c.asp	Text duplicate	Plaster Ceiling Roses
/decorative-ceilings-20-c.asp	Text duplicate	Decorative Ceilings
/panel-mouldings-23-c.asp	Text duplicate	Panel Mouldings
/exterior-cornice-17-c.asp	Text duplicate	Exterior Cornice
/columns-35-c.asp	Text duplicate	Columns
/plaster-arches-30-c.asp	Text duplicate	Plaster Arches
/fire-surrounds-19-c.asp	Text duplicate	Fire Surrounds
/architectural-corbels-18-c.asp	Text duplicate	Architectural Corbels
/plaster-niches-22-c.asp	Text duplicate	Plaster Niches
/door-surrounds-21-c.asp	Text duplicate	Door Surrounds
/porticos-24-c.asp	Text duplicate	Porticos
/special-editions-25-c.asp	Text duplicate	Special Editions
/bespoke-plasterwork-64-w.asp	Text duplicate	Bespoke Products
/restoration-99-w.asp	Text duplicate	Restoration
/plasterwork-restoration-29-w.asp	Text duplicate	Plasterwork Restoration
/stevensons-stone-27-w.asp	Text duplicate	Exterior Stonework
/surveys-and-reports-63-w.asp	Text duplicate	Surveys & Reports
/securing-plaster-ceilings-62-...	Text duplicate	Securing Plaster Ceilings
/lath-and-lime-restoration-32-...		Lath & Lime Plasterwork
/match-to-existing-plasterwork...		Cornice Matching
/churches-and-historic-buildin...		Churches & Historic Buildings
/theatres-hotels-and-public-bu...		Theatres, Hotels & Public Buildings
/services-44-w.asp	Text duplicate	Services & Consultancy
/surveys-and-reports-63-w.asp	Text duplicate	Surveys & Reports
/plasterwork-restoration-29-w.asp	Text duplicate	Plasterwork Restoration
/securing-plaster-ceilings-62-...	Text duplicate	Securing Plaster Ceilings
/bespoke-plasterwork-64-w.asp	Text duplicate	Bespoke Plasterwork
/bespoke-grp-103-w.asp	Text duplicate	Bespoke GRP
/stevensons-stone-27-w.asp	Text duplicate	Exterior Stonework
/project-tendering-98-w.asp	Text duplicate	Project Tendering
/recent-projects-61-w.asp	Text duplicate	Recent Projects
/decorative-ceilings-51-w.asp	Text duplicate	Decorative Ceilings
/bespoke-plaster-ceilings-35-w...		Bespoke Plaster Ceilings
/decorative-ceilings-20-c.asp		Pre-Designed Plaster Ceilings
/plasterwork-restoration-29-w.asp		Ceiling Restoration
/domed-vaulted-and-coffered-ce...		Domed, Vaulted & Coffered Ceilings
/surveys-and-reports-63-w.asp	Text duplicate	Surveys & Reports
/securing-plaster-ceilings-62-...	Text duplicate	Securing Plaster Ceilings
/decorative-ceilings-51-w.asp		Recent Ceiling Projects
/stevensons-stone-27-w.asp	Text duplicate	Exterior Stonework
/stevensons-stone-27-w.asp		Stevensons-Stone®
/stevensons-stone-finishes-88-...	Text duplicate	Stevensons-Stone® Finishes
/churches-and-historic-buildin...	Text duplicate	Churches & Historic Buildings
/stevensons-stone-27-w.asp	Text duplicate	Stevensons-Stone® Projects
/listed-buildings-92-w.asp		Listed Buildings
/private-residences-93-w.asp		Private Residences
/theatres-hotels-and-public-bu...		Theatres, Hotels and Public Buildings
/churches-and-historic-buildin...		Churches and Historic Buildings
/recent-projects-61-w.asp	Text duplicate	Recent Projects
/digital-showroom-83-w.asp	Text duplicate	Digital Showroom
/digital-showroom-83-w.asp		View Digital Showroom
/digital-showroom-83-w.asp		Book An Appointment
/current-projects-61-w.asp	Text duplicate	Recent Projects
/recent-projects-61-w.asp		View All Projects
/project-tendering-98-w.asp		Talk To Us About A Project
/recent-projects-61-w.asp		London, UK Rocket Theatre Barrel-Vaulted Ceiling Survey & Repair Built in the early 20th Century and regularly used for lectures and events by the London Met...
/contact-us-2-w.asp		Contact Us
/about-us-1-w.asp		About Us
/account		My Account
/my-quotes-86-w.asp		My Quotes
/brochures-68-w.asp		Brochures
/installation-guides-69-w.asp		Installation Guides
/delivery--returns-70-w.asp		Delivery / Returns
/digital-showroom-83-w.asp	Text duplicate	Digital Showroom
/recent-projects-61-w.asp		View Our Recent Work
/services-44-w.asp		No Text
/services-44-w.asp		Bespoke Plaster Projects
/services-44-w.asp		Learn More
/stevensons-stone-27-w.asp	Text duplicate	Learn More
/products-87-w.asp		View Product Range
/recent-projects-61-w.asp	Text duplicate	Recent Projects
/index.asp		No Text
/national-trust-licensed-plast...		No Text
https://www.instagram.com/stev...	New window External Subdomain	Instagram
/terms.asp		Terms and Conditions
/privacy.asp		Privacy Policy
/contact-us-2-w.asp	Text duplicate	Contact Us

Server configuration 86% achieved

HTTP redirects

(Critically important)

This page redirects to "https://stevensons-of-norwich.co.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (62 kB).

Page Speed

HTTP Response Header

Name	Value
cache-control	private
content-type	text/html
content-encoding	gzip
vary	Accept-Encoding
server
x-frame-options	SAMEORIGIN
x-content-type-options	nosniff
strict-transport-security	max-age=63072000
set-cookie	64 Characters
date	Fri, 20 Jun 2025 23:20:19 GMT
content-length	16491
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 97 referring domains.

This page has 136 backlinks.

This page has backlinks from 54 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Robots.txt file 
#
# All robots will spider the domain

User-agent: *
Disallow: /*uid=
Disallow: /*OrderNumber=
Disallow: /*function=*
Disallow: /*function=CART
Disallow: /*function=CHECKOUT
Disallow: /*function=SEARCH
Disallow: /*function=search
Disallow: /*function=CHECKOUTFIELDS
Disallow: /*function=checkoutfields
Disallow: /*function=WEBPAGE
Disallow: /*function=webpage
Disallow: /*function=DISPLAYCAT
Disallow: /*function=displaycat
Disallow: /*function=EMAILTOFRIEND
Disallow: /*function=emailtofriend
Disallow: /*function=PAYMENTCOMPLETE
Disallow: /*function=paymentcomplete
Disallow: /*function=TERMS
Disallow: /*function=terms
Disallow: /*function=IFRAME
Disallow: /*function=iframe
Disallow: /*function=MAILPASS
Disallow: /*function=mailpass
Disallow: /*function=*404*
Disallow: /*function=PRODUCTIMAGEWINDOW
Disallow: /paymentgateways/out.asp
Disallow: /paymentgateways/in.asp
Disallow: /*?404*
Disallow: /*wp-admin*
Crawl-delay: 10

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stevensons-of-norwich.co.uk

Stevensons of Norwich

Stevensons of Norwich specialise in the design, manufacture, restoration and installation of plasterwork, providing customers across the world with a comprehensive plasterwork service, creating finely detailed plaster mouldings. Alongside our carefully curated product range, our in-house Design Team offer a complete bespoke design and moulding service across the entire range.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Stevensons	82%	Check
Norwich	76%	Check
Work	61%	Check
Plaster	58%	Check
House	56%	Check
Bespoke Plaster	56%	Check
product	55%	Check
Plasterwork	52%	Check
Bespoke	52%	Check
Plaster Ceiling	52%	Check
Decorative Plaster	52%	Check
product range	52%	Check
Restoration	51%	Check
service	51%	Check
Bespoke Design	51%	Check
Restoration Project	51%	Check
Plasterwork Restoration	51%	Check
finely detailed plaster mouldings	51%	Check
plasterwork projects	51%	Check
design	50%	Check
Range	50%	Check
Mouldings	50%	Check
World	50%	Check
Plaster Ceilings	50%	Check
creating finely detailed plaster	50%	Check

Show more keywords and terms

Stevensons-of-norwich.co.uk - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 79% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Automatically check stevensons-of-norwich.co.uk including all subpages at once!

Page quality 49% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 62% achieved

(Critically important)

(Important)

Heading structure

Link structure 25% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 86% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

Automatically check stevensons-of-norwich.co.uk including all subpages at once!

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