Sterling-il.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
46% 
Page structure
71% 
Link structure
25% 
Server
87% 
External factors
84% 
SEO Score
Response time
1.54 s
File size
86.40 kB
Words
358
Media files
13
Number of links
62 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sterling, IL | Official Website
The length of the page title is perfect. (253 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#003a5d
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 358 words on this page. Good pages should have about 800 words of useful content.
There are 3 text duplicates on this page:
  • Duplicate: Twin City Farmers Market OPEN YEAR AROUND! Indoor Market Is Open Year-...
The average number of words per sentence of 7.67 words is low.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (8). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: sterling municipal band concert
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=58Homepage
/ImageRepository/Document?documentID=63Search
/ImageRepository/Document?documentID=75Welcome to the city of SterlingWelcome to the city of Sterling
/ImageRepository/Document?documentID=1903Flier
data:[...] Base64Sewer Bill Autopay and E-Bill sign up (jpg)
data:[...] Base64Apply Today - PD
data:[...] Base64SFD FLYER 2024
data:[...] Base64City Hall-1
data:[...] Base64City of Sterling Industrious Inspired Innovative
/ImageRepository/Document?documentID=48 Facebook
/ImageRepository/Document?documentID=50 Twitter
/ImageRepository/Document?documentID=49 Instagram
/ImageRepository/Document?documentID=51 YouTube

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Sterling News
H3 Event Calendar
H3 Connect With Us
H3 Helpful Links
H3 Contact Us
H3 Share
H4 Citizen Police Academy
H4 Save Money today!
H4 Sterling Police Department - Accepting Applications
H4 Sterling Fire - Accepting Applications
H4 Alert Center
H4 Create an Account
H4 Wed, Jul. 30
H4 Fri, Aug. 1
H4 Fri, Aug. 1 Duplicate text
H4 Sat, Aug. 2
H4 Sat, Aug. 2 Duplicate text
H4 Tue, Aug. 5
H4 Wed, Aug. 6
H4 Sat, Aug. 9
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sterling-il.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
https://www.sterling-il.gov/IMG-ALT Homepage
/27/GovernmentGovernment
/35/BusinessBusiness
/31/CommunityCommunity
/101/ServicesServices
/9/How-Do-IHow Do I...
/Search/ResultsIMG-ALT Search
/CivicAlerts.aspx?AID=88IMG-ALT Flier
/CivicAlerts.aspx?AID=88Citizen Police Academy
/CivicAlerts.aspx?AID=88Additional Info...
/CivicAlerts.aspx?AID=86IMG-ALT Sewer Bill Autopay and E-Bill sign up (jpg)
/CivicAlerts.aspx?AID=86Save Money today!
/CivicAlerts.aspx?AID=86Read on...
/CivicAlerts.aspx?AID=84IMG-ALT Apply Today - PD
/CivicAlerts.aspx?AID=84Sterling Police Department - Accepting Applications
/CivicAlerts.aspx?AID=84Text duplicate Read on...
/Jobs.aspx?UniqueId=98&From=Al...Subdomain IMG-ALT SFD FLYER 2024
/Jobs.aspx?UniqueId=98&From=Al...Subdomain Sterling Fire - Accepting Applications
/Jobs.aspx?UniqueId=98&From=Al...Subdomain Text duplicate Read on...
/CivicAlerts.aspx?AID=15IMG-ALT City Hall-1
/CivicAlerts.aspx?AID=15Alert Center
/CivicAlerts.aspx?AID=14IMG-ALT City of Sterling Industrious Inspired Innovative
/CivicAlerts.aspx?AID=14Create an Account
/CivicAlerts.aspx?AID=14Text duplicate Read on...
/CivicAlerts.aspx?CID=1View All News
/Calendar.aspx?EID=562Sterling Municipal Band Concert
/Calendar.aspx?EID=562Sterling Municipal Band Concert Read On
/Calendar.aspx?EID=1305Hot Dog Day
/Calendar.aspx?EID=1305Hot Dog DayRead On
/Calendar.aspx?EID=1304Rally on The Rock Cruise Nights
/Calendar.aspx?EID=1304Rally on The Rock Cruise NightsRead On
/Calendar.aspx?EID=571Twin City Farmers Market OPEN YEAR AROUND!
/Calendar.aspx?EID=571Twin City Farmers Market OPEN YEAR AROUND!Read On
/Calendar.aspx?EID=936Text duplicate Twin City Farmers Market OPEN YEAR AROUND!
/Calendar.aspx?EID=936Text duplicate Twin City Farmers Market OPEN YEAR AROUND!Read On
/Calendar.aspx?EID=1306National Night Out
/Calendar.aspx?EID=1306National Night Out Read On
/Calendar.aspx?EID=563Text duplicate Sterling Municipal Band Concert
/Calendar.aspx?EID=563Text duplicate Sterling Municipal Band Concert Read On
/Calendar.aspx?EID=572Text duplicate Twin City Farmers Market OPEN YEAR AROUND!
/Calendar.aspx?EID=572Text duplicate Twin City Farmers Market OPEN YEAR AROUND!Read On
/calendar.aspx?CID=14,22View All Events
/facebookIMG-ALT Facebook
/twitterIMG-ALT Twitter
/instagramIMG-ALT Instagram
/youtubeIMG-ALT YouTube
/QuickLinks.aspx?CID=13Helpful Links
https://www.sterling-il.gov/Home
/sitemapSite Map
/directory.aspxStaff Directory
/accessibilityAccessibility
/copyrightCopyright Notices
/privacyPrivacy Policy
/FormCenter/Contact-Us-4/Gener...Contact Us
https://connect.civicplus.com/...External Subdomain CivicPlus®
/31/CommunityNew Residents
/Jobs.aspxEmployment
/AgendaCenterAgendas & Minutes
https://www.svvor.org/External Subdomain SVVOR
/175/Accident-ReportsAccident Reports
/168/Utility-BillingUtility Billing

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sterling-il.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateMon, 28 Jul 2025 01:43:41 GMT
content-length25702
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 28 referring domains.
This page has 37 backlinks.
This page has backlinks from 28 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

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Search preview

www.sterling-il.gov
Sterling, IL | Official Website

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sterling74%Check
Sterling Municipal Band Concert49%Check
Website46%Check
Day45%Check
Police43%Check
Accepting43%Check
Applications43%Check
Wed43%Check
Fri43%Check
Sat43%Check
Show more keywords and terms

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