Spiegel-institut.de - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
90% 
Page structure
75% 
Link structure
60% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
69.90 kB
Words
504
Media files
83
Number of links
80 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Spiegel Institut | Consumer Research & User Experience Consulting
The page title should be shorter than 580 pixels. It is 609 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Das Spiegel Institut ist ein weltweit agierendes Forschungs- und Beratungsinstitut für Consumer Research und User Experience Consulting. Mehr erfahren!
The length of the meta description is perfect. (956 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://spiegel-institut.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDas Spiegel Institut ist ein weltweit agierendes Forschungs- und Beratungsinstitut für Consumer Research und User Experience Consulting. Mehr erfahren!
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationIu0neIxgMrwetyzwhQ7XU_RiChAytV1wA-BRuWPv8S4
langde
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 504 words. That's ok.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/LOGO%20SI%202016.svgHome
...ault/files/inline-images/uxwriter-de.pngNo alt attribute provided
...lt/files/inline-images/signatur-tuev.jpgAuszeichnung TÜV
...itut-Consumer-Research.png?itok=3Ou276FcIcon Consumer Research, Lupe, Menschen
...-Experience-Consulting.png?itok=vm08717eIcon User Experience Consulting, Smartphone, Hand
...-Usability-Engineering.png?itok=yeikLIP_Icon Usability Engineering, Gluehbirne
...Experience-Empowerment.png?itok=OaEVZUGVIcon User Experience Empowerment, Superheld
...stitut-Data-Consulting.png?itok=iZ4YDWTYIcon Data Consulting, Dokumente mit Diamant
...blic/teaser-images/640.png?itok=iSCwcmwwInnovation
...er-images/75Jahre_Logo.png?itok=yEiD_nC-75 Jahre Spiegel Institut
...458c-8119-189a7b014b00.png?itok=oQIRT5-GChina German Cooperation
...10/Spiegel-Institut-Kunden-Allianz_0.pngAllianz SE Logo
...t/files/2020-09/AL090142_medium(1)_0.jpgAudi AG Logo
...piegel-Institut-Kunden-BASF-hellgrün.pngBASF SE Logo
...017-10/Spiegel-Institut-Kunden-BMW_0.pngBMW Logo
.../2017-10/Spiegel-Institut-Kunden-BSH.pngBSH GmbH Logo
...017-10/Spiegel-Institut-Kunden-BYTON.pngBYTON Logo
...piegel-Institut-Kunden-Hermes-Pharma.pngHERMES PHARMA Logo
...el-Institut-Kunden-IBM-Watson-Health.pngIBM Watson Health Logo
...egel-Institut-Kunden-Mercedes-Benz_1.pngDaimler AG Logo
...les/2020-05/1920px-Porsche_Logo.svg_.pngPorsche
...17-11/Spiegel-Institut-Kunden-Airbus.pngAirbus S.A.S. Logo
...17-10/Spiegel-Institut-Kunden-Alpina.pngAlpina Farben GmbH Logo
...017-10/Spiegel-Institut-Kunden-AOK_0.pngAOK Logo
...7-10/Spiegel-Institut-Kunden-Bauhaus.pngBauhaus AG Logo
...n-Allgaeuer-Alpenmilch-Baerenmarke_0.pngAllgaeuer Alpenmilch GmbH Logo
...17-10/Spiegel-Institut-Kunden-Belden.pngBelden Inc. Logo
...7-10/Spiegel-Institut-Kunden-Bentley.pngBentley Motors Logo
...017-10/Spiegel-Institut-Kunden-Bosch.pngBOSCH Logo
...10/Spiegel-Institut-Kunden-Bosch-BKK.pngBosch BKK Logo
...gel-Institut-Kunden-Bosch-PowerTools.pngRobert Bosch Power Tools GmbH
...nstitut-Kunden-Bosch-Thermotechnik_0.pngBosch Thermotechnik GmbH Logo
...Institut-Kunden-Boehringer-Ingelheim.pngBoehringer Ingelheim Pharma GmbH und Co. KG Logo
...Spiegel-Institut-Kunden-BMW-Motorrad.pngBMW Motorrad Logo
...018-02/Spiegel-Institut-Kunden-Brose.pngLogo Brose Gruppe
...17-10/Spiegel-Institut-Kunden-Carmeq.pngCarmeq GmbH Logo
...17-10/Spiegel-Institut-Kunden-Car2Go.pngcar2go Deutschland GmbH Logo
...017-10/Spiegel-Institut-Kunden-CLAAS.pngClaas KGaA Logo
...-10/Spiegel-Institut-Kunden-CLARIANT.pngClariant AG Logo
...iegel-Institut-Kunden-Continental-AG.pngLogo Continental AG
...7-10/Spiegel-Institut-Kunden-Detecon.pngDetecon International GmbH Logo
...0/Spiegel-Institut-Kunden-Electrolux.pngElectrolux AB Logo
...-10/Spiegel-Institut-Kunden-Foerster.pngFoerster Logo
...2017-10/Spiegel-Institut-Kunden-Ford.pngFord Motor Company Logo
.../Spiegel-Institut-Kunden-Hager-Group.pngHager Group Logo
...2017-10/Spiegel-Institut-Kunden-here.pngHere Logo
...2017-10/Spiegel-Institut-Kunden-HIMA.pngHIMA Paul Hildebrandt GmbH Logo
...017-10/Spiegel-Institut-Kunden-HONDA.pngHONDA Logo
...7-10/Spiegel-Institut-Kunden-HYUNDAI.pngHyundai Motor Company Logo
...0/Spiegel-Institut-Kunden-John-Deere.pngJohn Deere GmbH und Co. KG Logo
...1/Spiegel-Institut-Kunden-LichtBlick.pngLichtBlick SE Logo
...017-10/Spiegel-Institut-Kunden-MAHLE.pngMahle GmbH Logo
...017-10/Spiegel-Institut-Kunden-MAZDA.pngMazda Motor Corporation Logo
...iegel-Institut-Kunden-Mercedes-Benz_.pngMercedes Benz Logo
...itut-Kunden-Mercedes-Benz-technology.pngMercedes-Benz technology Logo
...2017-10/Spiegel-Institut-Kunden-MINI.pngBMW MINI Logo
...17-10/Spiegel-Institut-Kunden-Moster.pngMOSTER Elektrogroßhandelsgesellschaft mbH Logo
...17-10/Spiegel-Institut-Kunden-Paccar.pngPACCAR Trucks Logo
.../2017-10/Spiegel-Institut-Kunden-rnv.pngRhein-Neckar-Verkehr GmbH Logo
.../Spiegel-Institut-Kunden-Rolls-Royce.pngRolls-Royce Motor Cars Logo
...0/Spiegel-Institut-Kunden-rosenbauer.pngRosenbauer International AG Logo
.../2017-10/Spiegel-Institut-Kunden-SAP.pngSAP SE Logo
...17-10/Spiegel-Institut-Kunden-SEAT_0.pngSEAT Logo
...7-11/Spiegel-Institut-Kunden-Senator.pngSENATOR GmbH Logo
...1/Spiegel-Institut-Kunden-Sennheiser.pngSennheiser electronic GmbH und Co. KG Logo
...017-10/Spiegel-Institut-Kunden-SKODA.pngSkoda Auto a.s. Logo
...017-10/Spiegel-Institut-Kunden-smart.pngsmart Logo
...7-10/Spiegel-Institut-Kunden-SOEHNLE.pngSOEHNLE Logo
.../Spiegel-Institut-Kunden-Sparkasse_0.pngSparkasse Logo
...iegel-Institut-Kunden-Stadt-Mannheim.pngStadt Mannheim Logo
...-Kunden-Stroeer-Digital-Publishing_2.pngStroeer Digital Publishing GmbH Logo
...017-10/Spiegel-Institut-Kunden-Valeo.pngValeo GmbH Logo
...8-06/Spiegel-Institut-Kunden-Verivox.pngVerivox Logo
...7-11/Spiegel-Institut-Kunden-Visteon.pngVisteon Logo
...7-10/Spiegel-Institut-Kunden-Vorwerk.pngVorwerk Logo
...s/2017-10/Spiegel-Institut-Kunden-VW.pngVolkswagen AG Logo
...gel-Institut-Kunden-VW-Nutzfahrzeuge.pngVolkswagen Nutzfahrzeug Logo
.../default/files/2019-05/Logo_Nissan_0.jpgLogo Nissan
...907819_concep_car_grau.jpg?itok=Lg9RQXC4Spezialist (m/w/d) HMI Konzeptentwicklung und Interaktionsdesign
...-517675532_aNALYSIEREN.jpg?itok=EL3FEDHWPraktikant (m/w/d) Marken- und Usabilityforschung Automotive
...hsteuerungssysteme_0_0.jpg?itok=6oNjpUHBSenior Spezialist (m/w/d) Sprachdialog- und Sprachsteuerungssysteme
...ine-images/Certified-AUG22-AUG23-RGB.pngCertiefied Great place to work
Video URLWidthHeight
/themes/custom/spiegel/videos/stage.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Hauptnavigation
H2 Breadcrumb
H2 Unser Purpose: Empower companies to make user-centered products for people!
H2 Kompetenzen
H2 Aktuelles
H2 Referenzen
H2 Karriere
H2 Footer Menu
H3 Consumer Research
H3 User Experience Consulting
H3 Usability Engineering & Texting
H3 User Experience Empowerment
H3 Data Consulting
H3 Woher kommt Innovation? Vom Krieg und den Elefanten bis zu Unternehmen und Nutzern
H3 75 Jahre Spiegel Institut – Nutzerzentriertes Denken mit Haltung, Forschung und neuer Dynamik voranbringen
H3 Kooperationen in der deutsch-chinesischen Automobilbranche
H3 Spezialisten (m/w/d) HMI Konzeptentwicklung und Interaktionsdesign
H3 Praktikant (m/w/d) Marken- und Usabilityforschung Automotive
H3 Spezialisten (m/w/d) Human Machine Interface Automotive
H4 Ingolstadt/Heimsheim
H4 Mannheim/München/Ingolstadt
H4 Ingolstadt/Heimsheim Duplicate text
Some anchor texts are used more than once.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://spiegel-institut.de/Anchor Direkt zum Inhalt
https://spiegel-institut.de/IMG-ALT Home
A-TITLE Home
https://spiegel-institut.de/de
A-TITLE Deutsch
https://spiegel-institut.de/enen
A-TITLE English
https://spiegel-institut.de/zhzh-hans
A-TITLE CN
https://spiegel-institut.de/Text duplicate Home
/ueber-uns/wer-wir-sindDas sind wir
/ueber-uns/historieHistorie
/ueber-uns/unser-teamUnser Team
/ueber-uns/engagementEngagement
/ueber-uns/referenzenReferenzen
/aktuelles/veroeffentlichungenAktuelles
/kompetenzen/consumer-researchConsumer Research
/kompetenzen/user-experience-c...UX Consulting
/kompetenzen/usability-enginee...Usability Engineering & Texting
/kompetenzen/user-experience-e...UX Empowerment
/kompetenzen/data-consultingData Consulting
https://spiegel-institut.de/imageMarken- / Produktimage
/WettbewerbsanalyseWettbewerbsanalyse
/nutzerverhaltenAnforderungen & Nutzerverhalten
/akzeptanzPräferenz & Akzeptanz
/bedienbarkeitBedienbarkeit
https://seminare.spiegel-insti...New window External Subdomain Akademie
/aktuelles/si-scienceSI-Science
http://medical.spiegel-institu...New window External Subdomain SI-Medical
/karriereKarriere
/kontaktKontakt
https://spiegel-institut.de/Text duplicate Home
/ueber-uns/wer-wir-sindText duplicate Das sind wir
/ueber-uns/historieText duplicate Historie
/ueber-uns/unser-teamText duplicate Unser Team
/ueber-uns/engagementText duplicate Engagement
/ueber-uns/referenzenText duplicate Referenzen
/aktuelles/veroeffentlichungenText duplicate Aktuelles
/kompetenzen/consumer-researchText duplicate Consumer Research
/kompetenzen/user-experience-c...Text duplicate UX Consulting
/kompetenzen/usability-enginee...Text duplicate Usability Engineering & Texting
/kompetenzen/user-experience-e...Text duplicate UX Empowerment
/kompetenzen/data-consultingText duplicate Data Consulting
https://spiegel-institut.de/imageText duplicate Marken- / Produktimage
/WettbewerbsanalyseText duplicate Wettbewerbsanalyse
/nutzerverhaltenText duplicate Anforderungen & Nutzerverhalten
/akzeptanzText duplicate Präferenz & Akzeptanz
/bedienbarkeitText duplicate Bedienbarkeit
https://seminare.spiegel-insti...New window External Subdomain Text duplicate Akademie
/aktuelles/si-scienceText duplicate SI-Science
http://medical.spiegel-institu...New window External Subdomain Text duplicate SI-Medical
/karriereText duplicate Karriere
/kontaktText duplicate Kontakt
https://www.ux-writer.ai/External Subdomain No Text
https://spiegel-institut.de/Text duplicate Home
/teststudio-mannheimTeststudio in Mannheim
/node/55Trivial anchor text
mehr
/sites/default/files/2025-07/M...IMG-ALT Auszeichnung TÜV
/kompetenzen/consumer-researchIMG-ALT Icon Consumer Research, Lupe, Menschen
/kompetenzen/consumer-researchText duplicate Consumer Research
/kompetenzen/consumer-researchText duplicate Trivial anchor text
mehr
/kompetenzen/user-experience-c...IMG-ALT Icon User Experience Consulting, Smartphone, Hand
/kompetenzen/user-experience-c...User Experience Consulting
/kompetenzen/user-experience-c...Text duplicate Trivial anchor text
mehr
/kompetenzen/usability-enginee...IMG-ALT Icon Usability Engineering, Gluehbirne
/kompetenzen/usability-enginee...Text duplicate Usability Engineering & Texting
/kompetenzen/usability-enginee...Text duplicate Trivial anchor text
mehr
/kompetenzen/user-experience-e...IMG-ALT Icon User Experience Empowerment, Superheld
/kompetenzen/user-experience-e...User Experience Empowerment
/kompetenzen/user-experience-e...Text duplicate Trivial anchor text
mehr
/kompetenzen/data-consultingIMG-ALT Icon Data Consulting, Dokumente mit Diamant
/kompetenzen/data-consultingText duplicate Data Consulting
/kompetenzen/data-consultingText duplicate Trivial anchor text
mehr
/aktuelles/veroeffentlichungen...IMG-ALT Innovation
/aktuelles/veroeffentlichungen...Woher kommt Innovation? Vom Krieg und den Elefanten bis zu Unternehmen und Nutzern
/aktuelles/veroeffentlichungen...Text duplicate Trivial anchor text
mehr
/aktuelles/veroeffentlichungen...IMG-ALT 75 Jahre Spiegel Institut
/aktuelles/veroeffentlichungen...75 Jahre Spiegel Institut – Nutzerzentriertes Denken mit Haltung, Forschung und neuer Dynamik voranbringen
/aktuelles/veroeffentlichungen...Text duplicate Trivial anchor text
mehr
/aktuelles/veroeffentlichungen...IMG-ALT China German Cooperation
/aktuelles/veroeffentlichungen...Kooperationen in der deutsch-chinesischen Automobilbranche
/aktuelles/veroeffentlichungen...Text duplicate Trivial anchor text
mehr
/karriereAlle Stellenangebote
/impressumImpressum
/datenschutzerklaerungDatenschutz
/transparenzerklaerungTransparenzerklärung
/sites/default/files/dokumente...New window Verhaltenskodex
/kontaktText duplicate Kontakt
http://www.meinungscenter.de/External Subdomain Meinungscenter
https://nextcloud.spiegel-inst...External Subdomain Up- / Download
https://spiegel-institut.de/agbAGB
https://twitter.com/spiegelins...External URL anchor text
https://twitter.com/spiegelinstitut
https://www.facebook.com/Spieg...External Subdomain URL anchor text
https://www.facebook.com/Spiegel.Institut.Mannheim/
https://www.xing.com/companies...External Subdomain URL anchor text
https://www.xing.com/companies/spiegelinstitut
https://www.linkedin.com/compa...External Subdomain URL anchor text
https://www.linkedin.com/company/spiegel-institut-mannheim

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://spiegel-institut.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
cache-controlmax-age=1800, public
dateThu, 26 Feb 2026 13:56:16 GMT
x-drupal-dynamic-cacheMISS
content-languagede
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding,User-Agent
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedThu, 26 Feb 2026 13:56:16 GMT
etag"1772114176-br"
content-encodingbr
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 160 referring domains.
This page has 282 backlinks.
This page has backlinks from 43 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

spiegel-institut.de
Spiegel Institut | Consumer Research & User Experience Consulting
Das Spiegel Institut ist ein weltweit agierendes Forschungs- und Beratungsinstitut für Consumer Research und User Experience Consulting. Mehr erfahren!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Spiegel82%Check
Institut82%Check
Spiegel Institut82%Check
User Experience74%Check
Experience Consulting74%Check
User Experience Consulting74%Check
Consulting73%Check
Consumer Research User Experience72%Check
Research User Experience Consulting71%Check
Spiegel Institut weltweit71%Check
Show more keywords and terms

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