Smmt.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
29% 
Link structure
25% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
204.40 kB
Words
1283
Media files
23
Number of links
196 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UK Motor Trade Association | Society of Motor Manufacturers & Traders | SMMT
The page title should be shorter than 580 pixels. It is 715 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Society of Motor Manufacturers & Traders (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smmt.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Society of Motor Manufacturers & Traders (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad.
generatorWordPress 6.8.1
msapplication-TileImagehttps://www.smmt.co.uk/wp-content/uploads/2024/03/cropped-Favicon-1-270x270.png
article:modified_time2025-06-25T14:16:58+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleUK Motor Trade Association | Society of Motor Manufacturers & Traders | SMMT
og:descriptionThe Society of Motor Manufacturers & Traders (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad.
og:urlhttps://www.smmt.co.uk/
og:site_nameSMMT
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 63.63 words is high.
This page contains 1283 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
20 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oads/2025/02/Halewood_05-scaled.jpg.webpNo alt attribute provided
/wp-content/uploads/2025/03/6-scaled.jpgNo alt attribute provided
...oads/2025/02/Halewood_05-scaled.jpg.webpNo alt attribute provided
...ent/uploads/2025/06/Competitive-Edge.pngNo alt attribute provided
...uploads/2024/02/Powering-the-economy.jpgNo alt attribute provided
...ploads/2024/02/Leading-net-zero.jpg.webpNo alt attribute provided
...loads/2024/02/Driving-Global-Britain.jpgNo alt attribute provided
.../02/Championing-Competitiveness.jpg.webpNo alt attribute provided
...ploads/2024/02/Pioneering-Innovation.jpgNo alt attribute provided
...24/02/Supporting-Sustainability.jpg.webpNo alt attribute provided
...loads/2024/04/SMMT-Dinner-2023-026-1.jpgNo alt attribute provided
...ads/2024/02/SMMT-Regional-Forum.jpg.webpNo alt attribute provided
/wp-content/uploads/2023/04/MTAB.pngNo alt attribute provided
/wp-content/uploads/2024/01/Frame-7975.pngNo alt attribute provided
...reenshot-2024-02-08-at-16.50.12.jpg.webpNo alt attribute provided
.../01/45c5f1341b59e096746db65ddbb924b5.jpgNo alt attribute provided
...4eaf4253849d64e2d2b48d0-rotated.jpg.webpNo alt attribute provided
...ds/2024/02/Targetted-Networking.jpg.webpNo alt attribute provided
...t/uploads/2024/02/Innovation-Support.jpgNo alt attribute provided
...2/Manufacturing-Competitiveness.jpg.webpNo alt attribute provided
...ic-car-plugged-in-SMMT-Test-Day.jpg.webpElectric vehicle recharging.
...ic-car-plugged-in-SMMT-Test-Day.jpg.webpElectric vehicle recharging.
Video URLWidthHeight
...ed-Final_Homepage_Clipped_Compressed.mp4

Page structure

H1 heading
(Critically important)
The voice of the UK automotive industry
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The voice of the UK automotive industry
H1 about SMMT
H1 keep up to date
H1 TESTIMONIALS
H1 SMMT Update
H1 GET IN TOUCH
H2 latest news
H2 UK Automotive priorities
H2 WHY BECOME a SMMT MEMBER?
H2 SMMT Update Duplicate text
H3 events
H3 Sign up
H4 About
H4 Membership
H4 INTELLIGENCE
H4 Data
H4 Events
H4 International
H4 Media Centre
H5 members zone
H5 Industrial Strategy can be springboard for UK auto success
H5 SMMT Annual Dinner 2025
H5 Regional Forum
H5 Trade Show: MobilityTech Asia Bangkok
H6 New Members – June
H6 Industrial Strategy can be springboard for UK auto success Duplicate text
H6 Competitive Edge: Driving Long-Term UK Automotive Growth
H6 Powering the economy
H6 leading net zero
H6 Driving global
Britain
H6 Championing competitiveness
H6 Pioneering innovation
H6 Supporting sustainability
H6 ADVOCACY
H6 market intelligence
H6 international services
H6 Targeted networking
H6 Innovation support
H6 Manufacturing competitiveness
H6 We have been an active member of SMMT for several years and a regular participant at the innovation and engineering group. We benefit from the full range of support services and the opportunity to ...
H6 We have benefitted as a company because SMMT break down communication barriers, supply reliable, expert industry information and they understand the importance of bringing businesses together to cr...
H6 Exhibiting has proven invaluable to ARRK in making new contacts and helping us to promote our range of product development services.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smmt.co.uk/Anchor members zone
https://www.smmt.co.uk/about/Subdomain About
https://www.smmt.co.uk/about/Subdomain Text duplicate About
/about/history/Subdomain Our History
/about/vacancies/Subdomain SMMT Careers
/about/smmt-diversity-and-incl...Subdomain SMMT Diversity and Inclusion
/about/corporate-social-respon...Subdomain Corporate Social Responsibility
https://www.smmt.co.uk/contact/Subdomain Contact us
/membership/Subdomain Membership
/membership/Subdomain Text duplicate Membership
/membership/join-smmt/Subdomain Apply to Join
/smmt-members/SMMT Members
/membership/smmt-committees/Subdomain SMMT Committees
/membership/business-competiti...Subdomain Business Competitiveness Programme
/membership/automotive-supplie...Subdomain Supplier Sourcing
/smmt-publications/Subdomain SMMT Publications
/smmt-industry-forum/Subdomain Industry Forum
/smmt-quality-management-divis...Subdomain QMD
/automotive-intelligence/INTELLIGENCE
/automotive-intelligence/Subdomain Automotive Intelligence
/automotive-intelligence/power...Subdomain Powering the economy
/automotive-intelligence/leadi...Subdomain Leading Net Zero
/automotive-intelligence/drivi...Subdomain Driving Global Britain
/automotive-intelligence/workf...Subdomain Workforce of the future
/automotive-intelligence/pione...Subdomain Pioneering Innovation
/automotive-intelligence/suppo...Subdomain Supporting Sustainability
/automotive-insights/Subdomain Reports & Insights
/vehicle-data/smmt-vehicle-data/Data
/vehicle-data/smmt-vehicle-data/Subdomain SMMT Vehicle Data
/vehicle-data/car-registrations/Subdomain Car Registrations
/vehicle-data/lcv-registrations/Subdomain LCV Registrations
/vehicle-data/electric-vehicle...Electric Vehicles
/vehicle-data/bus-and-coach-re...Subdomain Bus & Coach Registrations
/vehicle-data/heavy-goods-vehi...Subdomain HGV Registrations
/vehicle-data/car-manufacturing/Subdomain Car Manufacturing
/vehicle-data/commercial-vehic...Commercial Vehicle Manufacturing
/vehicle-data/smmt-vehicle-dat...Engine manufacturing
/vehicle-data/used-car-sales/Used Car Sales
/vehicle-data/motorparc-vehicl...Motorparc
/vehicle-data/vehicle-safety-r...Vehicle Safety Recall Service
/smmt-events/Events
/smmt-events/Text duplicate Events
/event/smmt-annual-dinner-2024/Subdomain Annual Dinner
/event/smmt-electrified-2023/Electrified
/event/regional-forum/Subdomain Regional Forum
/event/regional-networking/Regional Networking
/event/smmt-international-auto...Subdomain International Automotive Summit
/partnership-and-exhibiting-op...Subdomain Partnership and Exhibiting Opportunities
/international-events/International
/international-events/Text duplicate International
/international-update/Subdomain International Update
https://www.smmt.co.uk/news/Media Centre
https://www.smmt.co.uk/news/Subdomain News
/image-library/Image library
https://www.smmt.co.uk/press-prPress & PR guide
/key-press-datesKey press dates
/industry-facts/Subdomain Industry Facts
/media-enquiries/Subdomain Media Enquiries
/press-events/Subdomain Press Events
https://www.smmt.co.uk/Subdomain No Text
https://www.smmt.co.uk/Anchor Text duplicate members zone
https://www.smmt.co.uk/about/Subdomain Text duplicate About
https://www.smmt.co.uk/about/Subdomain Text duplicate About
/about/history/Subdomain Text duplicate Our History
/about/vacancies/Subdomain Text duplicate SMMT Careers
/about/smmt-diversity-and-incl...Subdomain Text duplicate SMMT Diversity and Inclusion
/about/corporate-social-respon...Subdomain Text duplicate Corporate Social Responsibility
https://www.smmt.co.uk/contact/Subdomain Text duplicate Contact us
/membership/Subdomain Text duplicate Membership
/membership/Subdomain Text duplicate Membership
/membership/join-smmt/Subdomain Text duplicate Apply to Join
/smmt-members/Text duplicate SMMT Members
/membership/smmt-committees/Subdomain Text duplicate SMMT Committees
/membership/business-competiti...Subdomain Text duplicate Business Competitiveness Programme
/membership/automotive-supplie...Subdomain Text duplicate Supplier Sourcing
/smmt-publications/Subdomain Text duplicate SMMT Publications
/smmt-industry-forum/Subdomain Text duplicate Industry Forum
/smmt-quality-management-divis...Subdomain Text duplicate QMD
/automotive-intelligence/Text duplicate INTELLIGENCE
/automotive-intelligence/Subdomain Text duplicate Automotive Intelligence
/automotive-intelligence/power...Subdomain Text duplicate Powering the economy
/automotive-intelligence/leadi...Subdomain Text duplicate Leading Net Zero
/automotive-intelligence/drivi...Subdomain Text duplicate Driving Global Britain
/automotive-intelligence/workf...Subdomain Text duplicate Workforce of the future
/automotive-intelligence/pione...Subdomain Text duplicate Pioneering Innovation
/automotive-intelligence/suppo...Subdomain Text duplicate Supporting Sustainability
/automotive-insights/Subdomain Text duplicate Reports & Insights
/vehicle-data/smmt-vehicle-data/Text duplicate Data
/vehicle-data/smmt-vehicle-data/Subdomain Text duplicate SMMT Vehicle Data
/vehicle-data/car-registrations/Subdomain Text duplicate Car Registrations
/vehicle-data/lcv-registrations/Subdomain Text duplicate LCV Registrations
/vehicle-data/electric-vehicle...Text duplicate Electric Vehicles
/vehicle-data/bus-and-coach-re...Subdomain Text duplicate Bus & Coach Registrations
/vehicle-data/heavy-goods-vehi...Subdomain Text duplicate HGV Registrations
/vehicle-data/car-manufacturing/Subdomain Text duplicate Car Manufacturing
/vehicle-data/commercial-vehic...Text duplicate Commercial Vehicle Manufacturing
/vehicle-data/smmt-vehicle-dat...Text duplicate Engine manufacturing
/vehicle-data/used-car-sales/Text duplicate Used Car Sales
/vehicle-data/motorparc-vehicl...Text duplicate Motorparc
/vehicle-data/vehicle-safety-r...Text duplicate Vehicle Safety Recall Service
/smmt-events/Text duplicate Events
/smmt-events/Text duplicate Events
/event/smmt-annual-dinner-2024/Subdomain Text duplicate Annual Dinner
/event/smmt-electrified-2023/Text duplicate Electrified
/event/regional-forum/Subdomain Text duplicate Regional Forum
/event/regional-networking/Text duplicate Regional Networking
/event/smmt-international-auto...Subdomain Text duplicate International Automotive Summit
/partnership-and-exhibiting-op...Subdomain Text duplicate Partnership and Exhibiting Opportunities
/international-events/Text duplicate International
/international-events/Text duplicate International
/international-update/Subdomain Text duplicate International Update
https://www.smmt.co.uk/news/Text duplicate Media Centre
https://www.smmt.co.uk/news/Subdomain Text duplicate News
/image-library/Text duplicate Image library
https://www.smmt.co.uk/press-prText duplicate Press & PR guide
/key-press-datesText duplicate Key press dates
/industry-facts/Subdomain Text duplicate Industry Facts
/media-enquiries/Subdomain Text duplicate Media Enquiries
/press-events/Subdomain Text duplicate Press Events
https://gpshub.my.site.com/mem...New window External Subdomain Log in
/register-for-smmt/Register
https://www.smmt.co.uk/membershipapply to join
/membership/join-smmt/join smmt
https://www.smmt.co.uk/about/ABOUT US
/industrial-strategy-can-be-sp...Subdomain Breaking news Industrial Strategy can be springboard for UK auto success The UK automotive industry has pledged to build on the foundations laid by governmen...
https://www.smmt.co.uk/about/About us
https://www.smmt.co.uk/newsVIEW ALL NEWS
/new-members-june/Subdomain News 25 Jun 2025 New Members – June Find out below who has joined the premier automotive trade association and what they get from membership: SMMT data servi...
/industrial-strategy-can-be-sp...Subdomain News 24 Jun 2025 Industrial Strategy can be springboard for UK auto success
/competitive-edge-driving-long...Subdomain Reports 24 Jun 2025 Competitive Edge: Driving Long-Term UK Automotive Growth
https://www.smmt.co.uk/newsText duplicate VIEW ALL NEWS
/automotive-intelligence/power...An industrial strategy that enables innovation, attracts investment and secures clean tech manufacturing in the UK to deliver economic growth and prosperity ...
/automotive-intelligence/leadi...A world-leading recharging and refuelling network complemented by policies, fiscal incentives and regulation that ensure no one is left behind in the transit...
/automotive-intelligence/drivi...Free trade agreements and partnerships that open up markets and supply chains for world class vehicles and components to be made in Britain and exported to t...
/automotive-intelligence/champ...A Net Zero workforce that develops future domestic talent, retains and upskills its people, and attracts global talent and expertise Championing competitiven...
/automotive-intelligence/pione...Making Britain a leader in automotive innovation, developing and delivering next-generation vehicle technologies that benefit society, the economy and enviro...
/automotive-intelligence/suppo...Affordable, internationally cost-competitive and accessible zero emission energy to power net zero UK automotive production and road transport Supporting sus...
/smmt-eventsview all events
/event/smmt-annual-dinner/Subdomain Flagship Events 25 Nov 2025 SMMT Annual Dinner 2025 SMMT Annual Dinner is one of the most prestigious events in the automotive calendar, due to be attended b...
/event/regional-forum/Subdomain Membership Events 15 Oct 2025 Regional Forum SMMT organise a series of regional events throughout the year for UK…
/international/tradeshowthailand/Subdomain International Events 02 Jul 2025 Trade Show: MobilityTech Asia Bangkok SMMT are organising a UK Pavilion at the 10th edition of MobilityTech Asia Bangkok (MT...
/smmt-eventsText duplicate view all events
/membership/BECOME A MEMBER
https://www.smmt.co.uk/advocacy/ADVOCACY Help shape the industry’s future via our agenda-setting specialist committees, events and government engagement
/market-intelligence/market intelligence Tap into the latest automotive trends, and plan ahead with unrivalled data and analysis at preferential rates
/international-services/international services Get support to trade overseas, win new business and grow your presence in international markets
/targeted-networking/Targeted networking Make new business connections at our year-round portfolio of conferences, events and roadshows
/innovation-support/Innovation support Benefit from funding advice and profit-raising platforms, and participate in SMMT’s technical legislative work
/manufacturing-competitiveness/Manufacturing competitiveness Access specialist certification, training and consultancy to help you achieve manufacturing excellence and grow your business
/membership/Text duplicate BECOME A MEMBER
https://www.youtube.com/watch?...External Subdomain No Text
https://www.smmt.co.uk/contact/contact us
https://www.smmt.co.uk/about/Subdomain Text duplicate About
/about/history/Subdomain Text duplicate Our History
/about/vacancies/Subdomain Vacancies
/about/corporate-social-respon...Subdomain Text duplicate Corporate Social Responsibility
/about/smmt-diversity-and-incl...Subdomain Text duplicate SMMT Diversity and Inclusion
https://www.smmt.co.uk/news/Subdomain Text duplicate News
/image-library/Image Library
https://www.smmt.co.uk/press-pr/Press & PR Guide
https://www.smmt.co.uk/article/Subdomain Articles
https://www.smmt.co.uk/contact/Contact
/event/smmt-annual-dinner/SMMT Annual Dinner
/event/smmt-electrified-2023/SMMT Electrified
/event/smmt-international-auto...Subdomain SMMT International Automotive Summit
/event/smmt-test-day/SMMT Test Day
/event/commercial-vehicle-show/Subdomain Commercial Vehicle Show
/event/regional-networking/Subdomain Regional Networking – South
/event/regional-forum/Subdomain Text duplicate Regional Forum
/event/smmt-connected/Subdomain SMMT Connected
/membership/Text duplicate Apply to Join
/smmt-members/Text duplicate SMMT Members
/register-for-smmt/Register for SMMT
https://www.smmt.co.uk/dataText duplicate Data
/vehicle-data/smmt-vehicle-data/Subdomain Text duplicate SMMT Vehicle Data
/vehicle-data/car-manufacturing/Subdomain Text duplicate Car Manufacturing
/vehicle-data/bus-and-coach-re...Subdomain Text duplicate Bus & Coach Registrations
/vehicle-data/heavy-goods-vehi...Subdomain Text duplicate HGV Registrations
/vehicle-data/lcv-registrations/Subdomain Text duplicate LCV Registrations
/vehicle-data/car-registrations/Subdomain Text duplicate Car Registrations
/automotive-intelligence/Subdomain Text duplicate Automotive Intelligence
/automotive-intelligence/power...Subdomain Text duplicate Powering the economy
/automotive-intelligence/leadi...Subdomain Text duplicate Leading Net Zero
/automotive-intelligence/drivi...Subdomain Text duplicate Driving Global Britain
/automotive-intelligence/workf...Subdomain Text duplicate Workforce of the future
/automotive-intelligence/suppo...Subdomain Text duplicate Supporting Sustainability
/automotive-intelligence/pione...Subdomain Text duplicate Pioneering Innovation
/environmental-policy/Subdomain Environmental Policy
/corporate-information/Subdomain Corporate Information
/smmt-member-logos/Subdomain SMMT Member logos
https://www.smmt.co.uk/acronyms/Subdomain Acronyms
https://www.smmt.co.uk/links/Subdomain Links
/pass-my-mot/Subdomain Pass my MOT
https://twitter.com/SMMTExternal X
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/user/S...External Subdomain Youtube
https://www.instagram.com/ukau...External Subdomain Instagram
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
/cookie-policyCookie policy
https://www.smmt.co.uk/Anchor Cookie Settings
https://www.smmt.co.uk/Subdomain No Text
https://weareyellowball.com/External London Website Design

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smmt.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (204 kB).

HTTP Response Header

NameValue
dateThu, 26 Jun 2025 00:55:32 GMT
content-typetext/html; charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.smmt.co.uk/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
x-litespeed-cachehit
servercloudflare
cf-cache-statusDYNAMIC
content-encodingbr
cf-ray9558bd5efe22d0bc-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 879 referring domains.
This page has 23,422 backlinks.
This page has backlinks from 727 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.smmt.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.smmt.co.uk
UK Motor Trade Association | Society of Motor Manufacturers & T...
The Society of Motor Manufacturers & Traders (SMMT) supports and promotes the interests of the UK automotive industry at home and abroad.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SMMT78%Check
UK automotive78%Check
UK motor76%Check
UK automotive industry74%Check
Automotive66%Check
Industry66%Check
Automotive Industry66%Check
Motor Industry63%Check
UK Motor Trade Association63%Check
Society62%Check
Show more keywords and terms

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