Smartpension.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
55% 
Page structure
58% 
Link structure
45% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
134.40 kB
Words
1242
Media files
93
Number of links
136 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Smart Pension – workplace pensions and automatic enrolment
The length of the page title is perfect. (559 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
The length of the meta description is perfect. (912 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smartpension.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
google-site-verificationup96X7v7_83EvonKkXHpj4TvGYye1CpKflkBUMMaGpA
langen
twitter:cardsummary_large_image
twitter:titleSmart Pension – workplace pensions and automatic enrolment
twitter:descriptionWe make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
twitter:imagehttps://cdn.prod.website-files.com/5de10f93d41c9b7a31b7c9ca/66e171245a2a5c047921a5e9_smart-pension-logo.png
og:titleSmart Pension – workplace pensions and automatic enrolment
og:descriptionWe make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
og:imagehttps://cdn.prod.website-files.com/5de10f93d41c9b7a31b7c9ca/66e171245a2a5c047921a5e9_smart-pension-logo.png
og:typewebsite
og:site_nameSmart
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1242 words. That's ok.
27.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
80 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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...a87187_np_chevron-down_730211_FFFFFF.svgNo alt attribute provided
...a88db4d529a1e01dfbf_Logo:SP:Negative.svgSmart Pension
...bc49b80f4_Brand-tablet-logo-negative.svgSmart Pension
...a87187_np_chevron-down_730211_FFFFFF.svgNo alt attribute provided
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...a87187_np_chevron-down_730211_FFFFFF.svgNo alt attribute provided
...b5495c02064ce324282_nav-level0-close.pngClose
...9bcaaa0_np_chevron-up_1245239_FFFFFF.svgNo alt attribute provided
...9bcaaa0_np_chevron-up_1245239_FFFFFF.svgNo alt attribute provided
...9bcaaa0_np_chevron-up_1245239_FFFFFF.svgNo alt attribute provided
.../66fe69d7199394a1602e5118_White tick.svgNo alt attribute provided
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...ecfee5c707_person-speech-bubble-icon.svgNo alt attribute provided
...b7c9ca/66a8ae8c624a8d0648491340_£5bn.svgNo alt attribute provided
...66a8ae8c695265ff66aac314_1.4 million.svgNo alt attribute provided
...7c9ca/66a8ae8c331395f1fe969a5e_£100m.svgNo alt attribute provided
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...a/66a8d600603ea701946f6c16_Tick aqua.svgNo alt attribute provided
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...29c6526_paa-best-investment-strategy.pngNo alt attribute provided
...SG Investment leader- ESG DC Pension.pngNo alt attribute provided
...adc216d382f3_contracting-awards-2024.pngNo alt attribute provided
...mer Experience Awards - best digital.pngNo alt attribute provided
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...a8d79a628c1d12827754e9_AF logo-black.pngNo alt attribute provided
...79a75298754e10cc0e6_gusto logo-black.pngNo alt attribute provided
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...a/66f2b7c2d3cc7dd4fc2adb1f_ISS BLACK.pngNo alt attribute provided
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...6f2b7fe5944e3135832a243_RIBA - Black.pngNo alt attribute provided
...a8d79a628c1d12827754e9_AF logo-black.pngNo alt attribute provided
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...a5a1786a8d297cdbf_octopus logo-black.pngNo alt attribute provided
...336d5bf3b20e6fb2_padded X logo 150px.svgSmart Pension X
...5c767ddc29bdb2_SOCIAL_ICONS-linkedin.svgSmart Pension LinkedIn
...65c765f0729bdb3_SOCIAL_ICONS-youtube.svgSmart Pension YouTube
...bcc5d5_SGS_ISO_27001_round_TBL white.pngSmart Pension YouTube
...85cffd218a1521e185_AXA IM logo white.png AXA investment managers
...b1_DWS_Logo_Global_Screen_white_sRGB.pngDWS
...a/66aa018e077142d03da6d278_lgim-logo.pngL&G IM
...bbe10f445509a_Logo_Partners_JPMorgan.svgJ.P. Morgan
...9bbe2afc455099_Logo_Partners_HSBC_UK.svgHSBC
...9f51aa_Logos-Partners-NATIXIS--White.svgHSBC
...8a5b7f9cbc75c_np_tick_2103592_000000.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Transforming retirement, savings and financial wellbeing
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 45 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Transforming retirement, savings and financial wellbeing
H2 £6bn+
H2 1.5m
H2 £100m
H2 90k+
H2 Why Smart Pension?
H2 Easy to use app
H2 Rated excellent by Trustpilot
H2 Join Smart Pension today
H2 Search the site
H2 Follow us:
H3 Get started
H3 Build your pension
H3 Investment options
H3 Combine my pension
H3 Financial wellbeing
H3 Smart Rewards
H3 Plan your retirement
H3 Taking your pension
H3 Smart Retire
H3 Member account
H3 Download the app
H3 Employer account
H3 Employer toolkit
H3 Payroll integration
H3 Easy to use app Duplicate text
H3 Award-winning investments
H3 Investment performance
H3 More than just a pension
H3 Our charges
H3 New employers
H3 Existing employers
H3 Payroll services
H3 Financial advisers
H3 Payroll toolkit
H3 Payroll integration Duplicate text
H3 More than a pension
H3 Dedicated customer service
H3 Easy to recommend
H3 Our charges Duplicate text
H3 Join Smart Pension
H3 Existing advisers
H3 Backing from global financial giants
H3 Awards and achievements
H3 Employers already using Smart Pension
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (37) on this page.

Found links on this page

LinkAttributesAnchor text
/newsnewsmode News
/news-and-media-category/press...Subdomain brand_awareness Press releases
/financial-wellbeingdigital_wellbeing Financial wellbeing hub
/news-and-media-category/guidesSubdomain auto_stories Guides
/news-and-media-category/reportsSubdomain lab_profile Reports
/compare-pensionstext_compare Compare Smart Pension to other providers
https://www.youtube.com/watch?...New window External Subdomain apps Easy to use app
/investmentstrophy Award-winning investments
/governance/scheme-informationSubdomain Anchor finance Investment funds
/governance/scheme-governanceSubdomain Anchor monitoring Investment performance
/employersSubdomain Anchor credit_card_heart Value for money
/employersSubdomain Anchor volunteer_activism Give your employees more than just a pension
/about-us/smart-hallmarksverified_user Our hallmarks
/reviewsreviews Our reviews
/governance/trusteesgroups Our trustees
/governance/scheme-governancegavel Scheme governance
/employersSubdomain Anchor manage_history Streamline pension admin
/about-us/meet-the-teamdiversity_3 The team
/contact-uscall Contact us
/support/enhelp Help
https://www.smartpension.co.uk/IMG-ALT Smart Pension
/sign-inSign in
/sign-upCreate your pension
/members/get-startedstart Get started Everything you need to know to get started with Smart Pension
/members/build-pensionbuild Build your pension Take control of your financial future and saving for retirement
/investmentsalt_route Investment options Explore our wide range of funds and investment options
/employers/bringing-pensions-t...arrow_or_edge Combine my pension Find lost pension savings and bring them together in one place
/financial-wellbeingdigital_wellbeing Financial wellbeing Not just pensions! Money-saving tips, tools and techniques
/support/en/articles/8592204-h...stars Smart Rewards Make the most of your money today with free member discounts
/members/approaching-retirementsavings Plan your retirement Make sure your retirement savings are on track
/members/taking-pensionmoney_bag Taking your pension Getting to grips with all your options at retirement
https://id.autoenrolment.co.uk...External Subdomain widgets Smart Retire Flexibly combine different options to provide a retirement income
https://id.autoenrolment.co.uk...External Subdomain Text duplicate Sign in
/members-articles/use-the-smar...Subdomain Download
/employersmanage_accounts Employer account Manage your workplace pension at the touch of a button
/employers/employer-toolkitconstruction Employer toolkit Explore useful tools including emails, videos and other free resources
/payroll-integrationmanage_history Payroll integration Streamline pension admin – link your payroll software with Smart Pension
https://www.youtube.com/watch?...New window External Subdomain apps Easy to use app Getting members on track with saving for retirement
/investmentstrophy Award-winning investments Explore our wide range of funds and investment options
/governance/scheme-governanceinsert_chart Investment performance See how our funds are performing in our latest reports
/employersvolunteer_activism More than just a pension Making money, saving and pensions simple for your employees
/chargespayments Our charges Working to keep our charges fair whilst providing an award-wininning scheme
/sign-upJoin now
/sign-inText duplicate Sign in
/advisers/payroll-servicesreceipt_long Payroll services Learn how Smart Pension can help meet your clients’ pension needs
/advisers/financial-adviserssupport_agent Financial advisers Information and resources for financial advisers working with Smart Pension
/advisers/payroll-toolkitconstruction Payroll toolkit Explore and download useful tools to manage your clients' schemes
/payroll-integrationText duplicate manage_history Payroll integration Streamline pension admin – link your payroll software with Smart Pension
/advisers/payroll-servicesvolunteer_activism More than a pension Making money, saving and pensions simple for your clients' employees
/about-us/smart-hallmarkscontact_page Dedicated customer service Providing a relationship-orientated service rather than a transactional one
https://cdn.prod.website-files...New window External Subdomain recommend Easy to recommend Why you and your clients should choose Smart Pension
/chargesText duplicate payments Our charges Working to keep our charges fair whilst providing an award-wininning scheme
https://adviser.autoenrolment....External Subdomain Set up account
https://id.autoenrolment.co.uk...External Subdomain Text duplicate Sign in
/newsText duplicate newsmode News
/news-and-media-category/press...Subdomain Text duplicate brand_awareness Press releases
/financial-wellbeingText duplicate digital_wellbeing Financial wellbeing hub
/news-and-media-category/guidesSubdomain Text duplicate auto_stories Guides
/news-and-media-category/reportsSubdomain Text duplicate lab_profile Reports
/compare-pensionsText duplicate text_compare Compare Smart Pension to other providers
https://www.youtube.com/watch?...New window External Subdomain Text duplicate apps Easy to use app
/investmentsText duplicate trophy Award-winning investments
/governance/scheme-informationSubdomain Anchor Text duplicate finance Investment funds
/governance/scheme-governanceSubdomain Anchor Text duplicate monitoring Investment performance
/employersSubdomain Anchor Text duplicate credit_card_heart Value for money
/employersSubdomain Anchor Text duplicate volunteer_activism Give your employees more than just a pension
/about-us/smart-hallmarksText duplicate verified_user Our hallmarks
/reviewsText duplicate reviews Our reviews
/governance/trusteesText duplicate groups Our trustees
/governance/scheme-governanceText duplicate gavel Scheme governance
/employersSubdomain Anchor Text duplicate manage_history Streamline pension admin
/about-us/meet-the-teamText duplicate diversity_3 The team
/contact-usText duplicate call Contact us
/support/enText duplicate help Help
/sign-inSubdomain Text duplicate Sign in
/sign-upSubdomain Text duplicate Create your pension
/old-homeHome
/membersOverview
/members/get-startedGet started
/members/build-pensionBuild your pension
/members/approaching-retirementApproaching retirement
/members/taking-pensionTaking your pension
/employersText duplicate Overview
/sign-upJoin
/employers/employer-toolkitExisting employers
/payroll-integrationPayroll integration
/advisersText duplicate Overview
/advisers/payroll-servicesPayroll services
/advisers/financial-advisersFinancial advisers
/advisers/payroll-toolkitPayroll toolkit
/institutionsInstitutions
/newsNews and guides
/about-usAbout us
/governanceGovernance
/contact-usContact us
http://support.autoenrolment.c...New window External Subdomain Help
/sign-inText duplicate Sign in
/sign-upSign up
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/sign-upText duplicate Join now
/sign-inText duplicate Sign in
/membersMembers Learn more about Smart Pension. Sign in to get real-time valuations and manage your savings.
/employersEmployers Set up a workplace pension or switch your current pension provider. Smart Pension helps you with auto enrolment.
/advisersAdvisers Smart Pension is the ideal platform for EBCs, IFAs, accountants, and payroll providers.
https://nationalpensiontracing...External *National Pension Tracing Day
https://youtu.be/9Go5FhOeFRc?s...New window External Watch now
/investmentsAbout our investments
/payroll-integrationMore on payroll integration
/chargesSee our charges
/financial-wellbeingLearn more
https://smrt.pe/smart-rewardsNew window External Text duplicate Learn more
/members/taking-pensionText duplicate Learn more
https://uk.trustpilot.com/revi...New window External Subdomain Text duplicate Trustpilot
/reviewsRead all reviews
/sign-upText duplicate Join now
/membersMembers
/members/get-startedText duplicate Get started
/members/build-pensionText duplicate Build your pension
/members/approaching-retirementPlan for retirement
/members/taking-pensionText duplicate Taking your pension
/employersEmployers
/sign-upText duplicate Join
/employers/employer-toolkitText duplicate Existing employers
/payroll-integrationText duplicate Payroll integration
/compare-pensionsCompare pensions
/advisersAdvisers
/advisers/payroll-servicesText duplicate Payroll services
/advisers/financial-advisersText duplicate Financial advisers
/advisers/payroll-toolkitText duplicate Payroll toolkit
/payroll-integration/middlewareNo Text
/about-usText duplicate About us
/about-us/meet-the-teamOur team
/investmentsInvestments
/reviewsReviews
/governanceText duplicate Governance
/governance/scheme-governanceScheme governance
/governance/trusteesTrustees
/governance/scheme-informationScheme information
/newsResources
/news?news-and-media-category=...News articles
/news-and-media-category/press...Press releases
/news-and-media-category/guidesGuides
/news-and-media-category/reportsReports
/guides/best-workplace-pensionBest workplace pension
/contact-usSupport
/contact-usText duplicate Contact us
/support/en/Subdomain Help centre
https://support.autoenrolment....New window External Subdomain Complaints
/avatarVirtual assistant – SAVA
https://www.smart.co/careers?u...New window External Subdomain Careers
https://twitter.com/smartpensi...External IMG-ALT Smart Pension X
https://www.linkedin.com/compa...External Subdomain IMG-ALT Smart Pension LinkedIn
https://www.youtube.com/c/Smar...External Subdomain IMG-ALT Smart Pension YouTube
https://cdn.prod.website-files...New window Nofollow External Subdomain Text duplicate IMG-ALT Smart Pension YouTube
https://www.trustpilot.com/rev...New window External Subdomain Text duplicate Trustpilot
https://www.axa-im.co.uk/New window External Subdomain IMG-ALT AXA investment managers
https://www.dws.com/en-gb/New window External Subdomain IMG-ALT DWS
https://www.lgim.com/New window External Subdomain IMG-ALT L&G IM
https://www.jpmorgan.com/GB/en...New window External Subdomain IMG-ALT J.P. Morgan
https://www.hsbc.co.uk/New window External Subdomain IMG-ALT HSBC
https://www.natixis.com/New window External Subdomain Text duplicate IMG-ALT HSBC
https://www.smart.co/footer/te...External Subdomain Terms and conditions
/cookie-policyCookies
https://www.smart.co/footer/pr...External Subdomain Privacy policy
https://www.smart.co/footer/ac...External Subdomain Accessibility
https://www.smart.co/footer/mo...External Subdomain Modern Slavery
https://smrt.pe/climate-and-na...New window External Climate policy
https://developers.autoenrolme...New window External Subdomain Developer hub
https://smartpension.co.uk/UK
https://www.smart.co/External Subdomain Global
https://www.smartretire.com/External Subdomain USA
https://www.smart.co/footer/co...External Subdomain can be found here
A-TITLE Cookie Information
https://www.smart.co/footer/pr...External Subdomain our privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smartpension.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateTue, 20 May 2025 05:25:42 GMT
content-typetext/html
x-cluster-nameeu-south-1-prod-hosting-red
cf-cache-statusDYNAMIC
age64861
last-modifiedMon, 19 May 2025 11:24:32 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=2147483647
surrogate-keywww.smartpension.co.uk 5de10f93d41c9b7a31b7c9ca pageId:668f9ac65e7b62b9bf58942d
x-frame-optionsSAMEORIGIN
x-lambda-id7910852f-4de3-439e-a7a3-0b9bbf4a3b93
varyAccept-Encoding
set-cookie149 Characters
servercloudflare
cf-ray94296a3e08637022-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 214 referring domains.
This page has 749 backlinks.
This page has backlinks from 184 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /search
Disallow: /awards/
Disallow: /media/
Disallow: /p/

Sitemap: https://www.smartpension.co.uk/sitemap.xml

Sitemap: https://www.smartpension.co.uk/sitemap.xml

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Search preview

www.smartpension.co.uk
Smart Pension – workplace pensions and automatic enrolment
We make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pension86%Check
Smart Pension79%Check
workplace pension73%Check
Smart Pension workplace pensions73%Check
Smart72%Check
Smart Pension help70%Check
pension savings69%Check
using Smart Pension66%Check
Join Smart Pension66%Check
Smart Pension Limited66%Check
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