Smartinsights.com - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
80% 
Page structure
79% 
Link structure
77% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
113.80 kB
Words
1377
Media files
14
Number of links
76 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Digital marketing strategy advice - Smart Insights Digital Marketing
The page title should be shorter than 580 pixels. It is 594 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Use our RACE Growth System to Plan, Manage and Optimize your Digital Marketing. Proud to help 1 million members in over 120 countries since 2010.
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smartinsights.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=yes
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionUse our RACE Growth System to Plan, Manage and Optimize your Digital Marketing. Proud to help 1 million members in over 120 countries since 2010.
msvalidate.01E902FAFC335503CCE14D109F3417BBDB
article:publisherhttps://www.facebook.com/smartinsights
article:modified_time2023-10-25T07:56:23+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@smartinsights
og:localeen_US
og:typewebsite
og:titleDigital marketing strategy advice - Smart Insights Digital Marketing
og:descriptionUse our RACE Growth System to Plan, Manage and Optimize your Digital Marketing. Proud to help 1 million members in over 120 countries since 2010.
og:urlhttps://www.smartinsights.com/
og:site_nameSmart Insights
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1377 words. That's ok.
34.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.76 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 28 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ghts/images/smart/logo/si-logo-black.pngSmart Insights logo
...s/images/smart/home2020/client-logos.pnglogos of the companies that trust Smart Insights
...ages/smart/home2020/woman-with-cert1.pngNo alt attribute provided
...diagrams/full-race-diagram-on-screen.pngRACE funnel diagram
...ights/images/smart/home2020/screen-c.pngNo alt attribute provided
...ghts/images/smart/home2020/icon-race.pngNo alt attribute provided
.../images/smart/home2020/icon-template.pngNo alt attribute provided
...ghts/images/smart/home2020/icon-blog.pngNo alt attribute provided
.../smart/testimonials/honeywell-andrew.jpgPhoto of Andrew Topliffe
.../images/smart/testimonials/honeywell.pngHoneywell company logo
...t/testimonials/weather-channel-daisy.pngPhoto of Daisy Seymour
...s/smart/testimonials/weather-channel.pngThe Weather Channel company logo
...mages/smart/testimonials/oneills-pat.pngPhoto of Patricia Goldsmith
...ts/images/smart/testimonials/oneills.pngO'Neills company logo

Page structure

H1 heading
(Critically important)
Proven Marketing Tactics for Real-World Results
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Proven Marketing Tactics for Real-World Results
H2 Achieve quick wins with RACE: address your marketing challenges today
H2 Join over 1 million marketers using RACE to solve specific marketing challenges
H2 Expert solutions for your day-to-day marketing challenges
H3 Enhance Your Expertise
H3 Achieve Marketing Success
H3 Develop Team Excellence
H3 RACE Framework
H3 Digital Strategy Template
H3 The Smart Insights blog
H3 Start solving marketing problems with the RACE template
H3 Get better results
H3 Make your job easier
H3 Tenfold improvement
H5 Company
H5 Membership
H5 Resources
H5 Strategy
H5 Hubs
H5 Follow Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smartinsights.com/IMG-ALT Smart Insights logo
/digital-marketing-advice/Resources
/insights/free-membership/Free Guides and Templates
/digital-marketing-advice/Resource Library
/improve/digital-marketing-str...Digital Marketing Strategy Toolkit
/improve/marketing-strategy-pl...Marketing Strategy Toolkit
/improve/social-media-marketin...Social Media Marketing Toolkit
/improve/digital-transformatio...Digital Transformation Toolkit
/improve/marketing-campaign-pl...Campaign Planning Toolkit
/membership/toolkits-overview/All Toolkits
/blog/Blog
/membership/business-membershi...Membership
/membership/e-membership/For Individuals
/membership/business-membershi...For Business
/membership/membership-pricing/Membership Options
/content-partnership-enquiry/Advertising
/insights/race-marketing-consu...Get a Free RACE Consultation
/membership/tools/Tools for Growth
/race-planning-framework/RACE Growth System
/digital-marketing-advice/Apply Marketing Best Practice
/content/learning-paths/Upskill with Learning Paths
/quick-wins/Digital Marketing Quick Wins
/capability-grader/Marketing Capability Grader
/personalized-learning-plan/Personalized Learning Plan
/membership/tools/All Tools
/about/About Us
/about/Text duplicate About Us
/contact-us/Contact Us
/insights/race-marketing-consu...Text duplicate Get a Free RACE Consultation
/si-loginLogin
/membership/basic-letter/Become a Free Member
/search/?q=RACENo Text
/search/?q=RACESearch
/insights/free-membership/Get started for free
/membership/membership-pricing/Find your solution.
/digital-marketing-strategy/ra...New window RACE framework
/membership/e-membership/Find Out How
/membership/business-membershi...Text duplicate Find Out How
/membership/business-membershi...Text duplicate Find Out How
/digital-marketing-strategy/ra...Read the introduction to RACE
/insights/free-membership/Get the marketing strategy template
/blog/Read the latest articles
/insights/free-membership/Get the Free template
/membership/membership-pricing/Text duplicate Find your solution.
/about/About
/contact-us/Contact us
/digital-marketing-strategy/di...Our manifesto
/content-partnership-enquiry/Text duplicate Advertising
/training/Training
/consultancy/Consulting
/membership/membership-pricing/Text duplicate Membership Options
/digital-marketing-advice/Member resources
/support/faq/Support and FAQ
/membership/basic-letter/Free resources
/digital-marketing-advice/Premium resources
/digital-marketing-advice/?res...Templates
/digital-marketing-advice/?res...Ebooks
/guides/digital-marketing-elea...Elearning
/quick-wins/Quick Wins
/improve/digital-marketing-str...Digital marketing strategy
/improve/digital-transformatio...Digital transformation
/improve/multichannel-lifecycl...Lifecycle marketing
/improve/agency-growth-managem...Agency growth
/improve/managing-digital-mark...Managing digital teams
/guides/digital-marketing-stra...RACE Planning framework
/improve/marketing-campaign-pl...Campaign planning
/improve/content-marketing-too...Content marketing
/improve/ecommerce-retail-digi...Ecommerce
/improve/email-marketing-toolkit/Email marketing
/improve/search-engine-optimis...Search Engine Optimization
/improve/social-media-marketin...Social media marketing
/improve/digital-experience-ma...User experience and CRO
https://www.linkedin.com/compa...Nofollow External Subdomain Linked In
A-TITLE Connect with us on Linked In
https://www.facebook.com/pages...Nofollow External Subdomain Facebook
A-TITLE Join us on Facebook
https://www.twitter.com/smarti...Nofollow External Subdomain Twitter
A-TITLE Follow us on Twitter
https://www.instagram.com/smar...Nofollow External Subdomain Instagram
A-TITLE Follow us on Instagram
https://feeds.feedburner.com/s...Nofollow External Subdomain RSS Feed
A-TITLE Subscribe to our RSS feed
https://www.smartinsights.com/Subdomain Smart Insights (Marketing Intelligence) Ltd
/termsTerms
/privacyPrivacy Policy
/privacy/cookie-use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smartinsights.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
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cache-controlno-cache, must-revalidate, max-age=0
expiresWed, 11 Jan 1984 05:00:00 GMT
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varyAccept-Encoding
cf-apo-viaorigin,page-rules
cf-edge-cachecache,platform=wordpress
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x-powered-byPHP/7.4.33
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x-xss-protection1; mode=block
server-timingcfCacheStatus;desc="BYPASS"
servercloudflare
content-encodingbr
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 680 referring domains.
This page has 17,971 backlinks.
This page has backlinks from 597 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /transformation-thirty/
Disallow: /transformation-thirty/?u=1
Disallow: /transformation-fifty/
Disallow: /transformation-fifty/?u=1
Disallow: /membership/membership-options-2-u/
Disallow: /enews/
Disallow: /solus/
Disallow: /gb_xapi_content/

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Search preview

www.smartinsights.com
Digital marketing strategy advice - Smart Insights Digital Marketing
Use our RACE Growth System to Plan, Manage and Optimize your Digital Marketing. Proud to help 1 million members in over 120 countries since 2010.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing77%Check
Digital Marketing71%Check
Insights Digital Marketing69%Check
Smart Insights Digital Marketing69%Check
Marketing Strategy66%Check
Digital Marketing Strategy66%Check
Smart Insights65%Check
Smart64%Check
Insights64%Check
Digital marketing strategy advice63%Check
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