Skinhealthinfo.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
54% 
Page structure
91% 
Link structure
86% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
137.20 kB
Words
374
Media files
2
Number of links
52 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - BAD Patient Hub
The length of the page title is perfect. (224 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.skinhealthinfo.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileImagehttps://www.skinhealthinfo.org.uk/wp-content/uploads/2024/05/cropped-BAD-Trans-270x270.png
article:modified_time2026-05-26T08:28:51+00:00
langen
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - BAD Patient Hub
og:urlhttps://www.skinhealthinfo.org.uk/
og:site_nameBAD Patient Hub
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 374 words on this page. Good pages should have about 800 words of useful content.
31.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../uploads/2022/11/BAD-Logo_2021Blue-1.svgNo alt attribute provided
...loads/2022/11/BAD-Logo_2021White-1-1.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Healthy Skin For All
H2 Advice for people living with skin conditions
H3 Skin Cancer
H3 Sun Awareness
H3 A-Z Skin Conditions
H3 Seeing the Right Skin Specialist
H3 Latest News
H3 Steps to Getting Care
H3 Sun Awareness Leaflets & Posters
H3 Patient Journeys
H3 Jargon Buster
H3 British Association of Dermatologists
H3 British Association of Dermatologists Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/No Text
/symptoms-treatments/Symptoms & Treatments
/symptoms-treatments/common-sy...Common Symptoms
/a-z-conditions-treatments/A-Z Conditions & Treatments
/symptoms-treatments/acne/Acne
/symptoms-treatments/skin-alle...Skin Allergy
/symptoms-treatments/eczema/Eczema
/symptoms-treatments/psoriasis/Psoriasis
/symptoms-treatments/skin-cancer/Skin Cancer
/skin-health-advice-for-transp...Transplant Skin Health
/symptoms-treatments/alternati...Alternative Treatment Warnings
/getting-treated/Getting Treated
/getting-treated/nhs-dermatology/Getting Treated on the NHS
/getting-treated/seeing-the-ri...Seeing the Right Skin Specialist
/getting-treated/cosmetic-derm...Cosmetic Dermatology
/getting-treated/going-private/Going Private
/getting-treated/patient-journ...Patient Journeys
/support-resources/Support & Resources
/support-resources/skin-your-w...Skin & Your Wellbeing
/support-resources/jargon-buster/Jargon Buster
/support-resources/patient-adv...Patient Advocacy & Support Groups
/support-resources/acne-support/Acne Support
/support-resources/skin-of-col...Skin of Colour
/support-resources/video-guides/Video Guides
/support-resources/other-medic...Other Medical Healthcare Experts
/get-involved/research/Research
/a-z-conditions-treatments/Text duplicate A-Z Conditions & Treatments
/sun-awareness/Sun Awareness
/news-media/News & Media
/get-involved/Get Involved
/get-involved/about-contact/About & Contact
/symptoms-treatments/skin-cancer/Skin Cancer This section will provide you with a brief overview of skin cancer
/sun-awareness/Sun Awareness Awareness around sun protection and skin cancer
/a-z-conditions/A-Z Skin Conditions These patient information leaflets (PILs) are specially written by the BAD to help you understand more about a particular skin condition.
/getting-treated/seeing-the-ri...Seeing the Right Skin Specialist Find out about the specialists and medical professionals you might encounter in dermatology.
/news-media/Latest News This where you can find our latest press releases, news, and updates. Get the most up-to-date stories from the world of dermatology as they happen.
/getting-treated/nhs-dermatology/Steps to Getting Care Here we outline a typical treatment journey, what you can expect, and how best to advocate for yourself.
/sun-awareness/downloadable-le...Sun Awareness Leaflets & Posters This section provides a range of leaflets and posters that we encourage people to download and use as part of sun awareness ...
/getting-treated/patient-journ...Patient Journeys In this section, people who have experienced different treatment journeys share their stories.
/support-resources/jargon-buster/Jargon Buster We’ve compiled a list of common dermatology ‘jargon’ words or phrases and what they mean.
http://www.bad.org.uk/New window External Subdomain British Association of Dermatologists
http://www.bad.org.uk/New window External Subdomain No Text
http://www.bad.org.uk/New window External Subdomain Visit the Website
/No Text
/Home
/symptoms-treatments/Text duplicate Symptoms & Treatments
/getting-treated/Text duplicate Getting Treated
/support-resources/Text duplicate Support & Resources
/a-z-conditions-treatments/Text duplicate A-Z Conditions & Treatments
/news-media/Text duplicate News & Media
/get-involved/Text duplicate Get Involved
/get-involved/about-contact/Contact
https://www.facebook.com/Briti...New window External Subdomain No Text
https://www.instagram.com/brit...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://uk.linkedin.com/compan...New window External Subdomain No Text
/terms-conditionsTerms & Conditions
/privacy-policyPrivacy Policy
/sitemapSitemap
https://websure.digital/New window External websure

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.skinhealthinfo.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
dateSat, 17 Oct 2026 13:59:29 GMT
content-typetext/html; charset=UTF-8
servercloudflare
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://www.skinhealthinfo.org.uk/wp-json/>; rel="https://api.w.org/"
pragmano-cache
x-pingbackhttps://www.skinhealthinfo.org.uk/xmlrpc.php
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
last-modifiedSat, 17 Oct 2026 13:59:29 GMT
cf-cache-statusHIT
set-cookie321 Characters
content-encodingbr
cf-raya4bfd2fc2c100168-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 80 referring domains.
This page has 304 backlinks.
This page has backlinks from 72 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

www.skinhealthinfo.org.uk
Home - BAD Patient Hub

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Skin58%Check
Patient55%Check
Skin Health54%Check
BAD52%Check
Health52%Check
skin conditions52%Check
Skin Cancer49%Check
Healthy Skin49%Check
Skin Specialist49%Check
Conditions47%Check
Show more keywords and terms

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