Skillsengland.education.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
51% 
Page structure
100% 
Link structure
93% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
27.60 kB
Words
118
Media files
2
Number of links
6 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home / Skills England
The page title is too short. (197 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsApprenticeships, Apprenticeship standards, Technical education, skills training, occupational maps, occupational standards, T Levels
robotsindex, follow
revisit-after14 days
theme-color#183860
viewportwidth=device-width,initial-scale=1,minimal-ui
langen-gb
twitter:cardsummary
twitter:titleHome
twitter:descriptionEmpty
twitter:text:descriptionEmpty
og:site_nameInstitute for Apprenticeships and Technical Education
og:titleHome
og:descriptionEmpty
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 118 words on this page. Use at least 250 words to provide useful information.
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 37 words is high.
32.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1,minimal-ui" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Home - Skills England
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home - Skills England
H2 Search occupational maps
H2 Qualifications search
H2 Apprenticeship search
H3 Thank you for your feedback
H3 Tell us about your experience
There are too few (6) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
https://www.gov.uk/government/...External IMG-ALT Skills England
https://occupational-maps.skil...External Subdomain Occupational Maps
/qualifications/qualification-...Qualification Finder
/apprenticeships/Apprenticeship finder
https://www.gov.uk/government/...External Learn more about Skills England
A-TITLE Skills England website
https://occupational-maps.skil...External Subdomain Search occupational maps
/qualifications/qualification-...Qualifications search
/apprenticeships/Apprenticeship search
https://www.youtube.com/@Skill...New window External Subdomain YouTube
A-TITLE YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.instagram.com/skil...New window External Subdomain Instagram
A-TITLE Instagram
https://pages.service.educatio...New window External Subdomain Skills England newsletter
https://standards.education.go...New window External Subdomain Accessibility
https://www.gov.uk/government/...New window External GDPR and privacy
https://www.gov.uk/government/...New window External Contact us
/trailblazer-portalsTrailblazer portal
https://standards.education.go...New window External Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright
IMG-ALT Crown Copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://skillsengland.education.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.23 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (28 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSun, 27 Jul 2025 22:09:23 GMT
content-encodinggzip
set-cookie137 Characters
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=7776000
request-contextappId=cid-v1:9531d6e3-72e3-4d1a-860b-2775306dc817
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 678 referring domains.
This page has 3,447 backlinks.
This page has backlinks from 519 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

skillsengland.education.gov.uk
Home / Skills England

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Skills77%Check
England77%Check
Skills England77%Check
Education46%Check
Search43%Check
Technical Education40%Check
Occupational38%Check
Maps38%Check
Apprenticeship38%Check
Qualification38%Check

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