Simpplr.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
97% 
Page structure
58% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.01 s
File size
497.90 kB
Words
873
Media files
46
Number of links
131 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Simpplr: #1 Intranet & Employee Experience Platform
The length of the page title is perfect. (477 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Transform employee communications and experience with Simpplr's comprehensive platform. Go beyond the intranet, from newsletters to integrated campaigns.
The length of the meta description is perfect. (987 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.simpplr.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionTransform employee communications and experience with Simpplr's comprehensive platform. Go beyond the intranet, from newsletters to integrated campaigns.
generatorWordPress 6.8.2
msapplication-TileImagehttps://www.simpplr.com/wp-content/uploads/2024/07/cropped-favicon-270x270.png
article:modified_time2025-07-31T13:50:57+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleSimpplr: The Employee Experience Platform
og:descriptionTransform employee communications and experience with Simpplr's comprehensive platform. Go beyond the intranet, from newsletters to integrated campaigns.
og:urlhttps://www.simpplr.com/
og:site_nameSimpplr
charsetUTF-8

Automatically check simpplr.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 873 words. That's ok.
25.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Simpplr Gartner Magic Quadrant Intranet Solutions
data:[...] Base64Simpplr Gartner Magic Quadrant Intranet Solutions
data:[...] Base64Executive Summary: 2025 State of Internal Communications and Intranet Technology
data:[...] Base64Simpplr Expands Extensibility with Custom Apps for Seamless Enterprise Integrations
data:[...] Base64Simpplr launches industry-first enterprise search solution integrated within an intranet
data:[...] Base64Simpplr Named a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions
data:[...] Base64Employee experience - Gartner logo
data:[...] Base64Forrester Wave names Simpplr intranet a 2024 platform leader.
data:[...] Base64Simpplr intranet mobile virtual assistant, desktop homepage, and tablet sentiment chart
data:[...] Base64Simpplr Gartner Magic Quadrant Intranet Solutions
data:[...] Base64Sharepoint intranet
data:[...] Base64DocuSign logo: Simpplr intranet software customer
data:[...] Base64Splunk logo: Simpplr intranet software customer
data:[...] Base64Penske logo: Simpplr intranet software customer
data:[...] Base64Okta logo: Simpplr intranet software customer
data:[...] Base64Logopond Nutanix
data:[...] Base64United States Olympic Committee logo: Simpplr intranet software customer
data:[...] Base64World Economic Forum logo: Simpplr intranet software customer
data:[...] Base64No alt attribute provided
data:[...] Base64SoFi logo: Simpplr intranet software customer
data:[...] Base64No alt attribute provided
data:[...] Base64Leukemia & Lymphoma Society logo: Simpplr intranet software customer
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Best Intranet Platforms Leader Gartner MQ
data:[...] Base64Simpplr AI Virtual Assistant mobile device example
data:[...] Base64Simpplr engagement - Woman with curly hair and mug
data:[...] Base64Simpplr employee recognition example
data:[...] Base64Simpplr employee productivity - man with glasses working
data:[...] Base64Simpplr productivity - company product and training
data:[...] Base64Simpplr employee self-service - Man with glasses getting help from AI Assistant
data:[...] Base64Simpplr AI Assistant example - annual leave request
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Laura Klieves Malwarebytes headshot - Simpplr customer
data:[...] Base64Laura Klieves Malwarebytes headshot - Simpplr customer
data:[...] Base64Jane Bare Sammons headshot - Simpplr customer
data:[...] Base64Jane Bare Sammons headshot - Simpplr customer
data:[...] Base64Executive Summary: 2025 State of Internal Communications and Intranet Technology
data:[...] Base64Simpplr’s 2025 employee experience excellence awards
data:[...] Base64Simpplr launches first fully integrated AI-powered enterprise search solution within an intranet
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
AI-powered employee experience platform. Much more than an intranet.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 58 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 AI-powered employee experience platform. Much more than an intranet.
H2 Trusted by 1000+ leading organizations globally
H2 Put AI to work
H2 Deliver personalized and frictionless employee experiences at scale
H2 Build a vibrant culture
H2 Transform digital workplace
H2 Reduce operational burden
H2 Our customers are our biggest fans
H2 We get employee experience
H2 See why we’re the #1 rated employee experience platform.
H3 Platform
H3 Products
H3 Empty heading
H3 Simpplr Recognized a Leader for Two Consecutive Years in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions
H3 by Function
H3 By Use Case
H3 By Industry
H3 Empty heading
H3 Simpplr Recognized a Leader for Two Consecutive Years in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions Duplicate text
H3 Discover
H3 Read
H3 Attend
H3 Listen and watch
H3 Latest
H3 Executive Summary: 2025 State of Internal Communications and Intranet Technology
H3 Company info
H3 News
H3 Simpplr Expands Extensibility with Custom Apps for Seamless Enterprise Integrations
H3 Simpplr Launches Industry-First Enterprise Search Solution Integrated Within an Intranet
H3 Simpplr Named a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions for Second Year in a Row
H3 Awards
H3 Get a personalized quote
H3 Awesome.
H3 Watch a 5-minute Simpplr demo
H3 Simpplr is a 2X Leader in 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, ranking highest for Ability to Execute
H3 Stop fixing SharePoint. Start thriving with Simpplr.
H3 Recognized as a leader by top industry experts
H3 2M+
H3 5X
H3 95%
H3 282%
H3 Executive Summary: 2025 State of Internal Communications and Intranet Technology Duplicate text
H3 Meet the winners of Simpplr’s 2025 Employee Experience Excellence Awards
H3 Simpplr launches first fully integrated enterprise search solution within an intranet
H4 Intranet
H4 AI Assistant
H4 Enterprise Search
H4 Newsletter
H4 Surveys
H4 Recognition & Rewards
H4 Simpplr named a Leader in 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions for a second year in a row
H4 Intranet Platforms Leader 2024
H4 Platform Duplicate text
H4 Products Duplicate text
H4 Solutions
H4 Use Cases
H4 Resources
H4 Customers
H4 Company
H4 Services
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.simpplr.com/Anchor Skip to content
https://www.simpplr.com/No Text
https://www.simpplr.com/overview/Platform Overview Updated
/simpplr-ai/Simpplr AI
/integrations/Integrations
/prescriptive-analytics/Analytics & Insights
/security-compliance/Trust & Security
/modern-intranet/Intranet Bring everyone together on the #1 intranet platform
/virtual-assistantAI Assistant Offer personalized and fast issue resolution
/smart-search/Enterprise Search Provide a single search for enterprise-wide data
/newsletter/Newsletter Captivate employees with personalized content
/employee-surveys/Surveys Foster a thriving workplace with AI-powered surveys
/employee-recognition/Recognition & Rewards Cultivate a culture of appreciation and performance
/resources/research-reports/in...Subdomain Simpplr Recognized a Leader for Two Consecutive Years in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions
IMG-ALT Simpplr Gartner Magic Quadrant Intranet Solutions
https://www.simpplr.com/pricing/Get a quote
/human-resources-hr/Human Resources
/internal-communications/Internal Communication
/information-technology-it/Information Technology
/digital-workplace/Digital Work Hub
/employee-communication/Employee Communication
/employee-listening/Employee Listening
/employee-rewards-recognition/Employee Recognition & Rewards
/employee-engagement/Employee Engagement
/new-hire-onboarding/Employee Onboarding
/employee-service-delivery/HR Service Delivery
/frontline-employees/Frontline Support
/crisis-communication/Crisis Communication
/industries-we-serve/healthcare/Healthcare
/industries-we-serve/manufactu...Manufacturing
/industries-we-serve/sled/State, Local and Education
/technology-software/Technology / Software
/professional-services/Professional Services
/resources/research-reports/in...Subdomain Text duplicate Simpplr Recognized a Leader for Two Consecutive Years in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions
IMG-ALT Simpplr Gartner Magic Quadrant Intranet Solutions
https://www.simpplr.com/pricing/Text duplicate Get a quote
/customers/Customers
/resources-overview/Resources
/resources-overview/See all resources
https://www.simpplr.com/blog/Blogs
/resources/guides/Guides
/resources/ebooks/Ebooks
/resources/research-reports/Research & Reports
/case-studies/Case Studies
/resources/newsletters/signup/Industry Newsletter
https://www.simpplr.com/glossary/Glossary
https://www.simpplr.com/events/Events & Webinars
/resources/webinars/On-demand Webinars
/resources/videos/Product Videos
/resources/customer-testimonials/Customer Videos
https://www.simpplr.com/podcasts/Podcasts
/resources/research-reports/st...Subdomain Executive Summary: 2025 State of Internal Communications and Intranet Technology
IMG-ALT Executive Summary: 2025 State of Internal Communications and Intranet Technology
https://www.simpplr.com/pricing/Text duplicate Get a quote
https://www.simpplr.com/purpose/Mission
https://www.simpplr.com/about/About us
https://www.simpplr.com/careers/Careers
https://www.simpplr.com/newsroom/Newsroom
/contact-us/Contact us
/newsroom/press-releases/sprin...Subdomain Simpplr Expands Extensibility with Custom Apps for Seamless Enterprise Integrations
IMG-ALT Simpplr Expands Extensibility with Custom Apps for Seamless Enterprise Integrations
/newsroom/press-releases/simpp...Subdomain Simpplr Launches Industry-First Enterprise Search Solution Integrated Within an Intranet
IMG-ALT Simpplr launches industry-first enterprise search solution integrated within an intranet
/newsroom/press-releases/2024-...Subdomain Simpplr Named a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions for Second Year in a Row
IMG-ALT Simpplr Named a Leader in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions
/resources/research-reports/in...Simpplr named a Leader in 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions for a second year in a row
IMG-ALT Employee experience - Gartner logo
/blog/2024/simpplr-leader-forr...Intranet Platforms Leader 2024
IMG-ALT Forrester Wave names Simpplr intranet a 2024 platform leader.
https://www.simpplr.com/pricing/Text duplicate Get a quote
https://www.simpplr.com/pricing/Text duplicate Get a quote
https://simpplr-rpd-3c9l.ue1.r...External Subdomain privacy policy
/resources/research-reports/in...IMG-ALT Simpplr Gartner Magic Quadrant Intranet Solutions
/resources/research-reports/in...Simpplr is a 2X Leader in 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, ranking highest for Ability to Execute
/resources/research-reports/in...Get the report
/resources/compare/sharepoint/...IMG-ALT Sharepoint intranet
/resources/compare/sharepoint/...Stop fixing SharePoint. Start thriving with Simpplr.
/resources/compare/sharepoint/...View demo now
/simpplr-ai/Subdomain Learn more
/tour-and-demo/?referrer=home-...Subdomain Request a demo
/tour-and-demo/?referrer=home-...Text duplicate Request a demo
/employee-engagement/?referrer...Text duplicate Learn more
/tour-and-demo/?referrer=home-...Text duplicate Request a demo
/digital-workplace/?referrer=h...Text duplicate Learn more
/tour-and-demo/?referrer=home-...Text duplicate Request a demo
/employee-service-delivery/?re...Text duplicate Learn more
/about/?referrer=home-about1About Simpplr
/customers/Discover customer stories
/resources/research-reports/st...Subdomain Text duplicate Executive Summary: 2025 State of Internal Communications and Intranet Technology
IMG-ALT Executive Summary: 2025 State of Internal Communications and Intranet Technology
/blog/winners-of-employee-expe...Subdomain Meet the winners of Simpplr’s 2025 Employee Experience Excellence Awards
IMG-ALT Simpplr’s 2025 employee experience excellence awards
/blog/simpplr-launches-enterpr...Subdomain Simpplr launches first fully integrated enterprise search solution within an intranet
IMG-ALT Simpplr launches first fully integrated AI-powered enterprise search solution within an intranet
/resources-overview/?referrer=...Explore resources
/tour-and-demo/Text duplicate Request a demo
https://www.simpplr.com/Subdomain No Text
https://www.simpplr.com/overview/Platform Overview
/simpplr-ai/Text duplicate Simpplr AI
/integrations/Text duplicate Integrations
/prescriptive-analytics/Text duplicate Analytics & Insights
/security-compliance/Text duplicate Trust & Security
/modern-intranet/Intranet
/virtual-assistant/AI Assistant
/enterprise-search/Enterprise Search
/newsletter/Newsletter
https://www.simpplr.com/surveys/Surveys
/employee-recognition/Recognition & Rewards
/human-resources-hr/Text duplicate Human Resources
/internal-communications/Text duplicate Internal Communication
/information-technology-it/Text duplicate Information Technology
/digital-workplace/Digital HQ
/employee-service-delivery/Employee Service Delivery
/employee-communication/Text duplicate Employee Communication
/frontline-employees/Text duplicate Frontline Support
/employee-engagement/Text duplicate Employee Engagement
/employee-listening/Text duplicate Employee Listening
/new-hire-onboarding/Text duplicate Employee Onboarding
/employee-recognition-rewards/Employee Rewards & Recognition
/resources-overview/Overview
https://www.simpplr.com/blog/Text duplicate Blogs
/resources/guides/Text duplicate Guides
/resources/ebooks/Text duplicate Ebooks
/resources/research-reports/Text duplicate Research & Reports
/case-studies/Text duplicate Case Studies
https://www.simpplr.com/glossary/Text duplicate Glossary
/resources/live-webinars/Text duplicate On-demand Webinars
/resources/videos/Videos
/resources/customer-testimonials/Customer Testimonials
https://www.simpplr.com/podcasts/Text duplicate Podcasts
https://www.simpplr.com/events/Text duplicate Events & Webinars
/customers/Subdomain Text duplicate Overview
https://www.simpplr.com/purpose/Text duplicate Mission
https://www.simpplr.com/about/Subdomain Text duplicate About us
https://www.simpplr.com/careers/Subdomain Text duplicate Careers
https://www.simpplr.com/newsroom/Subdomain Text duplicate Newsroom
/contact-us/Subdomain Text duplicate Contact us
https://www.simpplr.com/overview/Text duplicate Overview
https://support.simpplr.com/hc...External Subdomain Support Portal
https://platform.simpplr.com/r...External Subdomain Developer Portal
https://www.simpplr.com/privacy/Privacy
https://www.simpplr.com/gdpr/GDPR
https://www.simpplr.com/terms/Terms
/cookie-preference-center/Cookies
https://www.simpplr.com/sitemap/Sitemap
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/simpplrExternal Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://twitter.com/simpplrExternal No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.simpplr.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.01 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (498 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-two-optimize1
x-two-version2.32.3
x-two-cache-date1754131206
x-two-webp1
x-two-page-is-optimized1
link<https://www.simpplr.com/wp-json/>; rel="https://api.w.org/"
x-two-page-cached0
cache-controlpublic, max-age=0
expiresSun, 03 Aug 2025 10:15:35 GMT
content-encodingbr
varyAccept-Encoding,Accept-Encoding
dateSun, 03 Aug 2025 10:15:35 GMT
serverLiteSpeed
cross-origin-embedder-policyunsafe-none;
cross-origin-opener-policysame-origin-allow-popups;
cross-origin-resource-policysame-origin;
permissions-policygeolocation=(), midi=(), sync-xhr=(), microphone=(), camera=(), magnetometer=(), gyroscope=(), fullscreen=(), payment=()
referrer-policyorigin
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-permitted-cross-domain-policiesnone;
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-security-policydefault-src 'self' blob:; script-src 'self' blob: 'unsafe-inline' 'unsafe-eval' simpplr.com *.simpplr.com *.simpplr.com/* ajax.cloudflare.com google-analytics.com *.google-analytics.com clarity.ms *.clarity.ms z.clarity.ms googleadservices.com *.googleadservices.com licdn.com *.licdn.com bing.com *.bing.com marketo.net *.marketo.net marketo.com *.marketo.com ampproject.org *.ampproject.org salesloft.com *.salesloft.com 6sc.co *.6sc.co googleapis.com *.googleapis.com facebook.net *.facebook.net doubleclick.net *.doubleclick.net driftt.com *.driftt.com googletagmanager.com *.googletagmanager.com geolocation-db.com wistia.com *.wistia.com wistia.net fast.wistia.net *.wistia.net simpplr.wistia.com *.wistia.com pinimg.com *.pinimg.com addtoany.com *.addtoany.com capterra.com *.capterra.com google.com *.google.com gstatic.com *.gstatic.com wpenginepowered.com *.wpenginepowered.com sf-syn.com *.sf-syn.com *.visualwebsiteoptimizer.com dev.visualwebsiteoptimizer.com *.vwo.com app.vwo.com cdn.pushcrew.com *.simplecast.com simplecast.com *.cookiebot.com consent.cookiebot.com *.bizible.com cdn.bizible.com *.prod.mplat-ppcprotect.com *.lunio.ai static.hotjar.com *.hotjar.com cdn.omniconvert.com *.omniconvert.com embedsocial.com *.embedsocial.com rum-static.pingdom.net yoast.com *.yoast.com *.pinterest.com pinterest.com ct.pinterest.com *.g2crowd.com g2crowd.com tracking.g2crowd.com *.neverbounce.com cdn.neverbounce.com sentry-cdn.com *.sentry-cdn.com redditstatic.com *.redditstatic.com influ2.com *.influ2.com b2bjsstore.s3.us-west-2.amazonaws.com; connect-src * 'unsafe-inline' *.visualwebsiteoptimizer.com app.vwo.com data:; img-src * data: blob: 'unsafe-inline' www.googletagmanager.com; frame-src *.visualwebsiteoptimizer.com app.vwo.com *; style-src * blob: 'unsafe-inline' *.visualwebsiteoptimizer.com app.vwo.com cdn.pushcrew.com; font-src * data: 'unsafe-inline'; media-src * blob: 'unsafe-inline'; worker-src * blob: 'unsafe-inline' 'self'; object-src 'none';
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 437 referring domains.
This page has 2,344 backlinks.
This page has backlinks from 365 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: BadBot
Disallow: /

User-agent: *
Disallow: /*.pdf$

Sitemap: https://www.simpplr.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.simpplr.com
Simpplr: #1 Intranet & Employee Experience Platform
Transform employee communications and experience with Simpplr's comprehensive platform. Go beyond the intranet, from newsletters to integrated campaigns.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Simpplr81%Check
Employee81%Check
Intranet81%Check
Platform80%Check
Employee Experience80%Check
Experience Platform80%Check
employee experience platform80%Check
experience78%Check
Intranet Employee Experience Platform78%Check
AI-powered employee experience71%Check
Show more keywords and terms

Automatically check simpplr.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions