Shop.nist.gov - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
47% 
Page structure
79% 
Link structure
77% 
Server
95% 
External factors
78% 
SEO Score
Response time
1.56 s
File size
212.30 kB
Words
208
Media files
1
Number of links
3 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Shop NIST | E-Commerce Store
The length of the page title is perfect. (288 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
SEO Description
The meta description is too short. (103 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionSEO Description
keywordsSEO Keywords
langen
PRAGMANO-CACHE
ExpiresMon, 01 Jan 1990 12:00:00 GMT
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 208 words on this page. Use at least 250 words to provide useful information.
The average number of words per sentence of 29.6 words is high.
24% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 119 characters this one is longer than 70 characters:
"in compliance with executive order 14247, checks will no longer be an approved payment method after se..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...go-Brand-White.svg?orgId=00Dt0000000GzGENational Institute of Standards and Technology logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Featured Programs
H3 Calibrations
H3 Standard Reference Data
H3 Standard Reference Materials
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
There are too few (3) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
/ccrz__CCPage?pageKey=CISee Calibration FAQs
/ccrz__CCPage?pageKey=SRDFAQSee SRD FAQs
https://www.nist.gov/srmExternal Subdomain SRM Home Page
/ccrz__CCPage?pageKey=SRMFAQSee SRM FAQs
https://tsapps.nist.gov/srmext...New window External Subdomain SRM Product List (Annual PDF)
https://www.nist.gov/srm/licen...New window External Subdomain Licensed Distributors
https://www.nist.gov/privacy-p...External Subdomain Site Privacy
https://www.nist.gov/oism/acce...External Subdomain Accessibility
https://www.nist.gov/privacyExternal Subdomain Privacy Program
https://www.nist.gov/oism/copy...External Subdomain Copyrights
https://www.commerce.gov/vulne...External Subdomain Vulnerability Disclosure
https://www.nist.gov/no-fear-a...External Subdomain No Fear Act Policy
https://www.nist.gov/foiaExternal Subdomain FOIA
https://www.nist.gov/environme...External Subdomain Environmental Policy
https://www.nist.gov/summary-r...External Subdomain Scientific Integrity
https://www.nist.gov/nist-info...External Subdomain Information Quality Standards
https://www.commerce.gov/External Subdomain Commerce.gov
https://www.science.gov/External Subdomain Science.gov
https://www.usa.gov/External Subdomain USA.gov
https://vote.gov/External Vote.gov
https://www.nist.gov/External Subdomain IMG-ALT National Institute of Standards and Technology logo
A-TITLE National Institute of Standards and Technology

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.nist.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.56 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (212 kB).

HTTP Response Header

NameValue
dateThu, 22 Oct 2026 22:57:19 GMT
content-typetext/html;charset=UTF-8
varyAccept-Encoding
server-timingcfCacheStatus;desc="DYNAMIC"
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'; upgrade-insecure-requests
strict-transport-securitymax-age=63072000; includeSubDomains
permissions-policyunload=*
x-sfdc-trace-flags01
cache-controlpublic,must-revalidate,max-age=0,s-maxage=600
p3pCP="CUR OTR STA"
x-ua-compatibleIE=edge
expiresThu, 22 Oct 2026 22:57:19 GMT
last-modifiedThu, 22 Oct 2026 22:57:19 GMT
x-frame-optionsSAMEORIGIN
set-cookie96 Characters
cf-cache-statusDYNAMIC
content-encodinggzip
servercloudflare
cf-raya4ec19ae58894401-EWR
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 26 referring domains.
This page only has 186 backlinks.
This page only has few backlinks from 26 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# default robots.txt for sfdc communities sites
#
# For use by salesforce.com
#
User-agent: *    # applies to all robots
Allow: /      # allow all
Disallow: */secur/forgotpassword.jsp?*

Similar sites

Search preview

shop.nist.gov
Shop NIST | E-Commerce Store
SEO Description

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NIST59%Check
Shop58%Check
Shop NIST58%Check
Store48%Check
E-Commerce Store47%Check
gov46%Check
E-Commerce46%Check
Online Shop46%Check
Standard44%Check
Reference43%Check
Show more keywords and terms

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