Shawtrust.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
94% 
Page quality
77% 
Page structure
100% 
Link structure
41% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.27 s
File size
483.50 kB
Words
922
Media files
55
Number of links
135 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Shaw Trust
The page title is too short. (172 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Shaw Trust charity transforms lives through education, employment, and care services. Discover how we support people.
The length of the meta description is perfect. (743 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shawtrust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionShaw Trust charity transforms lives through education, employment, and care services. Discover how we support people.
generatorElementor 3.35.8; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-internal, google_font-enabled, font_display-auto
theme-color#F9F8F1
msapplication-TileImage/wp-content/uploads/sites/2/2024/04/cropped-favicon-512px-270x270.png
article:publisherhttps://www.facebook.com/shawtrust
article:modified_time2026-03-11T13:22:10+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@shawtrust
og:localeen_GB
og:typewebsite
og:titleHome
og:descriptionShaw Trust charity transforms lives through education, employment, and care services. Discover how we support people.
og:urlhttps://shawtrust.org.uk/
og:site_nameShaw Trust
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 922 words. That's ok.
29.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ary_Logo_Blue_350x175-e1705009022293.pngST Primary Logo Blue
...loads/sites/2/2024/04/our-work-panel.jpgNo alt attribute provided
...we-do-grid_0006_best-start-in-life-1.jpgAn image of a young woman smiling
...at-we-do-grid_0005_realise-potential.jpgAn image of a person with glasses smiling
...-work-what-we-do-grid_0001_Good-work.jpgAn image of a lady smiling
...we-do-grid_0007_health-and-wellbeing.jpgAn image of a man smiling
...-work-what-we-do-grid_0002_employers.jpgAn image of a lady in cap smiling
...our-work-what-we-do-grid_0003_retail.jpgAn image of a young woman laughing
...ur-work-what-we-do-grid_0004_Justice.jpgAn image of a smiling young man
...t-report-web-homepage-stats-1024x573.jpgWork, wellbeing and health: Bringing employment and health services under one roof
...-report-web-homepage-stats3-1024x573.jpgJustice: Breaking the cycle of offending through skills, education and opportunities.
...-report-web-homepage-stats4-1024x573.jpgYouth employment: Advising young people in and outside schools on their work ambitions
...-report-web-homepage-stats5-1024x573.jpgCareers and skills: Helping people get on the jobs ladder and build meaningful careers. People supported: 103,861
...-report-web-homepage-stats6-1024x573.jpgPeople supported: 1,009 Community and retail: Strengthening local places through fundraising and volunteering opportunities.
...s/2/2026/04/Medway-and-Kent-IPS-News.jpgTwo people talking
...loads/sites/2/2026/04/IPS-Focus-News.jpgTwo people sat at a laptop
...3/Learner-Journey-Landscape-1024x550.pngIllustration showing a man climbing up some colourful steps
...uploads/sites/2/2026/02/Backup-Trust.jpgTwo people in wheel chairs smiling
.../pexels-photo-298842-298842-1024x682.jpgContemporary living room interior featuring a stylish sofa, decorative pillows, and a vase of flowers.
...tes/2/2025/05/H2I-Eversly-House-Team.jpgEversley House Team photographed with an award from host Coronation Street actor Ryan Thomas.
...ites/2/2024/08/As-seen-on-BBC-header.jpgNo alt attribute provided
...23/12/can-and-advert-change-anything.jpgA group of young people seated in a living room, having a conversation
.../2/2025/11/notgen-article-banner-2-1.pngNot Generation its time to end the NEET crisis
/wp-content/uploads/sites/2/2025/10/LM.jpgMan standing in front of board wearing a shaw trust top
...tent/uploads/sites/2/2025/04/UKSPF_1.jpgUK Shared Prosperity Fund
...ontent/uploads/sites/2/2025/03/Aidan.jpgAidan wearing glasses
...py-of-I-am-hidden-talent-6-1024x1024.pngWe have achieved the National Equality Standard for the second time!
.../2024/08/hidden-talent-edit-1024x576.pngNo alt attribute provided
...ds/sites/2/2024/06/Volunteers-Week_1.jpgVolunteers stood outside a charity shop
...sites/2/2024/05/Disability-Power-100.jpgDisability Power 100 event
...s/2/2026/04/Medway-and-Kent-IPS-News.jpgTwo people talking
...loads/sites/2/2026/04/IPS-Focus-News.jpgTwo people sat at a laptop
...2/2025/05/Back-to-work-scheme-header.jpgGroup of people sitting around a table at an event.
...s/2/2024/12/Tackling-the-NEET-crisis.jpgTwo men smiling and giving each other a thumbs up.
...s/2/2026/04/Medway-and-Kent-IPS-News.jpgTwo people talking
...loads/sites/2/2026/04/IPS-Focus-News.jpgTwo people sat at a laptop
...af4632-4361-4849-97da-dbdda9c648ed-1.jpgA man and a woman sit talking and smiling in front of a laptop.
...s/2/2025/12/web-header-contract-wins.jpgLady sits reading with another lady
...s/2/2025/12/web-header-contract-wins.jpgLady sits reading with another lady
...s/sites/2/2025/11/ERSA_OCS_1_cropped.jpgImage shows four people standing on the ERSA stage smiling. They are dressed smartly and at the back of the stage, the finalist's names are projected onto a screen.
.../2024/08/hidden-talent-edit-1024x576.pngNo alt attribute provided
...ontent/uploads/sites/2/2024/04/OCS-1.jpgAn image of the OCS logo
...ntent/uploads/sites/2/2024/10/Retail.jpgShaw Trust Retail
...2/2024/06/Untitled-design-4-1024x550.jpgPhoto of three people smiling stood outside of a charity shop
...ds/sites/2/2024/06/Volunteers-Week_1.jpgVolunteers stood outside a charity shop
...tail-moves-to-pop-up-in-Bond-Street-.jpgShaw Trust retail pop up shop in Bond Street
...ploads/sites/2/2024/01/Exams-feltham.jpgAn image of small tables and chairs in an exam hall
...loads/sites/2/2023/05/deaf-awareness.jpgAn image of a man delivering a session on sign language
...3/Learner-Journey-Landscape-1024x550.pngIllustration showing a man climbing up some colourful steps
...uploads/sites/2/2026/02/Backup-Trust.jpgTwo people in wheel chairs smiling
...sites/2/2026/02/Jude-Threlfall-Sykes.jpgWoman smiling wearing business attire
...6/01/Impact-Report-Shaw-Trust-Header.jpgColourful image of people gathered together. Some are sitting and talking, others are on devices, and others are climbing stairs and ladders to show progress.
...sites/2/2024/04/home-contact-section.jpgAn image of a woman smiling

Page structure

H1 heading
(Critically important)
Building a future where rewarding work is accessible for all.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Building a future where rewarding work is accessible for all.
H2 What We Do
H2 Our impact
H2 News
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shawtrust.org.uk/Anchor Skip to content
A-TITLE Skip to content
https://shawtrust.org.uk/IMG-ALT ST Primary Logo Blue
/what-we-do/What We Do
/what-we-do/we-provide-nurturi...We provide nurturing and caring homes for children
/what-we-do/we-support-young-p...We support young people to realise their potential
/what-we-do/we-support-people-...We support people to get good work
/what-we-do/we-improve-communi...We improve community health and wellbeing
/what-we-do/we-help-businesses...We help businesses become better workplaces
/what-we-do/we-run-charity-sho...We run charity shops in local communities
/what-we-do/we-support-rehabil...We support rehabilitation
/about-us/About us
/about-us/diversity-and-inclus...Diversity and Inclusion
/about-us/corporate-information/Corporate information
https://shawtrust.org.uk/impact/Innovation and Impact
https://shawtrust.org.uk/impact/Impact
/change-lives-with-us/Change lives with us
/change-lives-with-us/commissi...Commissioners
/commissioning-connect-to-work/Commissioning Connect to Work​​
/commissioning-workwell/Commissioning WorkWell
/change-lives-with-us/supply-c...Supply chain and corporate partnerships
/change-lives-with-us/voluntee...Volunteering
/what-we-do/we-help-businesses...Businesses
/work-at-shaw-trust/Work at Shaw Trust
https://jobs.shaw-trust.org.uk...External Subdomain Current Vacancies
/work-at-shaw-trust/lets-grow-...Let’s grow together
/work-at-shaw-trust/benefits/Benefits
/work-at-shaw-trust/how-to-apply/How to apply
https://shawtrust.org.uk/news/News
https://shawtrust.org.uk/contact/Contact
/what-we-do/Text duplicate What We Do
/what-we-do/we-provide-nurturi...Text duplicate We provide nurturing and caring homes for children
/what-we-do/we-support-young-p...Text duplicate We support young people to realise their potential
/what-we-do/we-support-people-...Text duplicate We support people to get good work
/what-we-do/we-improve-communi...Text duplicate We improve community health and wellbeing
/what-we-do/we-help-businesses...Text duplicate We help businesses become better workplaces
/what-we-do/we-run-charity-sho...Text duplicate We run charity shops in local communities
/what-we-do/we-support-rehabil...Text duplicate We support rehabilitation
/about-us/Text duplicate About us
/about-us/diversity-and-inclus...Text duplicate Diversity and Inclusion
/about-us/corporate-information/Text duplicate Corporate information
https://shawtrust.org.uk/impact/Text duplicate Innovation and Impact
https://shawtrust.org.uk/impact/Text duplicate Impact
/change-lives-with-us/Text duplicate Change lives with us
/change-lives-with-us/commissi...Text duplicate Commissioners
/commissioning-connect-to-work/Text duplicate Commissioning Connect to Work​​
/commissioning-workwell/Text duplicate Commissioning WorkWell
/change-lives-with-us/supply-c...Text duplicate Supply chain and corporate partnerships
/change-lives-with-us/voluntee...Text duplicate Volunteering
/what-we-do/we-help-businesses...Text duplicate Businesses
/work-at-shaw-trust/Text duplicate Work at Shaw Trust
https://jobs.shaw-trust.org.uk...External Subdomain Text duplicate Current Vacancies
/work-at-shaw-trust/lets-grow-...Text duplicate Let’s grow together
/work-at-shaw-trust/benefits/Text duplicate Benefits
/work-at-shaw-trust/how-to-apply/Text duplicate How to apply
https://shawtrust.org.uk/news/Text duplicate News
https://shawtrust.org.uk/contact/Text duplicate Contact
/what-we-do/No Text
/what-we-do/we-provide-nurturi...No Text
/what-we-do/we-support-young-p...No Text
/what-we-do/we-support-people-...No Text
/what-we-do/we-improve-communi...No Text
/what-we-do/we-help-businesses...No Text
/what-we-do/we-run-charity-sho...No Text
/what-we-do/we-support-rehabil...No Text
/wp-content/uploads/sites/2/20...New window Download our latest Impact Report
/not-generation/No Text
/not-generation/Find out more about Not Generation
/2026/04/01/a-milestone-moment...A milestone moment for Medway and Kent, as more residents move closer to work
/2026/04/01/shaw-trust-wins-ne...Shaw Trust wins new IPS contract in the South West to support people with severe mental health into work
/2026/03/10/the-overlooked-neets/The overlooked NEETs: the policy gap we can no longer ignore
/2026/02/12/50000-awarded-to-b...£50,000 awarded to Back Up in participatory grant pilot
https://shawtrust.org.uk/news/View all
/2025/08/19/our-eighth-home-fo...Our eighth home for children in the Homes and Horizons partnership has opened in Somerset
/2025/05/28/going-above-and-be...Going above and beyond for young people
/2024/08/21/shaw-trust-run-chi...Shaw Trust run Children’s home featured on BBC News Online
/2023/12/05/can-an-advert-chan...Can an advert change anything?
/category/homes-for-children/View all Homes for children
/2025/11/19/our-new-campaign-w...Our new campaign warns of growing ‘Not Generation’ as we invest £2m in youth pilot project – Who are the ‘Not Generation’?
/2025/10/07/heathrow-internshi...Heathrow internships become a flying success
/2025/04/23/uk-shared-prosperi...UK Shared Prosperity Fund (UKSPF) Celebrations Event – City of London
/2025/03/26/from-shy-intern-to...From shy intern to confident ambassador
/category/youth/View all Youth
/2024/10/04/national-equality-...National Equality Standard (NES) accreditation received for a second time!
/2024/08/30/uncovering-hidden-...Uncovering hidden talent: Helping employers create inclusive workplaces
/2024/06/04/celebrating-volunt...Celebrating Volunteers’ Week
/2024/05/17/shaw-trust-announc...Shaw Trust announces the shortlist for the Disability Power 100 2024
/category/diversity-&-inclusion/View all Diversity & Inclusion
/2026/04/01/a-milestone-moment...Text duplicate A milestone moment for Medway and Kent, as more residents move closer to work
/2026/04/01/shaw-trust-wins-ne...Text duplicate Shaw Trust wins new IPS contract in the South West to support people with severe mental health into work
/2025/05/01/new-national-back-...New back to work scheme launches in West London
/2024/12/09/tackling-the-neet-...Tackling the NEET crisis: A collective responsibility for education, employment, and training
/category/employment-&-training/View all Employment & Training
/2026/04/01/a-milestone-moment...Text duplicate A milestone moment for Medway and Kent, as more residents move closer to work
/2026/04/01/shaw-trust-wins-ne...Text duplicate Shaw Trust wins new IPS contract in the South West to support people with severe mental health into work
/2026/01/30/connect-to-work-ha...Hampshire Connect to Work contract awarded to Shaw Trust
/2025/12/04/essex-and-west-mid...Shaw Trust wins two more Connect to Work contracts
/category/health-&-wellbeing/View all Health & Wellbeing
/2025/12/04/essex-and-west-mid...Text duplicate Shaw Trust wins two more Connect to Work contracts
/2025/11/28/shaw-trust-wins-er...Shaw Trust recognised in two award wins at the ERSA Employability Awards
/2024/08/30/uncovering-hidden-...Text duplicate Uncovering hidden talent: Helping employers create inclusive workplaces
/2024/04/12/developing-regiona...Developing regional recruitment activity with OCS
/category/employers/View all Employers
/2024/10/29/shaw-trust-charity...Shaw Trust charity retail expands with acquisition from Trussell
/2024/06/06/meet-our-volunteers/Meet our volunteers
/2024/06/04/celebrating-volunt...Text duplicate Celebrating Volunteers’ Week
/2024/01/19/shaw-trust-retail-...Shaw Trust retail moves to pop-up in Bond Street!
/category/enterprise/View all Enterprise
/2024/01/10/178-exams-sat-at-f...178 exams sat at Feltham Young Offenders Institute
/2023/05/03/breaking-down-comm...Breaking down communication barriers this Deaf Awareness Week
/category/justice/View all Justice
/2026/03/10/the-overlooked-neets/Text duplicate The overlooked NEETs: the policy gap we can no longer ignore
/2026/02/12/50000-awarded-to-b...Text duplicate £50,000 awarded to Back Up in participatory grant pilot
/2026/02/04/shaw-trust-appoint...Shaw Trust appoints first Chief Data and Technology Officer
/2026/01/26/impact-report-2024...Supporting over a quarter of a million people: our impact in 2024-25
/category/st-thinks/View all ST Thinks
https://shawtrust.org.uk/contact/Get in touch
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://www.instagram.com/shaw...New window External Subdomain No Text
/social-media-guidelines/Social Media Guidelines
https://shawtrust.org.uk/contact/Text duplicate Contact
/about-us/corporate-information/Text duplicate Corporate information
/work-at-shaw-trust/Text duplicate Work at Shaw Trust
/volunteering-opportunities/Volunteering opportunities
https://shawtrust.org.uk/contact/Text duplicate Contact
/about-us/corporate-information/Text duplicate Corporate information
/work-at-shaw-trust/Text duplicate Work at Shaw Trust
/volunteering-opportunities/Text duplicate Volunteering opportunities
https://www.ixionholdings.com/New window External Subdomain Ixion
https://homes2inspire.co.uk/New window External Homes2Inspire
https://livingmadeeasy.org.uk/New window External Living Made Easy
https://www.accessibility-serv...New window External Subdomain Accessibility Services
https://shawtrust.org.uk/privacy/Privacy
/terms-and-conditions/Terms and Conditions
/modern-slavery/Modern Slavery
/accessibility/Accessibility
/cookie-policy/Cookie Policy
/wp-content/uploads/sites/2/20...Safeguarding Adults and Children Policy
https://shawtrust.org.uk/privacy/Text duplicate Privacy
/terms-and-conditions/Text duplicate Terms and Conditions
/modern-slavery/Text duplicate Modern Slavery
/accessibility/Text duplicate Accessibility
/cookie-policy/Text duplicate Cookie Policy
/wp-content/uploads/sites/2/20...Text duplicate Safeguarding Adults and Children Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shawtrust.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.27 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 20 CSS files. This may affect the page load time negatively.
This page loads 19 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (484 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSun, 12 Apr 2026 05:29:29 GMT
servernginx
cache-controlmust-revalidate, max-age=3
content-encodingbr
transfer-encodingchunked
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-ms-middleware-request-id00000000-0000-0000-0000-000000000000
x-powered-byPHP/8.4.16
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self)
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 633 referring domains.
This page has 68,536 backlinks.
This page has backlinks from 411 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: 

Sitemap: https://shawtrust.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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shawtrust.org.uk
Home - Shaw Trust
Shaw Trust charity transforms lives through education, employment, and care services. Discover how we support people.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shaw78%Check
Trust78%Check
Shaw Trust78%Check
Shaw Trust charity69%Check
Shaw Trust wins65%Check
work58%Check
ST Thinks58%Check
Building55%Check
future55%Check
rewarding55%Check
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