Serencollection.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
92% 
Page structure
75% 
Link structure
82% 
Server
76% 
External factors
51% 
SEO Score
Response time
0.46 s
File size
439.80 kB
Words
537
Media files
69
Number of links
42 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Seren | An Independent Welsh Hospitality Company
The length of the page title is perfect. (463 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Seren is an independent Welsh hospitality company rooted in its commitment to delivering exceptional guest experiences.
The length of the meta description is perfect. (747 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://serencollection.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
AuthorUP Hotel Agency
msapplication-TileColor#383940
theme-color#383940
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionSeren is an independent Welsh hospitality company rooted in its commitment to delivering exceptional guest experiences.
article:modified_time2025-04-30T08:35:31+00:00
langen
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleSeren | An Independent Welsh Hospitality Company
og:descriptionSeren is an independent Welsh hospitality company rooted in its commitment to delivering exceptional guest experiences.
og:urlhttps://serencollection.co.uk/
og:site_nameThe Seren Collection
og:imagehttps://serencollection.co.uk/wp-content/uploads/2023/01/FrostyGrove-005.jpg
og:image:width2200
og:image:height1467
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 537 words. That's ok.
36.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.07 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...n-Howells-Photography-0005-1920x1080.jpgGrove of Narberth
/wp-content/uploads/2023/01/210622_057.jpg210622_057
...-presentation-restaurant-01-1920x960.jpgFernery eating area
...5/04/AW103948-Enhanced-NR-2-1920x947.jpgAW103948-Enhanced-NR-2
...t/uploads/2024/04/AW108241-1920x1280.jpgAW108241
.../2023/01/beachhousebrand-21-1367x912.jpgbeachhousebrand-21
...s/2023/02/SVW-C31-1920-0005-1367x912.jpgTenbyPhotographer – Naomi Llewellyn
...ads/2024/05/Cadair-Idris-35-1367x911.jpgCadair Idris (35)
...s/2023/02/SVW-C10-1920-0030-1367x910.jpgRoch Castle Luxury Hotel, PembrokeshirePhotographer – Keith Morris
...-C09-1516-0056-Lllangennith-1367x912.jpgYear of Adventure 2016 Llangennith Gower Peninsula South Wales
...uploads/2024/05/Barmouth-26-1367x911.jpgBarmouth Gwynedd North Wales Photographer: Keith Freeburn
...3.-Rhossili-2300652-pixabay-1367x911.jpg3. Rhossili-2300652 pixabay
...ds/2023/02/Pen-y-Fan-Brecon-1367x912.jpgPen y Fan, Brecon
...uploads/2024/05/Mawddach-13-1367x912.jpgMawddach (13)
...ads/2023/01/GroveSpring-015-1367x912.jpgGroveSpring-015
.../uploads/2023/01/210622_034-1367x911.jpgPenmaenuchaf
/wp-content/uploads/2022/12/homepage-03.jpgFernery dining area
...nt/uploads/2023/01/AW102052-1367x911.jpgAW102052
...nt/uploads/2024/04/AW108241-1367x911.jpgAW108241
...5_Grove_Logo_Large_RGB_White-300x102.pngNo alt attribute provided
.../2023/02/PENMAENUCHAF-WHITE-1-300x78.pngNo alt attribute provided
...ernery_Logo_Medium_RGB_White-300x104.pngNo alt attribute provided
...3/02/beachhouse_oxwich_white-300x229.pngNo alt attribute provided
...4/04/Lan-Y-Mor-Logo-Concept-5-300x80.pngNo alt attribute provided
...loads/2024/05/AW_05631-Enhanced-NR-2.jpgAW_05631-Enhanced-NR-2
...ent/uploads/2023/01/MAS5658-1367x912.jpg_MAS5658
/wp-content/uploads/2023/01/9C5A2515.jpg9C5A2515
...nt/uploads/2024/05/AW_02164-1367x911.jpgAW_02164
...nt/uploads/2023/01/AW100868-1367x911.jpgSeren staff
.../uploads/2024/05/AW_05142-3-1367x911.jpgAW_05142-3
.../uploads/2023/01/231121_056-1367x943.jpg231121_056
...nt/uploads/2023/01/AW101763-1367x911.jpgAW101763
.../uploads/2023/01/231121_041-1367x911.jpg231121_041
...nt/uploads/2023/01/AW109192-1367x911.jpgSeren kitchen staff
.../uploads/2023/01/AW101022-2-1367x911.jpgSeren kitchen staff
.../uploads/2023/12/AW_01273-3-1367x911.jpgAW_01273-3
...4/05/AW_04577-Enhanced-NR-2-1367x911.jpgAW_04577-Enhanced-NR-2
...nt/uploads/2024/10/AW_01070-1920x953.jpgAW_01070
...t/uploads/2023/01/210622_034-800x533.jpgPenmaenuchaf
...content/uploads/2024/05/2024-800x450.png2024
...1080-×-1080-px-Twitter-Post-800x450.webpCongratulations-Tilly-1080-×-1080-px-Twitter-Post
.../uploads/2023/01/230317_094-1367x911.jpg230317_094
/wp-content/uploads/2022/12/Image-3.jpgPenmaenuchaf
...ploads/2022/12/our-story-03-1367x884.jpgcoast exterior
...nt/uploads/2023/01/AW102052-1367x911.jpgAW102052
/wp-content/uploads/2022/12/Image-1.jpgFernery dining area
...01/Artisan-Rooms-restaurant-1367x911.jpgGrove lounge area
...tent/uploads/2022/12/page-builder-05.jpgchef cooking
...ent/uploads/2023/01/MAS5279-1367x912.jpgseasonal dish
...ads/2023/01/FrostyGrove-005-1367x912.jpgGrove frosty view over fields
/wp-content/uploads/2022/12/Image-2.jpgsea views from dining area
...loads/2022/12/latest-naews-single-03.jpgdessert on plate
...tent/uploads/2022/12/page-builder-04.jpgSeren staff
/wp-content/uploads/2024/04/383940.svg383940
...uploads/2022/12/hero-grove-1920x1200.jpgGrove exterior
.../2022/12/hero-penmaenuchaf-1920x1200.jpgpenmaenuchaf exterior
...loads/2022/12/hero-fernery-1920x1200.jpgFernery interior
...ds/2022/12/hero-beachhouse-1920x1200.jpgBeachhouse with sea views
...ads/2023/01/AW100466-HDR-2-1920x1133.jpgDining at coast
...22/12/property-presentation-hotel-04.jpgatmospheric valley views
...uploads/2022/12/hero-grove-1920x1200.jpgGrove exterior
.../2022/12/hero-penmaenuchaf-1920x1200.jpgpenmaenuchaf exterior
...loads/2022/12/hero-fernery-1920x1200.jpgFernery interior
...ds/2022/12/hero-beachhouse-1920x1200.jpgBeachhouse with sea views
...t/uploads/2023/01/AW108016-1920x1280.jpgAW108016

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Grove Narberth
H2 Penmaenuchaf Dolgellau
H2 Fernery Narberth
H2 Beach House Oxwich
H2 Lan y Môr Saundersfoot
H2 Seren is an independent hospitality company rooted in its commitment to delivering exceptional guest experiences.
H2 Inspired by Wales
H2 Our Seren Collection
H2 Clear and Simple
H2 A Family at Heart
H2 Join the Seren family
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some anchor texts are used more than once.
There are 5 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://serencollection.co.uk/Anchor Skip to content
https://serencollection.co.uk/A-TITLE The Seren Collection
/getintouch/Get In Touch
/the-collection/grove/Grove Narberth
/the-collection/penmaenuchaf/Penmaenuchaf Dolgellau
/the-collection/fernery/Fernery Narberth
/the-collection/beach-house/Beach House Oxwich
/venues/lanymor/Lan y Môr Saundersfoot
/our-story/Our story
/venues/grove/Trivial anchor text
Read more
https://grovenarberth.co.uk/New window External Visit website
/venues/penmaenuchaf/Text duplicate Trivial anchor text
Read more
https://penmaenuchaf.co.uk/External Visit Website
/venues/fernery/Text duplicate Trivial anchor text
Read more
https://ferneryrestaurant.co.uk/External Text duplicate Visit Website
/venues/beach-house/Text duplicate Trivial anchor text
Read more
https://beachhouseoxwich.co.uk/New window External Text duplicate Visit website
/venues/lanymor/New window Text duplicate Trivial anchor text
Read more
https://lanymorsaundersfoot.co...New window External Text duplicate Visit website
/our-values/New window Find out more
/meet-the-team/Meet the team
/careers/Career Opportunities
/seren-secures-significant-inv...Seren Read Article
IMG-ALT Penmaenuchaf
/grove-is-1-in-uk-trip-advisor...Grove Narberth Read Article
IMG-ALT 2024
/carys-webster-national-winner/Text duplicate Grove Narberth Read Article
IMG-ALT Congratulations-Tilly-1080-×-1080-px-Twitter-Post
https://serencollection.co.uk/Text duplicate A-TITLE The Seren Collection
/privacy-policy/Privacy Policy
/wellbeing-policy/Wellbeing Policy
https://www.linkedin.com/compa...External Subdomain Linkedin
https://uphotel.agency/New window External UP Hotel Agency
https://penmaenuchaf.co.uk/New window External IMG-ALT penmaenuchaf
https://grovenarberth.co.uk/New window External IMG-ALT grove
https://beachhouseoxwich.co.uk/New window External IMG-ALT beach-house
https://ferneryrestaurant.co.uk/New window External IMG-ALT fernery
https://lanymorsaundersfoot.co...New window External IMG-ALT 383940
/venues/Venues
/our-venues/grove/Grove
/our-venues/penmaenuchaf/Penmaenuchaf
/our-venues/fernery/Fernery
/our-venues/beach-house/Beach House
/venues/lanymor/Lan y Môr
/our-management-services/Management Services
/our-story/Our Story
/our-values/Our Values
/meet-the-team/Meet the Team
/latest-news/Latest News
/careers/Careers
/careers/seren/Seren
/careers/grove/Text duplicate Grove
/careers/penmaenuchaf/Text duplicate Penmaenuchaf
/careers/fernery/Text duplicate Fernery
/careers/beach-house/Text duplicate Beach House
/careers/lan-y-mor/Text duplicate Lan y Môr
/getintouch/Text duplicate Get In Touch

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://serencollection.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 11 CSS files. This may affect the page load time negatively.
This page loads 4 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (440 kB).

HTTP Response Header

NameValue
dateSat, 09 Aug 2025 17:55:11 GMT
serverApache
last-modifiedSat, 09 Aug 2025 12:10:38 GMT
cache-controlmax-age=0
expiresSat, 09 Aug 2025 17:55:11 GMT
varyAccept-Encoding
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 17 referring domains.
This page only has 33 backlinks.
This page only has few backlinks from 15 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://serencollection.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

serencollection.co.uk
Seren | An Independent Welsh Hospitality Company
Seren is an independent Welsh hospitality company rooted in its commitment to delivering exceptional guest experiences.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Seren81%Check
Seren Collection68%Check
Independent62%Check
Hospitality Company62%Check
Hospitality61%Check
Independent Welsh Hospitality Company61%Check
Independent Hospitality61%Check
Welsh58%Check
hospitality company rooted55%Check
Collection52%Check
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