Se.fazer.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
81% 
Page structure
79% 
Link structure
36% 
Server
100% 
External factors
36% 
SEO Score
Response time
0.22 s
File size
169.80 kB
Words
770
Media files
10
Number of links
188 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fazer Godisbutik | Beställ presenter online– Fazer Store SE
The length of the page title is perfect. (533 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Beställ uppskattade presenter online. Vi har presentboxar, godis och såklart mängder med choklad. Leveranser inom hela EU.
The length of the meta description is perfect. (774 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://se.fazer.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: sv
Language defined in HTML: sv
Server location: Canada
The following language is defined by HTML: sv
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBeställ uppskattade presenter online. Vi har presentboxar, godis och såklart mängder med choklad. Leveranser inom hela EU.
viewportwidth=device-width,initial-scale=1
theme-color#000
facebook-domain-verificationupp2cfq2soakz1p3xkfupsvqf3n0th
google-site-verificationOxB0c9m2lfq5HmC8LOQwjZltH7EgFaRvAVFE8KPAw-g
shopify-digital-wallet/27139702/digital_wallets/dialog
langsv
twitter:site@fazersverige
twitter:cardsummary_large_image
twitter:titleFazer Godisbutik | Beställ presenter online
twitter:descriptionBeställ uppskattade presenter online. Vi har presentboxar, godis och såklart mängder med choklad. Leveranser inom hela EU.
og:site_nameFazer Store SE
og:urlhttps://se.fazer.com/
og:titleFazer Godisbutik | Beställ presenter online
og:typewebsite
og:descriptionBeställ uppskattade presenter online. Vi har presentboxar, godis och såklart mängder med choklad. Leveranser inom hela EU.
og:imagehttps://cdn.shopify.com/s/files/1/2713/9702/files/favicon.png?height=628&pad_color=fff&v=1613515377&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2713/9702/files/favicon.png?height=628&pad_color=fff&v=1613515377&width=1200
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 770 words. That's ok.
25.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...rocheting-box-1_350x180.jpg?v=1746182178Fazer x Novita Inspired by Tutti Frutti virkningsset
...giftbox-shopify_350x180.jpg?v=1745476878Dumle presentbox
..._KesaBoksi_1200_350x180.png?v=1747902918Fazer Sommarlåda med kex 845 g
...46-6efb4a062231_350x180.jpg?v=1743158232Fazer Nyhetsbox sommar 2025 från Fazer Store
...e_1_480x480_crop_center.jpg?v=1746598101Fazer Store boxar - presenter för alla smaker!
...ner_480x480_crop_center.png?v=1740987423Fazers marmeladkulor
...ria_480x480_crop_center.jpg?v=1682082466Beställ bröd och bakverk från Gateaus webbutik
...files/eu-delivery_64x64.png?v=1613515377No alt attribute provided
...les/safe-payments_64x64.png?v=1613515377No alt attribute provided
.../customer-service_64x64.png?v=1613515377No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Fazer x Novita Inspired by Tutti Frutti virkningsset
H2 Dumle presentbox
H2 Fazer Sommarlåda med kex 845 g
H2 Fazer Nyhetsbox sommar 2025
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
/pages/kampanjerErbjudanden
/collections/nyheter-1Nyheter
/collections/studentpresenterStudent
/collections/gavorPresenter och boxar
/collections/online-exclusivesFazer Store boxar
/products/karl-fazer-min-egenSubdomain Designa en chokladkaka
/collections/exklusivt-onlineExklusivt online
/collections/fan-merchandiseFan merch
/products/fazer-store-gift-cardSubdomain Presentkort
/pages/inspireras-av-vara-pres...Presenttips
/collections/presenter-under-2...Presenter under 200 kr
/collections/presenter-under-3...Presenter under 300 kr
/collections/presenter-under-4...Presenter under 400 kr
/collections/presenter-med-fri...Presenter med fri frakt
/collections/presenter-som-lev...Presenter som levereras i brevlådan
/collections/studentpresenterStudentpresenter
/collections/gavorAlla Presenter och boxar
/products/karl-fazer-min-egenText duplicate Designa en chokladkaka
/collections/allProdukter
/collections/chocolateChoklad
/collections/chokladkakor-fran...Chokladkakor
/collections/chocolate-barsChokladstycksaker
/collections/chocolate-bagsChokladpåsar
/collections/chocolad-pralinerChokladpraliner
/collections/chocolateSubdomain Visa allt inom choklad
/collections/candyGodis
/collections/candy-bagsSubdomain Godispåsar
/collections/liquoriceSubdomain Lakrits
/collections/salty-liquoriceSubdomain Saltlakrits
/collections/losgodisSubdomain Lösgodis
/collections/mumsiga-missarSubdomain Mumsiga Missar
/collections/candy-bagsSubdomain Visa allt godis
/collections/frukost-och-brunchFrukost och mellanmål
/collections/grot-musliSubdomain Granola, müsli och gröt
/collections/smoothies-och-hav...Subdomain Smoothies och havredryck
/collections/brodSubdomain Bröd och skorpor
/collections/biscuitsSubdomain Kakor och kex
/collections/frukost-och-brunchAlla frukostprodukter
/collections/veganSubdomain Vegan/Glutenfri
/collections/veganSubdomain Alla veganska produkter
/collections/glutenfriSubdomain Alla glutenfria produkter
/collections/xylitolXylitolprodukter
/collections/pastillesXylimax pastiller
/collections/chewing-gumXylitol Tuggummi
/collections/xylitolSubdomain Alla Xylitolprodukter
/collections/dominoDomino
/collections/dumleSubdomain Dumle
/collections/geishaSubdomain Geisha
/collections/grona-kulorGröna Kulor
/collections/karl-fazerSubdomain Karl Fazer
/collections/fazer-alkuSubdomain Fazer Alku
/collections/kinaSubdomain Fazer Kina
/collections/fazer-moominFazer Moomin
/collections/fazer-sweet-and-s...Subdomain Fazer Lakritsi
/collections/fazerinaFazerina
/collections/frooshFroosh
/collections/jaffaJaffa
/collections/kismetKismet
/collections/marianneSubdomain Marianne
/collections/oululainenOululainen
/collections/pantteriPantteri
/collections/pure-darkPure Dark
/collections/patkisPätkis
/collections/remixRemix
/collections/suffeliSuffeli
/collections/tutti-fruttiSubdomain Tutti Frutti
/collections/turkish-peberSubdomain Tyrkisk Peber
/collections/xylimaxXylimax
/collections/assa-mix-and-missa-xÄssä
/collections/brandsSe alla varumärken
/collections/fan-merchandiseFan Merch
/collections/fazer-gateauFazer Gateau
/pages/foretagspresenterFöretagspresenter
/collections/allAlla Produkter
/collections/fazer-moominText duplicate Fazer Moomin
/collections/outletOutlet
https://www.myfazer.se/External Subdomain MyFazer
/pages/foretagspresenterText duplicate Företagspresenter
/pages/contact-usKontakta kundservice
https://fi.fazer.com/External Subdomain Fi
https://en.fazer.com/External Subdomain En
/pages/shipping-and-trackingCHOKLADBESTÄLLNINGAR I SOMMARVÄRMEN – LÄS MER.
https://se.fazer.com/Anchor Hoppa över
https://fi.fazer.com/External Subdomain Text duplicate Fi
https://en.fazer.com/External Subdomain Text duplicate En
/pages/contact-usText duplicate A-TITLE Kontakta kundservice
https://se.fazer.com/No Text
/pages/kampanjerText duplicate Erbjudanden
/collections/nyheter-1Text duplicate Nyheter
/collections/studentpresenterText duplicate Student
/collections/gavorText duplicate Presenter och boxar
/collections/online-exclusivesText duplicate Fazer Store boxar
/products/karl-fazer-min-egenSubdomain Text duplicate Designa en chokladkaka
/collections/exklusivt-onlineText duplicate Exklusivt online
/collections/fan-merchandiseText duplicate Fan merch
/products/fazer-store-gift-cardSubdomain Text duplicate Presentkort
/pages/inspireras-av-vara-pres...Text duplicate Presenttips
/collections/presenter-under-2...Text duplicate Presenter under 200 kr
/collections/presenter-under-3...Text duplicate Presenter under 300 kr
/collections/presenter-under-4...Text duplicate Presenter under 400 kr
/collections/presenter-med-fri...Text duplicate Presenter med fri frakt
/collections/presenter-som-lev...Text duplicate Presenter som levereras i brevlådan
/collections/studentpresenterText duplicate Studentpresenter
/products/karl-fazer-min-egenText duplicate Designa en chokladkaka
/collections/allText duplicate Produkter
/collections/chocolateText duplicate Choklad
/collections/chokladkakor-fran...Text duplicate Chokladkakor
/collections/chocolate-barsText duplicate Chokladstycksaker
/collections/chocolate-bagsText duplicate Chokladpåsar
/collections/chocolad-pralinerText duplicate Chokladpraliner
/collections/chocolateSubdomain Text duplicate Visa allt inom choklad
/collections/candyText duplicate Godis
/collections/candy-bagsSubdomain Text duplicate Godispåsar
/collections/liquoriceSubdomain Text duplicate Lakrits
/collections/salty-liquoriceSubdomain Text duplicate Saltlakrits
/collections/losgodisSubdomain Text duplicate Lösgodis
/collections/mumsiga-missarSubdomain Text duplicate Mumsiga Missar
/collections/candy-bagsSubdomain Text duplicate Visa allt godis
/collections/frukost-och-brunchText duplicate Frukost och mellanmål
/collections/grot-musliSubdomain Text duplicate Granola, müsli och gröt
/collections/smoothies-och-hav...Subdomain Text duplicate Smoothies och havredryck
/collections/brodSubdomain Text duplicate Bröd och skorpor
/collections/biscuitsSubdomain Text duplicate Kakor och kex
/collections/frukost-och-brunchText duplicate Alla frukostprodukter
/collections/veganSubdomain Text duplicate Vegan/Glutenfri
/collections/veganSubdomain Text duplicate Alla veganska produkter
/collections/glutenfriSubdomain Text duplicate Alla glutenfria produkter
/collections/xylitolText duplicate Xylitolprodukter
/collections/pastillesText duplicate Xylimax pastiller
/collections/chewing-gumText duplicate Xylitol Tuggummi
/collections/xylitolSubdomain Text duplicate Alla Xylitolprodukter
/collections/dominoText duplicate Domino
/collections/dumleSubdomain Text duplicate Dumle
/collections/geishaSubdomain Text duplicate Geisha
/collections/grona-kulorText duplicate Gröna Kulor
/collections/karl-fazerSubdomain Text duplicate Karl Fazer
/collections/fazer-alkuSubdomain Text duplicate Fazer Alku
/collections/kinaSubdomain Text duplicate Fazer Kina
/collections/fazer-moominText duplicate Fazer Moomin
/collections/fazer-sweet-and-s...Subdomain Text duplicate Fazer Lakritsi
/collections/fazerinaText duplicate Fazerina
/collections/frooshText duplicate Froosh
/collections/jaffaText duplicate Jaffa
/collections/kismetText duplicate Kismet
/collections/marianneSubdomain Text duplicate Marianne
/collections/oululainenText duplicate Oululainen
/collections/pantteriText duplicate Pantteri
/collections/pure-darkText duplicate Pure Dark
/collections/patkisText duplicate Pätkis
/collections/remixText duplicate Remix
/collections/suffeliText duplicate Suffeli
/collections/tutti-fruttiSubdomain Text duplicate Tutti Frutti
/collections/turkish-peberSubdomain Text duplicate Tyrkisk Peber
/collections/xylimaxText duplicate Xylimax
/collections/assa-mix-and-missa-xText duplicate Ässä
/collections/brandsText duplicate Se alla varumärken
/collections/fan-merchandiseText duplicate Fan Merch
/collections/fazer-gateauText duplicate Fazer Gateau
/pages/foretagspresenterText duplicate Företagspresenter
/collections/fazer-moominText duplicate Fazer Moomin
/collections/outletText duplicate Outlet
https://www.myfazer.se/External Subdomain Text duplicate MyFazer
/pages/foretagspresenterText duplicate Företagspresenter
/pages/contact-usText duplicate Kontakta kundservice
https://se.fazer.com/cartKundvagn (0 artiklar)
https://www.myfazer.se/External Subdomain Gå med i MyFazer - få fri frakt på beställningar över 200 kr
/products/fazer-x-novita-inspi...Nyhet! Inspired by Tutti Frutti virkningsset - virka en snygg sommarväska
/collections/studentpresenterBeställ fina studentpresenter med fri frakt
/collections/chokladstangerBoxar med chokladstänger 20% rabatt
/products/fazer-x-novita-inspi...IMG-ALT Fazer x Novita Inspired by Tutti Frutti virkningsset
/products/fazer-x-novita-inspi...Text duplicate Fazer x Novita Inspired by Tutti Frutti virkningsset
/products/dumle-giftboxIMG-ALT Dumle presentbox
/products/dumle-giftboxText duplicate Dumle presentbox
/products/fazer-kesaboksi-kexs...IMG-ALT Fazer Sommarlåda med kex 845 g
/products/fazer-kesaboksi-kexs...Text duplicate Fazer Sommarlåda med kex 845 g
/products/fazer-nyhetsbox-t2-2025IMG-ALT Fazer Nyhetsbox sommar 2025 från Fazer Store
/products/fazer-nyhetsbox-t2-2025Fazer Nyhetsbox sommar 2025
/collections/online-exclusivesFazer Store boxar - presenter för alla smaker!
IMG-ALT Fazer Store boxar - presenter för alla smaker!
/collections/fazers-marmeladkulorFazers marmeladkulor
IMG-ALT Fazers marmeladkulor
/collections/fazer-gateauBeställ bröd och bakverk från Gateaus webbutik
IMG-ALT Beställ bröd och bakverk från Gateaus webbutik
/collections/online-exclusivesSubdomain Unikt sortiment Färdiga boxar och gåvor som inte går att köpa någon annanstans. Bara i Fazer Store kan du designa en Fazers Blå med ett personligt meddelande.
/pages/shipping-and-trackingSubdomain Snabb service Dina inköp kommer snabbt och enkelt fram inom EU. Vi hjälper dig på vägen.
/pages/foretagspresenterSe vårt utbud av företagspresenter
/pages/shipping-and-trackingLeveranser inom EU
/pages/ordering-and-paymentsSäker betalning
/pages/contact-usKundtjänst
https://www.facebook.com/fazer...New window External Subdomain Facebook
A-TITLE Fazer Store SE på Facebook
https://twitter.com/fazersverigeNew window External Twitter
A-TITLE Fazer Store SE på Twitter
https://fi.pinterest.com/thefa...New window External Subdomain Pinterest
A-TITLE Fazer Store SE på Pinterest
https://www.instagram.com/faze...New window External Subdomain Instagram
A-TITLE Fazer Store SE på Instagram
https://www.youtube.com/user/T...New window External Subdomain YouTube
A-TITLE Fazer Store SE på YouTube
https://se.fazer.com/Fazer Store SE
https://se.fazer.com/pages/faqFrågor & svar
/pages/contact-usKontakta oss
/pages/ordering-and-paymentsBetalning
/pages/shipping-and-trackingFrakt och spåra paket
/pages/returnsReturer
https://www.fazer.se/hallbarhet/External Subdomain Hållbarhet
/pages/sales-termsVillkor
https://www.fazergroup.com/sv/...External Subdomain Dataskyddspolicy
https://www.fazergroup.com/terms/External Subdomain Terms and Conditions of Use of Fazer Web Services
/pages/bestallnings-och-levera...Subdomain Beställnings- och leveransvillkor för företagstjänsten
https://www.fazergroup.com/sv/New window External Subdomain Fazergroup.com
https://www.fazer.com/New window External Subdomain Fazer.com
https://www.fazer.fi/New window External Subdomain Fazer.fi
https://www.fazer.se/New window External Subdomain Fazer.se
https://se.fazer.com/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://se.fazer.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (170 kB).

HTTP Response Header

NameValue
dateMon, 26 May 2025 17:27:30 GMT
content-typetext/html; charset=utf-8
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content-encodingbr
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
set-cookie99 Characters
x-cachehit, server
shopify-complexity-score0
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid27139702
x-shardid345
varyAccept
content-languagesv-SE
powered-byShopify
server-timingprocessing;dur=14;desc="gc:1", db;dur=2, db_async;dur=1.253, asn;desc="24940", edge;desc="CDG", country;desc="DE", knownbot, theme;desc="170113401178", pageType;desc="index", servedBy;desc="fqp2", requestID;desc="891a6689-77cd-4e23-8169-083b295ca41c-1748280450"
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
shopify-edge-ip23.227.38.74
servercloudflare
cf-ray945efbce0e772a17-CDG
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 12 referring domains.
This page only has 16 backlinks.
This page only has few backlinks from 9 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

#  ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓
#  ┃  Robots & Agent policy                                               ┃
#  ┣━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┫
#  ┃  Checkouts are for humans.                                           ┃
#  ┃  * Automated scraping, “buy-for-me” agents, or any end-to-end flow   ┃
#  ┃    that completes payment without a final human review step is not   ┃
#  ┃    permitted.                                                        ┃
#  ┃  * Legitimate integrators must use the official Checkout Kit:        ┃
#  ┃      https://www.shopify.com/checkout-kit                            ┃
#  ┃                                                                      ┃
#  ┃  Terms of Service: https://www.shopify.com/legal/terms               ┃
#  ┃  Contact: bots@shopify.com                                           ┃
#  ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛

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Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /27139702/checkouts
Disallow: /27139702/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://se.fazer.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
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