Scala.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
56% 
Page structure
100% 
Link structure
36% 
Server
51% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
243.80 kB
Words
671
Media files
23
Number of links
105 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scala | Digital Signage | Full Solution Signage Provider
The length of the page title is perfect. (489 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.
The length of the meta description is perfect. (818 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://scala.com/en/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.
generatorWP Rocket 3.19.2.1
msapplication-TileImagehttps://scala.com/wp-content/uploads/2023/05/favicon.png
article:modified_time2025-07-10T07:37:01+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleScala | Digital Signage | Full Solution Signage Provider
og:descriptionAt Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.
og:urlhttps://scala.com/en/
og:site_nameScala
og:imagehttps://scala.com/wp-content/uploads/2023/12/Scala_at_ISE_2020.png
og:image:width1195
og:image:height630
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 28.54 words is high.
This page contains 671 words. That's ok.
27.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
data:[...] Base64location
.../Scala-Masterlogo-RGB-e1685108881350.pngScala
...themes/genesis-child/images/location.pngNo alt attribute provided
...themes/genesis-child/images/location.pngNo alt attribute provided
.../Scala-Hospitality_homepage-banner_2.jpgNo alt attribute provided
...tent/uploads/2025/06/HomePage_Banner.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...nt/uploads/2024/09/arrow-left-3099-1.pngNo alt attribute provided
...nt/uploads/2024/09/arrow-left-3099-1.pngNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64scala_event
...themes/genesis-child/images/location.pngNo alt attribute provided
data:[...] Base64location

Page structure

H1 heading
(Critically important)
Discover Digital Signage Solutions for You
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Discover Digital Signage Solutions for You
H2 News
H3 DMEXCO 2025
H3 FFCR Malmö 2025
H3 Tech for Retail 2025
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 11 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://scala.com/en/IMG-ALT Scala
https://scala.com/en/Text duplicate Scala
https://scala.com/en/solutions/Solutions
https://scala.com/en/industries/Industries
/en/industries/retail/Retail
/en/industries/quick-service-a...Quick Service and Fast Casual Restaurants
/en/industries/transportation/Transportation
/en/industries/hotel-casino/Hotel & Casino
/en/industries/banking-and-fin...Banking and Finance
/en/industries/corporate-commu...Corporate Communications
/en/industries/entertainment/Entertainment
/en/industries/government/Government
/en/industries/grocery/Grocery Store
/en/industries/digital-out-of-...Digital Out of Home
/en/industries/education/Education
/en/industries/automotive-retail/Automotive Retail
/en/industries/healthcare/Healthcare
/en/industries/convenience-store/Convenience Store
/en/industries/hospitality/Hospitality
https://scala.com/en/casestudies/Case Studies
https://scala.com/en/products/Products
/en/products/software/Software
/en/products/hardware/Hardware
https://scala.com/en/ascend/Scala Ascend Initiative
https://scala.com/en/resources/Resources
https://scala.com/en/about-us/About Us
https://scala.com/en/careers/CAREERS
https://scala.com/en/resources/Blogs
/en/about-us/news/News
/en/about-us/events/Events
http://scala.com/en/language/No Text
http://scala.com/en/contact/Contact us
https://scala.com/en/solutions/Text duplicate Solutions
https://scala.com/en/industries/Text duplicate Industries
https://scala.com/en/industries/Overview
/en/industries/retail/Text duplicate Retail
/en/industries/quick-service-a...Text duplicate Quick Service and Fast Casual Restaurants
/en/industries/transportation/Text duplicate Transportation
/en/industries/hotel-casino/Text duplicate Hotel & Casino
/en/industries/banking-and-fin...Text duplicate Banking and Finance
/en/industries/corporate-commu...Text duplicate Corporate Communications
/en/industries/entertainment/Text duplicate Entertainment
/en/industries/government/Text duplicate Government
/en/industries/grocery/Text duplicate Grocery Store
/en/industries/digital-out-of-...Text duplicate Digital Out of Home
/en/industries/education/Text duplicate Education
/en/industries/automotive-retail/Text duplicate Automotive Retail
/en/industries/healthcare/Text duplicate Healthcare
/en/industries/convenience-store/Text duplicate Convenience Store
/en/industries/hospitality/Text duplicate Hospitality
https://scala.com/en/casestudies/Text duplicate Case Studies
https://scala.com/en/products/Text duplicate Products
https://scala.com/en/products/Text duplicate Overview
/en/products/software/Text duplicate Software
/en/products/hardware/Text duplicate Hardware
https://scala.com/en/ascend/Text duplicate Scala Ascend Initiative
https://scala.com/en/resources/Text duplicate Resources
https://scala.com/en/about-us/Text duplicate About Us
https://scala.com/en/about-us/Text duplicate Overview
https://scala.com/en/careers/Text duplicate CAREERS
https://scala.com/en/resources/Text duplicate Blogs
/en/about-us/news/Text duplicate News
/en/about-us/events/Text duplicate Events
http://scala.com/contact/Contact
http://scala.com/language/Rest of Europe
/en/industries/hospitality/No Text
/en/industries/hospitality/Explore more
/en/casestudies/norwegian-fire...No Text
/en/casestudies/norwegian-fire...Discover more
/en/casestudies/we-fashion-fla...No Text
/en/casestudies/we-fashion-fla...Text duplicate Explore more
/en/casestudies/driving-digita...No Text
/en/casestudies/driving-digita...Trivial anchor text
Read more
/en/news/scala-opens-dedicated...SCALA OPENS DEDICATED SHOWROOM IN LONDON
/en/news/scala-opens-dedicated...Text duplicate Trivial anchor text
Read more
/en/news/scala-launches-quinte...All-in-One AI-Driven Restaurant Automation Solution
/en/news/scala-launches-quinte...Text duplicate Trivial anchor text
Read more
/en/news/scala-opens-dedicated...SCALA OPENS DEDICATED SHOWROOM IN MADRID
/en/news/scala-opens-dedicated...Text duplicate Trivial anchor text
Read more
/en/news/acquisition-of-german...STRATACACHE Acquires German Retail Service Firm MasterPoint
/en/news/acquisition-of-german...Text duplicate Trivial anchor text
Read more
/en/news/stratacache-and-jfkia...STRATACACHE, JFKIAT Enhance Passenger Engagement at T4
/en/news/stratacache-and-jfkia...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-digit...Scala Showcases Digital Solutions at EuroCIS 2024
/en/news/scala-announces-digit...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-digit...Scala Displays Solutions at Integrated Systems Europe 2024
/en/news/scala-announces-digit...Text duplicate Trivial anchor text
Read more
/en/news/stratacache-and-scala...STRATACACHE & Scala Launch ‘Scala Commerce’ Technology
/en/news/stratacache-and-scala...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-in-st...Scala Displays Shopper Engagement Tech at Retail Show 2023
/en/news/scala-announces-in-st...Text duplicate Trivial anchor text
Read more
/en/news/scala-announces-relea...Scala Announces Release of Scala Enterprise 13.20
/en/news/scala-announces-relea...Text duplicate Trivial anchor text
Read more
/en/events/dmexco-2025/Sep 17 Sep 18 DMEXCO 2025 Cologne, Germany
/en/events/ffcr-malmo-2025/Sep 24 Sep 25 FFCR Malmö 2025 Malmö, Sweden
/en/events/tech-for-retail-2025/Nov 24 Nov 25 Tech for Retail 2025 Paris, France
/en/about-us/events/View more
http://scala.com/en/contactLet's chat
https://scala.com/en/solutions/Text duplicate Solutions
https://scala.com/en/industries/Text duplicate Industries
https://scala.com/en/casestudies/Text duplicate Case Studies
https://scala.com/en/products/Text duplicate Products
https://scala.com/en/about-us/Text duplicate About Us
https://partners.scala.com/?_g...External Subdomain Partners
/en/master-services-agreement/Service Agreement
https://scala.com/en/contact/Contact Us
https://twitter.com/ScalaIncNew window External No Text
https://www.facebook.com/scalaNew window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 14 JavaScript files. This may affect the load time negatively.
This page does not require any CSS files.
The file size of the HTML document is fine (244 kB).

HTTP Response Header

NameValue
dateSun, 03 Aug 2025 07:50:01 GMT
serverApache/2.4.62 (Red Hat Enterprise Linux) OpenSSL/3.2.2
x-powered-byPHP/8.2.28
last-modifiedFri, 01 Aug 2025 16:38:37 GMT
cache-controlmax-age=0
expiresSun, 03 Aug 2025 07:50:01 GMT
varyAccept-Encoding
content-encodinggzip
content-length52025
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 242 referring domains.
This page has 729 backlinks.
This page has backlinks from 91 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Disallow: https://scala.com/wp-content/uploads/bulk-media-register-tmp/
Disallow: /wp-content/uploads/2024/06/iuqbwf41baksf87iaubsf54kmafa.pdf

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /*.pdf$

Sitemap: https://scala.com/en/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

scala.com
Scala | Digital Signage | Full Solution Signage Provider
At Scala—the global leader in digital signage, we create powerful, visually engaging customer experiences for businesses & retailers.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scala73%Check
Digital73%Check
signage73%Check
Digital Signage73%Check
Solution62%Check
Digital Solutions62%Check
Signage Solutions62%Check
Scala Displays54%Check
Retail50%Check
Solutions50%Check
Show more keywords and terms

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