Sbs.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
79% 
Link structure
80% 
Server
18% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
123.70 kB
Words
1137
Media files
23
Number of links
104 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NHS SBS: Shared corporate solutions. Reimagined.
The length of the page title is perfect. (464 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
NHS Shared Business Services (NHS SBS) is a joint venture between the Department of Health and Sopra Steria. We are the market leaders in business support services.
The meta description is too long: 1053 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sbs.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
format-detectiontelephone=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionNHS Shared Business Services (NHS SBS) is a joint venture between the Department of Health and Sopra Steria. We are the market leaders in business support services.
msapplication-TileImagehttps://www.sbs.nhs.uk/app/uploads/cropped-sbs-favicon-270x270.png
article:modified_time2025-05-01T08:45:30+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleNHS SBS: Shared corporate solutions. Reimagined.
og:descriptionNHS Shared Business Services (NHS SBS) is a joint venture between the Department of Health and Sopra Steria. We are the market leaders in business support services.
og:urlhttps://www.sbs.nhs.uk/
og:site_nameNHS SBS
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1137 words. That's ok.
31.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ansparent-background-rgb-nomargins-2.svgNHS SBS logo
...es/sbs/dist/images/placeholders/hero.pnga nurse holding a piggy bank
...es/sbs/dist/images/placeholders/hero.pngAn abstract image banner used as a background for the header text
...es/sbs/dist/images/placeholders/hero.pngNHS SBS achieve Great Place to Work: Super Large Organisations 2025
...es/sbs/dist/images/placeholders/hero.pngNHS SBS Finance cube image
...es/sbs/dist/images/placeholders/hero.pnga nurse holding a computer tablet
.../dist/images/placeholders/page-block.pngConsulting
.../dist/images/placeholders/page-block.pngFinance & Accounting
.../dist/images/placeholders/page-block.pngEmployment Services
.../dist/images/placeholders/page-block.pngProcurement Services
.../dist/images/placeholders/page-block.pngFramework Agreements
.../dist/images/placeholders/page-block.pngSustainability & Social Value
...images/placeholders/page-block-slide.pngBusiness Services Framework Agreements
...images/placeholders/page-block-slide.pngConstruction & Estates Framework Agreements
...images/placeholders/page-block-slide.pngDigital & IT Framework Agreements
...images/placeholders/page-block-slide.pngHealth Framework Agreements
.../dist/images/placeholders/case-study.pngFrom Data to Decarbonisation  
...t/images/placeholders/featured-thumb.pngJune Framework Agreement News
...t/images/placeholders/featured-thumb.pngNHS 2.0 — creating a digital, data-driven NHS for the future
...t/images/placeholders/featured-thumb.pngWe’re a Great Place to Work for Development 2025
...ansparent-background-rgb-nomargins-2.svgNHS SBS
...oads/CIPS-Kitemark-white-transparent.pngCIPS Kitemark
/app/uploads/sbs-logo-inverted.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Shared corporate solutions. Reimagined.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Shared corporate solutions. Reimagined.
H3 Up to 58% efficiency savings
H3 £3bn potential annual savings
H3 We’re a UK’s Best Workplace™ 2025
H3 The new national finance & accounting service
H3 Consultancy and Specialist Support
H3 The UK's only full service provider of corporate services to the NHS
H3 Framework Agreements as unique as you are
H3 From Data to Decarbonisation
H3 News & Opinion
H4 June Framework Agreement News
H4 NHS 2.0 — creating a digital, data-driven NHS for the future
H4 We’re a Great Place to Work for Development 2025
H4 Shared Vision. Better Together.
H4 Quick Links
H4 Company Information
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sbs.nhs.uk/IMG-ALT NHS SBS logo
/case-study/Subdomain Case Studies
/supplier-information/Subdomain Supplier Information
/client-system-login/New window Subdomain Login
https://www.sbs.nhs.uk/Subdomain Home
https://www.sbs.nhs.uk/services/Subdomain Services
/services/employment-services/Subdomain Employment Services
/services/employment-services/...Subdomain Query About Your Payroll or Pension
/services/employment-services/...Subdomain Payroll and HR
/services/employment-services/...Subdomain Weekly Payroll
/services/employment-services/...Subdomain Workforce Consultancy & ESR Self-Service
/services/employment-services/...Subdomain HR Administration
/services/employment-services/...Subdomain Selenity Expenses Administration Service
/services/employment-services/...Subdomain Pension Services
/services/employment-services/...Subdomain Nest Pension Services
/services/employment-services/...Subdomain Smartcard Registration Authority
/services/employment-services/...Subdomain ePay
/services/employment-services/...Subdomain MySBSPay
/services/finance-and-accounti...Subdomain Finance & Accounting
/services/finance-and-accounti...Subdomain F&A Service
/services/nhs-consulting-servi...Subdomain Consulting
/services/nhs-consulting-servi...Subdomain Finance Consulting
/services/nhs-consulting-servi...Subdomain HR Consulting
/services/nhs-consulting-servi...Subdomain Automation Consulting
/services/nhs-consulting-servi...Subdomain Commercial Consulting
/services/consulting/rpa-robot...Subdomain Robotic and Intelligent Automation
/services/consulting/vat-consu...Subdomain VAT Consultancy Service
/services/sustainability-and-s...Subdomain Sustainability & Social Value
/services/sustainability-and-s...Subdomain Carbon Mapping Specialist Services
/services/procurement-services/Subdomain Procurement Services
/services/procurement-services...Subdomain Commercial Delivery Partner Services
/services/procurement-services...Subdomain Enhanced Purchase-to-Pay (EP2P)
/services/procurement-services...Subdomain Procurement Regulations
/services/framework-agreements...Subdomain Framework Agreements
/services/framework-agreements...Subdomain Customer Framework Agreement Portal
/services/framework-agreements/Subdomain Framework Agreement Search
/services/framework-agreements...Subdomain Business Services Framework Agreements
/services/framework-agreements...Subdomain Construction & Estates Framework Agreements
/services/framework-agreements...Subdomain Digital & IT Framework Agreements
/services/framework-agreements...Subdomain Health Framework Agreements
/services/nhs-consulting-servi...Subdomain Text duplicate Consulting
https://www.sbs.nhs.uk/news/Subdomain News & Opinion
https://www.sbs.nhs.uk/news/Subdomain Text duplicate News & Opinion
/news/category/news/Subdomain News
/news/category/opinion-blog/Subdomain Opinion & Blog
/news/category/awards/Subdomain Awards
/news/category/sustainability/Subdomain Sustainability News
/news/nhs-sbs-podcast/Subdomain NHS SBS Podcast
/news/nhs-sbs-podcast/Subdomain Text duplicate NHS SBS Podcast
/events-webinars/Subdomain Events & Webinars
https://www.sbs.nhs.uk/about/Subdomain About Us
https://www.sbs.nhs.uk/about/Subdomain Text duplicate About Us
/about/our-culture-and-our-val...Subdomain Our Culture and Our Values
/about/were-a-great-place-to-w...Subdomain We’re a Great Place to Work
/about/come-and-work-with-us/Subdomain Come and work with us!
/about/our-executive-team/Subdomain Our Executive Team
/about/sustainability/Subdomain Sustainability
/sustainability-and-social-val...Subdomain Sustainability and social value
https://www.sbs.nhs.uk/contact/Subdomain Contact Us
https://www.sbs.nhs.uk/contact/Subdomain Text duplicate Contact Us
/supplier-information/Subdomain Text duplicate Supplier Information
https://www.sbs.nhs.uk/about/Subdomain Anchor Read our latest Impact Report
/services/nhs-consulting-servi...Subdomain Anchor Get in Touch
https://www.sbs.nhs.uk/about/Subdomain Anchor Text duplicate Read our latest Impact Report
/about/were-a-great-place-to-w...Subdomain We're a great place to work
/services/finance-and-accounti...Subdomain Our F&A Service
/services/consulting/Subdomain NHS Consultancy Services
/services/nhs-consulting-servi...Subdomain Consulting Our consulting services focus on reducing costs and optimising performance throu... Learn More
IMG-ALT Consulting
/services/finance-and-accounting/Subdomain Finance & Accounting We are the trusted finance & accounting partner to the NHS Learn More
IMG-ALT Finance & Accounting
/services/employment-services/Subdomain Employment Services The NHS SBS Employment Services offering provides an end-to-end portfolio of sol... Learn More
IMG-ALT Employment Services
/services/procurement-services/Subdomain Procurement Services Our Procurement Services can act as individual service lines or as an integrated... Learn More
IMG-ALT Procurement Services
/services/framework-agreements...Subdomain Framework Agreements Our extensive portfolio of framework agreements are designed to ensure ease of a... Learn More
IMG-ALT Framework Agreements
/services/sustainability-and-s...Subdomain Sustainability & Social Value A joint innovation incubator to brainstorm and pressure test potential solutions... Learn More
IMG-ALT Sustainability & Social Value
/services/framework-agreements...Subdomain Business Services Framework Agreements Enables NHS and Public Sector to access corporate and professional services. Learn More >
IMG-ALT Business Services Framework Agreements
/services/framework-agreements...Subdomain Construction & Estates Framework Agreements Enabling the NHS and Public Sector to design, build, maintain and save. Learn More >
IMG-ALT Construction & Estates Framework Agreements
/services/framework-agreements...Subdomain Digital & IT Framework Agreements Enabling the NHS and Public Sector to access digital and IT solutions. Learn More >
IMG-ALT Digital & IT Framework Agreements
/services/framework-agreements...Subdomain Health Framework Agreements Solutions aligned to the current and future needs of the NHS. Learn More >
IMG-ALT Health Framework Agreements
/case-study/from-data-to-decar...Subdomain View case study
/news/june-framework-agreement...Subdomain Framework Agreements 5 June 2025 June Framework Agreement News June Framework Agreement News Welcome to our June 2025 update for framework agreements. Each m...
IMG-ALT June Framework Agreement News
/news/nhs-2-0-creating-a-digit...Subdomain Opinion & Blog 4 June 2025 NHS 2.0 — creating a digital, data-driven NHS for the future NHS 2.0 — creating a digital, data-driven NHS for the future The UK G...
IMG-ALT NHS 2.0 — creating a digital, data-driven NHS for the future
/news/were-a-great-place-to-wo...Subdomain Opinion & Blog 30 May 2025 We’re a Great Place to Work for Development 2025 We’re a Great Place to Work for Development 2025 We’re delighted to once again ha...
IMG-ALT We’re a Great Place to Work for Development 2025
https://www.sbs.nhs.uk/news/Subdomain View All News
https://www.sbs.nhs.uk/contact/Subdomain Text duplicate Contact Us
https://www.sbs.nhs.uk/about/New window Subdomain Anchor IMG-ALT CIPS Kitemark
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/NHS_SBSNew window External No Text
https://www.sbs.nhs.uk/Subdomain Text duplicate Home
https://www.sbs.nhs.uk/about/Subdomain Text duplicate About Us
https://www.sbs.nhs.uk/services/Subdomain Our Services
https://www.sbs.nhs.uk/news/Subdomain Text duplicate News & Opinion
/case-study/Subdomain Text duplicate Case Studies
/client-system-login/Subdomain Client System Login
/supplier-information/Subdomain Text duplicate Supplier Information
https://www.sbs.nhs.uk/contact/Subdomain Text duplicate Contact Us
/app/uploads/NHS-SBS-Gender-Pa...Subdomain Gender Pay Report 2024
/app/uploads/NHS-SBS-Modern-Sl...Subdomain Modern Slavery Statement
/app/uploads/NHS-SBS-Carbon-Re...Subdomain Net Zero Carbon Reduction Plan 2025
/app/uploads/UK-Environment-Po...Subdomain Environment Policy
/app/uploads/C05.01-Business-C...Subdomain Business Continuity and Resilience Management Policy
/app/uploads/C05.02-Business-C...Subdomain Business Continuity and Resilience Management Framework
/app/uploads/CE-Certificate-20...Subdomain Cyber Essentials Plus Certification
/app/uploads/ISO-IEC_27001-ENG...Subdomain ISO27001 Certification
/accessibility-statement/Subdomain Accessibility Statement
/national-data-opt-out-policy/Subdomain National Data Opt-Out Policy
/privacy-policy/Subdomain Privacy Policy
/website-terms-and-conditions/Subdomain Website Terms and Conditions
https://www.spixels.co.uk/New window External Subdomain Website by Spixels

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sbs.nhs.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
dateThu, 12 Jun 2025 17:18:31 GMT
serverApache
link<https://www.sbs.nhs.uk/wp-json/>; rel="https://api.w.org/", <https://www.sbs.nhs.uk/wp-json/wp/v2/pages/2>; rel="alternate"; type="application/json", <https://www.sbs.nhs.uk/>; rel=shortlink
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 186 referring domains.
This page has 1,444 backlinks.
This page has backlinks from 169 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Mozilla/5.0 (compatible; RSiteAuditor)
Allow: /

Disallow: /wp/wp-admin/admin-ajax.php

Sitemap: https://www.sbs.nhs.uk/sitemap_index.xml

Similar sites

Search preview

www.sbs.nhs.uk
NHS SBS: Shared corporate solutions. Reimagined.
NHS Shared Business Services (NHS SBS) is a joint venture between the Department of Health and Sopra Steria. We are the market leaders in business support services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS81%Check
NHS SBS79%Check
Shared77%Check
SBS73%Check
Shared corporate72%Check
Shared corporate solutions70%Check
corporate66%Check
Corporate Solutions65%Check
solutions62%Check
Reimagined61%Check
Show more keywords and terms

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