Sandwell.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
100% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
53.50 kB
Words
645
Media files
22
Number of links
100 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Main Homepage – Sandwell Council
The length of the page title is perfect. (322 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Sandwell Council
The meta description is too short. (107 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-confighttps://www.sandwell.gov.uk/site/dist/images/favicons/browserconfig.xml?2.12.0
theme-color#ffffff
revisit-after2 days
robotsindex,follow
authorSandwell
keywordsEmpty
descriptionSandwell Council
google-site-verificationtE9kLFUlR4I1rRwfMnw97JJX2IUyJnsiDV9HRkqLaPA
dcterms:creatorJadu Support
dcterms:rightsHolderSandwell
dcterms:coverageUK
dcterms:identifierhttps://www.sandwell.gov.uk/
dcterms:publisherSandwell
dcterms:subjectEmpty
dcterms:descriptionSandwell Council
dcterms:titleMain Homepage
dcterms:formattext/html
dcterms:languageen
dcterms:created2023-04-20
dcterms:modified2023-04-20
dcterms:valid1970-01-01
langen
og:titleMain Homepage – Sandwell Council
og:site_nameSandwell Council
og:typewebsite
og:urlhttps://www.sandwell.gov.uk/
og:imagehttps://www.sandwell.gov.uk/site/dist/images/opengraph/opengraph.jpg?2.12.0
og:image:altSandwell Council
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 645 words. That's ok.
30.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site/dist/images/site-logo.png?2.12.0Sandwell Council home
...ist/images/site-logo-reversed.svg?2.12.0Print Fallback Logo
/images/RowleyHills_SearchBanner.jpgNo alt attribute provided
/images/AWC_Web_Homepage_Banner.pngImportant changes to your bin collections Starting from 15 September 2025
...Sign_Up___Web_Hompage_1250_x_500_px_.pngSign up for garden waste collections for 2025 - £40
/images/MAIN_homepage_banner__1_.pngCost of living help
...or_Web_Carousel__1248_x_500_mm___1_.jpegBecome a waste and recycling ambassador for Sandwell - we need you
..._We_Are_Sandwell_Building_Background.pngVector image of Sandwell skyline
/images/Carousel_Paperless_E_bill.jpgGet your council tax bill by email
...sel___Join_Sandwell_s_Biggest_Family.jpgJoin Sandwell's Biggest Family
/images/Carousel_LibraryPlus.jpgLibrary Plus
/images/Design_Code_Carousel_Banner.jpgDesign Code
/images/Residents_Survey.jpgNo alt attribute provided
/images/vaccines_work.jpgNo alt attribute provided
...est_Smethwick_Park___resized_for_web.jpgNo alt attribute provided
..._Sandwell_launched___resized_for_web.jpgNo alt attribute provided
/images/FSM_HSF_vouchers_July_2025.jpgNo alt attribute provided
/images/Smethwick_survey_graphic.jpgNo alt attribute provided
..._Story_banner_logo___cropped_for_web.jpgNo alt attribute provided
/images/AWC_Web_page_Square__1_.pngNo alt attribute provided
/site/dist/images/site-logo.png?2.12.0Sandwell Council home
...ist/images/site-logo-reversed.svg?2.12.0Print Fallback Logo

Page structure

H1 heading
(Critically important)
Sandwell Council - Home page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Sandwell Council - Home page
H2 How can we help you today?
H2 Important changes to your bin collections
H2 Sign up now for garden waste collections
H2 Supporting Sandwell
H2 We need your help to engage with Sandwell residents
H2 Get email updates
H2 Get your council tax bill by email
H2 Foster for Sandwell – and change a life, for good
H2 Library Plus
H2 Design Code
H2 In the community
H3 I'm looking for...
H3 Take part in our residents' survey
H3 Use the summer to get your children up to date with their vaccinations
H3 Sandwell’s parks gain another national Green Flag Award
H3 Sandwell Council launches new stop smoking service
H3 School meal holiday vouchers to continue for Sandwell children
H3 Have your say on the future of Smethwick
H3 Region shares new story for Sandwell
H3 Sandwell to introduce changes to bin collections from 15 September 2025
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sandwell.gov.uk/Nofollow Anchor Skip to content
https://www.sandwell.gov.uk/Nofollow Anchor Skip to navigation
https://www.sandwell.gov.uk/IMG-ALT Sandwell Council home
/account/signinSign in
/registerRegister
https://my.sandwell.gov.uk/External Subdomain MySandwell
/snowupdatesSubdomain Cold weather support
https://www.sandwell.gov.uk/binsSubdomain Bins and recycling
/housingSubdomain Housing
/counciltaxSubdomain Council tax
/CouncilJobsSubdomain Job vacancies
/schools-educationSubdomain Schools and education
/paybillsSubdomain Paying bills
/planningSubdomain Planning
/benefitsSubdomain Benefits and support
/roads-travel-parkingSubdomain Roads, travel and parking
/reportitSubdomain Report a problem
/adultsSubdomain Contact adult social care
/councilSubdomain Your Council
/council/watch-live-council-me...Subdomain Council meetings
/electionsSubdomain Elections and voting
/births-marriages-deathsSubdomain Births, marriages and deaths
/aquaticscentreSubdomain Sandwell Aquatics Centre
/librariesSubdomain Libraries
/childcare-early-yearsSubdomain Childcare and early years
/communitycentresSubdomain Community centres
/businessratesSubdomain Business rates
https://www.sandwell.gov.uk/taxiSubdomain Taxi and private hire
/consumer-adviceSubdomain Consumer advice
/thinksandwellSubdomain Think Sandwell
/environmental-healthSubdomain Environmental health
/community-safetySubdomain Community safety
/energySubdomain Energy tips
/counciltaxSubdomain Text duplicate Council tax
/council-tax/paying-council-taxSubdomain Paying council tax
/council-tax/council-tax-onlineSubdomain View my council tax
https://www.sandwell.gov.uk/binsSubdomain Text duplicate Bins and recycling
/binsupdateSubdomain Weekly update
https://www.sandwell.gov.uk/tipSubdomain Recycling centre (Tip)
/schools-educationSubdomain Text duplicate Schools and education
/schoolclosuresSubdomain Schools closures
/termdatesSubdomain Term dates and holidays
/homepage/43/parks-and-leisureSubdomain Parks and leisure
/librariesSubdomain Text duplicate Libraries
/parks-green-spaces/parks-sand...Subdomain Parks and green spaces
/housingSubdomain Text duplicate Housing
/find-homeSubdomain Find a home
/contact/contact-us-housingSubdomain Contact the housing team
/adultsSubdomain Adult social care
/bluebadgeSubdomain Blue badge
/adult-social-care/contact-adu...Subdomain Text duplicate Contact adult social care
/benefitsSubdomain Text duplicate Benefits and support
/benefits-support/benefits-adviceSubdomain Benefits advice
/benefits-support/contact-bene...Subdomain Contact the benefits team
https://www.sandwell.gov.uk/jobsSubdomain Jobs
/counciljobsSubdomain Council Jobs
/school-external-organisations...Subdomain School vacancies
/businessSubdomain Business
/planningSubdomain Text duplicate Planning
/roads-travel-parkingSubdomain Text duplicate Roads, travel and parking
/councilSubdomain Text duplicate Your Council
/electionsSubdomain Text duplicate Elections and voting
/births-marriages-deathsSubdomain Text duplicate Births, marriages and deaths
/environmental-healthSubdomain Text duplicate Environmental health
/licensingSubdomain Licensing
/YourHealthSubdomain Your Health
/leisure-cultureSubdomain Leisure
/librariesSubdomain Text duplicate Libraries
/museumsSubdomain Museums
/domesticabuseSubdomain Domestic Abuse
/ModernSlaverySubdomain Modern Slavery
/workforcedataSubdomain Workforce Data
/consumer-adviceSubdomain Text duplicate Consumer advice
/energySubdomain Energy
/jobs/equality-diversitySubdomain Equality, Diversity and Inclusion
https://www.sandwell.gov.uk/Anchor See more services
/binchangesSubdomain Find out more about the changes
/gardenwasteSubdomain Subscribe for £40 a bin
/supportingsandwellSubdomain Helping you cope with the cost of living
/wasteambassadorSubdomain Find out more and sign up
/council/website/3Subdomain I want to keep up to date
/counciltaxbyemailSubdomain Sign up now!
https://fostersandwell.co.uk/External Join Sandwell’s biggest family
https://prism.librarymanagemen...External Subdomain Find out about Library Plus
/designcodeSubdomain Have your say
/news/article/646/sandwell-res...Subdomain Take part in our residents' survey
/news/article/645/summer-vacci...Subdomain Use the summer to get your children up to date with their vaccinations
/news/article/643/sandwell-s-p...Subdomain Sandwell’s parks gain another national Green Flag Award
/news/article/642/sandwell-cou...Subdomain Sandwell Council launches new stop smoking service
/news/article/638/school-meal-...Subdomain School meal holiday vouchers to continue for Sandwell children
/news/article/636/have-your-sa...Subdomain Have your say on the future of Smethwick
/news/article/632/region-share...Subdomain Region shares new story for Sandwell
/news/article/615/sandwell-to-...Subdomain Sandwell to introduce changes to bin collections from 15 September 2025
https://www.sandwell.gov.uk/newsRead all news
/eventsList all events
https://www.facebook.com/sandw...External Subdomain Facebook
https://twitter.com/sandwellco...External Twitter
https://www.instagram.com/sand...External Subdomain Instagram
https://www.youtube.com/@sandw...External Subdomain Youtube
/council/accessibility-statementSubdomain Accessibility
/privacynoticeSubdomain Privacy
/translateSubdomain Translate this site
/ModernSlaverySubdomain Text duplicate Modern Slavery
/streetracingSubdomain Street Racing Injunction
/site-mapSubdomain Site Map
/contactusSubdomain Contact Us
https://www.jadu.net/External Subdomain Powered by Jadu.
https://www.sandwell.gov.uk/Text duplicate IMG-ALT Sandwell Council home

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sandwell.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
dateMon, 28 Jul 2025 15:12:08 GMT
content-typetext/html; charset=UTF-8
content-length8469
serverWeb Server
cache-controlmax-age=0, must-revalidate, private
expiresMon, 28 Jul 2025 15:12:08 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 306 referring domains.
This page has 4,758 backlinks.
This page has backlinks from 184 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.sandwell.gov.uk
Main Homepage – Sandwell Council
Sandwell Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sandwell88%Check
Sandwell Council82%Check
Council79%Check
page63%Check
Council tax61%Check
Sign46%Check
Sign up46%Check
Main Homepage Sandwell Council46%Check
up date45%Check
help44%Check
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