Safety.networkrail.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
87% 
Page structure
62% 
Link structure
0% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
282.20 kB
Words
890
Media files
9
Number of links
195 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home 3 - Safety Central
The length of the page title is perfect. (216 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Safety Central Network Rail's resource centre for health and safety information, and best practice for the rail industry.
The length of the meta description is perfect. (795 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://safety.networkrail.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionWelcome to Safety Central Network Rail's resource centre for health and safety information, and best practice for the rail industry.
robotsmax-image-preview:large
generatorNitroPack
article:published_time2023-06-08T10:31:13+00:00
article:modified_time2026-04-23T14:20:45+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleHome 3 - Safety Central
twitter:descriptionWelcome to Safety Central Network Rail's resource centre for health and safety information, and best practice for the rail industry.
og:localeen_GB
og:site_nameSafety Central -
og:typearticle
og:titleHome 3 - Safety Central
og:descriptionWelcome to Safety Central Network Rail's resource centre for health and safety information, and best practice for the rail industry.
og:urlhttps://safety.networkrail.co.uk/
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 890 words. That's ok.
16.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Safety Central
data:[...] Base64No alt attribute providedLike
data:[...] Base64No alt attribute provided
data:[...] Base64Winter Driving Guide - Drive Safe logo
data:[...] Base64ESD (Electrical Safety Development) Logo
data:[...] Base64Sparks shooting out of machinery.
data:[...] Base64Speech bubble with question mark
data:[...] Base64Book
data:[...] Base64Hard hat

Page structure

H1 heading
(Critically important)
Welcome to Safety Central
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Welcome to Safety Central
H2 Latest Safety Bulletins
H2 Recent Safety Activities
H2 Tools and Resources
H3 Everyone Home Safe Every Day
H3 Drive Safe
H3 Electrical Safety Delivery
H3 Spring safety campaign: Speak Up For Safety
H3 Latest Updates
H3 Most Read
H3 Latest Videos
H3 Jargon Buster
H3 Resource Library
H3 NR Employee Area
H3 Recent updates
H3 Gary’s Story
H3 Electrical Safety Campaigns
H3 Spring safety campaign: Speak Up For Safety Duplicate text
H3 Environment and Sustainable Development
H3 Drive Safe Duplicate text
H3 Recent videos
H3 Near Miss at Welshpool
H3 Close Call at Gipsy Lane
H3 Instructional commands rails and sleepers
H3 CIRAS promotional film
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://safety.networkrail.co.uk/No Text
https://safety.networkrail.co.uk/Subdomain IMG-ALT Safety Central
A-TITLE Safety Central
https://safety.networkrail.co.uk/Anchor Skip to content
A-TITLE Skip to content
/safety/Subdomain Safety
/safety/ballast-dust-working-g...Subdomain Ballast Dust Working Group
/safety/industry-groups/Subdomain Industry Groups
/safety/islg/Subdomain Infrastructure Safety Leadership Group (ISLG)
/safety/level-crossings/Subdomain Level Crossings
/safety/network-rail-telecom/Subdomain Network Rail Telecom
/safety/prevention-through-eng...Subdomain Prevention through Engineering and Design
/safety/school-programmes/Subdomain School programmes
/safety/sentinel/Subdomain Sentinel
/safety/home-safe-plan/Subdomain Home Safe Plan
/planning4delivery/Subdomain Planning4Delivery
/fatigue-improvement-programme/Subdomain Fatigue Reduction
/safety/electrical-safety/Subdomain Electrical Safety
/?page_id=9009Subdomain Drive Safe 30 dec 2025
/safety/manual-handling/Subdomain Manual Handling
/safety/safety-hour/Subdomain Safety Hour
/the-emergency-services-guidan...Subdomain The Emergency Services Guidance and Rail SAFE
/safety/close-call/Subdomain Close Call
/safety/worksafe/Subdomain Worksafe
/safety/our-health-and-safety-...Subdomain Our Health and Safety Vision
/data-protection/Subdomain Data Protection and GDPR
/safety/code-of-business-ethics/Subdomain Code of Business Ethics
/safety/driving-safety/Subdomain Driving Safety
/construction-design-and-manag...Subdomain Construction, Design and Management (CDM)
/safety/principal-contractor-l...Subdomain Principal Contractor Licensing (PCL)
/frontline-safety-critical-com...Subdomain Frontline Safety Critical Communications
/safety/adjacent-line-open/Subdomain Any Line Open
/safety/asbestos-awareness/Subdomain Asbestos Awareness
/safety/delivery-point-managem...Subdomain Delivery Point Management
/safety/managing-the-risk-of-r...Subdomain Managing the Risk of Runaways
/safety/on-track-plant-safety/Subdomain On Track Plant Safety
/route-services-supply-chain-o...Subdomain Route Services Supply Chain Operations
/safety/site-lighting/Subdomain Site Lighting
/working-at-height/Subdomain Working at Height
/safety/public-and-passenger-s...Subdomain Public and passenger safety campaigns
/safety/public-and-passenger-s...Subdomain Safety outreach toolkits
/risk-management/Subdomain Risk Management
/safety/railway-security/Subdomain Railway Security
/tools-resources/safety-stand-...Subdomain Take 5
/safety/winter-safety-campaign/Subdomain Winter Safety Campaign
/healthandwellbeing/Subdomain Health and Wellbeing
/healthandwellbeing/occupation...Subdomain Occupational Health and Wellbeing Strategy
/healthandwellbeing/employee-i...Subdomain OH Employee information
/healthandwellbeing/manager-su...Subdomain OH Manager support
/drugs-and-alcohol-standard/Subdomain Drugs and Alcohol Standard (Network Rail colleagues only)
/healthandwellbeing/coping-wit...Subdomain Coping with Trauma
/healthandwellbeing/feeling-po...Subdomain Feeling Positive
/healthandwellbeing/handling-p...Subdomain Handling Pressure
/healthandwellbeing/living-wit...Subdomain Living with Mental Health
/healthandwellbeing/million-ho...Subdomain Million Hour Challenge
/healthandwellbeing/healthy-li...Subdomain Healthy Lifestyle
/healthandwellbeing/managing-y...Subdomain Managing Your Health
/healthandwellbeing/peak-perfo...Subdomain Training for Performance
/healthandwellbeing/supporting...Subdomain First Aid
/healthandwellbeing/supporting...Subdomain Defibrillators – Manager Support
/healthandwellbeing/supporting...Subdomain Domestic Violence
/healthandwellbeing/supporting...Subdomain Health Management Action Plan (HMAP)
/healthandwellbeing/supporting...Subdomain Leading sensitive conversations
/healthandwellbeing/supporting...Subdomain Supporting employee wellbeing at work
/healthandwellbeing/supporting...Subdomain Menopause
/healthandwellbeing/network-ra...Subdomain Network Rail employee area
/environment-and-sustainable-d...Subdomain Environment and Sustainable Development
/tools-resources/Subdomain Tools & Resources
/tools-resources/behavioural-s...Subdomain Behavioural Safety
/tools-resources/fair-culture-...Subdomain Fair Culture Investigations
/tools-resources/infrastructur...Subdomain Infrastructure Loading Patterns
/tools-resources/ciras/Subdomain CIRAS
/tools-resources/jargon-buster/Subdomain Jargon Buster
/tools-resources/opsweb/Subdomain Opsweb
/tools-resources/resource-libr...Resource library
/safety-bulletins/Safety bulletins
/safety-hour-discussion-packs/Subdomain Safety Hour discussion packs
/tools-resources/safety-stand-...Subdomain Safety Stand Down Materials
/improving-railway-system-safety/Subdomain Improving Railway System Safety
/safety/public-and-passenger-s...Subdomain Text duplicate Safety outreach toolkits
/safety/our-health-and-safety-...Subdomain Text duplicate Our Health and Safety Vision
/tools-resources/wales-and-wes...Subdomain Wales and Western Safety Messages
https://safety.networkrail.co.uk/Subdomain Home
A-TITLE Home
/safety-advice-nra26-03-checki...Subdomain Safety Advice NRA26-03 – Checking You Are at the Correct Location
/safety-bulletin-nrb25-05-uppe...Subdomain Safety Bulletin NRB25-05 – Upper Body Burns during Weld Cutting Activities
/safety-alert-nrx25-01-track-w...Subdomain Safety Alert NRX25-01 – Track Workers Safety – Reducing Near Misses
/safety-bulletins/Subdomain View all Safety Bulletins
/everyone-home-safe-every-day/Subdomain No Text
/everyone-home-safe-every-day/Subdomain View Everyone Home Safe Every Day
/safety/drive-safe/Subdomain IMG-ALT Winter Driving Guide - Drive Safe logo
/safety/drive-safe/Subdomain View Drive Safe
/electrical-safety-delivery/Subdomain IMG-ALT ESD (Electrical Safety Development) Logo
/electrical-safety-delivery/Subdomain View Electrical Safety Delivery
/safety/electrical-safety/elec...Subdomain IMG-ALT Sparks shooting out of machinery.
/safety/electrical-safety/elec...Subdomain View Spring safety campaign: Speak Up For Safety
/safety/electrical-safety/elec...Subdomain Gary’s Story
/safety/electrical-safety/elec...Subdomain Electrical Safety Campaigns
/safety/electrical-safety/elec...Subdomain Spring safety campaign: Speak Up For Safety
/environmental-sustainability-...Subdomain Environmental Sustainability Strategy
/occupational-health-and-wellb...Subdomain Text duplicate Occupational Health and Wellbeing Strategy
/safety-central-update/Subdomain Welcome to your updated safety central
/videopage/near-miss-at-welshp...Subdomain Near Miss at Welshpool
/videopage/close-call-at-gipsy...Subdomain Close Call at Gipsy Lane
/videopage/instructional-comma...Subdomain Instructional commands rails and sleepers
/tools-resources/jargon-buster/Subdomain View Jargon Buster
/tools-resources/resource-libr...Subdomain View the Resource Library
/network-rail-employee-area/Subdomain View the NR Employee Area
/safety/electrical-safety/elec...Subdomain Text duplicate Gary’s Story
/safety/electrical-safety/elec...Subdomain Text duplicate Electrical Safety Campaigns
/safety/electrical-safety/elec...Subdomain Text duplicate Spring safety campaign: Speak Up For Safety
/environment-and-sustainable-d...Subdomain Text duplicate Environment and Sustainable Development
/safety/drive-safe/Subdomain Drive Safe
/videopage/near-miss-at-welshp...Subdomain Text duplicate Near Miss at Welshpool
/videopage/close-call-at-gipsy...Subdomain Text duplicate Close Call at Gipsy Lane
/videopage/instructional-comma...Subdomain Text duplicate Instructional commands rails and sleepers
/videopage/ciras-promotional-f...Subdomain CIRAS promotional film
/tools-resources/jargon-buster/Subdomain Text duplicate Jargon Buster
A-TITLE Jargon Buster
/useful-links/Subdomain Useful links
A-TITLE Useful links
/privacy-and-cookie-policy/Subdomain Privacy and Cookie Policy
A-TITLE Privacy and Cookie Policy
/terms-and-conditions/Subdomain Terms and Conditions
A-TITLE Terms and Conditions
/contact-us/Subdomain Contact us
A-TITLE Contact us
/safety/Subdomain Text duplicate Safety
/safety/ballast-dust-working-g...Subdomain Text duplicate Ballast Dust Working Group
/safety/industry-groups/Subdomain Text duplicate Industry Groups
/safety/islg/Subdomain Text duplicate Infrastructure Safety Leadership Group (ISLG)
/safety/level-crossings/Subdomain Text duplicate Level Crossings
/safety/network-rail-telecom/Subdomain Text duplicate Network Rail Telecom
/safety/prevention-through-eng...Subdomain Text duplicate Prevention through Engineering and Design
/safety/school-programmes/Subdomain Text duplicate School programmes
/safety/sentinel/Subdomain Text duplicate Sentinel
/safety/home-safe-plan/Subdomain Text duplicate Home Safe Plan
/planning4delivery/Subdomain Text duplicate Planning4Delivery
/fatigue-improvement-programme/Subdomain Text duplicate Fatigue Reduction
/safety/electrical-safety/Subdomain Text duplicate Electrical Safety
/?page_id=9009Subdomain Text duplicate Drive Safe 30 dec 2025
/safety/manual-handling/Subdomain Text duplicate Manual Handling
/safety/safety-hour/Subdomain Text duplicate Safety Hour
/the-emergency-services-guidan...Subdomain Text duplicate The Emergency Services Guidance and Rail SAFE
/safety/close-call/Subdomain Text duplicate Close Call
/safety/worksafe/Subdomain Text duplicate Worksafe
/safety/our-health-and-safety-...Subdomain Text duplicate Our Health and Safety Vision
/data-protection/Subdomain Text duplicate Data Protection and GDPR
/safety/code-of-business-ethics/Subdomain Text duplicate Code of Business Ethics
/safety/driving-safety/Subdomain Text duplicate Driving Safety
/construction-design-and-manag...Subdomain Text duplicate Construction, Design and Management (CDM)
/safety/principal-contractor-l...Subdomain Text duplicate Principal Contractor Licensing (PCL)
/frontline-safety-critical-com...Subdomain Text duplicate Frontline Safety Critical Communications
/safety/adjacent-line-open/Subdomain Text duplicate Any Line Open
/safety/asbestos-awareness/Subdomain Text duplicate Asbestos Awareness
/safety/delivery-point-managem...Subdomain Text duplicate Delivery Point Management
/safety/managing-the-risk-of-r...Subdomain Text duplicate Managing the Risk of Runaways
/safety/on-track-plant-safety/Subdomain Text duplicate On Track Plant Safety
/route-services-supply-chain-o...Subdomain Text duplicate Route Services Supply Chain Operations
/safety/site-lighting/Subdomain Text duplicate Site Lighting
/working-at-height/Subdomain Text duplicate Working at Height
/safety/public-and-passenger-s...Subdomain Text duplicate Public and passenger safety campaigns
/safety/public-and-passenger-s...Subdomain Text duplicate Safety outreach toolkits
/risk-management/Subdomain Text duplicate Risk Management
/safety/railway-security/Subdomain Text duplicate Railway Security
/tools-resources/safety-stand-...Subdomain Text duplicate Take 5
/safety/winter-safety-campaign/Subdomain Text duplicate Winter Safety Campaign
/healthandwellbeing/Subdomain Text duplicate Health and Wellbeing
/healthandwellbeing/occupation...Subdomain Text duplicate Occupational Health and Wellbeing Strategy
/healthandwellbeing/employee-i...Subdomain Text duplicate OH Employee information
/healthandwellbeing/manager-su...Subdomain Text duplicate OH Manager support
/drugs-and-alcohol-standard/Subdomain Text duplicate Drugs and Alcohol Standard (Network Rail colleagues only)
/healthandwellbeing/coping-wit...Subdomain Text duplicate Coping with Trauma
/healthandwellbeing/feeling-po...Subdomain Text duplicate Feeling Positive
/healthandwellbeing/handling-p...Subdomain Text duplicate Handling Pressure
/healthandwellbeing/living-wit...Subdomain Text duplicate Living with Mental Health
/healthandwellbeing/million-ho...Subdomain Text duplicate Million Hour Challenge
/healthandwellbeing/healthy-li...Subdomain Text duplicate Healthy Lifestyle
/healthandwellbeing/managing-y...Subdomain Text duplicate Managing Your Health
/healthandwellbeing/peak-perfo...Subdomain Text duplicate Training for Performance
/healthandwellbeing/supporting...Subdomain Text duplicate First Aid
/healthandwellbeing/supporting...Subdomain Text duplicate Defibrillators – Manager Support
/healthandwellbeing/supporting...Subdomain Text duplicate Domestic Violence
/healthandwellbeing/supporting...Subdomain Text duplicate Health Management Action Plan (HMAP)
/healthandwellbeing/supporting...Subdomain Text duplicate Leading sensitive conversations
/healthandwellbeing/supporting...Subdomain Text duplicate Supporting employee wellbeing at work
/healthandwellbeing/supporting...Subdomain Text duplicate Menopause
/healthandwellbeing/network-ra...Subdomain Text duplicate Network Rail employee area
/environment-and-sustainable-d...Subdomain Text duplicate Environment and Sustainable Development
/tools-resources/behavioural-s...Subdomain Text duplicate Behavioural Safety
/tools-resources/fair-culture-...Subdomain Text duplicate Fair Culture Investigations
/tools-resources/infrastructur...Subdomain Text duplicate Infrastructure Loading Patterns
/tools-resources/ciras/Subdomain Text duplicate CIRAS
/tools-resources/jargon-buster/Subdomain Text duplicate Jargon Buster
/tools-resources/opsweb/Subdomain Text duplicate Opsweb
/tools-resources/resource-libr...Text duplicate Resource library
/safety-bulletins/Text duplicate Safety bulletins
/safety-hour-discussion-packs/Subdomain Text duplicate Safety Hour discussion packs
/tools-resources/safety-stand-...Subdomain Text duplicate Safety Stand Down Materials
/improving-railway-system-safety/Subdomain Text duplicate Improving Railway System Safety
/safety/public-and-passenger-s...Subdomain Text duplicate Safety outreach toolkits
/safety/our-health-and-safety-...Subdomain Text duplicate Our Health and Safety Vision
/tools-resources/wales-and-wes...Subdomain Text duplicate Wales and Western Safety Messages

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://safety.networkrail.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (282 kB).

HTTP Response Header

NameValue
dateThu, 28 May 2026 17:47:39 GMT
content-typetext/html; charset=UTF-8
servercloudflare
varyAccept-Encoding
accept-chSec-CH-UA-Mobile
x-permitted-cross-domain-policiesmaster-only
x-nitro-cacheHIT
x-nitro-cache-fromdrop-in
x-nitro-revd4ee1af
link<https://safety.networkrail.co.uk/nitropack_static>; rel=preconnect
x-content-type-optionsnosniff
content-security-policyupgrade-insecure-requests
permissions-policyprivate-state-token-redemption=(self "https://www.google.com" "https://www.gstatic.com" "https://recaptcha.net" "https://challenges.cloudflare.com" "https://hcaptcha.com"), private-state-token-issuance=(self "https://www.google.com" "https://www.gstatic.com" "https://recaptcha.net" "https://challenges.cloudflare.com" "https://hcaptcha.com")
referrer-policyorigin
strict-transport-securitymax-age=63072000
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-cache-ctime1779961348
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
cf-cache-statusDYNAMIC
set-cookie320 Characters
content-encodingbr
cf-raya02f15f48b3dd24a-FRA
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 173 referring domains.
This page has 200 backlinks.
This page has backlinks from 51 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-content/uploads/2017/05/

Allow: /wp-admin/admin-ajax.php

Sitemap: https://safety.networkrail.co.uk/sitemap.xml

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Search preview

safety.networkrail.co.uk
Home 3 - Safety Central
Welcome to Safety Central Network Rail's resource centre for health and safety information, and best practice for the rail industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Safe97%Check
Safety92%Check
Safety Central84%Check
Central82%Check
Drive Safe73%Check
Electrical Safety70%Check
safety information70%Check
Safety Campaign69%Check
Latest Safety69%Check
Welcome66%Check
Show more keywords and terms

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