Rugby.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
68% 
Link structure
96% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.49 s
File size
127.00 kB
Words
253
Media files
6
Number of links
63 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Rugby Borough Council
The length of the page title is perfect. (284 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.
The length of the meta description is perfect. (708 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rugby.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width
descriptionRugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.
langen-gb
og:descriptionRugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.
og:localeen_GB
og:locale:alternatepl_PL
og:site_nameRugby Borough Council
og:titleHome - Rugby Borough Council
og:typewebsite
og:urlhttps://rugby.gov.uk
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 253 words on this page. Good pages should have about 800 words of useful content.
21.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/documents/d/guest/logo-svg?download=trueLogo Image
...9d656db4a696?version=1.0&t=1753440902627(front, left to right) Stephanie Huggett, the council's town park ranger, Cllr Maggie O'Rourke, Rugby Borough Council portfolio holder for partnerships and wellbeing, Sheela Hammond, chair of New Bilton Community Association, Cllr Neil Sandison, Rugby Borough Council's Liberal Democrat spokesperson for partnerships and wellbeing, (back, left to right) David Henderson, Thomas Malin, Daniel Mallinson and Benjamin Anstice, members of the council's grounds maintenance team.
...db4566380be6?version=1.0&t=1697202393037Responsive Image
...db4566380be6?version=1.0&t=1697202393037Responsive Image
...db4566380be6?version=1.0&t=1697202393037Responsive Image
...ts/d/guest/footer-logo-svg?download=trueLogo Image

Page structure

H1 heading
(Critically important)
Popular services
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Popular services
H1 Services
H1 Newsroom
H2 Rugby bags a fantastic five at Green Flag Awards
H2 Electors must now renew postal votes every three years under new rules
H2 Council launches glorious summer of sport for school holidays
H2 Statement: Katie Hopkins' Batsh*t Bonkers Britain tour
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rugby.gov.uk/Anchor Skip to Main Content
/all-council-servicesAll council services
/w/help-for-households-and-bus...Cost of living help
/town-centre-regeneration1Town centre regeneration
https://www.rugbynetzero.co.uk/New window External Subdomain Rugby Net Zero
https://rugby.gov.uk/sign-inLog in to my account
https://rugby.gov.uk/homeIMG-ALT Logo Image
https://ip.e-paycapita.com/AIP...External Subdomain Make a payment
https://rugby.gov.uk/careersWork for us
https://rugby.gov.uk/gardenwasteBuy a garden waste permit
/check-your-next-bin-dayCheck your next bin day
https://www.therugbytown.co.uk/External Subdomain Town centre events
/w/high-street-rental-auctionsSubdomain High Street Rental Auctions
https://rugby.gov.uk/recyclingWaste and recycling
/w/report-a-missed-binReport a missed bin
/w/disruption-and-emergenciesService updates
/w/bulky-waste-collection-serviceBook a bulky waste collection
/w/request-a-replacement-or-ad...Request a replacement or additional bin
https://rugby.gov.uk/housing1Housing
https://rugby.gov.uk/w/your-rentYour rent
/w/apply-to-join-the-common-ho...Apply for social housing
/w/report-a-repairReport a repair to a council house
/planning-and-building-controlPlanning
/w/apply-for-planning-permissionApply for planning permission
https://planning.agileapplicat...External Subdomain Find a planning application
/w/have-your-say-on-a-planning...Have your say on a planning application
/council-tax-and-benefits1Council tax and benefits
/council-tax-onlineCouncil tax online
/w/council-tax-discountsCouncil tax discounts
/w/council-tax-register-to-pay...Council tax - register to pay or update your details
https://rugby.gov.uk/careersCareers
/w/apprenticeshipsOur apprenticeships
https://findajob.dwp.gov.uk/External Subdomain Find a job (DWP)
https://www.better.org.uk/jobsExternal Subdomain Leisure jobs with GLL
/about-the-councilAbout the council
/elections-and-votingElections and voting
https://rugby.gov.uk/councillorsFind your councillor
/committees-meetingsCouncil meetings, agendas and minutes
/leisure-and-recreationLeisure and recreation
/our-parks-and-open-spacesOur parks and open spaces
https://www.ragm.co.uk/External Subdomain Rugby Art Gallery and Museum
https://www.therugbytown.co.uk...External Subdomain Rugby town events
/economic-developmentEconomic development
/w/business-networking-events-...Business programmes and networking
/w/find-business-premises-in-r...Find Business premises in Rugby
/w/start-and-grow-your-business-1Start and grow your business
/parking-and-public-transportParking and public transport
/car-parking-chargesTown centre car parks
/w/find-a-bus-timetableFind a bus timetable
/w/pay-a-parking-finePay or challenge a parking fine
/w/rugby-bags-a-fantastic-five...IMG-ALT (front, left to right) Stephanie Huggett, the council's town park ranger, Cllr Maggie O'Rourke, Rugby Borough Council portfolio holder for partnerships and w...
/w/rugby-bags-a-fantastic-five...Rugby bags a fantastic five at Green Flag Awards
/w/electors-must-now-renew-pos...IMG-ALT Responsive Image
/w/electors-must-now-renew-pos...Electors must now renew postal votes every three years under new rules
/w/council-launches-glorious-s...Text duplicate IMG-ALT Responsive Image
/w/council-launches-glorious-s...Council launches glorious summer of sport for school holidays
/w/statement-katie-hopkins-bat...Text duplicate IMG-ALT Responsive Image
/w/statement-katie-hopkins-bat...Statement: Katie Hopkins' Batsh*t Bonkers Britain tour
https://rugby.gov.uk/newsMore News
https://rugby.gov.uk/homeHome
https://rugby.gov.uk/site-mapSite map
/accessibilityAccessibility
https://rugby.gov.uk/contact-usContact us
https://rugby.gov.uk/w/privacyPrivacy and cookies
/terms-and-disclaimerTerms and disclaimer
/w/disruption-and-emergenciesDisruption and emergencies
/w/our-social-media-accountsAnchor Facebook
/w/our-social-media-accountsAnchor Twitter
/w/our-social-media-accountsAnchor YouTube
/w/our-social-media-accountsAnchor Instagram
https://rugby.gov.uk/Text duplicate IMG-ALT Logo Image

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rugby.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.49 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 20:04:55 GMT
content-typetext/html;charset=UTF-8
varyAccept-Encoding
set-cookie167 Characters
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-backendliferay-5d8cf5c84-d264m
expires0
cache-controlprivate, no-cache, no-store, must-revalidate
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000; includeSubdomains
x-permitted-cross-domain-policiesnone
pragmano-cache
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 153 referring domains.
This page has 313 backlinks.
This page has backlinks from 56 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-Agent: *
Disallow:
Sitemap: http://prod-green-rugby.digitalplace.dp.placecube.com:80/sitemap.xml

Similar sites

Search preview

rugby.gov.uk
Home - Rugby Borough Council
Rugby Borough Council is the primary local authority for the borough of Rugby, in the heart of the English Midlands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rugby75%Check
Rugby Borough67%Check
Rugby Borough Council66%Check
council63%Check
Borough Council61%Check
services54%Check
pay or53%Check
Popular50%Check
Council tax49%Check
Art48%Check
Show more keywords and terms

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