Rubbermaidcommercial.com.au - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
66% 
Page structure
58% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.64 s
File size
213.80 kB
Words
1029
Media files
77
Number of links
128 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rubbermaid Commercial Products | Official Website
The length of the page title is perfect. (462 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover durable & innovative solutions that consists of cleaning products, cleaning carts, recycled bins, safety, office wastebaskets & washroom products.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rubbermaidcommercial.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#317EFB
descriptionDiscover durable & innovative solutions that consists of cleaning products, cleaning carts, recycled bins, safety, office wastebaskets & washroom products.
robotsindex
facebook-domain-verificationu8iq820ejoz2y68w88v38dj362xsuq
swiftype_titleRubbermaid Commercial Products | Official Website
swiftype_descriptionDiscover durable & innovative solutions that consists of cleaning products, cleaning carts, recycled bins, safety, office wastebaskets & washroom products.
google-site-verificationF8byrzAgVRrXGnF0MGV9kmpZ8zcyaBqqVFv94MyUglQ
langen
twitter:imagehttps://www.rubbermaidcommercial.com.au/static/rcp-logo-white.png
og:imagehttps://www.rubbermaidcommercial.com.au/static/rcp-logo-white.png

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1029 words. That's ok.
23.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/media/rcp-logo.svgRubbermaid Commercial Products
/media/6057/hygen.jpgHYGEN™ Launderable Microfibre
/media/6058/hygen-disposable.jpgHYGEN™ Disposable Microfibre
/media/6059/hygen-equipment.jpgHYGEN™ Mopping Equipment
/media/6067/mopping-system.jpgHYGEN™ Mopping Systems
/media/6116/cleaning-cart.jpgCleaning Carts & Housekeeping Carts
/media/6084/wet-mops-and-handles.jpgWet Mops & Handles
/media/6046/buckets-wringers.jpgMop Buckets & Wringers
/media/6115/broom-and-dustpan.jpgBrooms & Dustpans
/media/6049/cleaning-tools.jpgCleaning Tools & Accessories
/media/6069/platform-truck.jpgPlatform Trucks & Trolleys
/media/6047/bulk-collection.jpgBulk Collection Trucks
/media/6081/utility-cart.jpgUtility Carts
/media/6122/service-cart.jpgService Carts
/media/6123/step-on.jpgStep-On Bins
/media/6074/slim-jim.jpgSlim Jim® Bins & Recycling Stations
/media/6045/brute.jpgBRUTE® Bins & Accessories
/media/6083/waste-basket.jpgWastebaskets & Accessories
/media/6118/indoor-bin.jpgIndoor Bins
/media/6120/outdoor-bin.jpgOutdoor Bins
/media/6062/indoor-outdoor.jpgIndoor & Outdoor Bins
/media/6075/smoking.jpgSmoking Management
/media/6054/hands-free.jpgTouch-Free Dispensers
/media/6055/hands-free-refill.jpgTouch-Free Soap Refills
/media/6121/sanitizer-refill.jpgTouch-Free Hand Sanitiser Refills
/media/6080/touch-free-stations.jpgTouch Free Hand Sanitiser Stations
/media/6064/manual-dispensers.jpgManual Dispensers
/media/6065/manual-refill.jpgManual Refills
/media/6043/air-care.jpgPassive Air Care
/media/6066/microburst.jpgMicroburst® 3000
/media/6079/surface-care.jpgSurface Care
/media/6082/washroom-accessories.jpgBaby Changing Stations Accessories
/media/6072/safety-sign.jpgSafety Signs
/media/6071/safety-cone.jpgSafety Cones
/media/6070/safety-barrier.jpgBarriers
/media/6076/spill-pad.jpgSpill Pads
/media/6052/food-storage.jpgFood Storage
/media/6117/food-prep.jpgFood Preparation
/media/6053/food-transport.jpgFood Transport
/media/6085/youth.jpgYouth Seating
/media/6078/storage.jpgStorage
/media/6087/hygen-logo.pngNo alt attribute provided
/media/6086/brute-lock-up-logo.pngNo alt attribute provided
/media/6089/rcp-slim-jim.pngNo alt attribute provided
/media/6088/rcp-executive-series-small.pngNo alt attribute provided
/media/6092/wired-outline-485-hospital.pngHealthcare
...utline-652-old-person-walking-walker.pngAged Care
...6091/wired-outline-484-two-buildings.pngHospitality
...94/wired-outline-1017-ledger-account.pngProperty Management & BSC
...-outline-116-blackboard-school-morph.pngEducation
.../6095/wired-outline-1522-housekeeper.pngCommercial Cleaning
...ia/6104/wired-outline-112-book-morph.pngCatalogue
/media/6105/wired-outline-186-puzzle.pngResource Centre
/media/6101/smart-clean.pngSmartClean
/media/6100/smart-app.pngRCP Smart App
/media/6099/content-hub.pngContent Hub
...ired-outline-1027-marketing-campaign.pngCampaigns
/media/6114/sustainable.pngSustainability Journey
...00wh00_image_04.jpg?width=700&height=400Man cleans using Rubbermaid HYGEN microfiber mop in hospital setting
...00wh00_image_06.jpg?width=700&height=400Woman cleans behind hospital bed with Rubbermaid product
...ekeeping_002_15.jpg?width=700&height=400Hotel housekeeping lady loads clean towels into Rubbermaid Quick Carts
...port-terminal-3.jpg?width=700&height=400Rubbermaid Brute trash cans in international airport
...00wh00_image_04.jpg?width=700&height=400Man cleans using Rubbermaid HYGEN microfiber mop in hospital setting
...00wh00_image_06.jpg?width=700&height=400Woman cleans behind hospital bed with Rubbermaid product
...ekeeping_002_15.jpg?width=700&height=400Hotel housekeeping lady loads clean towels into Rubbermaid Quick Carts
...port-terminal-3.jpg?width=700&height=400Rubbermaid Brute trash cans in international airport
...tic/media/rcp-catalog-thumbnail-2026.jpgRubbermaid Commercial Products
/static/media/rcp-logo.svgRubbermaid Commercial Products

Page structure

H1 heading
(Critically important)
Made for Work that Matters
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Made for Work that Matters
H2 Areas of Operation
H3 Healthcare
H3 Aged Care
H3 Property Management & BSC
H3 Hospitality
H3 Education
H3 Commercial Cleaning
H3 KEEP UP WITH THE LATEST INDUSTRY NEWS AND UPDATES
H4 TRUSTED BY PROFESSIONALS WHO DO THE WORK THAT MATTERS
H4 HAIs and Surface Cleaning: What the Latest Research Tells Us
H4 HAIs and Surface Cleaning: What the Latest Research Tells Us Duplicate text
H4 Empty heading
H4 The Role and Benefits of Passive Air Care Systems
H4 Empty heading
H6 Cleaning
H6 Cleaning Duplicate text
H6 Wipe Away germs so doctors can wipe out infection
H6 Material Handling
H6 Material Handling Duplicate text
H6 Move boxes so warehouses can move industry
H6 Utility Refuse
H6 Utility Refuse Duplicate text
H6 Clean Up the Competition
H6 Washroom
H6 Washroom Duplicate text
H6 Making Workplaces Safer Places
H6 Safety
H6 Safety Duplicate text
H6 PUTTING YOUR SAFETY FIRST
H6 Decorative Refuse
H6 Decorative Refuse Duplicate text
H6 DESIGNED TO STAND THE TEST OF TIME
Some anchor texts are used more than once.
62 links don't have an anchor text.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT Rubbermaid Commercial Products
/cleaning/Cleaning
/material-handling/Material Handling
/waste-management/Waste Management
/washroom/Washroom
/safety/Safety
/food-service/Food Service
/cleaning/Text duplicate Cleaning
/cleaning/hygen-launderable-mi...No Text
/cleaning/hygen-disposable-mic...No Text
/cleaning/hygen-equipment/No Text
/cleaning/mopping-systems-acce...No Text
/cleaning/cleaning-carts-house...No Text
/cleaning/mopping-systems-acce...No Text
/cleaning/mopping-systems-acce...No Text
/cleaning/brooms-dustpans/No Text
/cleaning/cleaning-tools-acces...No Text
/success-stories/healthcare/cl...Cleaning Confidence Testimonial
/training/rcp-smart-app/On The Go Training App
/resource-centre/5b168fdba5ee5...Microfiber Selection Guide
/material-handling/Text duplicate Material Handling
/material-handling/platform-tr...No Text
/material-handling/bulk-collec...No Text
/material-handling/utility-carts/No Text
/material-handling/service-carts/No Text
/success-stories/healthcare/th...Manual Handling Challenge Testimonial
/waste-management/Text duplicate Waste Management
/waste-management/step-on-bins/No Text
/waste-management/slim-jim-bin...No Text
/waste-management/brute-bins-a...No Text
/waste-management/wastebaskets...No Text
/waste-management/indoor-bins/No Text
/waste-management/outdoor-bins/No Text
/waste-management/indoor-outdo...No Text
/waste-management/smoking-mana...No Text
/sustainability-journey/Product Longevity
/resource-centre/f31b20466ae89...Brute® Brochure
/washroom/Text duplicate Washroom
/washroom/hand-hygiene/touch-f...No Text
/washroom/hand-hygiene/touch-f...No Text
/washroom/hand-hygiene/touch-f...No Text
/washroom/hand-hygiene/touch-f...No Text
/washroom/hand-hygiene/manual-...No Text
/washroom/hand-hygiene/manual-...No Text
/washroom/air-care/passive-air...No Text
/washroom/air-care/microburst-...No Text
/washroom/surface-care/No Text
/washroom/baby-changing-statio...No Text
/resource-centre/11f524c3fbfee...Touch-Free Washroom Solutions Brochure
/safety/Text duplicate Safety
/safety/safety-signs/No Text
/safety/safety-cones/No Text
/safety/barriers/No Text
/safety/spill-mop-spill-pads/No Text
/food-service/Text duplicate Food Service
/food-service/food-storage/No Text
/food-service/food-preparation/No Text
/food-service/food-transport/No Text
/food-service/youth-seating/No Text
/material-handling/storage/No Text
/resource-centre/60519c3dd2258...Food Service Guide
/resource-centre/1b9812b99fe26...Food Service Cleaning Checklist
/resource-centre/0bed45bd5774f...Food Service Product Recommendations Guide
/hygen/No Text
/brute/No Text
/slim-jim/No Text
/executive-series/No Text
/industries/hospitals/No Text
/industries/aged-care/No Text
/industries/hospitality/No Text
/industries/property-managemen...No Text
/industries/education/No Text
/industries/commercial-cleaning/No Text
https://newell-brands---rubber...External Subdomain No Text
/resource-centre/No Text
/smart-clean/No Text
/training/rcp-smart-app/No Text
https://www.rcp-hub.com/index....External Subdomain No Text
/campaigns/No Text
/sustainability-journey/No Text
/success-stories/Success Stories
/blog/Blog
/about-us/About Us
/contact-us/Contact Us
/washroom/air-care/passive-air...Learn more
/cleaning/cleaning-carts-house...Text duplicate Learn more
/cleaning/hygen-disposable-mic...Text duplicate Learn more
/waste-management/brute-bins-a...Learn More
/cleaning/View Products
/cleaning/Text duplicate View Products
/material-handling/Text duplicate View Products
/material-handling/Text duplicate View Products
/waste-management/Text duplicate View Products
/waste-management/Text duplicate View Products
/washroom/Text duplicate View Products
/washroom/Text duplicate View Products
/safety/Text duplicate View Products
/safety/Text duplicate View Products
/waste-management/Text duplicate View Products
/waste-management/Text duplicate View Products
/industries/hospitals/A-TITLE Healthcare
/industries/aged-care/A-TITLE Aged Care
/industries/property-managemen...A-TITLE Property Management BSC
/industries/hospitality/A-TITLE Hospitality
/industries/education/A-TITLE Education
/industries/commercial-cleaning/A-TITLE Commercial Cleaning
/success-stories/healthcare/th...Trivial anchor text
Read More
/success-stories/aged-care/uni...Text duplicate Trivial anchor text
Read More
/success-stories/hospitality/l...Text duplicate Trivial anchor text
Read More
/success-stories/transport-and...Text duplicate Trivial anchor text
Read More
/blog/healthcare/are-clinical-...No Text
/blog/healthcare/are-clinical-...Text duplicate Trivial anchor text
Read More
/blog/healthcare/hais-and-surf...No Text
/blog/healthcare/hais-and-surf...Text duplicate Trivial anchor text
Read More
/blog/facility-management/how-...No Text
/blog/facility-management/how-...Text duplicate Trivial anchor text
Read More
/blog/facility-management/the-...No Text
/blog/facility-management/the-...Text duplicate Trivial anchor text
Read More
/blog/facility-management/mode...No Text
/blog/facility-management/mode...Text duplicate Trivial anchor text
Read More
https://newell-brands---rubber...New window External Subdomain Text duplicate IMG-ALT Rubbermaid Commercial Products
https://newell-brands---rubber...New window External Subdomain Please click to access our catalogue
/newsletter-signup/SIGN UP
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Follow us on LinkedIn
https://www.youtube.com/channe...New window External Subdomain A-TITLE Subscribe to our YouTube Channel
https://www.facebook.com/peopl...New window External Subdomain A-TITLE Follow us on Facebook
/contact-us/Text duplicate Contact Us
/newsletter-signup/Newsletter Signup
/warranty/Warranty
/certifications/Certifications
/about-us/No Text
/locations/Offices/Locations
https://careers.newellbrands.com/New window External Subdomain Careers
https://www.newellbrands.com/New window External Subdomain Newell Brands
https://privacy.newellbrands.c...External Subdomain Privacy Statement
https://privacy.newellbrands.c...External Subdomain Cookie Policy
https://privacy.newellbrands.c...External Subdomain We Do Not Sell Your Info
/terms-of-use/No Text
/Text duplicate IMG-ALT Rubbermaid Commercial Products
https://www.rubbermaidcommerci...External Subdomain A-TITLE United States Site
https://www.rubbermaid.eu/External Subdomain Text duplicate A-TITLE United States Site
/A-TITLE EMEA Site

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rubbermaidcommercial.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.64 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (214 kB).

HTTP Response Header

NameValue
dateTue, 17 Mar 2026 20:48:19 GMT
content-typetext/html; charset=utf-8
servercloudflare
cf-ray9ddedb97e806d21b-FRA
cf-cache-statusDYNAMIC
content-encodinggzip
strict-transport-securitymax-age=2592000
varyAccept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
set-cookie297 Characters
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 158 referring domains.
This page has 10,335 backlinks.
This page has backlinks from 44 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /industries/property-management-bsc/
Disallow: /a-higher-level-of-clean/
Disallow: /download-the-clinical-financial-and-workflow-advantages-of-disposable-microfibre-whitepaper/
Disallow: /thank-you/
Disallow: /newsletter-signup-thank-you/
Disallow: /500/
Disallow: /home-alt/
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /macroScripts/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
Sitemap: https://www.rubbermaidcommercial.com.au/sitemap.xml

User-agent: GPTBot
Allow: /
Disallow: /industries/property-management-bsc/
Disallow: /a-higher-level-of-clean/
Disallow: /download-the-clinical-financial-and-workflow-advantages-of-disposable-microfibre-whitepaper/
Disallow: /thank-you/
Disallow: /newsletter-signup-thank-you/
Disallow: /500/
Disallow: /home-alt/
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /macroScripts/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

User-agent: ClaudeBot
Allow: /
Disallow: /industries/property-management-bsc/
Disallow: /a-higher-level-of-clean/
Disallow: /download-the-clinical-financial-and-workflow-advantages-of-disposable-microfibre-whitepaper/
Disallow: /thank-you/
Disallow: /newsletter-signup-thank-you/
Disallow: /500/
Disallow: /home-alt/
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /macroScripts/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

User-agent: PerplexityBot
Allow: /
Disallow: /industries/property-management-bsc/
Disallow: /a-higher-level-of-clean/
Disallow: /download-the-clinical-financial-and-workflow-advantages-of-disposable-microfibre-whitepaper/
Disallow: /thank-you/
Disallow: /newsletter-signup-thank-you/
Disallow: /500/
Disallow: /home-alt/
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /macroScripts/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

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Search preview

www.rubbermaidcommercial.com.au
Rubbermaid Commercial Products | Official Website
Discover durable & innovative solutions that consists of cleaning products, cleaning carts, recycled bins, safety, office wastebaskets & washroom products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Commercial68%Check
Commercial Cleaning67%Check
Rubbermaid Commercial64%Check
Commercial Products64%Check
Cleaning63%Check
Cleaning Products63%Check
Rubbermaid Commercial Products62%Check
Safety Products60%Check
Products59%Check
Rubbermaid59%Check
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