Royce.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
70% 
Page structure
50% 
Link structure
57% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
112.70 kB
Words
855
Media files
28
Number of links
112 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Henry Royce Institute
The length of the page title is perfect. (265 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Henry Royce Institute is the UK's National Institute for Advanced Materials Research and Innovation. Collaborate with us to innovate.
The length of the meta description is perfect. (843 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.royce.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Henry Royce Institute is the UK's National Institute for Advanced Materials Research and Innovation. Collaborate with us to innovate.
google-site-verificationWLAo82G8PT80xxMtwZTvkDzEx_2a6b3RkL7LS45NXjY
generatorWordPress 6.8.1
msapplication-TileImagehttps://www.royce.ac.uk/wp-content/uploads/2025/05/royce-favicon-300x300.png
article:modified_time2025-05-16T01:07:37+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleCollaborate with the Henry Royce Institute
og:descriptionWe are the UK's National Institute for Advanced Materials Research and Innovation and the front door to the innovation community.
og:urlhttps://www.royce.ac.uk/
og:site_nameHenry Royce Institute
og:imagehttps://www.royce.ac.uk/wp-content/uploads/2025/05/1523-NBBJ-RoyceInstitute-NickGuttridge-058-scaled.jpg
og:image:width2560
og:image:height1920
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 855 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2023/10/icon.pngNo alt attribute provided
...t/uploads/2024/03/Menu-Icon-Research.svgNo alt attribute provided
...t/uploads/2024/03/Menu-Icon-Services.svgNo alt attribute provided
.../uploads/2024/03/Menu-Icon-Equipment.svgNo alt attribute provided
/wp-content/uploads/2024/01/HUB-Span.pngNo alt attribute provided
...oads/2023/08/royce-container-home@2x.pngNo alt attribute provided
.../2023/10/royce-container-partners@2x.pngNo alt attribute provided
...uploads/2023/08/researchers-thumb@2x.pngNo alt attribute provided
.../uploads/2023/08/manchester-thumb@2x.pngNo alt attribute provided
...t/uploads/2025/05/IOM3-logo-870x570.jpegNo alt attribute provided
...ploads/2025/06/Converge-870x570.jpg.webpImage shows participants at the Converge Workshop, June 2025
...025/06/iStock-156752350-870x570.jpg.webpNo alt attribute provided
...loads/2024/08/MatZEROjoinusCTAbanner.jpgNo alt attribute provided
...oads/2025/05/FooterBannerCollaborate.jpgNo alt attribute provided
...ds/2025/05/hydrogen-hero-2-3-870x570.pngNo alt attribute provided
...vidCocayneElectronMicroscopy-870x570.jpgNo alt attribute provided
...5/iStock-1351473349-scaled-3-870x570.jpgNo alt attribute provided
...ontent/themes/royce/img/royce-footer.pngNewsletter Signup
...loads/2023/08/UKRI_EPSR_Council-W@2x.pngNo alt attribute provided
/wp-content/uploads/2024/02/x-logo.svgNo alt attribute provided
/wp-content/uploads/2024/02/instagram.svgNo alt attribute provided
/wp-content/uploads/2024/02/linkedin.svgNo alt attribute provided
/wp-content/uploads/2024/02/youtube.svgNo alt attribute provided
...stitute_PrimaryLogo_RGB_Grey-300x190.pngNo alt attribute provided
Video URLWidthHeight
...om/embed/hNf6TMq7Lb8?si=dVkyf_8MBVGoOCNl560315

Page structure

H1 heading
(Critically important)
The UK's National Centre for Research and Innovation in Advanced Materials
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The UK's National Centre for Research and Innovation in Advanced Materials
H1 National Materials Innovation Strategy
H2 Our Mission
H2 Latest News
H2 IOM3 Awards 2025: Royce-Sponsored Technician Award Recipients Announced
H2 Royce Hydrogen Accelerator Partners with Converge to Power Scotland’s Hydrogen Innovation
H2 Royce Welcomes Recognition of Advanced Materials in UK’s Modern Industrial Strategy
H2 Latest Events
H2 First MS4DE External Community Workshop
H2 Royce Training: Electron Microscopy & Analysis Workshop
H2 DMEx Workshop: Introduction to Ceramic Matrix Composites
H2 Want to stay up to date?
H2 About
H2 Research
H2 Services
H2 Equipment
H4 Academia
H4 Industry
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.royce.ac.uk/Subdomain No Text
https://www.royce.ac.uk/about/Subdomain About
https://www.royce.ac.uk/about/Subdomain More About Royce
https://www.royce.ac.uk/about/Subdomain About Royce
/about/royce-hub-building/Subdomain Royce Hub Building
/about/technician-commitment/Subdomain Technician Commitment
https://www.royce.ac.uk/partners/Subdomain Our Partners
/our-people/Subdomain Our People
/programmes/Subdomain Our Programmes
/our-strategy/Subdomain Our Strategy
/collaborate/innovationstrategy/Subdomain National Materials Innovation Strategy
/about/equality-diversity-and-...Subdomain Equality, Diversity & Inclusion
/about/vacancies/Subdomain Vacancies
https://www.royce.ac.uk/research/Subdomain Research
/research/research-framework/Subdomain Our Research Framework
/research/research-framework/Subdomain Research Framework
/research/research-framework/Subdomain Text duplicate Research Framework
/research/research-areas/Subdomain Research Areas
/research/national-materials-c...Subdomain National Materials Challenges
/research/impact/Subdomain Our Impact
https://www.royce.ac.uk/services/Subdomain Collaboration
/technology-platforms/Subdomain Technology Platforms
https://www.royce.ac.uk/services/Subdomain Services
https://www.royce.ac.uk/services/Subdomain Our Services
/services/academia/Subdomain Services for Academia
/services/industry/Subdomain Services for Industry
https://www.royce.ac.uk/training/Subdomain Training & Skills
https://www.royce.ac.uk/students/Subdomain Student Engagement
/training/entrepreneurs/Subdomain Entrepreneurship
https://www.royce.ac.uk/funding/Subdomain Funding Calls
/access-schemes/Subdomain Access Schemes
/services/data-curation/Subdomain Data Curation
https://www.royce.ac.uk/outreach/Subdomain Public Engagement and Outreach
/equipment-and-facilities/Subdomain Equipment
/equipment-and-facilities/Subdomain Equipment & Facilities
/equipment-and-facilities/Subdomain Our Equipment
/technology-platforms/Subdomain Text duplicate Technology Platforms
https://www.royce.ac.uk/funding/Subdomain Funding Opportunities
/access-schemes/Subdomain Text duplicate Access Schemes
https://www.royce.ac.uk/news/Subdomain News
https://www.royce.ac.uk/events/Subdomain Events
https://www.royce.ac.uk/contact/Subdomain Contact
https://www.royce.ac.uk/Subdomain No Text
https://www.royce.ac.uk/about/Subdomain Text duplicate About
https://www.royce.ac.uk/about/Subdomain Text duplicate About Royce
https://www.royce.ac.uk/partners/Subdomain Text duplicate Our Partners
/our-people/Subdomain Text duplicate Our People
/programmes/Subdomain Text duplicate Our Programmes
/our-strategy/Subdomain Text duplicate Our Strategy
/collaborate/innovationstrategy/Subdomain Text duplicate National Materials Innovation Strategy
/about/equality-diversity-and-...Subdomain Text duplicate Equality, Diversity & Inclusion
/about/vacancies/Subdomain Text duplicate Vacancies
https://www.royce.ac.uk/research/Subdomain Text duplicate Research
/research/research-framework/Subdomain Text duplicate Research Framework
/research/research-framework/Subdomain Text duplicate Research Framework
/research/research-areas/Subdomain Text duplicate Research Areas
/research/national-materials-c...Subdomain Text duplicate National Materials Challenges
/research/impact/Subdomain Text duplicate Our Impact
https://www.royce.ac.uk/services/Subdomain Text duplicate Collaboration
/technology-platforms/Subdomain Text duplicate Technology Platforms
https://www.royce.ac.uk/services/Subdomain Text duplicate Services
/services/academia/Subdomain Text duplicate Services for Academia
/services/industry/Subdomain Text duplicate Services for Industry
https://www.royce.ac.uk/training/Subdomain Text duplicate Training & Skills
/training/entrepreneurs/Subdomain Text duplicate Entrepreneurship
https://www.royce.ac.uk/funding/Subdomain Text duplicate Funding Calls
/services/data-curation/Subdomain Text duplicate Data Curation
https://www.royce.ac.uk/outreach/Subdomain Text duplicate Public Engagement and Outreach
/equipment-and-facilities/Subdomain Text duplicate Equipment
/equipment-and-facilities/Subdomain Text duplicate Our Equipment
/technology-platforms/Subdomain Text duplicate Technology Platforms
https://www.royce.ac.uk/funding/Subdomain Text duplicate Funding Opportunities
/access-schemes/Subdomain Text duplicate Access Schemes
https://www.royce.ac.uk/news/Subdomain Text duplicate News
https://www.royce.ac.uk/events/Subdomain Text duplicate Events
https://www.royce.ac.uk/contact/Subdomain Text duplicate Contact
https://www.royce.ac.uk/about/Subdomain Text duplicate About Royce
/services/academia/Subdomain Learn more
/services/industry/Subdomain Text duplicate Learn more
/news/iom3-awards-2025-royce-s...Subdomain 27.06.2025 IOM3 Awards 2025: Royce-Sponsored Technician Award Recipients Announced Read More
/news/royce-hydrogen-accelerat...Subdomain 27.06.2025 Royce Hydrogen Accelerator Partners with Converge to Power Scotland’s Hydrogen Innovation Read More
IMG-ALT Image shows participants at the Converge Workshop, June 2025
/news/royce-welcomes-recogniti...Subdomain 25.06.2025 Royce Welcomes Recognition of Advanced Materials in UK’s Modern Industrial Strategy Read More
https://www.royce.ac.uk/news/Subdomain Read More News
/collaborate/innovationstrategy/Subdomain Learn More
/events/first-ms4de-external-c...Subdomain First MS4DE External Community Workshop Read More
/events/royce-training-electro...Subdomain Royce Training: Electron Microscopy & Analysis Workshop Read More
/events/dmex-workshop-introduc...Subdomain DMEx Workshop: Introduction to Ceramic Matrix Composites Read More
https://www.royce.ac.uk/events/Subdomain View All Events
https://analytics-eu.clickdime...New window External Subdomain Sign Up Now
https://www.royce.ac.uk/Subdomain No Text
https://www.royce.ac.uk/about/Subdomain Text duplicate About Royce
/our-strategy/Subdomain Text duplicate Our Strategy
https://www.royce.ac.uk/partners/Subdomain Text duplicate Our Partners
/programmes/Subdomain Text duplicate Our Programmes
/our-people/Subdomain Text duplicate Our People
/about/vacancies/Subdomain Text duplicate Vacancies
/research/research-areas/Subdomain Our Research Areas
/research/research-framework/Subdomain Text duplicate Research Framework
/research/national-materials-c...Subdomain Research Challenges
/research/impact/Subdomain Text duplicate Our Impact
/technology-platforms/Subdomain Text duplicate Technology Platforms
/collaborate/Subdomain Collaborate
/services/industry/Subdomain For Industry
/services/academia/Subdomain For Academia
https://www.royce.ac.uk/training/Subdomain Text duplicate Training & Skills
https://www.royce.ac.uk/outreach/Subdomain Text duplicate Public Engagement and Outreach
https://www.royce.ac.uk/funding/Subdomain Text duplicate Funding Calls
/equipment-and-facilities/Subdomain Text duplicate Equipment & Facilities
/technology-platforms/Subdomain Text duplicate Technology Platforms
/access-schemes/Subdomain Text duplicate Access Schemes
https://www.royce.ac.uk/news/Subdomain Text duplicate News
https://www.royce.ac.uk/events/Subdomain Text duplicate Events
https://www.royce.ac.uk/contact/Subdomain Text duplicate Contact
https://twitter.com/RoyceInsti...New window External No Text
https://www.instagram.com/henr...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.royce.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
dateSat, 28 Jun 2025 01:19:11 GMT
serverApache
cache-controlno-cache
content-encodinggzip
wpo-cache-statuscached
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=63072000; includeSubdomains;
upgradeh2,h2c
connectionUpgrade
last-modifiedFri, 27 Jun 2025 12:50:11 GMT
content-security-policyframe-ancestors 'self' *.manchester.ac.uk
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-length20732
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 167 referring domains.
This page has 2,206 backlinks.
This page has backlinks from 151 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/wpo/wpo-plugins-tables-list.json

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.royce.ac.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.royce.ac.uk
Home - Henry Royce Institute
The Henry Royce Institute is the UK's National Institute for Advanced Materials Research and Innovation. Collaborate with us to innovate.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Royce79%Check
Royce Institute71%Check
Henry Royce71%Check
research68%Check
Henry Royce Institute67%Check
materials66%Check
Innovation66%Check
National66%Check
Advanced66%Check
Advanced Materials66%Check
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