Royal-needlework.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
95% 
Page structure
50% 
Link structure
28% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.22 s
File size
191.00 kB
Words
1100
Media files
4
Number of links
169 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Royal School of Needlework | The Art of Hand Embroidery
The length of the page title is perfect. (518 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Royal School of Needlework. The art of hand embroidery. Online embroidery classes; courses; talks; events; shop; commissions; restorations
The length of the meta description is perfect. (897 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://royal-needlework.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Royal School of Needlework. The art of hand embroidery. Online embroidery classes; courses; talks; events; shop; commissions; restorations
article:publisherhttps://www.facebook.com/royalneedlework
article:modified_time2025-06-05T13:38:50+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@RoyalNeedlework
og:localeen_GB
og:typewebsite
og:titleHomepage
og:descriptionThe Royal School of Needlework. The art of hand embroidery. Online embroidery classes; courses; talks; events; shop; commissions; restorations
og:urlhttps://royal-needlework.org.uk/
og:site_nameRoyal School of Needlework
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1100 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Royal School of Needlework logo
data:[...] Base64Royal School of Needlework
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Royal School of Needlework
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Royal School of Needlework
H1 Day & Evening Embroidery Classes
H1 Embroidery Studio
H1 Online Video Courses
H1 Online Talks & Events
H1 RSN Online Shop
H1 BA (Hons) Hand Embroidery
H1 Professional Embroidery Tutor Programme
H1 His Majesty King Charles III
H2 Royal School of Needlework: Tradition. Quality. Innovation.
H2 Join us for a Summer of Stitch!
H2 Divine and Mythical Creatures from the RSN Collection
H2 Hillsborough Castle RSN Experience Classes
H2 RSN Fellowship
H2 Classes & Courses
H2 Talks, Events & Exhibitions
H2 Professional Embroidery Studio
H2 RSN Shop, Online & at Hampton Court Palace
H2 Online RSN Collection & Archive
H2 BA (Hons) Hand Embroidery Duplicate text
H2 Get the latest RSN News
H2 Sign up for eNews & access free Online Talk
H2 Become a Friend. Be part of our future
H3 Royal School of Needlework Duplicate text
H3 What we do
H3 Who we are
H3 Legal
H4 Information
H4 Where we are
H4 Contact us
H4 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://royal-needlework.org.uk/Royal School of Needlework
/courses/Classes & Courses
/events-exhibitionsTalks & Events
https://rsnstudio.co.uk/External Embroidery Studio
/shop/RSN Shop
/donateDonate
https://royal-needlework.org.uk/Text duplicate Royal School of Needlework
https://royal-needlework.org.uk/Home
/donateText duplicate Donate
/courses/Text duplicate Classes & Courses
/coursesAll Classes and Courses
/courses/day-classes/Day & Evening Classes incl Online
/courses/iss2025/International Summer School 2025
/courses/online-courses/Online Video Courses
/courses/certificate-diploma/Certificate & Diploma in Technical Hand Embroidery
/degree/BA (Hons) Hand Embroidery Degree, validated by Kingston University
/courses/professional-embroide...Professional Embroidery Tutor Programme
/courses/online-embroidery-les...Private Group Lessons
/courses/embroidery-techniques/Embroidery Techniques
/courses/venues/Our Venues
/tutorOur Tutors
/shop/Text duplicate RSN Shop
/shopAll Items
/product-category/shop/new-pro...NEW IN
/product-category/shop/summer-...Summer in Bloom
/product-category/shop/rsn-exc...Exclusive Products
/product-category/shop/kits/Embroidery Kits
/product-category/shop/gifts/Gifts
/product-category/shop/equipme...Equipment & Supplies
/product-category/shop/books-m...Books & Magazines
/product-category/shop/cards-s...Cards & Stationery
/product-category/shop/coronat...Coronation Inspired
/events-exhibitions/Text duplicate Talks & Events
/events-exhibitions/divine-and...NEW EXHIBITION – Divine and Mythical Creatures
/events-exhibitions/online-talks/RSN Online Talks
/events-exhibitions/sip-stitch...RSN Sip & Stitch Week
/rsn-exhibition-stirling-scotl...Treasures of the RSN Collection, Stirling
https://rsnstudio.co.uk/External Text duplicate Embroidery Studio
/rsn-stitch-bank/RSN Stitch Bank
/archive-collection/RSN Collection & Archive
/archive-collection/Text duplicate RSN Collection & Archive
https://collections.royal-need...External Subdomain View the Collection Online
/archive-collection/blog/Collections Blog
/news/Latest News
/get-involved/Get Involved
/get-involved/Why support the RSN?
/friendsBecome a Friend of the RSN
/get-involved/embroider-a-selfie/Embroider a Selfie
/get-involved/work-for-us/Join our Team
/get-involved/rsn-ambassadors/RSN Ambassadors
/get-involved/funders-supporters/Our Funders & Supporters
/get-involved/legacies/Legacies & Gifts
/newsletterSign up for eNews
/get-in-touch/Contact us
/my-accountMy Account
/my-account/No Text
/basket/No Text
https://royal-needlework.org.uk/Text duplicate Royal School of Needlework
IMG-ALT Royal School of Needlework logo
https://royal-needlework.org.uk/Text duplicate Home
/donateText duplicate Donate
/courses/Text duplicate Classes & Courses
/coursesText duplicate All Classes and Courses
/courses/day-classes/Text duplicate Day & Evening Classes incl Online
/courses/iss2025/Text duplicate International Summer School 2025
/courses/online-courses/Text duplicate Online Video Courses
/courses/certificate-diploma/Text duplicate Certificate & Diploma in Technical Hand Embroidery
/degree/Text duplicate BA (Hons) Hand Embroidery Degree, validated by Kingston University
/courses/professional-embroide...Text duplicate Professional Embroidery Tutor Programme
/courses/online-embroidery-les...Text duplicate Private Group Lessons
/courses/embroidery-techniques/Text duplicate Embroidery Techniques
/courses/venues/Text duplicate Our Venues
/tutorText duplicate Our Tutors
/shop/Text duplicate RSN Shop
/shopText duplicate All Items
/product-category/shop/new-pro...Text duplicate NEW IN
/product-category/shop/summer-...Text duplicate Summer in Bloom
/product-category/shop/rsn-exc...Text duplicate Exclusive Products
/product-category/shop/kits/Text duplicate Embroidery Kits
/product-category/shop/gifts/Text duplicate Gifts
/product-category/shop/equipme...Text duplicate Equipment & Supplies
/product-category/shop/books-m...Text duplicate Books & Magazines
/product-category/shop/cards-s...Text duplicate Cards & Stationery
/product-category/shop/coronat...Text duplicate Coronation Inspired
/events-exhibitions/Text duplicate Talks & Events
/events-exhibitions/divine-and...Text duplicate NEW EXHIBITION – Divine and Mythical Creatures
/events-exhibitions/online-talks/Text duplicate RSN Online Talks
/events-exhibitions/sip-stitch...Text duplicate RSN Sip & Stitch Week
/rsn-exhibition-stirling-scotl...Text duplicate Treasures of the RSN Collection, Stirling
https://rsnstudio.co.uk/External Text duplicate Embroidery Studio
/rsn-stitch-bank/Text duplicate RSN Stitch Bank
/archive-collection/Text duplicate RSN Collection & Archive
/archive-collection/Text duplicate RSN Collection & Archive
https://collections.royal-need...External Subdomain Text duplicate View the Collection Online
/archive-collection/blog/Text duplicate Collections Blog
/news/Text duplicate Latest News
/get-involved/Text duplicate Get Involved
/get-involved/Text duplicate Why support the RSN?
/friendsText duplicate Become a Friend of the RSN
/get-involved/embroider-a-selfie/Text duplicate Embroider a Selfie
/get-involved/work-for-us/Text duplicate Join our Team
/get-involved/rsn-ambassadors/Text duplicate RSN Ambassadors
/get-involved/funders-supporters/Text duplicate Our Funders & Supporters
/get-involved/legacies/Text duplicate Legacies & Gifts
/newsletterText duplicate Sign up for eNews
/get-in-touch/Text duplicate Contact us
/my-accountText duplicate My Account
https://www.facebook.com/royal...New window External Subdomain No Text
https://twitter.com/RoyalNeedl...New window External No Text
https://www.youtube.com/user/R...New window External Subdomain No Text
https://www.instagram.com/roya...New window External Subdomain No Text
https://www.pinterest.co.uk/ro...New window External Subdomain No Text
/courses/day-classesView all classes
/embroidery-studio/Find out more
https://rsnonlinecourses.com/New window External View Courses
/events-exhibitions/View Talks & Events
/shop/Shop Online
/degree/how-to-apply/open-days/Book an Open Day
/courses/professional-embroide...New window Text duplicate Find out more
/coronation/Trivial anchor text
Read more
/degreedegree
/courses/online-tuition/Online
/courses/Hampton Court Palace
/courses/certificate-diploma/p...Bristol
/courses/certificate-diploma/p...Rugby
/courses/certificate-diploma/p...Durham
/courses/certificate-diploma/p...Glasgow
/embroidery-studioText duplicate Embroidery Studio
/courses/iss2025/Join us for a Summer of Stitch! Booking for the RSN International Summer School 2025 is now open! Book now!
/events-exhibitions/divine-and...Divine and Mythical Creatures from the RSN Collection Our new intimate exhibition opens this September. Book now
/courses/day-classes/?location...Hillsborough Castle RSN Experience Classes See our two new RSN Experience Classes coming to Northern Ireland. Book now
/fellowshipRSN Fellowship Recognising the commitment and expertise of RSN professional embroiderers and tutors. Learn more
/courses/Classes & Courses Try something new with classes & courses for all levels. Book a class or course
/events-exhibitions/Talks, Events & Exhibitions Join us online or in-person to discover more about the RSN. Book now
/embroidery-studio/Professional Embroidery Studio Conservation, Restoration and Bespoke Commissions. Contact the Studio Team
/shopRSN Shop, Online & at Hampton Court Palace Spring is here! Shop online for embroidery gifts, kits, books and supplies. Spring into the RSN Shop
/collectionOnline RSN Collection & Archive Explore stunning hand embroidery & our history in the RSN Collection and Archive. View the RSN Collection website
/degree/BA (Hons) Hand Embroidery Three-year course leading to careers in fashion, interiors & textile art. Learn more and attend an Open Day
/newsGet the latest RSN News Catch up on the latest news, launches and events at the RSN. Read more
/newsletterSign up for eNews & access free Online Talk RSN news: launches, events, success stories and more! Sign up now
/get-involved/join-rsn-friends/Become a Friend. Be part of our future Support our work & receive discounts, newsletters, priority booking & more... Become a Friend
/cdn-cgi/l/email-protection[email protected]
/get-in-touch/Contact Us
/courses/Embroidery Classes & Courses
/events-exhibitionsTalks, Exhibitions & Events
/embroidery-studio/Text duplicate Embroidery Studio
/shop/Text duplicate RSN Shop
https://rsnstitchbank.org/External Text duplicate RSN Stitch Bank
/get-involved/Text duplicate Get Involved
/newsletter/Sign up to our Newsletter
/faqs/Help and FAQs
/aboutAbout the RSN
/donateText duplicate Donate
/about/rsn-work-on-display/RSN Work on display
/about/public-benefit/Public benefit
/balance/Gift Card Balance
/about/rsn-trustees-staff-team/RSN Trustees and Staff team
/get-involved/work-for-us/Work for us
/press/Media Enquiries
/terms-conditions/Terms & Conditions
/privacy-policy/Privacy Policy
/accessibility/Accessibility
/about/rsn-policies/RSN Policies
/about/annual-report/Annual report
https://www.pinterest.co.uk/ro...New window External Subdomain No Text
https://www.instagram.com/roya...New window External Subdomain No Text
https://twitter.com/RoyalNeedl...New window External No Text
https://www.youtube.com/user/R...New window External Subdomain No Text
https://www.facebook.com/royal...New window External Subdomain No Text
/about/About us
/about/rsn-work-on-display/Text duplicate RSN Work on display
/faqs/FAQs
/balance/Check Gift Card Balance
/about/public-benefit/Text duplicate Public benefit
/about/rsn-trustees-staff-team/Text duplicate RSN Trustees and Staff team
/get-involved/work-for-us/Text duplicate Work for us
/about/rsn-policies/Text duplicate RSN Policies
/diversity/Diversity & Inclusion
/accessibility/Text duplicate Accessibility
/terms-conditions/Text duplicate Terms & Conditions
/about/annual-report/Text duplicate Annual report
/?page_id=91004Coronavirus (COVID-19)
/wp-content/uploads/2022/03/RS...New window View or download map (PDF format) »
https://goo.gl/maps/xgEPNw8o4QG2New window External View on Google Maps »
/get-in-touch/Text duplicate Contact us
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.facebook.com/royal...New window External Subdomain No Text
https://twitter.com/RoyalNeedl...New window External No Text
https://www.youtube.com/user/R...New window External Subdomain No Text
https://www.instagram.com/roya...New window External Subdomain No Text
https://www.pinterest.co.uk/ro...New window External Subdomain No Text
/talksRSN Collection Online Talk
/privacyNew window privacy policy
https://mailchimp.com/legal/pr...New window External Text duplicate privacy policy
https://mailchimp.com/legal/te...New window External terms

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://royal-needlework.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.22 seconds.
The file size of the HTML document is fine (191 kB).

HTTP Response Header

NameValue
dateWed, 30 Jul 2025 02:10:49 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
x-pingbackhttps://royal-needlework.org.uk/xmlrpc.php
link<https://royal-needlework.org.uk/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 11
x-cache-groupnormal
cf-cache-statusDYNAMIC
servercloudflare
cf-ray967152618bac9e57-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 665 referring domains.
This page has 1,371 backlinks.
This page has backlinks from 302 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# XML Sitemap & Google News version 5.2.2 - https://status301.net/wordpress-plugins/xml-sitemap-feed/
Sitemap: https://rsndev.local/sitemap.xml

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Similar sites

Search preview

royal-needlework.org.uk
Royal School of Needlework | The Art of Hand Embroidery
The Royal School of Needlework. The art of hand embroidery. Online embroidery classes; courses; talks; events; shop; commissions; restorations

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Royal93%Check
Needlework93%Check
Royal School86%Check
School79%Check
Copyright Royal School71%Check
Hand Embroidery66%Check
Embroidery65%Check
Hand65%Check
Art62%Check
Online Embroidery59%Check
Show more keywords and terms

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