Route.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
75% 
Page structure
58% 
Link structure
70% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
238.30 kB
Words
1260
Media files
115
Number of links
25 internal / 48 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Route: Track Everything In One Place
The length of the page title is perfect. (336 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Track Everything You Order in the Route App. Get shipping notifications and real-time status updates on any delivery.
The length of the meta description is perfect. (718 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://route.com/homepage
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Germany
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionTrack Everything You Order in the Route App. Get shipping notifications and real-time status updates on any delivery.
generatorSite Kit by Google 1.124.0
google-site-verificationv_htxKAfJe9v0To1ChadeTp9JpzrGnRD8Uxfjf-g2Yo
msapplication-TileImagehttps://route.com/wp-content/uploads/2022/12/cropped-routeFaivcon-300x300.webp
article:modified_time2024-09-06T16:41:05+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://route.com/wp-content/uploads/2023/12/meta-tag-img-4.png
twitter:label1Est. reading time
twitter:data15 minutes
og:localeen_US
og:typearticle
og:titleHomepage
og:descriptionTrack Everything You Order in the Route App. Get shipping notifications and real-time status updates on any delivery.
og:urlhttps://route.com/homepage
og:site_nameRoute
og:imagehttps://route.com/wp-content/uploads/2023/12/meta-tag-img-4.png
og:image:width1054
og:image:height550
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1260 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
113 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/themes/route/assets/svg/routeLogo.svgNo alt attribute provided
...mes/route/assets/svg/mobileMenuStack.svgNo alt attribute provided
...es/route/assets/svg/mobileMenuStackX.svgNo alt attribute provided
...es/route/assets/svg/dropdown-close-x.svgNo alt attribute provided
...s/route/assets/svg/arrow-right-black.svgNo alt attribute provided
...emes/route/assets/svg/protected-icon.svgNo alt attribute provided
...route/assets/svg/carbon-neutral-icon.svgNo alt attribute provided
...es/route/assets/svg/arrow-right-gray.svgNo alt attribute provided
...s/route/assets/svg/arrow-right-black.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-02-3.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-17-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-03-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-01-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-05-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-04-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-09-1.svgNo alt attribute provided
...ploads/2024/06/solo_stove-brand-logo.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-11-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-14-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-18-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-08-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-15-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-16-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-20-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-10-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-19-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-13-1.svgNo alt attribute provided
.../uploads/2024/06/skin_fix-brand-logo.svgNo alt attribute provided
...s/2024/06/route-shipping-insurance-1.pngNo alt attribute provided
...ads/2024/06/route-shipping-insurance.pngNo alt attribute provided
...loads/2024/06/route-package-tracking.pngNo alt attribute provided
...024/06/route-product-recommendations.pngNo alt attribute provided
...024/06/route-carbon-neutral-shipping.pngNo alt attribute provided
.../2024/06/route-products-for-business.pngNo alt attribute provided
/wp-content/uploads/2024/06/jinggao.pngNo alt attribute provided
/wp-content/uploads/2024/06/flybyjing.svgNo alt attribute provided
...024/06/fly-by-jing-route-testimonial.pngNo alt attribute provided
/wp-content/uploads/2024/06/dailydrills.svgNo alt attribute provided
...24/06/daily-drills-route-testimonial.pngNo alt attribute provided
...ntent/uploads/2024/06/loganhollowell.svgNo alt attribute provided
...06/logan-hollowell-route-testimonial.pngNo alt attribute provided
/wp-content/uploads/2024/06/logo-02-3.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-17-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-03-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-01-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-05-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-04-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-09-1.svgNo alt attribute provided
...ploads/2024/06/solo_stove-brand-logo.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-11-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-14-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-18-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-08-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-15-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-16-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-20-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-10-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-19-1.svgNo alt attribute provided
/wp-content/uploads/2024/06/logo-13-1.svgNo alt attribute provided
.../uploads/2024/06/skin_fix-brand-logo.svgNo alt attribute provided
...ds/2024/06/route-trust-pilot-reviews.pngNo alt attribute provided
...ent/uploads/2024/06/route-g2-reviews.pngNo alt attribute provided
.../route-certified-shopify-app-partner.pngNo alt attribute provided
/wp-content/uploads/2024/06/adobe.svgNo alt attribute provided
/wp-content/uploads/2024/06/shopify.svgNo alt attribute provided
/wp-content/uploads/2024/06/woocommerce.svgNo alt attribute provided
/wp-content/uploads/2024/06/bigcommerce.svgNo alt attribute provided
/wp-content/uploads/2024/06/salesforce.svgNo alt attribute provided
/wp-content/uploads/2024/06/api.svgNo alt attribute provided
...themes/route/assets/imgs/footer-logo.svgRoute
...ssets/scan-to-downlaod-route-qr-code.pngNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...s/download-route-qr-code-borderless.webpNo alt attribute provided
...emes/route/assets/svg/routeLogoBlack.svgNo alt attribute provided
...imgs/download-route-apple-app-store.webpNo alt attribute provided
...gs/download-route-google-play-store.webpNo alt attribute provided
...themes/route/assets/svg/upArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...s/download-route-qr-code-borderless.webpNo alt attribute provided
...emes/route/assets/svg/routeLogoBlack.svgNo alt attribute provided
...imgs/download-route-apple-app-store.webpNo alt attribute provided
...gs/download-route-google-play-store.webpNo alt attribute provided
...themes/route/assets/svg/upArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...s/download-route-qr-code-borderless.webpNo alt attribute provided
...emes/route/assets/svg/routeLogoBlack.svgNo alt attribute provided
...imgs/download-route-apple-app-store.webpNo alt attribute provided
...gs/download-route-google-play-store.webpNo alt attribute provided
...themes/route/assets/svg/upArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...s/download-route-qr-code-borderless.webpNo alt attribute provided
...emes/route/assets/svg/routeLogoBlack.svgNo alt attribute provided
...imgs/download-route-apple-app-store.webpNo alt attribute provided
...gs/download-route-google-play-store.webpNo alt attribute provided
...themes/route/assets/svg/upArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...mes/route/assets/svg/rightArrowBlack.svgNo alt attribute provided
...s/download-route-qr-code-borderless.webpNo alt attribute provided
...emes/route/assets/svg/routeLogoBlack.svgNo alt attribute provided
...imgs/download-route-apple-app-store.webpNo alt attribute provided
...gs/download-route-google-play-store.webpNo alt attribute provided
...themes/route/assets/svg/upArrowBlack.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Protect Track Retain Deliver what matters.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Protect Track Retain Deliver what matters.
H2 Route Shoppers
H2 Route Merchants
H2 Deliver premium experiences that keep customers coming back.
H2 97 %
H2 1 M
H2 Route protects brands and their customers.
H2 Leading brands love Route.
H2 Online shoppers trust Route.
H2 Connect your online store.
H2 Which plan is right for your business?
H2 Don't just take our word for it.
H2 One more step
H2 One more step Duplicate text
H2 One more step Duplicate text
H2 One more step Duplicate text
H2 One more step Duplicate text
H3 Need help with your order?
H3 How Route works —
H3 Peace of mind with every purchase.
H3 When shipping goes wrong, Route makes it right.
H3 More anticipation. Less "where's my order?"
H3 Recommend the products your customers will love.
H3 Offset the carbon impact of each order.
H3 See everything Route has to grow your business.
H3 Jing Gao
H3 Suzanne S.
H3 Alexandra C.
H3 Carmen O.
H3 Basic
H3 Pro
H3 Custom
H3 See how Route can help your business
H3 See how Route can help your business Duplicate text
H3 See how Route can help your business Duplicate text
H3 See how Route can help your business Duplicate text
H3 See how Route can help your business Duplicate text
H4 150M
H4 $15B
H4 $99M
H4 $8M
H4 700M
H4 10x
H4 20%
H4 $1M
H4 34%
H4 92%
H4 Empty heading
H4 Empty heading
H5 For Shoppers
H5 For Merchants
H5 Resources
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (48) on this page.

Found links on this page

LinkAttributesAnchor text
https://route.com/Business
https://route.com/shoppersShoppers
https://route.com/No Text
https://route.com/productsProducts
https://route.com/pricingPricing
https://app.route.com/sign-inNew window External Subdomain Route Shoppers Sign in to track all your packages in one place.
https://claims.route.com/New window External Subdomain Need help with your order? Support, refunds and replacements. Protected Carbon Neutral
https://dashboard.route.com/loginNew window External Subdomain Route Merchants Sign into your merchant portal.
https://route.com/protectLearn more
https://route.com/protectText duplicate Learn more
https://route.com/trackText duplicate Learn more
https://route.com/engageText duplicate Learn more
/carbon-neutral-shippingText duplicate Learn more
https://route.com/productsText duplicate Learn more
https://route.com/case-studiesExplore more testimonials
https://app.userevidence.com/u...New window External Subdomain Explore more reviews
https://route.com/integrationsText duplicate Learn more
https://www.instagram.com/routeNew window External Subdomain Instagram
https://app.route.com/sign-inExternal Subdomain Track your Package
https://shoppers.help.route.com/External Subdomain Customer Support
https://get.route.com/lXOi/rqq...External Subdomain Download Route
https://claims.route.com/External Subdomain File A Claim
https://route.com/trackTrack
https://route.com/protectProtect
https://route.com/engageEngage
/carbon-neutral-shippingCarbon Neutral Shipping
https://merchants.help.route.com/External Subdomain Merchant Support
https://dashboard.route.com/logExternal Subdomain Merchant Login
https://route.com/product-updatesProduct Updates
https://route.com/blogBlog
https://careers.route.com/External Subdomain Careers
https://partners.route.com/exp...External Subdomain Partners
https://route.com/developer-docsDevelopers
https://route.com/complianceCompliance
https://route.com/securitySecurity
/terms-and-conditionsTerms and Conditions
https://route.com/privacyPrivacy
/data-processing-addendumData Processing Addendum
https://claims.route.com/External Subdomain File a claim
https://shoppers.help.route.com/External Subdomain Get help
https://get.route.com/lXOi/rqq...External Subdomain Download the app
https://get.route.com/gibK/bsp...New window External Subdomain No Text
https://get.route.com/gibK/r79...New window External Subdomain No Text
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
https://claims.route.com/External Subdomain Text duplicate File a claim
https://shoppers.help.route.com/External Subdomain Text duplicate Get help
https://get.route.com/lXOi/rqq...External Subdomain Text duplicate Download the app
https://get.route.com/gibK/bsp...New window External Subdomain No Text
https://get.route.com/gibK/r79...New window External Subdomain No Text
https://policies.google.com/pr...External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsExternal Subdomain Text duplicate Terms of Service
https://claims.route.com/External Subdomain Text duplicate File a claim
https://shoppers.help.route.com/External Subdomain Text duplicate Get help
https://get.route.com/lXOi/rqq...External Subdomain Text duplicate Download the app
https://get.route.com/gibK/bsp...New window External Subdomain No Text
https://get.route.com/gibK/r79...New window External Subdomain No Text
https://policies.google.com/pr...External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsExternal Subdomain Text duplicate Terms of Service
https://claims.route.com/External Subdomain Text duplicate File a claim
https://shoppers.help.route.com/External Subdomain Text duplicate Get help
https://get.route.com/lXOi/rqq...External Subdomain Text duplicate Download the app
https://get.route.com/gibK/bsp...New window External Subdomain No Text
https://get.route.com/gibK/r79...New window External Subdomain No Text
https://policies.google.com/pr...External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsExternal Subdomain Text duplicate Terms of Service
https://claims.route.com/External Subdomain Text duplicate File a claim
https://shoppers.help.route.com/External Subdomain Text duplicate Get help
https://get.route.com/lXOi/rqq...External Subdomain Text duplicate Download the app
https://get.route.com/gibK/bsp...New window External Subdomain No Text
https://get.route.com/gibK/r79...New window External Subdomain No Text
https://policies.google.com/pr...External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsExternal Subdomain Text duplicate Terms of Service

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://route.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (238 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSun, 01 Jun 2025 11:34:55 GMT
x-powered-byWP Engine
x-treatment-idcurrent-2024-homepage-a
cache-controlmax-age=10800, must-revalidate
content-encodingbr
link<https://route.com/?p=6667>; rel=shortlink
serverCaddy
set-cookie67 Characters
varyAccept-Encoding
x-xss-protection1; mode=block
x-cache-groupbot
x-cacheablebot
x-content-type-optionsnosniff
x-frame-optionssameorigin
x-cacheMiss from cloudfront
via1.1 6641a812839e5267ee0880e96b41efc4.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P9
x-amz-cf-idvinfYTh3e0cVhAuCckL2y3-VSAtJULKfQWrIevNlTZ7l8H-YHySYeg==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 5,923 referring domains.
This page has 42,916 backlinks.
This page has backlinks from 625 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
User-agent: AhrefsSiteAudit
Allow: /
User-agent: Ahrefsbot
Allow: /
Disallow: /fl-theme-layout/

Similar sites

Search preview

route.com
Route: Track Everything In One Place
Track Everything You Order in the Route App. Get shipping notifications and real-time status updates on any delivery.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Route81%Check
track75%Check
Deliver66%Check
order56%Check
one54%Check
Shipping52%Check
One Place52%Check
Retain50%Check
matters50%Check
app48%Check
Show more keywords and terms

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