Roughguides.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
71% 
Page structure
100% 
Link structure
96% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.87 s
File size
373.10 kB
Words
876
Media files
25
Number of links
64 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rough Guides: Online Travel Agency for Tailor-Made trips | Rough Guides
The page title should be shorter than 580 pixels. It is 659 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Plan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.
The length of the meta description is perfect. (934 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.roughguides.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=0
descriptionPlan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.
robotsindex, follow
clarity-site-verification2fc0f76f-8295-4be4-82a5-4ba0f6b5364b
langen
twitter:cardsummary_large_image
twitter:site@RoughGuides
twitter:titleRough Guides: Online Travel Agency for Tailor-Made trips | Rough Guides
twitter:descriptionPlan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.
twitter:imagehttps://strapi-images-prod.s3.us-west-1.amazonaws.com/Image_Tuscany_landscape_at_sunrise_Tuscan_farm_house_vineyard_hills_6b9bcc84ee.jpg
og:localeen_GB
og:site_nameRough Guides
og:urlhttps://www.roughguides.com/
og:descriptionPlan and book your dream trip, with our famous travel guides and local experts who create bespoke itineraries for every traveller.
og:titleRough Guides: Online Travel Agency for Tailor-Made trips | Rough Guides
og:imagehttps://strapi-images-prod.s3.us-west-1.amazonaws.com/Image_Tuscany_landscape_at_sunrise_Tuscan_farm_house_vineyard_hills_6b9bcc84ee.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • accomodation => accommodation
This page contains 876 words. That's ok.
33.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...um_shutterstock_478243228_ab886b9a11.jpgshutterstock_478243228.jpg
...utterstock_1810555702.jpg_f9ae1a3126.jpgPaklinski Islands in Hvar, Croatia © Shutterstock
...t/shutterstock_1103630849_ccd86136ff.jpgshutterstock_1103630849.jpg
...et/shutterstock_493953403_ddf33f9303.jpgshutterstock_493953403.jpg
...et/shutterstock_478243228_ab886b9a11.jpgshutterstock_478243228.jpg
/brands/brand-3-white.pngBrand-3
/brands/brand-4-white.pngBrand-4
/brands/brand-2-white.pngBrand-2
...hutterstock_344653562.jpg_923f24d3d4.jpgCosta Rica, Playa Santa Teresa, sunset on the beach, surfers © Shutterstock
...-shutterstock_1040803156_c93c4510dc.jpegSantorini, Greece. Picturesq view of traditional cycladic Santorini houses on small street with flowers in foreground. Location: Oia village, Santorini, Greece © Shutterstock
...-shutterstock_1145304983_43489fbb25.jpeggolden-temple-amritsar-india-shutterstock_1145304983
...y-shutterstock_759048709_bdda191300.jpegAmalfi, Italy © proslgn/Shutterstock
...utterstock_1013495341.jpg_8aa29aa6b7.jpgDay of the Dead © Brett Welcher/Shutterstock
...-shutterstock_1090471322_999d0f94d4.jpegChefchaouen city square, Morocco © Shutterstock
...d-shutterstock_555378718_818fd0f93c.jpegPhi Phi Leh, Thailand © Dan Mammoser/Shutterstock
...m-shutterstock_554460046_d71ff868b1.jpegWater on field terraced of Mu Cang Chai, YenBai, Vietnam
..._userImage_Roberto Elemento Natural.jpegLocal expert Roberto
...9895663_userImage_Ravi Active India.jpegLocal expert Ravi
...ges/1715943005071_userImage_IMG_5284.jpgLocal expert Mohamed
...userImage_Valentine Tomorrow Travel.jpegLocal expert Valentine
...ge_Pan de azùcar - Gabriela Recalde.jpegLocal expert Gabriela
...4136303_userImage_Ivy Realistic Asia.jpgLocal expert Ivy
...4833701_userImage_Annalisa Acampora.jpegLocal expert Annalisa
...5943406142_userImage_Sabine Guidesud.jpgLocal expert Sabine
https://www.roughguides.com/logo-orange.svgRough Guides Portal

Page structure

H1 heading
(Critically important)
Journeys rich in local insight
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Journeys rich in local insight
H2 Why travel this way?
H2 Explore 90+ Destinations with Local Expertise
H2 See what our travelers say
H2 Unlock your next adventure with local experts
H2 Why Rough Guides?
H2 Our top itineraries
H2 Find more travel inspiration
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.roughguides.com/No Text
/tailor-made-travel/How it works
/tailor-made-travel/Why travel tailor-made?
/reviews/Reviews
https://shop.roughguides.com/e...Nofollow External Subdomain Enquire now
/trips/Trip Ideas
/destinations/Destinations
/africa/Africa
https://www.roughguides.com/asia/Asia
/australasia/Australasia
/central-america-and-the-carib...Central America & the Caribbean
/europe/Europe
/middle-east/Middle East
/north-america/North America
/south-america/South America
/travel-agents/Travel Experts
https://shop.roughguides.com/l...External Subdomain Bookshop
https://shop.roughguides.com/l...External Subdomain Travel Guides
https://shop.roughguides.com/l...External Subdomain Language Guides
https://shop.roughguides.com/r...External Subdomain New Releases
https://shop.roughguides.com/a...External Subdomain No Text
https://www.trustpilot.com/rev...New window Nofollow External Subdomain Trustpilot 4.8/5.0
https://www.trustpilot.com/rev...New window Nofollow External Subdomain Text duplicate Trustpilot 4.8/5.0
/tailor-made-travel/Learn more about the process
/costa-rica/Costa Rica
IMG-ALT Costa Rica, Playa Santa Teresa, sunset on the beach, surfers © Shutterstock
/greece/Greece
IMG-ALT Santorini, Greece. Picturesq view of traditional cycladic Santorini houses on small street with flowers in foreground. Location: Oia village, Santorini, Gree...
/india/India
IMG-ALT golden-temple-amritsar-india-shutterstock_1145304983
/italy/Italy
IMG-ALT Amalfi, Italy © proslgn/Shutterstock
/mexico/Mexico
IMG-ALT Day of the Dead © Brett Welcher/Shutterstock
/morocco/Morocco
IMG-ALT Chefchaouen city square, Morocco © Shutterstock
/thailand/Thailand
IMG-ALT Phi Phi Leh, Thailand © Dan Mammoser/Shutterstock
/vietnam/Vietnam
IMG-ALT Water on field terraced of Mu Cang Chai, YenBai, Vietnam
/destinations/see all destinations
https://www.trustpilot.com/rev...New window Nofollow External Subdomain Trustpilot Rated 4.8/5.0
/reviews/See all reviews →
/travel-agents/See All Experts →
/costa-rica/travel-experts/d2z...Roberto Verified by Rough Guides Local Expert for Costa Rica
IMG-ALT Local expert Roberto
/india/travel-experts/rwjjcltg...Ravi Verified by Rough Guides Local Expert for India
IMG-ALT Local expert Ravi
/morocco/travel-experts/tfjxgu...Mohamed Verified by Rough Guides Local Expert for Morocco
IMG-ALT Local expert Mohamed
/france/travel-experts/wfxrqfz...Valentine Verified by Rough Guides Local Expert for France
IMG-ALT Local expert Valentine
/bolivia/travel-experts/ekcwjy...Gabriela Verified by Rough Guides Local Expert for Bolivia
IMG-ALT Local expert Gabriela
/thailand/travel-experts/5kceq...Ivy Verified by Rough Guides Local Expert for Thailand
IMG-ALT Local expert Ivy
/italy/travel-experts/j8p9sjvd...Annalisa Verified by Rough Guides Local Expert for Italy
IMG-ALT Local expert Annalisa
/france/travel-experts/5chstwj...Sabine Verified by Rough Guides Local Expert for France
IMG-ALT Local expert Sabine
/trips/See all trip ideas
/about-us/learn more about us
/costa-rica/itineraries/10-day...Costa Rica 10 days itinerary
/italy/itineraries/10-days-in-...The best 10-day Italy itinerary
/costa-rica/itineraries/7-days...Costa Rica 7 days itinerary
/morocco/itineraries/7-days-in...The best 7 Day Morocco itinerary
/egypt/trips/luxury-tour/Luxury Egypt tour | Luxor and Aswan
/ecuador/Ecuador
/argentina/Argentina
/iceland/trips/classics-golden...Golden Circle tour in Iceland
https://shop.roughguides.com/e...Nofollow External Subdomain Start planning
https://www.roughguides.com/New window IMG-ALT Rough Guides Portal
https://www.facebook.com/rough...External Subdomain No Text
https://twitter.com/RoughGuidesExternal No Text
https://twitter.com/RoughGuidesExternal No Text
https://www.instagram.com/roug...External Subdomain No Text
https://www.pinterest.co.uk/ro...External Subdomain No Text
/about-us/About Rough Guides
https://shop.roughguides.com/l...External Subdomain Text duplicate Bookshop
/contact-us/Contact us
https://www.roughguides.com/faqs/FAQs
/work-with-us/Work with us
https://www.roughguides.com/blog/Blog
/italy/Text duplicate Italy
/portugal/Portugal
/croatia/Croatia
/iceland/Iceland
/costa-rica/Text duplicate Costa Rica
/scotland/Scotland
/argentina/Text duplicate Argentina
/tailor-made-travel/Text duplicate How it works
/reviews/Traveler Trip Reviews
/booking-protection-policy/Booking Protection Policy
/rough-guides-referral-program/Referral Program
/terms-conditions/Terms & Conditions
/privacy-cookies/Privacy & Cookies Policy apply

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.roughguides.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.87 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (373 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age969
cache-controlpublic,max-age=0,must-revalidate
cache-status"Netlify Edge"; hit
content-encodingbr
content-typetext/html; charset=UTF-8
dateFri, 27 Feb 2026 16:54:51 GMT
etag"87a32065edd89f6bc2982a8945752baf-ssl-df"
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-nf-request-id01KJG0CH0HKNZT6Y4KFQNCSQ7R
content-length70025
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 546 referring domains.
This page has 6,529 backlinks.
This page has backlinks from 483 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /basket/
Disallow: /internal-link-error/
Disallow: /continent/
Disallow: /trips/?*
Disallow: /?utm
Disallow: /*?utm_
Disallow: /?ref=

# Allow
Allow: /trips/

Sitemap: https://www.roughguides.com/sitemap.xml

Similar sites

Search preview

www.roughguides.com
Rough Guides: Online Travel Agency for Tailor-Made trips | Rough Gu...
Plan and book your dream trip with local travel experts handpicked by Rough Guides. They’ll tailor every detail and support you throughout your journey.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Guides77%Check
Rough Guides76%Check
Rough75%Check
Travel Guides74%Check
local68%Check
travel68%Check
local travel68%Check
local travel experts63%Check
Travel Experts60%Check
local experts60%Check
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