Rmwilliams.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
89% 
Page structure
58% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.94 s
File size
274.90 kB
Words
1476
Media files
97
Number of links
423 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
R.M.Williams®️ | Iconic Australian leather boots, clothing and accessories
The page title should be shorter than 580 pixels. It is 670 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!
The length of the meta description is perfect. (887 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rmwilliams.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Netherlands
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionBorn in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!
keywordsfashion, shoes, boots, clothing, fashion accessories, RMWilliams, R.M Williams, outback fashion, country fashion, high-end fashion, Australian style
google-site-verification4_Pu-U7AEMpPcVKmSt2gNyOPoCtfpdyvNWfPS5i6VwI
langen
x-ua-compatibleie=edge
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upgrade-insecure-requests
Cache-Controlmax-age=86400
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1476 words. That's ok.
25.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8f5/images/logo/RMW-logo-dark-mobile.svgRM Williams Crafted for life logo dark
...f8/images/logo/RMW-logo-white-mobile.svgRM Williams Crafted for life logo white
...nt/new-nav/men/jun-25/SHEM-men-desktop-2wallabies-collection
...content/new-nav/men/may-25/men-mobile-11men-new-collection
...nt/new-nav/men/jun-25/SHEM-men-mobile-12R.M.Williams x Wallabies
.../content/new-nav/men/may-25/men-mobile-1Shoes of summer
.../content/new-nav/men/may-25/men-mobile-2New boots
.../content/new-nav/men/may-25/men-mobile-3Boot icons
.../content/new-nav/men/may-25/men-mobile-4Everyday boots
.../content/new-nav/men/may-25/men-mobile-5Shirts
.../content/new-nav/men/may-25/men-mobile-6Polos and rugby jerseys
.../content/new-nav/men/may-25/men-mobile-7Bags
.../content/new-nav/men/may-25/men-mobile-8Belts
.../content/new-nav/men/may-25/men-mobile-9The holiday shop
.../content/new-nav/men/may-25/men-mobile-1Shoes of summer
...ent/new-nav/women/may-25/women-desktop-1New collection
...ent/new-nav/women/may-25/women-mobile-11women-new-collection
...tent/new-nav/women/may-25/women-mobile-9The holiday shop
...ent/new-nav/women/may-25/women-mobile-1bShoes of summer
...tent/new-nav/women/may-25/women-mobile-2New boots
...tent/new-nav/women/may-25/women-mobile-3Boot icons
...tent/new-nav/women/may-25/women-mobile-4Everyday boots
...tent/new-nav/women/may-25/women-mobile-5Shirts
...tent/new-nav/women/may-25/women-mobile-6Jeans and trousers
...tent/new-nav/women/may-25/women-mobile-7Bags
...tent/new-nav/women/may-25/women-mobile-8Belts
...tent/new-nav/women/may-25/women-mobile-9The holiday shop
...ent/new-nav/women/may-25/women-mobile-1bShoes of summer
...ent/new-nav/boots/may-25/boots-desktop-1Men's new boots
...ent/new-nav/boots/may-25/boots-desktop-2Women's new boots
...tent/new-nav/boots/may-25/boots-mobile-1Men boot icons
...tent/new-nav/boots/may-25/boots-mobile-2Women boot icons
...tent/new-nav/boots/may-25/boots-mobile-3Craftsman boot
...tent/new-nav/boots/may-25/boots-mobile-4Everyday boot
...tent/new-nav/boots/may-25/boots-mobile-5Lady yearling boots
...tent/new-nav/boots/may-25/boots-mobile-6Everyday boots
...ent/new-nav/boots/may-25/boots-mobile-7bMen's new boots
...tent/new-nav/boots/may-25/boots-mobile-8Women's new boots
...ent/new-nav/gifts/may-25/gifts-desktop-1Gifts for him
...tent/new-nav/gifts/may-25/gifts-mobile-1Gifts for him
.../content/new-nav/men/may-25/men-mobile-9The holiday shop
...tent/new-nav/gifts/may-25/gifts-mobile-1Gifts for him
...nt/new-nav/gifts/April-25/gift-cards.jpgGift cards
...nav/gifts/April-25/womens-gift-guide.jpgWomen's gift guide
...-nav/gifts/April-25/gift-cards-women.jpgGift cards
...new-nav/gifts/April-25/gifts-for-him.jpgMen's gift guide
...nav/gifts/April-25/womens-gift-guide.jpgWomen's gift guide
...new-nav/gifts/April-25/gifts-for-him.jpgExplore gifts
...nt/new-nav/gifts/April-25/gift-cards.jpgGift cards
...ade-to-last/nav/one-piece-of-leather.pngOne piece of leather
...last/nav/mobile/one-piece-of-leather.pngOne piece of leather
...rop-3/made-to-last/nav/goodyear-welt.pngGoodyear welt
...ade-to-last/nav/mobile/goodyear-welt.pngGoodyear welt
...25/drop-3/made-to-last/nav/materials.pngMaterials that matter
...-3/made-to-last/nav/mobile/materials.pngMaterials that matter
...SS25/drop-3/made-to-last/nav/repairs.pngRepair
...rop-3/made-to-last/nav/mobile/repair.pngRepair
...ent/SS25/drop-3/uk-nav/our-story-d-1.jpgR.M.Williams History
...SS25/drop-3/uk-nav/nav/our-story-m-1.jpgR.M.Williams History
...ent/SS25/drop-3/uk-nav/our-story-d-3.jpgThe Australian icon
...SS25/drop-3/uk-nav/nav/our-story-m-2.jpgThe Australian icon
...S25/drop-3/uk-nav/crafted-for-life-d.jpgB-Corp
...op-3/uk-nav/nav/crafted-for-life-m-4.jpgB-Corp
...ent/SS25/drop-3/uk-nav/our-story-d-4.jpgStories
...SS25/drop-3/uk-nav/nav/our-story-m-3.jpgStories
...nav/mobile-slider/may-25/mobile-slider-1Men's new collection
...mobile-slider/jun-25/mobile-slider-2.pngR.M.Williams x Wallabies
...nav/mobile-slider/may-25/mobile-slider-4Look book
...nav/mobile-slider/may-25/mobile-slider-5Look book
.../apr-25/mobile-leather-care-products.jpgLeather care products
...mobile-slider/apr-25/mobile-slider-5.jpgSustainability
...ontent/AW25/wk48/hp/eor/boots-mens?_i=AGMen's Boots
...ontent/AW25/wk48/hp/eor/belts-mens?_i=AGMen's belts
...content/AW25/wk48/hp/eor/bags-mens?_i=AGMen's bags
...tent/AW25/wk48/hp/eor/jackets-mens?_i=AGMen's Jackets
...uto/content/AW25/wk2/hp/eor/shorts?_i=AGMen's shirts
...ontent/AW25/wk48/hp/eor/jeans-mens?_i=AGMen's Jeans and trousers
...tent/AW25/wk48/hp/eor/boots-womens?_i=AGWomen's Boots
...tent/AW25/wk48/hp/eor/belts-womens?_i=AGWomen's Belts
...ntent/AW25/wk48/hp/eor/bags-womens?_i=AGWomen's Bags
...nt/AW25/wk48/hp/eor/jackets-womens?_i=AGKnitwear
...tent/AW25/wk48/hp/eor/jeans-womens?_i=AGWomen's Jeans
...tent/AW25/wk48/hp/eor//hats-womens?_i=AGSweatshirts
...P01/B543Y.02FCP_Comfort-Craftsman-Boot_1comfort-craftsman-boot-black-yearling-leather
...203PY01/JH203PYFA01_Rockley-LS-Jackets_1rockley-jacket-navy-ironbark-polyester-blend
...g/KD210JE02/KD210JEHC01_Parson-TShirts_1parson-t-shirt-navy-chestnut-cotton
...P01/B543Y.41FCP_Comfort-Craftsman-Boot_1comfort-craftsman-boot-chestnut-yearling-leather
..._png/CB444/CB444.41_3-Piece-Solid-Hide_13-piece-solid-hide-1-1-2-inch-belt-chestnut-cowhide-leather
...01/CLS9O990801_R.M.W-City-Slim-Bi-Fold_1slim-bi-fold-wallet-chocolate-full-grain-leather
...g/KD210JE02/KD210JEHA01_Parson-TShirts_1parson-t-shirt-white-chestnut-cotton
.../CG256.060_Wallet-with-Coin-Pocket-Tab_1wallet-with-coin-pocket-tab-brown-yearling-leather
...ng/CB583/CB583.41_Jerrawa-Leather-Belt_1jerrawa-belt-chestnut-cowhide-leather
.../KP210PQ02/KP210PQ4502_Rod-Polos-Shirt_1rod-polo-navy-cotton-pique
...30O_RW601/B530O.T2RW6_Comfort-Goodwood_1gardener-boot-bark-crazy-horse-leather
..._png/CB439/CB439.41_3-Piece-Solid-Hide_13-piece-solid-hide-belt-chestnut-cowhide-leather
...01PS01/SH201PS6301_Collins-LS-Shirtsss_1collins-shirt-navy-white-poplin-cotton
...tent/MyAccount/B-Corp-Logo-Black-RGB.svgB Corp logo

Page structure

H1 heading
(Critically important)
Handcrafted leather boots, clothing & accessories
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Handcrafted leather boots, clothing & accessories
H2 Men
H2 Footwear
H2 Clothing
H2 Accessories
H2 Featured
H2 Women
H2 Footwear Duplicate text
H2 Clothing Duplicate text
H2 Accessories Duplicate text
H2 Featured Duplicate text
H2 Boots
H2 Men Duplicate text
H2 Women Duplicate text
H2 Featured Duplicate text
H2 Gifts
H2 Gifts for him
H2 Gifts for her
H2 Featured Duplicate text
H2 Special occasions
H2 Our craft
H2 Made to last
H2 Our story
H2 A legacy that became ledgendary
H2 Sign in Create your account Forgot password We've sent your password reset link Track your order Reset your password Password changed
H2 Can we help you?
H2 Join our community
H2 About
H2 About Duplicate text
H2 Support
H2 Support Duplicate text
H2 Information
H2 Information Duplicate text
H3 Shipping fees
H3 Delivery times
H3 Returns
H3 Payment options
H3 Committed to quality
H3 Explore our range
H3 Bestselling styles
H3 Empty heading
H4 Thank you
There are too many internal links (423) on this page.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
19 links don't have an anchor text.
There are 2 links with a trivial anchor text.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/delivery.html?lang=en_USSubdomain Free shipping
/delivery.html?lang=en_USSubdomain Enjoy fast delivery
/returns.html?lang=en_USSubdomain free 60 day returns.
/Home?lang=en_USIMG-ALT RM Williams Crafted for life logo dark
A-TITLE Home
/Wishlist?lang=en_USNo Text
/men-new-collection.html?lang=...Subdomain New collection
/wallabies-collection.html?lan...Subdomain R.M.Williams x Wallabies
/men-the-holiday-shop.html?lan...Subdomain The holiday shop
/the-shoes-of-summer.html?lang...Subdomain Shoes of summer
/mens-new-boots.html?lang=en_USSubdomain New boots
/stories/new-season-lookbook.h...Subdomain New season lookbook
/office-outfitting-guide-for-h...Subdomain Office wear
/bestsellers/men.html?lang=en_USSubdomain Bestsellers
/mens-boots-belts.html?lang=en_USSubdomain Boots and belts
/digital-gift-cards?lang=en_USSubdomain Gift cards
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/accessories/men/all-accessori...Subdomain Text duplicate Shop all
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IMG-ALT wallabies-collection
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IMG-ALT men-new-collection
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IMG-ALT R.M.Williams x Wallabies
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IMG-ALT Shoes of summer
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IMG-ALT New boots
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IMG-ALT Boot icons
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IMG-ALT Everyday boots
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IMG-ALT Shirts
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IMG-ALT Polos and rugby jerseys
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IMG-ALT Bags
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IMG-ALT Belts
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IMG-ALT The holiday shop
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IMG-ALT Shoes of summer
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/footwear/women/brown-boots?la...Subdomain Text duplicate Brown boots
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/footwear/women/all-footwear?l...Subdomain Text duplicate Shop all
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/womens-dress-boots.html?lang=...Subdomain Text duplicate Dress boots
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IMG-ALT New collection
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IMG-ALT women-new-collection
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IMG-ALT The holiday shop
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/footwear/women/brown-boots?la...Subdomain Text duplicate Brown boots
/footwear/women/ankle-boots?la...Subdomain Text duplicate Ankle boots
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/footwear/women/all-footwear?l...Subdomain Text duplicate Shop all
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IMG-ALT Shoes of summer
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IMG-ALT New boots
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IMG-ALT Boot icons
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IMG-ALT Everyday boots
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/clothing/women/knitwear?lang=...Subdomain Text duplicate Knitwear
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IMG-ALT Shirts
/clothing/women/jeans-trousers...Subdomain Jeans and trousers
IMG-ALT Jeans and trousers
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/footwear/leather-care-product...Subdomain Text duplicate Leather care products
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IMG-ALT Bags
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IMG-ALT Belts
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IMG-ALT The holiday shop
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IMG-ALT Shoes of summer
/footwear/men-collections.html...Subdomain Men's boot icons
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/wallabies-collection.html?lan...Subdomain Anchor R.M.Williams x Wallabies boots
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/footwear/leather-care-product...Subdomain Text duplicate Leather care products
/care-guides/boot-care-guide.h...Subdomain Boot care guides
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/footwear/men/brown-boots?lang...Subdomain Text duplicate Brown boots
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/footwear/women/collections/la...Subdomain Lady Yearling boots
/womens-new-boots.html?lang=en_USSubdomain Text duplicate New boots
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/footwear/women/brown-boots?la...Subdomain Text duplicate Brown boots
/western-boots.html?lang=en_USSubdomain Western boots
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/footwear/women/all-boots?lang...Subdomain Text duplicate Shop all
/mens-new-boots.html?lang=en_USSubdomain Men's new boots
IMG-ALT Men's new boots
/womens-new-boots.html?lang=en_USSubdomain Women's new boots
IMG-ALT Women's new boots
/footwear/men-collections.html...Subdomain Men boot icons
IMG-ALT Men boot icons
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IMG-ALT Women boot icons
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/footwear/men/brown-boots?lang...Subdomain Text duplicate Brown boots
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IMG-ALT Craftsman boot
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IMG-ALT Everyday boot
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/footwear/women/brown-boots?la...Subdomain Text duplicate Brown boots
/western-boots.html?lang=en_USSubdomain Text duplicate Western boots
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IMG-ALT Lady yearling boots
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IMG-ALT Everyday boots
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/footwear/leather-care-product...Subdomain Text duplicate Leather care products
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/repairs-uk.html?lang=en_USSubdomain Boot repair service
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IMG-ALT Men's new boots
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IMG-ALT Women's new boots
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/gifts/gifts-for-him/premium-g...Subdomain Premium gifts
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/mens-boots-belts.html?lang=en_USSubdomain Boots and belt sets
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IMG-ALT Gifts for him
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IMG-ALT Gifts for him
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IMG-ALT The holiday shop
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IMG-ALT Gifts for him
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IMG-ALT Gift cards
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/gifts/gifts-for-her/premium-g...Subdomain Text duplicate Premium gifts
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/gifts-for-her.html?lang=en_USSubdomain Gifts for her
IMG-ALT Women's gift guide
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IMG-ALT Gift cards
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/gifts-for-him.html?lang=en_USSubdomain Men's gift guide
IMG-ALT Men's gift guide
/gifts-for-her.html?lang=en_USSubdomain Women's gift guide
IMG-ALT Women's gift guide
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/gifts.html?lang=en_USSubdomain Explore gifts
IMG-ALT Explore gifts
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IMG-ALT Gift cards
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IMG-ALT One piece of leather
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IMG-ALT Goodyear welt
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IMG-ALT Materials that matter
/made-to-last/repairs.html?lan...Subdomain Repair
IMG-ALT Repair
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IMG-ALT R.M.Williams History
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IMG-ALT The Australian icon
/crafting-a-better-future.html...Subdomain Crafting a better future
IMG-ALT B-Corp
/stories.html?lang=en_USSubdomain Explore stories
IMG-ALT Stories
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/wallabies-collection.html?lan...Subdomain Text duplicate R.M.Williams x Wallabies
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/men-the-holiday-shop.html?lan...Subdomain No Text
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/footwear/leather-care-product...Subdomain Text duplicate Leather care products
/footwear/leather-care-product...Subdomain No Text
/crafting-a-better-future.html...Subdomain IMG-ALT Sustainability
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/crafting-a-better-future.html...Subdomain No Text
/Wishlist?lang=en_USFavourites
https://help.rmwilliams.com.au...External Subdomain Click here to view full list of countries we ship to.
/returns.html?lang=en_USSubdomain Trivial anchor text
Read more
/returns.html?lang=en_USSubdomain Full returns policy
/a-lifelong-commitment-to-qual...Subdomain Trivial anchor text
here
/on/demandware.store/Sites-rmw...Subdomain Track your order
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https://www.youtube.com/user/r...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/R.M.W...New window External Subdomain No Text
https://www.instagram.com/rmwi...New window External Subdomain No Text
https://www.rmwilliams.com/Anchor Men
https://www.rmwilliams.com/Anchor Women
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/footwear/men/chelsea-boots?la...Subdomain No Text
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/clothing/men/shorts?lang=en_USSubdomain Text duplicate Shorts
/clothing/men/shorts?lang=en_USSubdomain No Text
/clothing/men/jeans-moleskins?...Subdomain IMG-ALT Men's Jeans and trousers
/clothing/men/jeans-moleskins?...Subdomain Text duplicate Jeans and trousers
/clothing/men/jeans-moleskins?...Subdomain No Text
/footwear/women/all-boots?lang...Subdomain IMG-ALT Women's Boots
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/footwear/women/all-boots?lang...Subdomain No Text
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/accessories/women/belts?lang=...Subdomain Text duplicate Belts
/accessories/women/belts?lang=...Subdomain No Text
/accessories/women/bags?lang=e...Subdomain IMG-ALT Women's Bags
/accessories/women/bags?lang=e...Subdomain Text duplicate Bags
/accessories/women/bags?lang=e...Subdomain No Text
/clothing/women/shirts?lang=en_USSubdomain Text duplicate IMG-ALT Knitwear
/clothing/women/shirts?lang=en_USSubdomain Text duplicate Shirts
/clothing/women/shirts?lang=en_USSubdomain No Text
/clothing/women/skirts-dresses...Subdomain IMG-ALT Women's Jeans
/clothing/women/skirts-dresses...Subdomain Dresses
/clothing/women/skirts-dresses...Subdomain No Text
/clothing/women/sweatshirts?la...Subdomain Text duplicate IMG-ALT Sweatshirts
/clothing/women/sweatshirts?la...Subdomain Text duplicate Sweatshirts
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https://www.youtube.com/user/r...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/R.M.W...New window External Subdomain No Text
https://www.instagram.com/rmwi...New window External Subdomain No Text
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Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rmwilliams.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.94 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (275 kB).

HTTP Response Header

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dateSat, 05 Jul 2025 04:27:44 GMT
content-typetext/html;charset=UTF-8
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External factors

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This page has 583 backlinks.
This page has backlinks from 110 different ip addresses.

Links from Wikipedia

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Allow: /

Sitemap: https://www.rmwilliams.com/sitemap_index.xml

Disallow: /Search
Disallow: /GiftCert-Edit
Disallow: /digital-gift-cards-edit

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www.rmwilliams.com
R.M.Williams®️ | Iconic Australian leather boots, clothing and acce...
Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
boots80%Check
Clothing and Accessories78%Check
Accessories76%Check
Clothing76%Check
leather boots75%Check
clothing accessories75%Check
Williams71%Check
Shop boots65%Check
Leather64%Check
up boots61%Check
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