Rifm.org - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
63% 
Page structure
75% 
Link structure
93% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.39 s
File size
308.50 kB
Words
372
Media files
4
Number of links
38 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Research Institute for Fragrance Materials
The length of the page title is perfect. (485 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Research Institute for Fragrance Materials (RIFM) provides a scientific basis for the safe use of fragrance for the protection of consumers and the environment.
The meta description is too long: 1004 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rifm.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Research Institute for Fragrance Materials (RIFM) provides a scientific basis for the safe use of fragrance for the protection of consumers and the environment.
targetall
audienceall
coverageWorldwide
distributionGlobal
og:typewebsite
ratingsafe for kids
msapplication-TileColor#1b325e
msapplication-TileImagehttps://rifm.org/wp-content/themes/rifm/favicon/mstile-150x150.png
theme-color#1b325e
article:modified_time2025-07-28T16:43:02+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome
og:descriptionThe Research Institute for Fragrance Materials (RIFM) provides a scientific basis for the safe use of fragrance for the protection of consumers and the environment.
og:urlhttps://rifm.org/
og:site_nameRIFM
og:imagehttps://rifm.org/wp-content/uploads/2021/11/social-share-logo.png
og:image:width1200
og:image:height600
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 372 words on this page. Good pages should have about 800 words of useful content.
26.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: rifm database
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/2021/10/rifm-logo-white.svgResearch Institute for Fragrance Materials logo
/wp-content/uploads/2021/10/rifm-logo.svgResearch Institute for Fragrance Materials logo
...ent/uploads/2021/10/rifm-logo-mobile.svgResearch Institute for Fragrance Materials logo
...ntent/uploads/2020/11/Banner-1024x64.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Where State-of-the-Art Science Enables the World to Enjoy Fragrance
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Where State-of-the-Art Science Enables the World to Enjoy Fragrance
H2 RIFM Safety Assessment and Research
H2 RIFM Advantages
H2 Footer
H3 RIFM News
H3 Events
H3 Recently Published
H3 Follow Us
H4 Member Access
H4 RIFM Database
H6 Sign In
H6 Menu
H6 Sign In Duplicate text
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rifm.org/Anchor Skip to primary navigation
https://rifm.org/Anchor Skip to main content
https://rifm.org/Anchor Skip to footer
https://rifm.org/IMG-ALT Research Institute for Fragrance Materials logo
A-TITLE RIFM
https://rifm.site-ym.com/lock....External Subdomain Sign In
https://rifm.org/Home
https://rifm.org/rifm-science/RIFM Science
https://rifm.org/Anchor Back to main menu
https://rifm.org/Anchor Back to
https://rifm.org/rifm-science/Overview
/safety-assessment-program/Safety Assessment
https://rifm.org/rifm-research/RIFM Research
https://rifm.org/rifm-database/RIFM Database
https://rifm.org/expert-panel/Expert Panel
https://rifm.org/about-rifm/About Us
https://rifm.org/Anchor Text duplicate Back to main menu
https://rifm.org/Anchor Text duplicate Back to
https://rifm.org/about-rifm/Text duplicate Overview
/leadership-teams/Leadership Teams
https://rifm.org/member-benefits/Member Benefits
/board-of-directors/Board of Directors
https://rifm.org/careers/Careers
/ask-a-rifm-scientist/Ask a RIFM Scientist
https://rifm.org/news-and-events/News + Events
https://rifm.org/contact-us/Contact Us
https://rifm.site-ym.com/lock....External Subdomain Text duplicate Sign In
http://fragrancematerialsafety...New window External Subdomain Fragrance Material Safety Resource Center
https://rifm.org/join-rifm/Join RIFM
https://rifm.org/join-rifm/Text duplicate Join RIFM
/rifms-2025-infox-annual-meeti...No Text
https://rifm.org/Anchor No Text
http://fragrancematerialsafety...New window External Subdomain Fragrance Material Safety Resource Center.
/safety-assessment-program/Find out more about our safety assessments
/wp-content/uploads/2020/11/RI...Download the current RIFM Members List
https://rifm.org/rifm-database/Text duplicate RIFM Database
https://rifm.org/member-benefits/Discover more benefits
https://rifm.org/category/news/RIFM News
/rifms-2025-infox-annual-meeti...RIFM’s 2025 INFOX©, Annual Meeting, Science Symposium
https://rifm.org/category/events/Events
/rifm-signature-2025-events/RIFM's 2025 INFOX©, Annual Meeting, Science Symposium
https://onlinelibrary.wiley.co...External Subdomain The Chicken Egg Genotoxicity Assay (CEGA): Assessing Target Tissue Exposure and Metabolism in the Embryo-Fetal Chicken Livers
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/rifm...New window External Subdomain No Text
https://rifm.org/privacy-policy/Privacy Policy
https://rifm.org/terms-of-use/Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rifm.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (309 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 29 Jul 2025 00:16:57 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
link<https://rifm.org/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 177 referring domains.
This page has 356 backlinks.
This page has backlinks from 91 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://rifm.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

rifm.org
Home | The Research Institute for Fragrance Materials
The Research Institute for Fragrance Materials (RIFM) provides a scientific basis for the safe use of fragrance for the protection of consumers and the environment.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fragrance79%Check
RIFM72%Check
Fragrance Materials70%Check
Research63%Check
Research Institute61%Check
RIFM provides61%Check
Materials58%Check
RIFM members55%Check
Fragrance Material Safety Resource54%Check
Material Safety52%Check
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