Readingma.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
58% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.11 s
File size
156.30 kB
Words
576
Media files
15
Number of links
110 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reading, MA | Official Website
The length of the page title is perfect. (271 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#24305e
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 576 words. That's ok.
25.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=63Homepage
/ImageRepository/Document?documentID=73Search
/ImageRepository/Document?documentId=89Welcome
/ImageRepository/Document?documentID=17092MemDay
data:[...] Base64Annual Call for Volunteers
data:[...] Base64Call to Artists (PNG)
data:[...] Base64Update New Years
data:[...] Base64Town Seal Social Media bw
/ImageRepository/Document?documentID=86People walking on snow trailPeople walking on snow trail
/ImageRepository/Document?documentId=10717Town of Reading
/ImageRepository/Document?documentID=48 Facebook
/ImageRepository/Document?documentID=50 Twitter
/ImageRepository/Document?documentID=51 YouTube
/ImageRepository/Document?documentID=52Linkedin

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Town News
H3 Event Calendar
H3 May 2025
H3 May 2025 Duplicate text
H3 Contact Us
H3 Quick Links
H3 Helpful Links
H4 Memorial Day Remembrance 2025
H4 Annual Call for Volunteers
H4 Call To Artists!
H4 Sign up for the Town Manager Minute
H4 Sign-Up for Website Notifications
H4 Discover Reading
H4 Tue, May 27
H4 Tue, May 27 Duplicate text
H4 Tue, May 27 Duplicate text
H4 Thu, May 1 - Sat, May 31
H4 Thu, May 1 - Sat, May 31 Duplicate text
H4 Thu, May 1 - Sat, May 31 Duplicate text
H4 Thu, May 1 - Sat, May 31 Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.readingma.gov/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
/179/Police-DepartmentPolice
/424/Fire-DepartmentFire
/226/Public-WorksPublic Works
/198/Economic-DevelopmentEconomic Development
https://www.readingma.gov/IMG-ALT Homepage
/Search/ResultsIMG-ALT Search
/27/DepartmentsDepartments
/278/BoardsBoards
/31/ResidentsResidents
/35/BusinessBusiness
/9/How-Do-IHow Do I...
/145/Stay-ConnectedStay ConnectedReceive Updates & Notifications
https://www.readingma.gov/377/PayOnline PaymentsFast & Easy Way To Pay Your Bills
/Jobs.aspxEmploymentView Current Openings
https://readingma.viewpointclo...External Subdomain License & PermitsFind Documents & Applications
/217/Geographic-Information-Sy...Maps & Property InfoFind What You Need
/274/Service-RequestsService RequestLet Us Help You With Your Request
/CivicAlerts.aspx?AID=616IMG-ALT MemDay
/CivicAlerts.aspx?AID=616Memorial Day Remembrance 2025
/CivicAlerts.aspx?AID=616Read on...
/CivicAlerts.aspx?AID=637New window IMG-ALT Annual Call for Volunteers
/CivicAlerts.aspx?AID=637New window Text duplicate Annual Call for Volunteers
/CivicAlerts.aspx?AID=637New window Text duplicate Read on...
/CivicAlerts.aspx?AID=633New window IMG-ALT Call to Artists (PNG)
/CivicAlerts.aspx?AID=633New window Call To Artists!
/CivicAlerts.aspx?AID=633New window Text duplicate Read on...
/CivicAlerts.aspx?AID=562IMG-ALT Update New Years
/CivicAlerts.aspx?AID=562Sign up for the Town Manager Minute
/CivicAlerts.aspx?AID=562Text duplicate Read on...
/CivicAlerts.aspx?AID=13IMG-ALT Town Seal Social Media bw
/CivicAlerts.aspx?AID=13Sign-Up for Website Notifications
/CivicAlerts.aspx?AID=13Text duplicate Read on...
/CivicAlerts.aspx?CID=1View All
https://www.readingma.gov/Anchor Facebook
https://www.readingma.gov/Anchor Twitter
https://www.readingma.gov/Anchor Text duplicate Facebook
https://www.readingma.gov/Anchor Text duplicate Twitter
https://twitter.com/TownOfRead...External Tweets by TownOfReadingMA
/272/Discover-ReadingDiscover Reading Reading is known as a great place to live - just ask anyone who lives here! Noted for its award-winning schools and outstanding Town service...
IMG-ALT People walking on snow trail
https://www.readingma.gov/Anchor 1 People walking on snow trail
https://www.readingma.gov/Anchor Meetings
https://www.readingma.gov/Anchor Community Events
https://www.readingma.gov/Anchor Text duplicate Meetings
/calendar.aspx?view=list&year=...27
/calendar.aspx?view=list&year=...28
/Calendar.aspx?EID=2729School Council
/Calendar.aspx?EID=2729School CouncilRead On
/Calendar.aspx?EID=3269Public Hearing - Select Board
/Calendar.aspx?EID=3269Public Hearing - Select BoardRead On
/Calendar.aspx?EID=3282Select Board
/Calendar.aspx?EID=3282Select BoardRead On
/calendar.aspx?CID=14View All Events
https://www.readingma.gov/Anchor Text duplicate Community Events
/calendar.aspx?view=list&year=...1
/calendar.aspx?view=list&year=...2
/calendar.aspx?view=list&year=...3
/calendar.aspx?view=list&year=...4
/calendar.aspx?view=list&year=...5
/calendar.aspx?view=list&year=...6
/calendar.aspx?view=list&year=...7
/calendar.aspx?view=list&year=...8
/calendar.aspx?view=list&year=...9
/calendar.aspx?view=list&year=...10
/calendar.aspx?view=list&year=...11
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...15
/calendar.aspx?view=list&year=...16
/calendar.aspx?view=list&year=...17
/calendar.aspx?view=list&year=...18
/calendar.aspx?view=list&year=...19
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...21
/calendar.aspx?view=list&year=...22
/calendar.aspx?view=list&year=...23
/calendar.aspx?view=list&year=...24
/calendar.aspx?view=list&year=...25
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...Text duplicate 27
/calendar.aspx?view=list&year=...Text duplicate 28
/calendar.aspx?view=list&year=...29
/calendar.aspx?view=list&year=...30
/calendar.aspx?view=list&year=...31
/Calendar.aspx?EID=2997Asian Pacific American Heritage Month
/Calendar.aspx?EID=2997Asian Pacific American Heritage MonthRead On
/Calendar.aspx?EID=2998Jewish American Heritage Month
/Calendar.aspx?EID=2998Jewish American Heritage MonthRead On
/Calendar.aspx?EID=2999Mental Health Awareness Month
/Calendar.aspx?EID=2999Mental Health Awareness MonthRead On
/Calendar.aspx?EID=3000Older Americans Month
/Calendar.aspx?EID=3000Older Americans MonthRead On
/calendar.aspx?CID=83,61,108Text duplicate View All Events
/facebookText duplicate IMG-ALT Facebook
https://www.readingma.gov/twitterText duplicate IMG-ALT Twitter
https://www.youtube.com/c/RCTV...External Subdomain IMG-ALT YouTube
/linkedinIMG-ALT Linkedin
/QuickLinks.aspx?CID=15Quick Links
/634/Public-RecordsPublic Records Requests
https://webdocs.readingma.gov/...New window External Subdomain Public Records Archive
/FAQ.aspxFAQs
/488/Bylaws-Regulations-and-Po...Bylaws and Regulations
/209/COVID-19-InformationCOVID-19 Information
/234/Construction-UpdatesConstruction Updates
/QuickLinks.aspx?CID=16Helpful Links
https://www.readingma.gov/Home
https://www.readingma.gov/sitemapSite Map
/directory.aspxContact Us
/accessibilityAccessibility
/copyrightCopyright Notices
https://www.readingma.gov/privacyPrivacy Policy
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.readingma.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.11 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateTue, 27 May 2025 00:22:36 GMT
content-length43724
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 647 referring domains.
This page has 3,059 backlinks.
This page has backlinks from 163 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reading68%Check
Website50%Check
Town49%Check
Town Hall45%Check
Town News45%Check
Town Manager45%Check
Call44%Check
Sign43%Check
Thu43%Check
Sat43%Check
Show more keywords and terms

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