Reading.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
65% 
Link structure
92% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
24.60 kB
Words
336
Media files
14
Number of links
57 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Reading Borough Council
The length of the page title is perfect. (229 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Reading Borough Council
The length of the meta description is perfect. (229 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
Reading Borough Council SiteEmpty
mobile-web-app-capableyes
apple-mobile-web-app-titlerbchome
authorRBC Digital Team
descriptionReading Borough Council
og:typewebsite
langen
twitter:site@ReadingCouncil
og:titleReading Borough Council
og:descriptionReading Borough Council
og:site_namehttps://www.reading.gov.uk
og:urlhttps://www.reading.gov.uk
og:imagehttps://www.reading.gov.uk/READING-grey.jpg
og:localeen_GB
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
There are only 336 words on this page. Good pages should have about 800 words of useful content.
28% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/_nuxt/img/RBCBannerLogo.50affb4.svgRBC Home
...mages.reading.gov.uk/2020/09/recycle.svgWaste and recycling
...eading.gov.uk/2022/02/pound-sterling.pngCouncil Tax
images.reading.gov.uk/2020/09/house.svgHousing
...mages.reading.gov.uk/2020/09/highway.svgVehicles, roads and transport
...mages.reading.gov.uk/2020/09/respect.svgAdult social care and public health
....reading.gov.uk/2024/12/benefitsicon.svgBenefits and financial support
images.reading.gov.uk/2021/10/job.pngWork for us
...images.reading.gov.uk/2020/09/scheme.svgPlanning and building control
...eading.gov.uk/2021/10/speech-bubble2.pngContact us
...ing.gov.uk/2025/05/bincalendarfridge.pngnew printed bin calendar stuck to the front of a fridge door
...ading.gov.uk/2025/04/oxfordroad_sign.pngPhoto of the award winning, traditional Oxford Road sign. The sign is hand-painted and has a brown background with white script text. The sign details the tenants of addresses 139 to 141 through the years, dating back to 1829.
...mages.reading.gov.uk/2025/04/dr-bike.pngNo alt attribute provided
...mages.reading.gov.uk/2025/04/VEDAY80.pngImage showing Reading Minster church, the Mayor of Reading and the official VE Day 80 logo within a union jack circle

Page structure

H1 heading
(Critically important)
Our Services
Too many H1 headings
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Our Services
H1 Latest News
H2 Waste and recycling
H2 Council Tax
H2 Housing
H2 Vehicles, roads and transport
H2 Adult social care and public health
H2 Benefits and financial support
H2 Work for us
H2 Planning and building control
H2 Contact us
H2 New bin collection schedule starts Monday 9 June
H2 Oxford Road sign wins national recognition
H2 Free bike check-ups this spring
H2 Reading marks 80th anniversary of VE Day with civic service
H2 About Our Council
H2 Safeguarding
H2 Social Media
H2 Sign up to our newsletter
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.reading.gov.uk/Skip to main content
https://www.reading.gov.uk/IMG-ALT RBC Home
/council/accessibility/Accessibility
/council/jobs/Jobs
/council/sign-into-your-accounts/Sign In
/contact-us/sign-into-your-acc...Subdomain My Reading Account information and advice
/waste-and-recyclingWaste and recycling
IMG-ALT Waste and recycling
/bin-calendar/Bin collection dates
/waste-and-recycling/how-do-i-...Recycling
/waste-and-recycling/report-a-...Report a missed bin collection
/council-taxCouncil Tax
IMG-ALT Council Tax
/council-tax/pay-your-council-...Pay your Council Tax
/council-tax/tell-us-you-are-m...Tell us you are moving, buying or selling
/council-tax/manage-your-counc...Manage your Council Tax online
/housing/Housing
IMG-ALT Housing
/housing/council-homes/paying-...Pay your rent or deposit online
/crime-and-safety/reporting-an...Report antisocial behaviour
/housing/council-homes/report-...Report a council home repair
/vehicles-roads-and-transport/Vehicles, roads and transport
IMG-ALT Vehicles, roads and transport
/vehicles-roads-and-transport/...Apply for a parking fine refund
/vehicles-roads-and-transport/...Parking fines and penalty charge notices
/vehicles-roads-and-transport/...Apply for and renew permits
/adult-care/Adult social care and public health
IMG-ALT Adult social care and public health
/adult-care/advice-and-supportAdvice and support
/adult-care/help-living-at-home/Making life easier at home
/adult-care/protecting-adults/Report adult abuse
/benefits-and-financial-support/Benefits and financial support
IMG-ALT Benefits and financial support
/benefits-and-financial-suppor...Housing Benefit and Council Tax Support
/benefits-and-financial-suppor...Change of circumstances
/benefits-and-financial-suppor...Money Matters: advice and support
/work-for-usWork for us
IMG-ALT Work for us
/work-for-us/current-vacancies/Search and apply for jobs
/work-for-us/working-with-team...Working with Team Reading
/work-for-us/about-our-apprent...About our apprenticeships
/planning-and-building-control/Planning and building control
IMG-ALT Planning and building control
/planning-and-building-control...Planning applications
/planning-and-building-control...Building control
/planning-and-building-control...Trees, hedges and environment
/contact-usContact us
IMG-ALT Contact us
/contact-us/main-contact-detailsGet in touch
/contact-us/sign-into-your-acc...Sign in to your accounts
/contact-us/consultationsConsultations
/news/new-bin-collection-sched...15th May 2025 New bin collection schedule starts Monday 9 June Bin collection days are changing across Reading from Monday 9 June 2025. You can check your ne...
IMG-ALT new printed bin calendar stuck to the front of a fridge door
/news/oxford-road-sign-wins-na...30th April 2025 Oxford Road sign wins national recognition A hand-painted sign honouring Oxford Road’s shopkeepers since 1829 has won national recognition. I...
IMG-ALT Photo of the award winning, traditional Oxford Road sign. The sign is hand-painted and has a brown background with white script text. The sign details the te...
/news/free-bike-check-ups-this...22nd April 2025 Free bike check-ups this spring Dr Bike team is coming to Reading Monday 28 April to Friday 2 May. They will visit different centres around t...
/news/reading-marks-80th-anniv...16th April 2025 Reading marks 80th anniversary of VE Day with civic service Join the Mayor of Reading on Thursday 8 May 2025 for a special service at Reading...
IMG-ALT Image showing Reading Minster church, the Mayor of Reading and the official VE Day 80 logo within a union jack circle
https://www.reading.gov.uk/news/View all news
/the-council-and-democracy/cou...Text duplicate Accessibility
/about-our-site/Cookie Policy
/about-reading/borough-profile/Borough Profile
/the-council-and-democracy/our...Our Mayor
/the-council-and-democracy/fin...Staff Structure & Salaries
/the-council-and-democracy/cou...Policies, finance and legal information
/about-reading/readingtogether...Subdomain Reading Together
https://media.reading.gov.uk/External Subdomain Media centre
/contact-us/Contact Us
/children-and-education/caring...Report a concern about a child
/adult-care/protecting-adults/...Report a concern about an adult
https://www.twitter.com/Readin...External Subdomain Twitter
https://www.facebook.com/Readi...External Subdomain Facebook
https://www.instagram.com/read...External Subdomain Instagram
https://www.youtube.com/channe...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://reading.us10.list-mana...External Subdomain Subscribe

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.reading.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (25 kB).

HTTP Response Header

NameValue
dateSat, 17 May 2025 16:20:50 GMT
content-typetext/html; charset=UTF-8
servernginx
cache-controlpublic, max-age=0
varyAccept-Encoding
strict-transport-securitymax-age=63072000
permissions-policyinterest-cohort=()
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 466 referring domains.
This page has 26,456 backlinks.
This page has backlinks from 303 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
User-agent: *
Crawl-delay: 10
Disallow: /search/
Disallow: /leisure/things-to-do/water-fest/
Sitemap: https://www.reading.gov.uk/sitemap.xml

Similar sites

Search preview

www.reading.gov.uk
Reading Borough Council
Reading Borough Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reading77%Check
Reading Borough Council69%Check
Council68%Check
Borough Council64%Check
Reading Monday58%Check
Council Tax55%Check
service54%Check
Services50%Check
Sign46%Check
Road46%Check
Show more keywords and terms

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