Rapala.com - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
44% 
Page structure
74% 
Link structure
98% 
Server
61% 
External factors
53% 
SEO Score
Response time
0.23 s
File size
1,330.90 kB
Words
114
Media files
11
Number of links
39 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools
The length of the page title is perfect. (566 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
The meta description is too long: 2886 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rapala.com/us_en/rapala
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
og:imagehttps://www.rapala.eu/assets/shareLogo.jpg
og:typewebsite
x:cardsummary_large_image
descriptionRapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
og:titleOfficial Rapala® USA Site | Lures, Fillet Knives & Fishing Tools
og:urlhttps://www.rapala.com/us_en/rapala
generatorVue Storefront
robotsindex, follow
langen
twitter:cardsummary_large_image
og:imagehttps://www.rapala.eu/assets/shareLogo.jpg
og:typewebsite
og:titleOfficial Rapala® USA Site | Lures, Fillet Knives & Fishing Tools
og:urlhttps://www.rapala.com/us_en/rapala
charsetutf-8

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Page quality

Content
(Critically important)
There are only 114 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
15.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
The file size of the HTML document is very large (1330.9 kB).
A viewport "width=device-width, initial-scale=1, minimal-ui" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../media/catalog/category/rapala_w_2x.png?Rapala
...com/media/catalog/category/vmc_w_2x.png?VMC
...m/media/catalog/category/sufix-w_2x.png?Sufix
...media/catalog/category/13-fishing-w.png?13 Fishing
...m/media/catalog/category/storm-w_2x.png?Storm
...atalog/category/BlueFox_Logo_WHT-ai.png?Blue Fox
...a/catalog/category/luhr_jenses_w_2x.png?Luhr-Jensen
...ia/catalog/category/WilliamsonWhite.png?Williamson
.../catalog/category/StrikeMasterWhite.png?StrikeMaster

Page structure

H1 heading
(Critically important)
Rapala
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (6 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Rapala
H2 LURES
H2 DOCK TALK
H2 APPAREL
H2 TOOLS
H2 Top selling products
H2 Join the community #Rapala
H2 Products from other brands
H2 Get news and offers first!
H3 NEW ARRIVALS
H3 SALE
H3 BEST SELLERS
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rapala.com/us_en/Anchor Skip to main content
/us_en/rapalaIMG-ALT Rapala
A-TITLE Rapala
https://www.rapala.com/us_en/vmcIMG-ALT VMC
A-TITLE VMC
/us_en/sufixIMG-ALT Sufix
A-TITLE Sufix
/us_en/13-fishingIMG-ALT 13 Fishing
A-TITLE 13 Fishing
/us_en/stormIMG-ALT Storm
A-TITLE Storm
/us_en/blue-foxIMG-ALT Blue Fox
A-TITLE Blue Fox
/us_en/luhr-jensenIMG-ALT Luhr-Jensen
A-TITLE Luhr-Jensen
/us_en/williamsonIMG-ALT Williamson
A-TITLE Williamson
/us_en/strikemasterIMG-ALT StrikeMaster
A-TITLE StrikeMaster
/us_en/newsletterEmail Sign Up
/us_en/customer-serviceCustomer Service
https://www.rapala.eu/eu_en/External Subdomain Europe
A-TITLE eu_en
https://www.rapala.fi/eu_fi/External Subdomain Finland
A-TITLE eu_fi
https://www.rapala.it/eu_it/External Subdomain Italy
A-TITLE eu_it
https://www.rapala.fr/eu_fr/External Subdomain France
A-TITLE eu_fr
https://www.rapala.de/eu_de/External Subdomain Germany
A-TITLE eu_de
https://www.rapala.co.uk/uk_en/External Subdomain United Kingdom
A-TITLE uk_en
https://www.rapala.com/us_en/United States
A-TITLE us_en
https://www.rapala.ca/ca_en/External Subdomain Canada
A-TITLE ca_en
/us_en/rapalaText duplicate IMG-ALT Rapala
A-TITLE Home Page
/us_en/rapala/luresLures
/us_en/rapala/crushcityCrushCity
/us_en/rapala/toolsTools
/us_en/rapala/knivesKnives
/us_en/rapala/clothingClothing
/us_en/rapala/shop-otherShop Other
/us_en/rapala/saleSale
/us_en/rapala/new-arrivalsNew Arrivals
/us_en/rapala/blogDock Talk
/us_en/rapala-communityRapala Community
/us_en/pigstickA-TITLE New Pigstick
/us_en/pxr-deep-mavrik-110A-TITLE New! PXR MAVRIK 110. When premium components meet precision engineering.
/us_en/gold-miner-30A-TITLE Trolling for Gold with the new Gold Miner from Rapala
/us_en/x-rapA-TITLE X-Rap Lure
/us_en/pxr-jowler-127A-TITLE Shad Rap Balsa
/us_en/dt-dives-to-seriesA-TITLE DT Series Lure
/us_en/rapala/luresLURES
https://www.rapala.com/us_en/blogDOCK TALK
/us_en/rapala/clothingAPPAREL
/us_en/rapala/toolsTOOLS
/us_en/og-deep-tiny-7 OG Deep Tiny
/us_en/shad-rap-elite Shad Rap Elite
/us_en/rapala/new-arrivals/rapalaNEW ARRIVALS
/us_en/rapala/saleSALE
/us_en/rapala/shop-other/best-...BEST SELLERS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rapala.com/us_en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,331 kB).
The page response time is excellent with 0.23 seconds.

HTTP Response Header

NameValue
dateTue, 07 Oct 2025 07:52:14 GMT
content-typetext/html
content-length241969
cf-ray98abd1630e20dbfa-FRA
x-dns-prefetch-controloff
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-download-optionsnoopen
x-content-type-optionsnosniff
x-xss-protection1; mode=block
varyAccept-Encoding
content-encodinggzip
x-varnish249168271 214894635
age11785
accept-rangesbytes
x-vs-store-codeus_en
cf-cache-statusDYNAMIC
servercloudflare
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 16 referring domains.
This page only has 835 backlinks.
This page only has few backlinks from 11 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /app/
Disallow: /bin/
Disallow: /dev/
Disallow: /lib/
Disallow: /phpserver/
Disallow: /pub/
Disallow: /api.php
Disallow: /cron.php
Disallow: /cron.sh
Disallow: /error_log
Disallow: /get.php
Disallow: /install.php
Disallow: /LICENSE.html
Disallow: /LICENSE.txt
Disallow: /LICENSE_AFL.txt
Disallow: /README.txt
Disallow: /RELEASE_NOTES.txt
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
Disallow: /var/
Disallow: /catalog/
Disallow: /customer/
Disallow: /sendfriend/
Disallow: /review/
Disallow: /*SID=
Disallow: /cart
Disallow: /checkout
Disallow: /*?sort=

Sitemap: https://www.rapala.com/sitemap.xml

Similar sites

Search preview

www.rapala.com › us_en
Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rapala87%Check
Rapala lures78%Check
Lures66%Check
Tools65%Check
Knives56%Check
Knives Fishing Tools46%Check
Fishing Lures45%Check
New43%Check
Arrivals43%Check
Dock43%Check
Show more keywords and terms

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Cookie Policy

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